The document summarizes Team Analytics' work in 2014 and plans for 2015. In 2014, Team Analytics promoted the use of analytics over generic management information systems (MIS) and helped set up an Analytics Center of Excellence. They created "Mission V" to use advanced analytics for key projects. In 2015, Team Analytics plans to expand into big data analytics and emerging technologies like SCRUM, LAMP and SAAS. They will continue building analytical solutions and helping clients realize value from analytics.
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
Consumer Product (CP) companies operate in an industry where the fundamental rules of the game are changing. The growth of e-commerce, the ability to bypass retailers, the rise of private labels, and the advent of niche CP startups are just some of the trends that are reshaping the sector.
But one significant change that stands out in particular is the direct connection that CP companies today have to the needs and aspirations – the ‘pulse’ – of consumers. This is, to a large extent, thanks to the rise of digital channels.
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
Consumer Product (CP) companies operate in an industry where the fundamental rules of the game are changing. The growth of e-commerce, the ability to bypass retailers, the rise of private labels, and the advent of niche CP startups are just some of the trends that are reshaping the sector.
But one significant change that stands out in particular is the direct connection that CP companies today have to the needs and aspirations – the ‘pulse’ – of consumers. This is, to a large extent, thanks to the rise of digital channels.
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Today's technology gives us the ability to know exactly where are marketing dollars are being spent, the problem is that we don't have the data. It's not that we dont't have enough data, it's that we're drowning in the data that we have. It's sorting through that data and making sense of it that's the problem. The data needs to be presented in a sensible format to use it effectively. This is precisely why we asked 274 marketing professionals from a broad cross-section of industries and roles about their experience with data in their companies. The results were insightful!
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
Introducing the information valuation estimatorMark Albala
In the digital economy, information, properly deployed, is a catalyst for value. It is the information that flows through the platforms that together represent an organization’s digital presence. And it is the pillars of value that represent an organization’s information mantra. Information is nothing less than the lifeblood for converting content to value in the digital economy.
The Information Value Estimator (IVE) is a tool that is used to estimate the effectiveness of information in your organization and derives an attempt to estimate the uplift in revenue that is achievable by improving the management of information as an asset of the organization.
It is absolutely true that analytics is a big part of the equation. However, for the majority of opportunities, particularly when disruptive times prevail, where information can make a big difference is realized when a high degree of autonomous analytics is involved. This autonomy will accelerate the execution of information based actions taken in the digital economy by an organization. A keen understanding of how business processes consume information is required to deploy this level of autonomy. A low level of resistance to putting the faith of the organization into these autonomous analytics is required to optimize value in the digital economy. The means to review, countermand and tune these autonomous analytics is mandatory.
The Information Value Estimator, available upon request, can be used as a self-service tool. Its use is intended to serve as a vehicle to identify initiative opportunities, few of which will be traditional IT opportunities, that will have a measurable impact on the value of information. It is recommended to augment the estimator with a benchmarking of information value to show progress made and refine deficiencies that will impact the ability to wield information in the digital economy.
This webinar was hosted by Gramener's CEO/Co-Founder, Anand S, and Ganes Kesari, Head of Analytics/Co-Founder on how data can help firms recover quickly throughout the recession and recovery period.
Who should watch this webinar :
Analytics Leaders, Business Leaders, CDOs, CTOs, etc.
Few takeaways :
-Which aspects of your company could benefit the most from a data-driven response?
-A strategy for identifying use cases that will provide the most value for the money.
How to use data in creative ways to uncover new market opportunities and customers.
Objectives :
-Data's utility in COVID situation
-How data science may assist you in navigating the recession
-Gramener's industry case studies to assist businesses in responding to COVID-19
Full Webinar: https://info.gramener.com/recession-proofing-your-business-with-data
To know more from industry leaders visit our official website: https://gramener.com/
This presentation provides a "first hand" look at how PR and marketing pros can raise their brand awareness by using Big Data and predictive analytics.
7 Steps for Applying Big Data Patterns to Decision MakingWiley
Learn to apply big data patterns to decision-making in order to make better decisions, design a new business model, or redesign current business processes.
Forrester's Tina Moffett explorers the adoption of advanced analytics, measurement and attribution across marketing channels. She will share current practices and trends to better understanding how brands can use and apply measurement and analytics in their organization to optimize both cross-channel marketing campaigns and customer programs.
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
Implementing real-time systems and managing the organisational change that arises as a result are capabilities that the IT department is best placed to provide. As this article reveals a number of organisations see real-time business as an important enabler for digital transformation. In those companies, the IT department should be leading the real-time charge. Learn more about real time business from this article.
Use our 50 slides content-ready behavioral analysis PowerPoint presentation to study the insights needed by a company to study to gain an edge over other companies or firms. The consumer insights can be outlined with the help of this business deck which is necessary as companies need to know the demands and needs of the consumers. The research methodology used in this PPT is quite helpful. There are also key statistics in this PPT used for studying data collection and processing and also consumer insight capabilities, components, characteristics, etc. to be looked upon. Also, the top tools are included in this behavioural analysis for consumer insights such as youtube analytics, google’s audience retention tool, google trends, etc. Also, there are markers for indication like column chart, donut pie chart, bar chart, etc. This complete PowerPoint presentation is very handy for analyzing the consumer needs and uses for accurate marketing. Enthusiasm bubbles with our Behavioural Analysis Powerpoint Presentation Slides. Experience bursts of energy everywhere.
Organizations today still face challenges when trying to identify, tap into and influence digital customers around their products and services. Traditional customer segmentation exercises are typically inward-facing and don’t lead to the appropriate return. In spite of mountains of data, a more transparent customer, and large investments to create digital personas and profiles of the targeted customer set, actual customer behavior and need sets are mostly shrouded in a mystery.
Blueocean Market Intelligence has created a proprietary solution called "Persona™" that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise. This solution provides insights around customers’ spending habits, purchase patterns, past behavior and purchases, recent and historical interaction with product categories, etc. It tracks and understands digital attributes, digital body language, up and downstream click data, sales funnel position and device preferences are important considerations for effectively identifying and building digital personas.
Using Persona's technology platform to capture Big Data effectively, we are able to empower global marketing teams to get closer to one-on-one marketing by delivering the right content to the right person, at the best time on the preferred channel.
Today's technology gives us the ability to know exactly where are marketing dollars are being spent, the problem is that we don't have the data. It's not that we dont't have enough data, it's that we're drowning in the data that we have. It's sorting through that data and making sense of it that's the problem. The data needs to be presented in a sensible format to use it effectively. This is precisely why we asked 274 marketing professionals from a broad cross-section of industries and roles about their experience with data in their companies. The results were insightful!
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
Introducing the information valuation estimatorMark Albala
In the digital economy, information, properly deployed, is a catalyst for value. It is the information that flows through the platforms that together represent an organization’s digital presence. And it is the pillars of value that represent an organization’s information mantra. Information is nothing less than the lifeblood for converting content to value in the digital economy.
The Information Value Estimator (IVE) is a tool that is used to estimate the effectiveness of information in your organization and derives an attempt to estimate the uplift in revenue that is achievable by improving the management of information as an asset of the organization.
It is absolutely true that analytics is a big part of the equation. However, for the majority of opportunities, particularly when disruptive times prevail, where information can make a big difference is realized when a high degree of autonomous analytics is involved. This autonomy will accelerate the execution of information based actions taken in the digital economy by an organization. A keen understanding of how business processes consume information is required to deploy this level of autonomy. A low level of resistance to putting the faith of the organization into these autonomous analytics is required to optimize value in the digital economy. The means to review, countermand and tune these autonomous analytics is mandatory.
The Information Value Estimator, available upon request, can be used as a self-service tool. Its use is intended to serve as a vehicle to identify initiative opportunities, few of which will be traditional IT opportunities, that will have a measurable impact on the value of information. It is recommended to augment the estimator with a benchmarking of information value to show progress made and refine deficiencies that will impact the ability to wield information in the digital economy.
This webinar was hosted by Gramener's CEO/Co-Founder, Anand S, and Ganes Kesari, Head of Analytics/Co-Founder on how data can help firms recover quickly throughout the recession and recovery period.
Who should watch this webinar :
Analytics Leaders, Business Leaders, CDOs, CTOs, etc.
Few takeaways :
-Which aspects of your company could benefit the most from a data-driven response?
-A strategy for identifying use cases that will provide the most value for the money.
How to use data in creative ways to uncover new market opportunities and customers.
Objectives :
-Data's utility in COVID situation
-How data science may assist you in navigating the recession
-Gramener's industry case studies to assist businesses in responding to COVID-19
Full Webinar: https://info.gramener.com/recession-proofing-your-business-with-data
To know more from industry leaders visit our official website: https://gramener.com/
This presentation provides a "first hand" look at how PR and marketing pros can raise their brand awareness by using Big Data and predictive analytics.
7 Steps for Applying Big Data Patterns to Decision MakingWiley
Learn to apply big data patterns to decision-making in order to make better decisions, design a new business model, or redesign current business processes.
Forrester's Tina Moffett explorers the adoption of advanced analytics, measurement and attribution across marketing channels. She will share current practices and trends to better understanding how brands can use and apply measurement and analytics in their organization to optimize both cross-channel marketing campaigns and customer programs.
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
Implementing real-time systems and managing the organisational change that arises as a result are capabilities that the IT department is best placed to provide. As this article reveals a number of organisations see real-time business as an important enabler for digital transformation. In those companies, the IT department should be leading the real-time charge. Learn more about real time business from this article.
Use our 50 slides content-ready behavioral analysis PowerPoint presentation to study the insights needed by a company to study to gain an edge over other companies or firms. The consumer insights can be outlined with the help of this business deck which is necessary as companies need to know the demands and needs of the consumers. The research methodology used in this PPT is quite helpful. There are also key statistics in this PPT used for studying data collection and processing and also consumer insight capabilities, components, characteristics, etc. to be looked upon. Also, the top tools are included in this behavioural analysis for consumer insights such as youtube analytics, google’s audience retention tool, google trends, etc. Also, there are markers for indication like column chart, donut pie chart, bar chart, etc. This complete PowerPoint presentation is very handy for analyzing the consumer needs and uses for accurate marketing. Enthusiasm bubbles with our Behavioural Analysis Powerpoint Presentation Slides. Experience bursts of energy everywhere.
Organizations today still face challenges when trying to identify, tap into and influence digital customers around their products and services. Traditional customer segmentation exercises are typically inward-facing and don’t lead to the appropriate return. In spite of mountains of data, a more transparent customer, and large investments to create digital personas and profiles of the targeted customer set, actual customer behavior and need sets are mostly shrouded in a mystery.
Blueocean Market Intelligence has created a proprietary solution called "Persona™" that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise. This solution provides insights around customers’ spending habits, purchase patterns, past behavior and purchases, recent and historical interaction with product categories, etc. It tracks and understands digital attributes, digital body language, up and downstream click data, sales funnel position and device preferences are important considerations for effectively identifying and building digital personas.
Using Persona's technology platform to capture Big Data effectively, we are able to empower global marketing teams to get closer to one-on-one marketing by delivering the right content to the right person, at the best time on the preferred channel.
Social Media is one of the key channels to reach consumers and the possibilities of tracking and analyzing certain actions throughout such media is simply infinite. Marketers should use and incorporate Social Media Analytics more into their overall market plan. Media monitoring platforms such as Newspoint accurately gather and present data from all the different media sources into one interface.
Marketing & SalesBig Data, Analytics, and the Future of .docxalfredacavx97
Marketing & Sales
Big Data, Analytics,
and the Future of
Marketing & Sales
March 2015
3McKinseyonMarketingandSales.com @McK_MktgSales
Table of contents
Business
Opportunities
Insight and
action
How to get
organized and
get started
8 Getting big impact from big
data
16 Big Data & advanced
analytics: Success stories
from the front lines
20 Use Big Data to find
new micromarkets
24 Smart analytics: How
marketing drives short-term
and long-term growth
30 Putting Big Data and
advanced analytics to work
34 Know your customers
wherever they are
38 Using marketing analytics to
drive superior growth
48 How leading retailers turn
insights into profits
56 Five steps to squeeze more
ROI from your marketing
60 Using Big Data to make
better pricing decisions
60 Marketing’s age of relevance 72 Gilt Groupe: Using Big Data,
mobile, and social media to
reinvent shopping
76 Under the retail microscope:
Seeing your customers for
the first time
80 Name your price: The power
of Big Data and analytics
84 Getting beyond the buzz: Is
your social media working?
90 How to get the most from big
data
94 Five Roles You Need on Your
Big Data Team
98 Want big data sales programs
to work? Get emotional
102 Get started with Big Data:
Tie strategy to performance
106 What you need to make Big
Data work: The pencil
110 Need for speed: Algorithmic
marketing and customer
data overload
114 Simplify Big Data – or it’ll be
useless for sales
54 McKinseyonMarketingandSales.com @McK_MktgSales
Introduction
Big Data is the biggest hame-changing opportunity for marketing and sales
since the Internet went mainstream almost 20 years ago. The data big bang
has unleashed torrents of terabytes about everything from customer behaviors
to weather patterns to demographic consumer shifts in emerging markets.
The companies who are successful in turning data into above-market growth
will excel at three things:
ƒ Using analytics to identify valuable business opportunities from the data to
drive decisions and improve marketing return on investment (MROI)
ƒ Turning those insights into well-designed products and offers that delight
customers
ƒ Delivering those products and offers effectively to the marketplace.
This goldmine of data represents a pivot-point moment for marketing and
sales leaders. Companies that inject big data and analytics into their operation
show productivity rates and profitability that are 5 percent to 6 percent hight
than those of their peers. That’s an advantage no company can afford to
gnome.
This compendium explores the business opportunities, company examples,
and organizational implications of Big Data and advanced analytics. We hope
it provokes good and useful conversations.
Please contact us with your reactions and thoughts.
David Court
Director
David headed McKinsey’s
functional practices, and
currently leads the firm’s digital
in.
What Big Data Means for PR and Why It Matters to UsMSL
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
SOUND, Platform as a Service, A Social Intelligence Command Centre where you can not only listen or analyse your social data, but you can also leverage the potential or social media in real time. SOUND can help you to identify the opportunities to maximise your marketing efforts.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
Show drafts
volume_up
Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
1. Team Analytics | Sutherland Global Services | December 2014 Volume 1 : Issue 2
Delphi
SpotMonthly Analytics Newsletter
Your
guidepost for
value
transformation
with
analytics
In 2013, Sutherland instituted Analytics Platforms &
Productized Solution (APPS) to embark on a
visionary journey to build Platform based Analytical
Solutions. The APPS team built Cross Utility
Scoring Platform (XUSP) and happy to be
recognised as Top 7 Global Analytical Initiative by
Everest Group in the same year.
In 2014, the Team Analytics created an awareness
campaign to move away from generic MIS and
substitute with analytics driven strategies to provide
transformational value for our BPO engagements.
Our Platform XUSP is helping to embed analytics
as a key DNA component across our offerings.
Besides creating function specific teams across
Analytics, we are happy to set up Analytics Centre
of Excellence, Innovation Theatre, SMAC Support
and Visual Analytics.
During the last quarter of 2014, the Team Analytics
created Mission V to address key projects with
advanced analytics to change the way we
historically look at the trends and patterns. We
have moved away from generic MIS and delivering
new perspective to impact and drive KPIs towards
excellence. Our Mission V’s strategic focus is
bringing in “Predictive as against Descriptive”.
In 2015, we are stepping up our analytical
aggression with emerging technologies and happy
to announce our roll-out in Big Data Analytics. Our
guidelines are to Keep in pace with emerging
technology besides making it Inter Operable among
disruptive technologies.
We are excited to share our shape of things to
come which are to be primarily driven by SCRUM,
LAMP and SAAS.
Wishing you all a Merry Christmas & a
Happy New Year!
By Team Analytics
Social Media – The Emergence of a new Estate!
Every day, the digital world creates 2.3 zettabytes (2.3x1021) of
data and on top of it, 90% of the data in the world today has
been created in the last two years alone. About 75% of data is
unstructured, coming from sources such as text, voice and video.
This is the era of Social Media.
Despite the vast potential social media brings, many companies
think of social media primarily as a one-way promotional channel,
and have yet to capitalize on the ability to not only listen to, but
analyze consumer conversations and turn them into insights
helping them take informed business decisions impacting the
bottom line.
A recent survey conducted by Harvard Business Review Analytics
Services in which 2100 top companies of the world participated
gives some staggering insights:
75% of the companies in the survey said they did not know
where their most valuable customers were talking about
them.
31% do not measure effectiveness of social media.
23% are using social media analytic tools.
7% of participating companies are able to integrate social
media into their marketing activities.
With so much user-generated unstructured data available in real
time, brands and marketers face a challenge: How do we make
the most of this prodigious social activity? How do we reliably
analyze the sentiment of our customers, become more effective
in our brand positioning, and engage customers to encourage
brand promotion and eventually more sales.
Team Analytics from Sutherland brings to you our year end edition
of our monthly newsletter Delphi Spot focusing on this new
paradigm.
December 2014 Volume 1- Issue 2 : Delphi Spot – Monthly Analytics Newsletter Sutherland Global Services 1
Stepping into
2015 with
innovative
analytics
2. December 2014 Volume 1- Issue 2 : Delphi Spot – Monthly Analytics Newsletter Sutherland Global Services 2
Team Analytics is a technical pool comprising Data Scientists, Subject Matter Experts, Data Mart Architects, Software Engineers,
Strategist, and Operation Researchers. Few of our state of analytics work as exhibits are furnished below.
Our client is a non-profit health system in the United
States operating more than 20 hospitals wants to
identify the driving factors of patient satisfaction based
on three different survey results, HCAHPS,
CGCAHPS and Ticker( External market research
organization). They also want to text mine the open
ended comments provided by regular and
re-admitted patients. This will help client to drill down
the issues behind low satisfaction and increase Net
Promoter Score by improving specific areas of
concern
Goals
• Identify the Key drivers of satisfaction based
on three different survey results
• Detailed reports to drill down to the areas of
concern
• Text mining Patient comments
Approach
• Run statistical analysis using
Recommendation as the target variable –
Separate models for separate surveys
• Identify key drivers of satisfaction
• Perform Factor Analysis followed by Ordinal
Logistic Regression model to understand key
drivers impacting Satisfaction
• Provide detailed reports on significant drivers
of satisfaction
Exhibit - 1
For a Logistic client handling
international express mail
service, we are helping them to
improve collection by providing
customer segmentation and
recommending the treatment
strategy.
Solution Showcase - Patient Satisfaction – Survey Analytics
Exhibit - 2
One of our Multinational computer
technology client deals with Sales &,
Service worldwide. We deploy
analytics to identify opportunities in
reducing repeat dispatch by
predictive model to track key drivers
of repeat dispatch.
Exhibit - 3
U.S. based Postal service client competes
with global leaders in Courier Service. We
support their BPO needs besides enhancing
their revenue by up sell and cross sell. We
enrich their campaign data with propensity
models of hot leads by embedding analytics
driven targeted campaigns.
Results
• Three Models help to pinpoint key drivers to
address among 48 attributes and thereby
help to have a focussed solution
• Communication and Staff behaviour turn out
to be the key drivers of satisfaction, People
who were clearly communicated about the
cost and insurance facilities, on the
medications they are given, who has been
communicated clearly and treated with
respect by Doctors, nurses and clerks were
more satisfied with hospital services
Sutherland identified analytically driven
key significant drivers of satisfaction. We
applied Factor Analysis followed by
Ordinal Logistic Regression model to
understand key drivers impacting
Satisfaction
Exhibit - 4
Team Analytics deploys Cross
Utility Scoring Platform (XUSP)
for its client who leads in
Logistics & Supply Chain
Management. The Platform helps
to provide diagnostics of
Outstanding Payment among its
B2B Customers. For its B2B
customer, XUSP helps to score
customers at individual level to
prioritise collection campaign
based on payment propensity.
3. December 2014 Volume 1- Issue 2 : Delphi Spot – Monthly Analytics Newsletter Sutherland Global Services 3
Our Best Picks
Cloud computing is one of the 10
strategic technology trends for
2015, according to analysis from
Gartner.
http://www.cloudcomputing-
news.net/news/2014/oct/09/clou
d-underpins-majority-tech-
trends-2015-gartner-analysts-
find/
Computerworld's 2015 Forecast
Predicts Security, Cloud
Computing And Analytics Will
Lead IT Spending
http://www.forbes.com/sites/louis
columbus/2014/11/26/computer
worlds-2015-forecast-predicts-
security-cloud-computing-and-
analytics-will-lead-it-spending/
2015: The #IoT, #BigData and
#Cloud Come Together
http://t.co/U8lwdVGfgB - By
@AndersIvar_RSS,http://twitter.
com/EntMobile/statuses/545354
080592609283
#Hybridcloud could be king and
other tech predictions for 2015
via @talkin_cloud @dkobialka
http://t.co/poZEGfqoIR,http://twitt
er.com/DiDataCloud/statuses/54
5341541016150016
The Business of Emotion.....Big
Data
http://www.facebook.com/permal
ink.php?story_fbid=3171931851
55878&id=100005955966198
""ONLY 15% OF COMPANIES
EXPLOIT BIG DATA FOR
THEIR COMPETITIVE
ADVANTAGE""
https://plus.google.com/1012175
44641098419809/posts/LgoHW3
2W3qz
""Big Data? That's so last
decade. What we live in today is
an era of Massive Data""
https://plus.google.com/1095358
58769932791011/posts/8zSf8M
8TZsf
2015: The Year The Cloud
Bursts - http://t.co/n5gmS2ZrQK
#cloud
http://twitter.com/center_cloud/st
atuses/545151484573536256s
The big buzz around Social Media
has touched its dizzying heights
and now it is more than a virtual
reality. Team Analytics of
Sutherland offers Social Media
Analytics in helping clients to
realize its full potential by tracking
and triggering a domino effect.
Share of
Voice
Comparison
with
Competitors
Improves Brand Image
Increases Customer
Profitability
Builds Customer Loyalty
Improves Campaigns’ ROI
Reach out to us for your Social Media Analytics. Our Innovation Theatre and SMAC support teams
can help you explore Visual Analytics and High-Performance Analytics to know your customer
pulse. Please e-mail to AnalyticsBD@sutherlandglobal.com
Voice of
Customer
Forum
Analysis
Our Social Media
Analytical Offerings
Social Media Analytics helps to track your Brand’s image in the social media
world. It Captures what customers are talking about you and where. Our
Analytical insight analyzes the prevailing sentiments and identifies influencers.
We can help enhance the capability to communicate with them for issue
resolution and feedback.
Use Social media Analytics to achieve higher customer satisfaction.
Does the Future Lie with Embedded BI? By Saar
Bitner At the onset of 2015 it seems that Business
Intelligence software has become a nearly consensual
part of any data-driven organization. Today
companies large and small are realizing, more than
ever, that ""data is power"", and that harnessing this
power requires the right tools for the job. But in the
near future we might see BI take another...,
http://www.findata.co.nz/News/35184922/Maxim_Integ
rated_to_Present_at_Upcoming_Investor_Forum.htm
#post-1
#Prediction for 2015? Usual suspects: #dataanalytics
#socialcommunities #segmentation #Automation
http://twitter.com/fuziosparc/statuses/5451526348148
69504
Delphi Spotoon
Our SMAC
initiative
supports
clients with
Social Media,
Mobility
Solutions,
Analytics and
Cloud
MS CA
Editor’s Pick – Must Read!
“Innovating Analytics is a
compelling exploration of the
potential power of customer
experience metrics in the
modern age. Larry Freed’s
combination of academic
research with practical business
implementation makes this
book a must-read for any
business leader.” Mark
Mahaney, Managing Director
at RBC