With all of the noise around artificial intelligence for marketers, how do you understand what’s really needed to succeed today and tomorrow? Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, to learn how AI empowers marketers to engage smarter, grow revenue, and save budget.
View to learn how to:
- Predict the right mix of programs for the right people to meet your goals
- Personalize your campaigns at scale with confidence
- Perform with precision, driving more value for your audience
ABM: Your Secret Weapon for Sales & Marketing PartnershipMarketo
In the Engagement Economy, only organizations that empower their people to engage internally within the organization as well as externally with customers will win. Join Marketo and SiriusDecisions to discover the account-based marketing (ABM) strategies leading companies are leveraging to create successful partnerships between Sales and Marketing—and boost revenue.
You'll learn how to:
- Structure your entire revenue team for ABM success
- Create repeatable processes to collaborate with Sales, including account selection
- Drive lasting engagement with your customers
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
Curious to understand how the Marketo marketing team creates tight alignment with sales? Join Hally Pinaud, Principle Product Marketing Manager at Marketo for our webinar, Marketo's Secrets to Sales Partnership! You'll learn what types of content work best to engage sales, how to develop a shared strategy for reaching the right customers and exactly how to create and effective ongoing line of communication between Marketing and Sales leadership.
To succeed in the Engagement Economy, marketers will need to recalibrate to deliver value, not volume, for their customers - listening, learning and leveraging customer insights to drive personalized experiences at scale.
Join guest Forrester Research Senior Analyst, Allison Snow, and Marketo’s Director of Product Marketing, Adrienne Whitten, to learn how to:
- Leverage analytics to determine the right mix of campaigns
- Turn marketing insights into engagement
- Learn best practices to deliver the most valuable marketing campaigns
Improving Customer Engagement with Sales and Marketing PartnershipMarketo
Agreeing on sales and revenue objectives is great, but it’s just the first step. How do you operationalize a daily discipline and culture of truly aligned partnership between sales and marketing?
Join Marketo, Matt Heinz - President of Heinz Marketing and a panel of sales and marketing experts as they share best practices on how to effectively partner with marketing and sales.
Introducing ContentAI: The Future of One-to-One EngagementMarketo
Watch this webinar to discover how Marketo ContentAI uses artificial intelligence to help marketers shift from today’s traditional rule-based campaigns to making every interaction with customers more valuable while increasing conversions across email, web, and mobile.
Why Social Attribution is Important in the Engagement EconomyMarketo
Today's B2B marketers are constantly tasked with generating more leads and then proving the value of their campaigns. But it isn’t always that easy when it comes to social media as a channel. During this webinar, you’ll learn how to interact with your audience on social in an effective and personalized manner, accurately track engagement and more!
Join Marketo, Oktopost, and FIS Global as they explore why social attribution is important in the Engagement Economy and the tools you’ll need to succeed.
ABM: Your Secret Weapon for Sales & Marketing PartnershipMarketo
In the Engagement Economy, only organizations that empower their people to engage internally within the organization as well as externally with customers will win. Join Marketo and SiriusDecisions to discover the account-based marketing (ABM) strategies leading companies are leveraging to create successful partnerships between Sales and Marketing—and boost revenue.
You'll learn how to:
- Structure your entire revenue team for ABM success
- Create repeatable processes to collaborate with Sales, including account selection
- Drive lasting engagement with your customers
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
Curious to understand how the Marketo marketing team creates tight alignment with sales? Join Hally Pinaud, Principle Product Marketing Manager at Marketo for our webinar, Marketo's Secrets to Sales Partnership! You'll learn what types of content work best to engage sales, how to develop a shared strategy for reaching the right customers and exactly how to create and effective ongoing line of communication between Marketing and Sales leadership.
To succeed in the Engagement Economy, marketers will need to recalibrate to deliver value, not volume, for their customers - listening, learning and leveraging customer insights to drive personalized experiences at scale.
Join guest Forrester Research Senior Analyst, Allison Snow, and Marketo’s Director of Product Marketing, Adrienne Whitten, to learn how to:
- Leverage analytics to determine the right mix of campaigns
- Turn marketing insights into engagement
- Learn best practices to deliver the most valuable marketing campaigns
Improving Customer Engagement with Sales and Marketing PartnershipMarketo
Agreeing on sales and revenue objectives is great, but it’s just the first step. How do you operationalize a daily discipline and culture of truly aligned partnership between sales and marketing?
Join Marketo, Matt Heinz - President of Heinz Marketing and a panel of sales and marketing experts as they share best practices on how to effectively partner with marketing and sales.
Introducing ContentAI: The Future of One-to-One EngagementMarketo
Watch this webinar to discover how Marketo ContentAI uses artificial intelligence to help marketers shift from today’s traditional rule-based campaigns to making every interaction with customers more valuable while increasing conversions across email, web, and mobile.
Why Social Attribution is Important in the Engagement EconomyMarketo
Today's B2B marketers are constantly tasked with generating more leads and then proving the value of their campaigns. But it isn’t always that easy when it comes to social media as a channel. During this webinar, you’ll learn how to interact with your audience on social in an effective and personalized manner, accurately track engagement and more!
Join Marketo, Oktopost, and FIS Global as they explore why social attribution is important in the Engagement Economy and the tools you’ll need to succeed.
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
Why Web Personalization is Essential for ABMMarketo
According to Infosys, 74% of customers feel frustrated when website content is not personalized. How many of those web visitors are in your target accounts? View these slides for best practices and success stories in boosting engagement across strategic accounts and marketing ROI with Web Personalization.
The State of Engagement in Marketing Today- European ViewMarketo
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are European marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
How Sales & Marketing Can Drive Better Pipeline Conversions - TogetherMarketo
Sales and marketing jointly own the pipeline and they can drive better conversions by working together across the revenue funnel, from leads and accounts to closed business.
While marketing spends cycles to identify the right target accounts and individuals, you want your sales team to be fully armed with the right visibility and content during the sales cycle to accelerate leads to close.
Watch this webinar session, where Marketo, LeanData, Clari, and Ceros will outline how you can set up reps for success with the right leads, insights, and content to boost your conversion rates.
Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo to learn five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more!
You'll learn:
- The right testing methodology for successful a/b testing
- How to leverage statistical significance calculators to prove results
- Five of our most effective demand generation tests that you can start testing right now
Marketo’s Secrets to Building a World-Class Sales Development OrgMarketo
Want the skinny on building out a leading SDR/BDR team at your organization? Join Ernesto Castillo, Director of Enterprise Sales Development at Marketo, to learn how he created the processes, team structure and methodology for building out and leading Marketo’s Enterprise Sales Development team.
Join for best practices on:
- Leveraging the right mix of prospecting tools
- Creating alignment between Marketing & Sales
- Motivating your team to drive 3x or more sales pipeline
All About Marketing Automation - What It Is & Why It WorksMarketo
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggers, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
Creating Customized Buyer Journeys with AI and DataMarketo
1:1 B2B marketing and sales is a strategy focusing on targeted marketing initiatives and messaging to your audience. AI, data and digital are the foundation for creating personalized buyer journeys and engaging prospects and customers with relevant and insightful content. Watch our speakers from Lattice Engines, Informatica, nFusz and ion interactive to learn how to use AI, data and digital technologies to engage with relevance and create personalized content at scale. Informatica will also show how they transformed their marketing with AI and data to deliver customized buyer journeys at scale to achieve a 2x increase in effectiveness while reducing cost per qualified lead by 54%.
A multitude of new technologies and touchpoints has created a sea of change in how and when people interact with each other and with brands.
Your customer is more informed, more particular, and more connected than ever before, ushering in a new normal – the Engagement Economy – where companies survive and thrive by delivering meaningful personal experiences.
How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization!) interacts with customers?
Join Marketo’s Matt Zilli, VP of Product and Segment Marketing, and Forrester’s Shar VanBoskirk, VP and Principal Analyst, to learn:
• How businesses can transform themselves into customer-obsessed enterprises
• What you need to be a successful business leader, now and beyond 2017
• How an engagement platform can help you fully tap the engagement economy
Is Bad Data Killing Your Customer Engagement Strategy? Marketo
In this webinar, hear how Marketo and AmberLeaf are helping other marketing teams improve customer engagement by improving customer data. Listen in to learn
- How your customers view your data challenges
- Who should own the data problem
- Common data pitfalls and quick wins for clean up
- What questions to ask of other internal groups
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Bravo, you just got a new customer! Marketing is done, right? Wrong! In the final presentation of our Marketing How-To Series, find out why you need to continue marketing to your current customers to keep them coming back for more.
Key topics include:
How to increase your customer lifetime value
Make your customers do the marketing for you by creating advocates
Best practices in rewarding your loyal customers
Panasonic: Perfecting the Art and Science of Engagement MarketingMarketo
In today’s digital world, the challenge for every marketer has evolved from merely capturing the attention of people, to creating powerful, sustained interactions that result in a loyal customer base. Join us for a webinar with Marketo and Panasonic Corporation to learn how an engagement marketing strategy can serve as a key competitive advantage and drive higher return on marketing investments.
3 Strategies to Transform Your Organization for the Digital AgeMarketo
Few functions have changed more in the last 10 years than Marketing. And guess what? The pace of change is only speeding up. But while organizations are challenged by digital disruption, it has also created a tremendous opportunity for marketing to lead real, strategic change and further capabilities and careers along the way.
Join Marketo’s Hally Pinaud, to explore:
- How to shift from one-size-fits-all marketing to 1:1 engagement that builds long-term relationships
- How to build an agile, connected organization that can deliver the experiences your customers demand
- How to approach data and technology so you can power intelligent engagement at enterprise scale
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
Why Web Personalization is Essential for ABMMarketo
According to Infosys, 74% of customers feel frustrated when website content is not personalized. How many of those web visitors are in your target accounts? View these slides for best practices and success stories in boosting engagement across strategic accounts and marketing ROI with Web Personalization.
The State of Engagement in Marketing Today- European ViewMarketo
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are European marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
How Sales & Marketing Can Drive Better Pipeline Conversions - TogetherMarketo
Sales and marketing jointly own the pipeline and they can drive better conversions by working together across the revenue funnel, from leads and accounts to closed business.
While marketing spends cycles to identify the right target accounts and individuals, you want your sales team to be fully armed with the right visibility and content during the sales cycle to accelerate leads to close.
Watch this webinar session, where Marketo, LeanData, Clari, and Ceros will outline how you can set up reps for success with the right leads, insights, and content to boost your conversion rates.
Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo to learn five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more!
You'll learn:
- The right testing methodology for successful a/b testing
- How to leverage statistical significance calculators to prove results
- Five of our most effective demand generation tests that you can start testing right now
Marketo’s Secrets to Building a World-Class Sales Development OrgMarketo
Want the skinny on building out a leading SDR/BDR team at your organization? Join Ernesto Castillo, Director of Enterprise Sales Development at Marketo, to learn how he created the processes, team structure and methodology for building out and leading Marketo’s Enterprise Sales Development team.
Join for best practices on:
- Leveraging the right mix of prospecting tools
- Creating alignment between Marketing & Sales
- Motivating your team to drive 3x or more sales pipeline
All About Marketing Automation - What It Is & Why It WorksMarketo
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggers, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
Creating Customized Buyer Journeys with AI and DataMarketo
1:1 B2B marketing and sales is a strategy focusing on targeted marketing initiatives and messaging to your audience. AI, data and digital are the foundation for creating personalized buyer journeys and engaging prospects and customers with relevant and insightful content. Watch our speakers from Lattice Engines, Informatica, nFusz and ion interactive to learn how to use AI, data and digital technologies to engage with relevance and create personalized content at scale. Informatica will also show how they transformed their marketing with AI and data to deliver customized buyer journeys at scale to achieve a 2x increase in effectiveness while reducing cost per qualified lead by 54%.
A multitude of new technologies and touchpoints has created a sea of change in how and when people interact with each other and with brands.
Your customer is more informed, more particular, and more connected than ever before, ushering in a new normal – the Engagement Economy – where companies survive and thrive by delivering meaningful personal experiences.
How can marketing lead the way forward, fundamentally shifting the way the brand (and the organization!) interacts with customers?
Join Marketo’s Matt Zilli, VP of Product and Segment Marketing, and Forrester’s Shar VanBoskirk, VP and Principal Analyst, to learn:
• How businesses can transform themselves into customer-obsessed enterprises
• What you need to be a successful business leader, now and beyond 2017
• How an engagement platform can help you fully tap the engagement economy
Is Bad Data Killing Your Customer Engagement Strategy? Marketo
In this webinar, hear how Marketo and AmberLeaf are helping other marketing teams improve customer engagement by improving customer data. Listen in to learn
- How your customers view your data challenges
- Who should own the data problem
- Common data pitfalls and quick wins for clean up
- What questions to ask of other internal groups
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Bravo, you just got a new customer! Marketing is done, right? Wrong! In the final presentation of our Marketing How-To Series, find out why you need to continue marketing to your current customers to keep them coming back for more.
Key topics include:
How to increase your customer lifetime value
Make your customers do the marketing for you by creating advocates
Best practices in rewarding your loyal customers
Panasonic: Perfecting the Art and Science of Engagement MarketingMarketo
In today’s digital world, the challenge for every marketer has evolved from merely capturing the attention of people, to creating powerful, sustained interactions that result in a loyal customer base. Join us for a webinar with Marketo and Panasonic Corporation to learn how an engagement marketing strategy can serve as a key competitive advantage and drive higher return on marketing investments.
3 Strategies to Transform Your Organization for the Digital AgeMarketo
Few functions have changed more in the last 10 years than Marketing. And guess what? The pace of change is only speeding up. But while organizations are challenged by digital disruption, it has also created a tremendous opportunity for marketing to lead real, strategic change and further capabilities and careers along the way.
Join Marketo’s Hally Pinaud, to explore:
- How to shift from one-size-fits-all marketing to 1:1 engagement that builds long-term relationships
- How to build an agile, connected organization that can deliver the experiences your customers demand
- How to approach data and technology so you can power intelligent engagement at enterprise scale
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Artificial Intelligence: What are the different ways AI is going to transform the device-based experience for consumers?
How do you stay ahead of where AI is headed?
How should AI be leveraged to enhance brand trust, improve engagement and help consumers get jobs to be done in a way that is valued by consumers?
How can AI be employed to create better personal performance for individuals?
IBM Solutions Connect 2013 keynote presentation talking about emerging challenges in today's business world and various technologies that can help decision makers address these challenges and drive their business forward. Smart ideas. Smarter actions.
Digital commerce vs E-commerce is a topic of frequent discussion because Digital commerce is the future of the evolving retail industry. Unlike brick-and-mortar stores, e-commerce services are accessible anywhere, and anytime in the world.
Read More :
https://sekel.tech/blog/digital-commerce-vs-e-commerce-in-2023-which-is-better/
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
A personal approach is key to success in today's marketing landscape. Discover the why, how and what of marketing automation, the tool that helps you pull off your highly relevant one-on-one communication.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Similar to The Rise of the AI-Empowered Marketer (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
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UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
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Paper: https://eprint.iacr.org/2023/1886
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Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
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Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
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Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
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GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
3. only consider brands
that show they
understand and care
about ‘me.’
(Wunderman)
of buying experiences
are based on how
customers feel they're
being understood.
(McKinsey)
Buyer Expectations have
RADICALLY SHIFTED
79% 70% 66%
of customers expect
their interactions
with brands to be
personalized.
(Marketo)
14. Cognitive: A multi-disciplinary world
Source: SAS Data Mining Primer course in 1998
Computational
Neuroscience
Data
Science
Statistics
Pattern
Recognition
Machine
Learning
AI
Databases
Data
Mining
Knowledge
Discovery
23. Top 10 AI Apps for Marketing
B2C B2B Signs you need it now
1 Chat bots Very high web traffic volumes and/or online support requests
2 Virtual sales rep/Email avatar
avatar
Unable or very costly to follow up on 100% of leads
3 Real time sentiment analysis
analysis
Large volumes of social traffic, powerful external influencers
4 Recommendation engines Complex buyer's journeys and content matching, delays in decision
making
5 Live event monetization Need to optimize revenue and experiences onsite
6 Cognitive commerce Product discovery, personalized merchandising
7 Cognitive content Personalized real-time response generation at scale
8 Media mix optimization
Large omni-channel advertising spend that is difficult to attribute to
performance
9 Attribution analysis
Omni-channel marketing in complex, long cycle customer acquisition
models
10 Planning/budgeting
Need to speed planning and budgeting process and allocate investments
based on contribution to performance goals.
32. 1
2
3
Key Stakeholders
Role Benefit
CMO Improved planning, budgeting, and visibility into marketing contribution to business performance
Marketing finance Improved attribution analysis
Marketing analysts Greater scale, scope and speed of analytics
Content marketer Auto-generated content for simple interactions via SMS and email. Greater visibility into content effectiveness by segments and buyers'
segments and buyers' journeys.
Web marketer Cognitive commerce will make real time offer management systems more effective. Chatbots and virtual agents will increase engagement at
increase engagement at lower cost.
Email marketer Cognitively enabled content recommendation systems that match customer data, buyer's journey patterns, and content assets will improve
content assets will improve email performance.
Social marketer Greater insight into sentiments, influencer dynamics. And automated interactions.
Ecommerce marketer Ability to discern real time insights on how web sessions are connected via content and behavioral patterns to help build communities and
build communities and identify value added interaction opportunities
Event marketer Real time sentiment analysis and on site monetization for large scale events.
Source: IDC, 2017
Hi everyone – [introduce self]
Excited to have Gerry Murray from IDC here today, an AI expert – to talk to us about the Rise of the AI-Empowered Marketer
[CHALLENGE WITH CUSTOMER ENGAGEMENT TODAY]
Let me start with a question: How many of us are touching our customers with more email, more social, more everything this year?
Obviously rhetorical when I ask in this forum, but when I meet with marketers, the universal answer seems to be, ”yes, I’m always doing more.”
But that’s created a huge challenge for us as marketers – everyone else is doing more too. And our customers are less and less engaged with our messages because they’re bombarded.
Can I take you back to undergraduate economics for a second? I like to think of this as supply and demand. We have this amazing universe of demand drivers… but the problem is the supply curve. There is a finite supply of attention that we can work with.
We have always focused on creating demand – and that’s still the case, even as our world has evolved from one to one, to one to many, to digital.
The problem is that the supply of attention is not only limited, but it may actually be shrinking:
Part of the reason for this is simply how loud every conversation has gotten. If everyone is shouting, no single voice stands out. And buyers today are marketed to constantly at virtually every moment they are awake.
Another reason is that buyers have far greater access to information than ever before, meaning they are more sophisticated and more empowered to make their own decisions. The buyer has a louder voice than the brand.
We are in an arms race for finite attention.
Because of all this, buyers expectations have dramatically changed… To get their attention, we have to do things differently now.
Customers only want to work with brands that care about them. These days, they value experiences more than price, and feel that the best brands are delivering above their expectations across the whole customer journey.
This is Engagement Economy
Where everyone and everything is connected, expectations continue to rise, while attention is pulled in a million directions.
In the Eng. Economy, the currency is attention. And we all run the risk of getting 0 attention by trying to get too much attention
The risk for marketers in the Engagement Economy is IRRELEVANCY
What’s the opposite of irrelevancy? Again, bit of a rhetorical question, but also obvious: it’s relevancy.
We have to get relevant on a personal level, and as the data I shared a second ago clearly indicates, our customers EXPECT a high degree of personalization.
Focusing as precisely as possible on value for each individual is paramount to our survival in a world where everyone is justifying “one more send” every day.
I talk to plenty of marketers who send one more email because it costs practically nothing, but it’s a blast. Maybe to the whole database.
Or maybe, you have precise demographic, firmographic segments – and again, you’re hitting send and crossing your fingers that on an individual level, you’re going to get a slice of finite attention.
That’s the one-size fits most approach.
But be relevant, we have to take the guess work out of engagement. We have to have a clear line of sight into what engages each individual in our database.
We have to pivot to segments of one.
This is how we will win.
The other side of the equation is how much work the “segments of one” concept creates for you and your teams. It might be fine if you have ten customers, but there’s a reason we rely on segmentation – scale.
In short, hand-tuning customer experiences doesn't have the speed or scale to keep pace with the scale more of us are dealing with.
Setting up 10s of millions of pre-determined customer journeys just isn’t feasible – and still doesn’t get us to that desired state of marketing to a segment of 1 and being relevant in the moment, every time. It isn’t possible -- without help.
AI is what gets us there.
But, it has to be AI built for Marketers, think Marketer + Machine. An overlay to everything you do that amplifies your ability to Listen, Learn, and Engage to a whole new level. (Like Ironman’s mask.)
3 core tenets to our point of view on what AI for marketing looks like…
It must be purpose-built for marketers (generic AI is not the answer) – because you have to understand the context for the technology in your day-to-day so you can deploy it effectively, make sure it’s being adopted, and measure KPIs
requires a centralized place for all customer data, because AI is only as good as the customer data it has to work with… and having it all centralized makes the intelligent engagement that follows more real-time, accurate and completely informed
must provide Transparency to marketers as to what inputs are driving the algorithms and Control on when to let AI work automatically so that marketers can test and trust the outcomes
All of this provides a pathway to exponential growth by letting you:
PREDICT the right programs for the right people: to achieve business goals & go from broad audiences to segment of one (input your goals, machine guides you) -> what are the programs and campaigns I should run and to which micro-segments in order to optimize my spend to achieve my goals. ( Provide insights into customer churn, loyalty, lifetime value, and ROI to Marketing using platform dashboards or interface)
PERSONALIZE with confidence: right content, right channel, right moment, all with transparency and control so that I can test and trust the experiences being delivered
PERFORM to the Nth degree: harness all your audience data, to continually auto-optimize millions of experiences with precision, to drive more value, while making your life easier
[Hand off to Gerry]
All of this is a really compelling vision, but Gerry, I want to turn it over to you now. What does the marketer need to know about AI to start toward making this vision a reality?
Here’s Ampsy. They provide social marketing services to large rock concerts and sporting events. This is a rock concert at Gillette stadium where the Patriots play. It’s basically a pop up store with 100, 000 people in it. When the show’s over or the game ends everyone leaves and the stores closes, so its critical to optimize all the merchandising opportunities in real time. As we all know, every event has a hash tag they want everyone to use to tag their social streams. But not everyone remembers or types it in correctly. So Ampsy geo-fences the whole stadium and tags all the streams coming out of the event. They run those streams through Watson to analyze personalities, sentiments and to determine connections. They can then figure out who’s having a good time, who’s not, who’s influencing others, who’s commenting on who’s tags. They use this data to then send personalized offers via text and social media to people that have high propensities to buy or influence others to do so.
Change mgmt. how to go from ad org working with agency to a business optimization team?
Data Scientist
MS in Applied Statistics, Mathematics, Econometrics, or other discipline related to Time-Series Analysis, Machine learning and Forecasting, or other related discipline with PhD strongly preferred
Deep expertise in the design and fundamental principles of statistical modeling, predictive modeling, and applying statistical models and machine learning in a corporate or product context
Experience in leading analytical product development or projects
Documented experience working with large, complex data sets, advanced data modeling and designing analytical systems
Minimum of 2 years of experience with one or more of the following statistical programing languages such as SAS, R, S+. etc* Minimum of 2 year of experience with large distributed systems like MySQL, Cassandra and Hadoop
Experience with segmentation creation, time series modeling and report creation* Experience with machine learning and working with large datasets
Intermediate to advanced proficiency with SQL, SAS, R, STATA or other high level data programming language
Basic proficiency with Python, PHP, Perl, VB, JavaScript, C++ or other programming language
Formal training or extensive applied experience with advanced statistical methods such as regression-type modeling, data-mining methods (e.g. classification trees)
Proficiency with data visualization
2+ years developing data that merges relational tables, either within a relational database or related “big data” environments (e.g. SQL Server, Hadoop)
Data Engineer
What you'll do
Continuously design, develop, and test data-driven solutions
Help drive the optimization, testing and tooling to improve data quality
Develop measurement approaches to evaluate performance continuously
Span languages as needed, depending on the data processing framework in use
Collaborate with software engineers, ML experts, and others, taking learning and leadership opportunities that will arise every single day
Work in cross functional agile teams to regularly experiment, iterate, and deliver on new product objectives
Work from our office in New York or Boston
Who you areYou know how to work with high volume heterogeneous data, preferably with distributed systems such as Hadoop
You are experienced with batch and real-time data processing frameworks like Crunch, Scalding, Storm, Kafka, or Spark
You are knowledgeable about data modeling, data access, and data storage techniques
You care about agile software processes, data-driven development, reliability, and responsible experimentation
Audiences will be able to manage ads as a streaming service the same way they manage songs
Buyers and sellers will:
Have too much information
Place a premium on timing and meaning
Use cognitive systems to broker context and intent