NewsWhip Syndication
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An overview of NewsWhip's Syndication feature for news agencies, which tracks the spread of agency content online.
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EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
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Understanding the Marketing Mix for Growth
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Digital Marketing Trends
Digital marketing is increasingly important, accounting for over 75% of marketing budgets by 2019. There are three major trends fueling this growth: 1) empowered consumers who are connected, informed, and demanding; 2) expanding technologies like mobility, new devices, and collaboration; and 3) accelerating channels and content through social media, email, and the need for engaging content. To navigate this changing landscape, brands must activate their brand by deeply understanding their audience, develop great brand experiences through meaningful communications, and cultivate ongoing engagement through monitoring, innovating, analyzing and optimizing their efforts.
Delphi Spot Sec 2014
The document summarizes Team Analytics' work in 2014 and plans for 2015. In 2014, Team Analytics promoted the use of analytics over generic management information systems (MIS) and helped set up an Analytics Center of Excellence. They created "Mission V" to use advanced analytics for key projects. In 2015, Team Analytics plans to expand into big data analytics and emerging technologies like SCRUM, LAMP and SAAS. They will continue building analytical solutions and helping clients realize value from analytics.
Digital Marketing Masterclass TIAS Executive Master Marketing
Eerste dag van masterclass, introductie digitale marketing en digitale strategie, van Tilburg University in samenwerking met Universiteit Twente en Saxion
Eis tue 1315 sponsor axciom
This document proposes a vision for integrating social media data with traditional marketing approaches to improve targeting, personalization, and measurement of ROI. It notes that while social media use is growing rapidly, marketers have been reluctant to use it due to lack of familiarity, difficulty measuring ROI, and lack of suitable technology. The document outlines an approach with three components: detecting consumer intent from social data and tying it to customer records, using multidimensional analytics to understand consumers, and automating personalized multi-channel campaigns. Examples are provided of how social data could be combined with traditional data to build affinity maps and target consumers. The approach aims to leverage timely consumer signals from social media at scale across channels.
Frakture Deck v3.1
This document discusses a new data analytics platform called Frakture that aims to help organizations better integrate, analyze, and take action on data from multiple sources. It highlights challenges like aggregating different data sources, a shortage of analytics skills, and lack of tools to turn insights into engagement. Frakture is building bots to ingest data from various channels into a segmentation engine with interactive interfaces. This will allow agencies to more easily see analytics, save time pulling together reports, and prove their methods increase ROI for clients. Frakture is targeting its launch for late summer 2013.
The Rise of the AI-Empowered Marketer
With all of the noise around artificial intelligence for marketers, how do you understand what’s really needed to succeed today and tomorrow? Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, to learn how AI empowers marketers to engage smarter, grow revenue, and save budget.
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- Personalize your campaigns at scale with confidence
- Perform with precision, driving more value for your audience
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NewsWhip Syndication
- 2. How Data-driven Signals Can Transform News Agencies.
- 4. * Independent Review by ICHEC (Irish Centre for High End Computing, April 2014) 3+ million Stories per day 250K sources 40 languages 61 countries 300m+ daily interactions All major social networks Real time dashboard Deep dive analytics Machine readable outputs Predicts 79% of viral stories* Stories Social Signal
- 6. customers “NewsWhip is Moneyball for media.” Steve Rubel Chief Content Strategist, Edelman “Without it, I don’t know what we would do.” Holly Moore Managing Editor, USA Today News Publishers PR Agencies Ad Agencies Brands Governments
- 7. How We Find Where News Agency Content Ends up?
- 8. NewsWhip Discovery Engine NewsWhip Content Repository Secure Private News Agency Repository News Agency Feeds Content Text Pattern Matching Output = Match % Spike / Syndication Analytics API NewsWhip Discovery Engine
- 9. Spike Syndication: Real Time Newsroom Decisions What to do with this data?
- 11. What to do with this data? Analytics: Understand Customer Value from Agencies
- 13. • Product feeds • Categories • Geography • Language • Customers Understand which: Get or Drive the Most Value from Your Content
- 14. API: Integrate Your Data for KPIs What to do with this data?
- 15. Image / Video caption detection? Detect accreditation and link to customers domain
- 16. Step 1: Scoping and testing. Step 2: Build and deploy test version. Step 3: Iterate and hone during test and feedback phase. Step 4: Deployment and education & training. process
- 17. Spike Analytics API Other services
- 18. partnerships
- 19. Talk to us – we don’t bite! Andrew Mullaney Co-founder & CTO Ruchun Jin Software Developer Robert Bourke Head of Media Partnerships Jonathan Barnes Business Development
- 20. Thank you for your time! Any Questions?