Facebook has become the dominant source of online news and traffic for many publishers, accounting for 41% of people who get news from social media. A case study shows how a Swedish publisher was able to significantly increase social traffic, shares, comments and engagement by using a tool that provides real-time analytics and recommendations about optimal posting times on Facebook. The tool also allows access to content across multiple devices and platforms to keep journalists and editors informed no matter where they are.

1. The fastest content discovery for
newsrooms & publishers.

2. Who do we work with?

3. At the end of 2015
of all people
got their news
from Facebook.
41%
Source: Reuters Digital News Report 2015
Facebook has changed
consumer behaviour
TOP SOCIAL NETWORKS FOR NEWS
AND FOR ANY PURPOSE
Facebook
Youtube
Whatsapp
Twitter
Google+
LinkedIn
Instagram
Pinterest
Snapchat
Viber
Line
Tumblr
Reddit
Use for all
For news
65
41
18
27
9
21
11
7
3
14
3
8
1
5
5
1
1
1
1
1
4
4
2
57
16
16

4. Facebook is running away with the game
Top Traffic Referral Sources May-July 2015
Facebook has taken over from
Google as a traffic source for news
By Matthew Ingram @mathewi AUGUST 18, 2015, 4:41 PM EDT

5. SOLUTION
INCREASE
traffic &
revenue
decrease
time used

6. TYPICAL
WORK STATION

7. 3examples
on how you can be informed
data

8. Discovering stories first

9. Being first is easy with Ezy

10. TV Mode

11. Here’s 3 use case examples for the TV Mode

15. Traffic Light

16. The importance of timing your posts correctly
Ilta-Sanomat, does not use Realtime and
does not have access to this information.
As you can see from the sharp dip in
engagement, this popular post was killed
by posting again too soon.
High frequency publishers are damaging
their own organic and viral reach.
Metro were able to follow the traffic light
system to achieve maximum viral
potential on Facebook.

17. Over 2014 & 2015 - Engagement Increase continued. Iltalehti remains number 1 in Finland
Activity levels (likes, comments & shares) on Facebook.
Case Study:

18. Case Study:
Social Traffic increase of 81% in 9 months to Metro.se’s website

21. Daily Email

22. Mobile App
The world is mobile so
your Journalists and
Editors need to be
mobile too.
With push
notifications when
something important
happens, no one will
miss out, no matter
where they are.

23. API Access
Case: Recommendation widget for Metro
Using the EzyInsights API,
Metro shows their readers on mobile
their 3 fastest stories from last 12 hours.
This increases pageviews per session.

24. EzyTweet
Content
Tweet what people are interested in
Cost
Solve the problem at a low cost
Customer experience
Tweets look and work better with pictures.
Means more engagement.

25. Engagement
TRAFFIC
=

26. PROBLEM
● Direct traffic & revenue declining for
publishers
● Global & current, even urgent

27. Case Study:
Comments
on page
more than
doubled
Huge increase in
Facebook
referrals
Shares tripled

28. Expressen produced their biggest numbers using EzyRealtime
During the royal wedding,
Journalist Josefin Lundh,
logged into the tool all day
and posted 8 times.

30. “The key
analytics method
newspapers
tend to use.”