Find out what value the platform holds, what are its users up to and what advantages it offers to your business in improving your marketing game.

1. All About Twitter!
The A-Z Guide to the platform’s features, users and advantages to your
business!

2. What is its Value Proposition?
• Latest news in ‘real time’.
• Target niche topics using hashtags.
• 140 character limit allows fast and
efficient communication.
• New live streaming function: via Periscope.
source: https://www.quora.com/What-is-the-value-proposition-of-Twitter

3. What is its Value Proposition
• Use it to build your personal brand.
• Use it as an analytics tool to see what
you’re competitors are up to.
• Find stories and information relevant
to your brand or cause.

4. Some Stats and Demographics
• With 302 mn. active monthly users, Twitter is the 3rd most popular social
media platform in the world. The following infographics by the Hubspot Blog
provide some more details.
source: https://http://www.businessinsider.com/who-uses-twitter-2015-6

5. Stats and Demographics
• The largest age demographic on Twitter is between the ages of 18 and 34.
There are more males than females and the most number of users come from
the Asia-Pacific region.
source: https://http://www.businessinsider.com/who-uses-twitter-2015-6

6. Why Should Your Brand be on Twitter?
• Building and maintaining customer relationships.
• Marketing in real time.
Using the power of hashtags, brands can
communicate in real time during live events.
source: https://blog.twitter.com/en-gb/2016/how-brands-have-changed-marketing-through-twitter

7. Why Should Your Brand be on Twitter?
• Targeted Ads
Twitter ads allows you to target your ads based on users’ location, gender,
accounts they follow, interests and language spoken.
• Live Streaming functionality:
Periscope has allowed influential users and brands to live stream video to their
fans and have gained a lot of
attention doing so.
source: https://blog.twitter.com/en-gb/2016/how-brands-have-changed-marketing-through-twitter

8. What are Optimal times to tweet?
• The Hubspot Blog recommends tweeting between 12 pm and 3pm for the best
engagement, although this can depend on the nature of your business.
source: http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

9. What metrics can you use to assess your Tweets?
Retweets
Tells you how
many people
have shared your
tweet
Likes
Tells you how many
people have liked
your tweet
Replys:
Tells you how many
people have
commented on
your tweet
Favourites:
Tells you how many
people have made
tweet a favourite
Other metrics that assess performance

10. Analytics Tools available to assess your tweets?
• Perhaps the best and most convenient analytics tool is Twitter’s Analytics Tool
that will provide you (free of cost) a range of metrics.
• You are also provided the option to view the monthly performance of your tweets

11. B2C or B2B?
• It is hard to state definitively whether Twitter is more beneficial to B2C or B2B
companies.
• B2C Companies like Skittles and GoPro have found incredible success on the
platform whereas B2B companies like Hubspot and Dropbox are also driving
highly successful accounts.
• Some stats do show Twitter as being used more by B2B companies than B2C
ones. This could be attributed to the professional nature that most of its users
follow in comparison to platforms like Facebook and Pinterest.

12. A Successful Organization on Twitter
CNN @CNN was named by Forbes as the most engaged brand on Twitter. Today
it has 28.9 mn followers who engage with the brand consistently and help extend
its media coverage of live events and add to the conversation taking place
offline.

13. Get Started on Twitter!
• There are a lot of how-to guides and click-bait articles out there that promise to
help you become successful on the platform, but it is never that easy.
• So an article that takes you through the entire process of setting up an account
to creating some momentum for your brand is a good candidate. Therefore, this
article by Marketingland.com is my choice to help you get started on Twitter!
• Good Luck!