Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Publishing Environment
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The document discusses moving from a version 1.0 model of data and information to a version 2.0 model in the publishing industry. It notes some limitations of current approaches to data access, sources, and tools. It advocates for better data access, connecting multiple data sources, using technology to drive decisions, and focusing on intelligence over data hoarding to define competition for a 2.0 approach. The document also includes several case studies and examples of using insights from data to engage customers and aid in product development and marketing in the publishing industry.
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Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Publishing Environment
- 3. What is Discovery? What is Data?
- 5. Insanity: doing the same thing over and over again and expecting different results. Albert Einstein
- 6. At the end of the day… We all want to be discovered
- 7. 1.0 Model of Data and Information
- 8. The quest for data and information continues Our thirst for data continiues!
- 9. Data and Information Balancing Act
- 14. Data and info 2.0 656,233 eBooks sold last month. We approach and sell B&N these books based on this data We know that men and boys are the biggest consumers at B&N of these books We have a 15% market share 2.0 1.0
- 28. Moving Beyond the Information Q1 ’ 09 Q2 ’ 09 Q3 ‘ 09 Q4 ‘ 09 Q1 ‘ 10 Q2 ‘ 10 Q3 ‘ 10 Q4 ’ 10
- 29. Bookigee Case Study Core Question: What kinds of insights will help these guys connect?
- 31. WriterCube
- 32. Kristen’s case study 3
- 36. Image Testing - Mobile Device Reaction Comparison Company Confidential – For internal review only. Reaction is more cleanly positive for Design 1. The body of the design has essentially intense red – no strong dislikes – apply. However, the toolbar for that design does show strong negatives, with design 2 a better option for that area. Design 3 shows dislike of the toolbar area, and mixed reactions to the body of the design. strong like strong dislike neutral
- 38. Publisher Provided eBook Invoice Data
- 39. Publisher Provided eBook Invoice Data
- 40. Balancing the Arts and Science of Publishing
Editor's Notes
- For many of us – we know only one way of doing business – that based on traditional business practices of the traditional supply chain… now along comes the brave new world where the rules of content development, distribution, and consumption have changed and yet we are still trying to make it fit the old model… this is insanity – or perhaps a quick ticket to obsolescence. Maybe a great place to start is by changing the name of this very meeting to better reflect the new paradigm of consumer demand