6. The top personal goals for Twitter users are: Save more money (74.5%), Exercise more often (63.0%) and Lose weight (58.2%).
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8. …But marketers are still focusing spending on established channels There is a huge opportunity for marketers to: Learn about social media users’ interests and needs Respond with meaningful and relevant content and offers Based on our research, marketers have been reluctant thus far to use social media because: lack of familiarity with the nuances of social media Difficulty in tracking ROI to justify large budgets Lack of suitable technology that can scale beyond 1-1 marketing VS. Source: Nielsen, August 2010 http://socialfresh.com/marketers-are-not-spending-their-money-where-users-arespending-their-time/#
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10. But: limited ability to take action at scale measuring ROI on social campaigns is difficult Mobile ads
11. What if we could leverage social data in the same that Google infers intent from its users’ behavior? Could we use social data in a similar way to improve engagement in traditional channels ? Personalized & coordinated engagements: Leverage signals from user input to determine in-market intent, brand preferences, sentiment, and interests? Reach and engage your audience: Engaging consumers over time and multiple channels? Multi-dimensional insight: Selecting which market segments to target based on their demographic data and social data? Marketing central nervous system: Automating targeting
26. Mobile Offer/ Geo /Social recognition connects online social identities, interests and intent with detailed demographics. Persona Brand preference Intent to purchase Email Offer
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