Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
In this keynote, Zena focuses on 3 Key 2013 Trends:
1) Real Time Marketing
2) Creating Youtility Through Care, Context & Creativity
3) Empowering Employees & Fans
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
If you actually do prefer to use SMS and MMS even in this day and age, then you'll be better off reading this Presentation on SMS messaging apps instead.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
In this keynote, Zena focuses on 3 Key 2013 Trends:
1) Real Time Marketing
2) Creating Youtility Through Care, Context & Creativity
3) Empowering Employees & Fans
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
If you actually do prefer to use SMS and MMS even in this day and age, then you'll be better off reading this Presentation on SMS messaging apps instead.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.
This report shares a couple of well-known cases from the US, together with:
1. Insights on why real-time is essential
2. How to do it
3. Examples from China with Tencent
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
Matt Ramerman, Vehicle
Michelle Schmoelzer, AT&T
The Power of Real Time Marketing through Mobile
The ultimate goal of many marketers is to deliver highly personalized content, real-time, relative to what a consumer is doing “now.” This means truly delivering the right message, right person, right place, and right time, while addressing them by name. Now combine this with the Omni-presence of the mobile channel and the result is a tremendously powerful advertising tool.
Learn how AT&T is doing just this by leveraging dynamic, personalized content through mobile video to drive significant customer engagement and increase loyalty.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
Digital Signals & Access to Finance in Kenya - slidesUN Global Pulse
In emerging markets, eight out of ten small businesses cannot access the loans they need to grow. USAID’s Development Credit Authority (DCA) uses risk-sharing agreements to mobilize local private capital to fill this financing gap. The goal of this collaboration between UN Global Pulse and USAID is to explore how big data could support the work of USAID’s Development Credit Authority.
Kenya has become an established tech leader in Africa in recent years – generating greater volumes of digital data as a result. The goal of this study is to explore what new sources of digital data, and methods for analysis, could be helpful in answering the question: “What barriers to accessing loans do small businesses in Kenya face?”
Accordingly, this presentation paints a picture of the big data landscape in Kenya, shows preliminary findings, and lays the groundwork for further investigation.
Are you up to date? Are you in the know?
In this presentation we get into the thick of it. We cover:
- The 9 biggest problems that modern marketers face
- 26 online advertising stats
- 26 email marketing stats
- Audience segmentation best practices
- The effectiveness of 11 different marketing channels
- And tons more!
Check out the 2014 State of Digital Marketing.
And don't forget to watch out for the five steps you need to take to find success in today's complicated world of digital marketing!
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.
This report shares a couple of well-known cases from the US, together with:
1. Insights on why real-time is essential
2. How to do it
3. Examples from China with Tencent
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
Matt Ramerman, Vehicle
Michelle Schmoelzer, AT&T
The Power of Real Time Marketing through Mobile
The ultimate goal of many marketers is to deliver highly personalized content, real-time, relative to what a consumer is doing “now.” This means truly delivering the right message, right person, right place, and right time, while addressing them by name. Now combine this with the Omni-presence of the mobile channel and the result is a tremendously powerful advertising tool.
Learn how AT&T is doing just this by leveraging dynamic, personalized content through mobile video to drive significant customer engagement and increase loyalty.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
Digital Signals & Access to Finance in Kenya - slidesUN Global Pulse
In emerging markets, eight out of ten small businesses cannot access the loans they need to grow. USAID’s Development Credit Authority (DCA) uses risk-sharing agreements to mobilize local private capital to fill this financing gap. The goal of this collaboration between UN Global Pulse and USAID is to explore how big data could support the work of USAID’s Development Credit Authority.
Kenya has become an established tech leader in Africa in recent years – generating greater volumes of digital data as a result. The goal of this study is to explore what new sources of digital data, and methods for analysis, could be helpful in answering the question: “What barriers to accessing loans do small businesses in Kenya face?”
Accordingly, this presentation paints a picture of the big data landscape in Kenya, shows preliminary findings, and lays the groundwork for further investigation.
Are you up to date? Are you in the know?
In this presentation we get into the thick of it. We cover:
- The 9 biggest problems that modern marketers face
- 26 online advertising stats
- 26 email marketing stats
- Audience segmentation best practices
- The effectiveness of 11 different marketing channels
- And tons more!
Check out the 2014 State of Digital Marketing.
And don't forget to watch out for the five steps you need to take to find success in today's complicated world of digital marketing!
Adam Proehl's presentation at Online Marketing Summit Conference June 6-8th 2011.
Achieving Integrated Success: How to identify & overcome challenges in a multi-channel world
Learn how savvy organizations are addressing modern day problems from poor site conversion to underperforming emails, the tools they are using to scale and measure and finally channel alignment for a more fruitful campaign.
Focus: B2C/B2B on Social Media, Conversion, Analytics
4 Key impact area on gst implementation synergytas
GST Malaysia is coming for real. With 4 key impact areas on implementation. Join us for the action plan on GST conducted by Dr Choong Kwai Fatt. Visit website www.synegytas.com/gstkls2 for more information.
Digital Marketing Mix lecture by Adam Richards, founder of Waypoint Digital Marketing, to students enrolled in the BA Fashion Marketing Degree at the University of Southampton School of Art.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
A presentation I gave at the Marketing Natives event in Vienna on Monday 15 September 2014 looking at the importance of mobile marketing, some innovation in mobile advertising and the job opportunities in the sector.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. We’ll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
4. Top Marketing Challenges
Common challenges
1. Too many channels – too many choices
2. Data overload and confusion
3. Connecting and engaging with the target audience
Source: Adcom Research
5. Digital Marketing
By 2019, CMOs predict digital marketing will account for
more than 75% of the marketing budget.
Source: Accenture Interactive, 2014 CMO Survey
6. Digital Marketing
Source: Gartner, Inc., “Forecast Analysis: Enterprise Application Software, Worldwide, 1Q14 Update”, April 29, 2014
Gartner predicts that, by 2017, the CMO will have a
larger IT budget than the CIO.
11. Connected
Source: DigitaLBi
• 72% of smartphone users use their phone when
shopping in-store
• 40% will call friends to get an opinion
• 35% post photos of their prospective purchases for
‘feedback’ and decision reinforcement.
12. Informed • 82% of online shoppers use the internet to
research products before making a purchase.
• B2B: 57%
Source: comScore and eTailing Group – Pulse of The Online Shopper, 2014. CEB 2014.
13. Demanding • 54% of consumers would consider
ending their loyalty relationship with a
brand if they were not given tailor-
made, relevant content and offers.
Source: CMO Council
15. Mobility
Mobile is the “power-tool” for today’s consumers
Source: 2014 salesforce.com Mobile Behavior Report. Return Path 2014. ComScore 2014
• 51% of emails are being read on a mobile device
• 72% of US mobile phone users are smartphone owners
16. Innovation is creating new
touch-points that consumers
didn’t even know they wanted.
Devices
17. We Are Here
• New devices are creating even more channels.
• The ‘Internet Of Things’, will be by far the world’s largest device market
Source: BI Intelligence Estimates
0
5
10
15
20
25
30
35
2013 2014 2015E 2016E 2017E 2018E 2019E
Billions
The Internet Of Everything Internet Of Things
Connected Cars
Wearables
Connected/Smart TVs
Tablets
Smartphones
Personal Computers
We Are Here
Devices
18. Collaborative Economy
• An economic model that let’s people get what they need
from each other using commonly available technologies.
• Bypassing traditional corporations.
Source: Crowd Companies. April, 2015.
• In the next 10 years, PWC predicts the Collaborative
Economy will grow from $15B to $335B revenue.
19. Source: Crowd Companies. April, 2015
• 10 year old etsy. 19M active shoppers, doesn’t own a single factory or
showroom, had an IPO for $3.8B
• 8 year old Lending Club has issued over $7B in P2P loans, doesn’t own a
single bank, branch or ATM and is valued at $7B
• 7 year old AirBnB has over 23M guests, doesn’t own a single bed, bath
or bar, and is valued at $20B
• 6 year old Uber had 140M rides in 2014, doesn’t own a single taxi or
towncar and is valued at $41B
Collaborative Economy
20. Over 150 brands now partner with, sponsor, or buy-
out collaborative economy companies
21. 3. Channel & Content Acceleration
Social
Email
Content
22. Email
• Email is not dead
• 4.1 billion email
accounts. 5.2B by 2018
• Marketing automation
and CRM increasingly
critical tools for digital
marketing success
Social
23. Volvo Construction
Equipment builds personas
of its best customers.
Volvo uses paid social ads to engage
these individuals and drive them to
the Volvo website where they are
converted to email subscribers.
Facebook uses this profile to
identify individuals who fit
the ideal profile of a
potential buyer.
Social & Email Case Study
24. Volvo Construction Equipment’s digital marketing solution
helps dealers to sell $100 million dollars worth of new and
used equipment each year.
26. But the average attention span has dropped
from 12 seconds in 2008 to 8 seconds.
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press. 2014
27. Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press. 2014
. . . the average attention span of a goldfish
is 9 seconds.
30. How To Navigate The Digital World
• Create Alignment
• Develop Great Brand Experiences
• Cultivate Ongoing Engagement
31. Create Alignment
Internal
Know Your Brand
External
Know Your Audience
Great Brand
Experiences
• Vision
• Mission
• Values
• Brand Positioning/Promise
• Brand Features & Benefits
• Personality & Voice
• Logo & Graphic Standards
• Personas - Content
• Media Eco-Systems
• Customer Journey Experiences
• Competitive Assessment
• Marketing & Communication Plan
Target
Audience
32. Moment + Moment =Moment + Experience
Internal
Know Your Brand
External
Know Your Audience
Great Brand
Experiences
So, What Makes a Great Experience?
33. • Marketers have typically referred
to a marketing funnel. However, a
linear path to market to their target
audience is no longer effective in
today’s world.
Great Brand Experiences
• The “funnel” is dead.
34. • The journey has replaced
the traditional marketing
funnel because decisions
are no longer linear.
• Customers today are
more empowered, with
more information, and
can get information and
make decisions
anywhere at any point in
time
Great Brand Experiences
35. Great Brand Experiences
Is Your Brand Present During Those Moments That Matter?
Make It Easy
Make It Relevant
Encourage Conversations & Community
Invent Your Own Brand Moment
37. Make It Relevant
First company to fit women into
their favorite bra with a quiz.
• No fitting rooms
• No measuring tapes
• No photos
Over 1 million customers in
less than 2 years
39. Invent Your Own Brand Moment
• CMO, Evan Greene
• Challenge: Stay relevant outside
the 1 day
• Aligned Mission & Vision: “. . .to
touch people’s lives through music.
. .”
• Macklemore and Ryan Lewis gave
a surprise performance on a New
York City bus.
41. Ongoing Engagement
• Start Early - it is part of the design
• Optimize/Attribution
• Don’t just measure tactics
42. Effective digital analytics starts during campaign design:
• Define success metrics/goals in terms that are specific
(quantifiable)
• Identify the Key Performance Indicators (KPIs) that will be
tracked – and, from where this data will be obtained
• Determine report frequency required (daily, monthly, quarterly,
semiannually, etc.)
Ongoing Engagement
44. Final Take-Away’s
Digital is not coming. It’s here.
More choices & technology. More confusion. Stick to the fundamentals.
Know your brand. Know your audience. Create alignment. Be authentic.
Digital is not a tactic. Have a digital strategy.
Hire for digital expertise. Expect more from your agencies.
Editor's Notes
Gen C are avid consumers, enthusiastic early adopters and passionate brand advocates, and when brands figure out the right way to engage them, they can become the biggest spenders, the most vocal supporters and the most influential opinion formers. In short, they could become your best customers.
Generation C, or Gen C, is a term coined by Nielsen and Booz Allen Consulting in 20101 to describe millennials. Now fast-forward today and they are now a true psychographic—not simply a demographic but a mindset that spans generations.
On average, 39% (with a range of 20% to 50%) of Gen C are aged 35 or over.
Moore’s Law. The price/performance ratio doubles every 18 months.
Nearly every industry and vertical is being developed through this new economic model:
Learning, Financial, Municipal, Corporate, Energy, Health & Wellness, Transportation, Logistics, Food, Goods & Services, Personal & Business Services.
Number of social channels:
Social:
Email:
Email is not dead.
That is a lot of content and we can only absorb so much of it.
The human attention span is falling
That is a lot of content and we can only absorb so much of it.
The human attention span is falling
The production of content has greatly exceeded consumers ability to digest
The Supply outweighs the demand
Marketers can get away with just “doing it” anymore
Consumers have become highly selective in what content they choose to influence their decisions
Marketers must find ways to differentiate from the hoard of content to stay in the good graces of consumer attention
Marketers must first learn to listen to what their target audience needs are (what are they looking for??? What do they need???)
Michelle Lam
Evan Greene – CMO of The Recording Academy: The Grammy’s
How to stay relevant besides the one day.
Created their own moments