This document discusses a new data analytics platform called Frakture that aims to help organizations better integrate, analyze, and take action on data from multiple sources. It highlights challenges like aggregating different data sources, a shortage of analytics skills, and lack of tools to turn insights into engagement. Frakture is building bots to ingest data from various channels into a segmentation engine with interactive interfaces. This will allow agencies to more easily see analytics, save time pulling together reports, and prove their methods increase ROI for clients. Frakture is targeting its launch for late summer 2013.