An introduction for Hassan Miah founded company, Robin8. Discusses the future of PR industry and service integration.

1. CONFIDENTIAL

2. Big data has transformed our world,
turning unfathomably large amounts
of data into actionable insights
From using data to predict our
health to Google understanding
what we want to know, technology
is using data smarter in order to
make our lives easier
CONFIDENTIAL 2

3. Through it all,
the PR industry
has been left
behind. Not
anymore.
PR
CONFIDENTIAL 3

4. Say hello to…
CONFIDENTIAL 4
Robin delivers the power of big data, powered by Artificial Intelligence

5. Currently there is
an information
overload from
social media,
corporate PR and
media
With the rise of social media, existing
solutions have sought to adapt and
incorporate these new data sets at a
very rudimentary level
CONFIDENTIAL

6. What if you knew EXACTLY who to contact
for every campaign, based on a data-driven
prediction on how successful each pitch
would be?
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7. #
Robin8 is PR for this new
big data driven world.
An intelligent database unlike any other
Every second, Robin8 analyzes thousands of tweets and influencers,
summarizing it in real time to extract the important and relevant points and
topics
Every piece of content and every tweet is automatically analyzed on
multiple factors proven to predict future behavior.
Then, Robin8 analyzes your press releases, pitches, or content for the
names, people, places and other data to accurately predict which
influencers are most likely to be interested
You’re always ahead of the curve on the breaking news, trending articles
and “buzz” that is relevant to you
CONFIDENTIAL 7

8. Every day, Robin8
parses millions of data
points from the web
Robin8 uses the data from billions of articles and analyzes it
second by second to create a curated database of top
influencers in social media, online, print, TV and radio
Each profile is filled to the brim with every piece of content
they’ve ever published on any medium, tagged and
categorized intelligently
Robin8 takes the guesswork out of PR and content
marketing to deliver better, faster results
Robin8
data analysis
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9. Robin8 takes
any content
Understands the
influencer’s thought
process
And extracts the
valuable information
relevant
points &
topics
influencer
profiles
links, images,
videos
detect
sentiment
Predictive targeting & distribution
powered by intelligence
Whenever you want to publish content,
Robin8 scans through the database to find
the specific influencers who are most likely to
want to deliver your message with maximum
impact, helping you reach your broadest
audience
Campaign effectiveness is analyzed and
used to optimize Robin8 for the future,
helping it grow smarter over time to more
accurately predict the influencers who are the
right fit for your content
CONFIDENTIAL 9

10. How it works
Upload your press release or content
New Press Release
Release title
Release text
New York, NY — Mar 12, 2014 / (http://wwww.myprgenie.com) — One Llama Labs today unveiled
the next generation of its music recommendation system. Founded by some of the world’s leading
experts in machine learning and music information retrieval, the One Llama Labs teams invented an
advanced acoustic artificial intelligence system that provides unique benefits to music
recommendations. The One Llama system is designed to generate playlists for any size library, and
can be tuned to the personal interests of users, whether it be based on genre, mood, activity,
language or geography. “One Llama Labs has a rich history in music recommendation using machine
learning methods”
One Llama Labs Adds Audio Artificial Intelligence to Music Discovery
Analyze
Adverbs
Readability Score: 8
Adverbs3
Adjectives23
Nouns147
Characters2009
Words309
Sentences18
Paragraphs6
1
10

11. How it works
Within seconds, see a complete list of 100 media
influencers who would be interested in your content based
on Robin8’s intelligent prediction engine
2
Author Blog Name Interest Level Average Length Contact
Blogs Social
SEARCHShow 10 entries
ShortRob Wile Business Insider
MediumBlathnaid Healy Mashable
ShortFrederic Lardinois TechCrunch
LongAdario Strange The Guardian World
ShortEdgar Alvarez Engadget
99%
95%
96%
80%
79%
11

12. Anna North @annanorthtweets
Crowdsourcing
SEND A TWEET
Staff Writer, The New York Times
Subjects: Celebrities, Entertainment (General), Fashion, Women’s
interest
Location: New York, New York USA
Social NetworksAnalyticsMedia DatabaseReleasesNewsroomDashboard
WRITE BACK
Media Contact Information
About Anna North
Staff editor @nytopinion, author of the novels America
Pacifica (2011) and The Life and Death of Sophie
Stark (forthcoming May 2015)
Twitter Feed @annanorthtweets
TWEETS FOLLOWING FOLLOWERS
3382 1076 6589
Anna North @annanorthtweets
RT @dodaistewart: Women and Hollywood is looking
for interns: http://t.co/OKJKSLeBEl
delete | edit
Job
Twitter Handle
Phone
Preferred Delivery Method
Staff Writer
@annanorthtweets
212-556-1234
Email
How it works
Select which media influencers are of most interest to the
content and target with one click
12
3

13. How it works
Track the distribution and web results through the robust analytics dashboard
and retarget in real time with built-in media monitoring
Blogs
Blog Name Interest Level Average Length Contact
Total Volume of Stories DAILY
Star Telegram
Business Insider
99%
Admin
MONTHLYHOURLYAuthors
Stories
Statistics
Settings
4
13

14. Robin8 has been 7
years in the making, all
in preparation for this
shift towards predictive
intelligence
Robin8 maintains 8 different natural language
processing algorithms and is built on the latest
machine learning technology to monitor and
analyze big data for companies and their brands
CONFIDENTIAL 14

15. Robin8 is a Completely Integrated PR Platform
DB Ruby backend Robin8 Prediction Engine
API Community
Ecosystem
PR Engine Social Media Search Engine Marketing Media Management
Create
Schedule
Distribute Discover Collaborate
Schedule Posts
Connect to social profiles
Keyword Creator
SEO
Social Monitoring
Search
Create
Import Lists Export
Robin8 Features
Newsroom
Create, Upload,
Manage
Media
Monitoring
Releases
Create, Upload,
Manage
Media Database,
Create Lists, Find
Contacts and
Outlets
Analytics/Statistics
Review
Distribution and
Web Results
Social Networks
Create, Upload,
Manage
SmartRelease

16. MyPRGenie
Founder & CEO
Over 15 years of experience in
PR, Tech and SaaS
MyPRGenie was recognized as a top 100
OnDemand company, a 100 OnMedia company,
and a top 100 Mid-Atlantic company by
Alwayson. Miranda has a BS from Cornell
University and a JD from St. John's University
School of Law.
MIRANDA TAN
CONFIDENTIAL 15

17. Team
HASSAN MIAH, CHAIRMAN
Hassan has nearly three decades of experience in the finance and technology. Previously, Hassan was the CEO of Xing Technology which sold to Real
Networks for $75 Million. Hassan was also the head of digital media at CAA and a managing director of Intel Capital. He has a BBA from the University
of Michigan and a MBA from Stanford University Graduate School of Business.
ALEX STEFANOV, VP OF SALES AND MARKETING
Alex is a passionate marketer with extensive experience in sales and media outreach. He is an aggressive pitcher who loves connecting with his clients
and their audience. Alex graduated from the University of Michigan, College of LS&A with a BS in Neuroscience.
OLIVIA QUIZON, VP OF SUPPORT AND RESEARCH
Olivia joined MyPRGenie in October 2010. At MyPRGenie, she heads Customer Support and oversees the research team. Olivia has extensive
experience in PR and marketing and has helped hundreds of companies with their PR campaign. In addition, she heads the research team for the media
database.
CYNTHIA YUEYAO CHEN, VP OF OPERATIONS
Cynthia heads overall operations and administration for MyPRGenie. She has an MBA from Adelphi University and a BS in Accounting from Nanjing
University of Science and Technology.
EDISON XU ZHAO, DATA SCIENTIST AND ENGINEER
Edison has over 5 years experience in machine learning and data mining in China working with Tencent and Quo360. He has published multiple articles
on his work in the Journal of Applied Mathematics and other international outlets. Edison graduated Beijing University of Technology’s School of
Mathematics with a BS in Mathematics in 2006 and School of Computer Science with a Master of Engineering CS degree in 2009. He is currently earning
his Masters in Computer Science at the Polytechnic School of Engineering at New York University.
RAZEE KHAN, ENGINEER AND DEVELOPER
Razee has extensive experience in coding, testing, implementation and overall technical support of MyPRGenie. Razee earned a BS from the National
University of Computer and Emerging Sciences in Pakistan.
CONFIDENTIAL

18. The world according to Robin8
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An army of people is required to work together for any
campaign
Robin is all you need to figure out who to reach out to and
track your results
Hours upon hours are spent by teams, scanning through
the latest articles and creating distribution strategy for the
campaign
Robin digests millions of articles in real time and does all of
the analysis for you so that you can focus on everything else
that goes on
You’re forced to rely on the human memory and
relationships to be able to adapt and shift strategies over
time
With every new campaign that gets launched, Robin8 gets
smarter by learning what worked and what didn’t in order
to hone its targeting algorithm in the future
Costly overhead and infrastructure required
With one simple annual fee you can unlock all of the
benefits Robin can provide
Today, without Robin8 The future, with Robin8
16

19. What’s next
Beta Launch
• Media Monitoring
• SmartRelease
• Newsroom
• Press Release
• Search
• Analytics
• Social Posting and Scheduling
Chinese Prototype
• Prototype in Chinese natural language
processing
Paid Media Distribution Channel Launch
• Recommendation engine to push content on
publisher sites based on user interest
• Publisher network
• Expert network to cover the news
• Bidding System
New Features Launch
• Using big data to generate the best content
MAR 2015
JULY 2015
SEPT 2015
DEC 2015
China Launch
• Full version adapted to China
• Enable bloggers to get paid like eLance
• Bidding System
• Payment Engine

20. A $10B PR and Content Marketing
Software in the US and Europe…
$ 880M
$1200M
2.39
4.8
VALUATION
PRICE/SALES
$368M
Cision
$250M
Outbrain
…and a $1B PR Market in China
PRICE/SALES
$200M
Taboola
$1200M
UBM
PRNewswire
VALUATION
VALUATION
PRICE/SALES
$2400M
2.0
VALUATION
PRICE/SALES
$1000M
5.0

21. Robin8 also has a
targeted mobile app
that provides personalized
news to end-users that gets
smarter and smarter.

23. CONFIDENTIAL
Miranda Tan | CEO | mtan@myprgenie.com | 917.678.6041
Thank You