This document summarizes and compares the representation of audiences in three music magazines: Q, NME, and Rolling Stone.
It finds that Q and NME portray their target audiences (ages 16-25) in a positive light as independent, adventurous music fans who enjoy concerts and festivals. However, their covers sometimes use harsh language that could present audiences negatively. Rolling Stone incorporates both music and politics for its somewhat older audience.
Culturally, the magazines differ based on being published in the UK or US - NME and Q mention UK bands and festivals while avoiding references to drugs found in Rolling Stone. Stylistically, all use red and feature popular artists, but conventions like pull quotes, images
All three magazines - Q, NME, and Rolling Stone - target a similar audience of 16-25 year old men interested in indie music. They use popular artists on the covers to appeal to this audience. Culturally, the magazines differ based on being published in the UK or US - UK magazines use more risque language while US magazines sexualize women on covers. The magazines can positively represent their audience as adventurous music fans or negatively as rebellious and violent. They address social issues like drugs and controversies like portraying terrorists.
This document summarizes and analyzes the representation and codes/conventions used in three music magazines: Q, NME, and Rolling Stone. It discusses their target audiences, how they positively and negatively portray those audiences, social issues addressed, cultural differences between magazines, and common magazine design elements. The key points are:
- The magazines primarily target 16-25 year old men interested in indie music. Women read them too but in smaller numbers.
- They portray the audience as independent and adventurous but also sometimes rebellious or violent depending on the magazine and content.
- Social issues addressed include drugs/alcohol and controversies like putting terrorists on covers.
- Cultural differences exist between
This document discusses the representation and target audiences of three music magazines: Q, NME, and Rolling Stone. It finds that:
- All three magazines target 16-25 year old audiences, primarily men interested in indie/rock music.
- They aim to appeal to this audience by featuring popular artists on the front covers.
- Representation of the target audiences varies - Q and NME portray them as fun-loving and rebellious through images and language, while Rolling Stone aims for a slightly older, more politically engaged audience.
- However, some aspects could promote negative stereotypes, like violence, drug/alcohol use, or over-sexualization of women on covers. Co
As Media Music Magazine Demographics and Audience Researchmarkodjuricic
As Media Music Magazine Demographics and Audience Research:
- Introduction
- Questionnaire Answers
- Target Audience Profile
- Music Demographics
- Research Summary
The document summarizes three music magazines - Q, Mojo, and Kerrang - and their target audiences.
Q magazine targets older audiences interested in both iconic classic artists and modern artists that have influenced music. It focuses on respecting the history of music and features both new and legendary bands.
Mojo magazine targets rock fans aged 35 and over, focusing specifically on classic rock genres, artists, and bands. It presents classic rock as valuable and features more articles than reviews of gigs and festivals.
Kerrang magazine mainly targets 16-24 year olds interested in punk, rock, and metal genres. It focuses on both new and well-known bands in these genres and keeps its audience engaged with
This document provides a history and analysis of NME (New Music Express) magazine. It discusses how the magazine originated in broadsheet format in 1952 and championed punk rock and independent music. While it maintains an iconic brand, its weekly circulation has declined to 27,500 as the music industry has moved to digital formats. The magazine has attempted various rebrands over the years to stay relevant by covering different genres of music popular with younger audiences, but ultimately focuses on indie and guitar-based artists.
The document provides details about planning a music magazine, including typical conventions of covers, contents pages, and articles. It discusses conventions like mastheads, key images, barcodes, and freebies. It also summarizes the results of a questionnaire given to 30 people about their music preferences, spending habits, and desired magazine features and freebies. Common responses included a preference for indie/rock music, willingness to spend £1-2, desires to see interviews and reviews, and a preference for free posters as an incentive.
The document analyzes the front covers of different magazines to understand their target audiences. It summarizes four magazine covers:
1) New Music Express targets older indie fans with a bold red masthead and central image of The Killers' Brandon Flowers.
2) Power of 50 Cent targets male teens with a midnight blue background and close-up image of 50 Cent, alluding to his power in music.
3) A pink, white and yellow cover targets preteen girls with celebrity gossip about McFly and Girls Aloud instead of music.
4) Q magazine targets adults aged 25-45 with a rock music focus, using a red, white and black color scheme and articles on Robert Plant and Madonna.
All three magazines - Q, NME, and Rolling Stone - target a similar audience of 16-25 year old men interested in indie music. They use popular artists on the covers to appeal to this audience. Culturally, the magazines differ based on being published in the UK or US - UK magazines use more risque language while US magazines sexualize women on covers. The magazines can positively represent their audience as adventurous music fans or negatively as rebellious and violent. They address social issues like drugs and controversies like portraying terrorists.
This document summarizes and analyzes the representation and codes/conventions used in three music magazines: Q, NME, and Rolling Stone. It discusses their target audiences, how they positively and negatively portray those audiences, social issues addressed, cultural differences between magazines, and common magazine design elements. The key points are:
- The magazines primarily target 16-25 year old men interested in indie music. Women read them too but in smaller numbers.
- They portray the audience as independent and adventurous but also sometimes rebellious or violent depending on the magazine and content.
- Social issues addressed include drugs/alcohol and controversies like putting terrorists on covers.
- Cultural differences exist between
This document discusses the representation and target audiences of three music magazines: Q, NME, and Rolling Stone. It finds that:
- All three magazines target 16-25 year old audiences, primarily men interested in indie/rock music.
- They aim to appeal to this audience by featuring popular artists on the front covers.
- Representation of the target audiences varies - Q and NME portray them as fun-loving and rebellious through images and language, while Rolling Stone aims for a slightly older, more politically engaged audience.
- However, some aspects could promote negative stereotypes, like violence, drug/alcohol use, or over-sexualization of women on covers. Co
As Media Music Magazine Demographics and Audience Researchmarkodjuricic
As Media Music Magazine Demographics and Audience Research:
- Introduction
- Questionnaire Answers
- Target Audience Profile
- Music Demographics
- Research Summary
The document summarizes three music magazines - Q, Mojo, and Kerrang - and their target audiences.
Q magazine targets older audiences interested in both iconic classic artists and modern artists that have influenced music. It focuses on respecting the history of music and features both new and legendary bands.
Mojo magazine targets rock fans aged 35 and over, focusing specifically on classic rock genres, artists, and bands. It presents classic rock as valuable and features more articles than reviews of gigs and festivals.
Kerrang magazine mainly targets 16-24 year olds interested in punk, rock, and metal genres. It focuses on both new and well-known bands in these genres and keeps its audience engaged with
This document provides a history and analysis of NME (New Music Express) magazine. It discusses how the magazine originated in broadsheet format in 1952 and championed punk rock and independent music. While it maintains an iconic brand, its weekly circulation has declined to 27,500 as the music industry has moved to digital formats. The magazine has attempted various rebrands over the years to stay relevant by covering different genres of music popular with younger audiences, but ultimately focuses on indie and guitar-based artists.
The document provides details about planning a music magazine, including typical conventions of covers, contents pages, and articles. It discusses conventions like mastheads, key images, barcodes, and freebies. It also summarizes the results of a questionnaire given to 30 people about their music preferences, spending habits, and desired magazine features and freebies. Common responses included a preference for indie/rock music, willingness to spend £1-2, desires to see interviews and reviews, and a preference for free posters as an incentive.
The document analyzes the front covers of different magazines to understand their target audiences. It summarizes four magazine covers:
1) New Music Express targets older indie fans with a bold red masthead and central image of The Killers' Brandon Flowers.
2) Power of 50 Cent targets male teens with a midnight blue background and close-up image of 50 Cent, alluding to his power in music.
3) A pink, white and yellow cover targets preteen girls with celebrity gossip about McFly and Girls Aloud instead of music.
4) Q magazine targets adults aged 25-45 with a rock music focus, using a red, white and black color scheme and articles on Robert Plant and Madonna.
The document summarizes the results of a survey of 21 people aged 16-19 (10 male, 11 female) about indie music preferences and interest in a potential new music magazine. Key findings include: respondents listen to a broad range of indie artists; lyrics and bands/artists are the biggest attractors to indie music; most would pay £1-2 for a magazine; 20 do not currently read music magazines, citing cost and lack of interest; and free gifts, exclusive content and a cheap price would encourage buying a magazine. Formatting preferences include bright colors, band images and quotes on the cover; an editor's note, news and band index on contents pages; and interviews and features in articles.
The document analyzes and summarizes the front covers of three music magazines: Top of the Pops, Vibe, and Kerrang. The Top of the Pops cover features the band Little Mix and includes gossip about one of the members. The Vibe cover features Nicki Minaj dressed as a queen to represent her dominance in rap music. The Kerrang cover features Gerard Way of My Chemical Romance promoting their new album and song. All three magazine covers include the price, barcode, and website while focusing on the most popular current artists in their genres.
This magazine cover summarizes the key elements of the Kerrang magazine. It displays the cover stars Green Day along with their pull quote about their new album. Additionally, it promotes several inside articles on bands like 30 Seconds to Mars and Marilyn Manson. The cover aims to attract readers with promises of free posters and represents the genre of heavy rock music typically featured in Kerrang through the imagery of male rock artists.
This magazine targets 16-28 year old audiences, mainly females. It features popular artists like Beyonce, Drake, and Justin Bieber whose music is relatable to the experiences of that age group, such as relationships. The fashion content draws from current magazine styles. Stories focus on female artists as role models and include makeup and fashion tips from them and their teams.
Rolling Stone magazine was established in 1967 in New York and focuses on politics, popular culture, and music. Originally focused on rock music, it has expanded its content over the years to include films, television, and other genres to appeal to younger readers aged 18-49. While continuing to feature political stories, it also now includes financial and business content. The magazine represents gender through images of predominantly male artists and stories, aiming its content more towards men, who make up 60% of its readership. It also represents different age groups through the variety of artists featured from different generations.
This document summarizes and compares three music magazines: NME, Vibe, and Top of the Pops. NME focuses on rock, indie, and alternative music, as evidenced by the artists featured and bold font styles. It targets working-class men aged 17-30 and includes interviews, festival reviews, and information on upcoming events. Vibe's genre is R&B and hip hop, shown through artists like Ed Sheeran and content about Michael Jackson. It targets people aged 18-24 interested in these genres. Top of the Pops focuses on pop music, seen from artists like Selena Gomez and colorful fonts. It targets girls aged 11-15 and includes articles on bands like 5 Seconds of
The document discusses several music magazines including Q magazine, Mixmag, Blender, Tilllate.com, NME, DJ Magazine, Spin magazine, and Rolling Stone magazine. It describes key details about each magazine such as their circulation numbers, target audiences, visual designs, color schemes, and cover images. Common elements discussed across magazines include the use of prominent cover images, placement of content on the left side of pages, and vibrant colors and designs on covers.
The document proposes a new rock music magazine called "Mordant" targeted at females aged 16-20 in the UK. Key points:
- The name "Mordant" was chosen as it means sharp/critical and fits the cynical tone of rock music. It also stands out on shelves.
- Rock music was chosen as the genre since existing magazines are aimed at older audiences or based in America.
- The target audience of 16-20 year old females was selected as there is a gap in the market for women and to tailor content to them.
- The magazine will include information on bands, gigs, competitions and posters, with more images than text per reader preferences.
This document analyzes and summarizes the Kerrang magazine front cover featuring the band All Time Low. It notes that the magazine targets an audience of 16 and older based on the band's content and the radio station's audience. The front cover image features the band members in red football jerseys, with the two most well-known members, Alex and Jack, positioned prominently at the front to draw readers' attention. The use of red, white, and black colors and a bold font help the magazine stand out on shelves. Text on the front covers promotes All Time Low's popularity and an article about their arrival in the UK.
This document discusses music magazines. It defines a music magazine as focusing on a specific music genre through stories, advertisements, and entertainment. Content typically includes text articles, interviews, images of artists and events relating to the genre. General characteristics of music magazines are a masthead, straplines describing the content, and cover images representing the genre. These features help attract audiences and distinguish each magazine.
The document provides information about the MOJO magazine, including its target demographics and genres covered. MOJO primarily targets males ages 45-50 and focuses on older rock and pop artists. However, one issue profiled focuses on Motown music. The author wishes to create a magazine that celebrates quality music across genres like MOJO, but targets younger females ages 18-25, unlike MOJO's typical older male audience. She cites Kate Bush's rare appearances on MOJO covers as inspiration.
The document summarizes market research for several UK music magazines. For NME, the average reader is a 23 year old male, with 68% of readers coming from upper-middle and middle class backgrounds. Q magazine's average reader is similar, a 29 year old male, though it has a larger readership that is more evenly split between genders. Mojo targets an older audience of 37 years old on average, who are passionate music fans and collectors. Metal Hammer has the youngest audience on average at 22 years old and predominantly male, focused on metal music genres.
Emma Watson profiles her ideal magazine reader as a 16-18 year old British or LGBTQ+ girl who enjoys pop punk music such as All Time Low. She would spend time online, enjoy wearing distressed black clothes, playing instruments, and dislike girly or conformist things. Stereotypically, this reader is an angsty person who uses rock music to express themselves and defy social norms through their dark style. Examples of popular pop punk bands given are All Time Low and Panic! At The Disco.
The document summarizes an interview with the British rock star Cora about her new album "Don't Let Me Go" and the changes she has made to her image and music style. Cora explains that the album was meant to show her desire to become a better person for her daughter and husband after past mistakes hurt them. While some fans criticize her new "Adele-like" sound and more feminine image as departing from her usual hardcore rock style, Cora says she wants to continue producing both types of music and hopes to gain new fans while keeping her old ones. She sees the album as portraying the good and bad parts of life but ultimately expressing her love for family.
In this PowerPoint pI have done research on:
1. Examples of different front covers
2. How pop Magazine’s engage and interest pop music fans
3. Magazine Features – Elements of the Pop Music Genre
4. Audience Expectations – Pop Music
5. How does this research can help me in my own production of a pop music magazine
and so much more.
The magazine represents four social groups - age, race, ethnicity, and gender. All the models are under 18 to focus on music from the 70s-90s. The models are all white, as the creator's mother confirmed schools in the 80s had only 2-3 races represented. There are three ethnic groups represented though they cannot be identified. The front cover model and double page spread model are both white British. There is one male model among predominantly female models, challenging stereotypes by showing the male with long hair.
The document discusses how a media product represents social groups. It summarizes that young people are often portrayed negatively in the media, as violent and reckless, and that the magazine aims to appeal to this demographic. Specifically, the magazine features rock music content, as this genre is often experimented with by teenagers. While the target audience includes both males and females, rock music is typically associated more with males. The magazine does not target specific social groups but rather aims to please all teenagers interested in rock music. It includes rebellious content like an interview about a band fight that would interest its young readership.
Emma Watson conducted a survey to analyze the target audience and key considerations for a magazine. The survey found that the target audience is 16-18 year old girls, and that most potential buyers would prefer a weekly magazine that costs between 50p-£1.50 and focuses on modern rock/pop/punk music and enticing articles and images on the cover.
KERRANG! is a weekly UK magazine published by Bauer that focuses on rock music. It was first published in 1981 as a supplement to Sounds newspaper. KERRANG! aims to appeal to both younger readers interested in various rock genres as well as older fans who respect its coverage of heritage bands. Each issue includes a balance of newer bands, scenes, and established acts. The magazine uses colorful graphics and language on its cover to attract a young readership interested in the latest and most exciting news in rock music.
Mel presented 5 ideas for recipe card themes:
1) Cities - Cards would feature recipes from different cities represented by their colors and landmarks. Feedback praised its creativity and variety of cultures.
2) Kids Healthy Eating - Bright, laminated cards would have illustrations and simple recipes to engage children. Feedback said it was well-suited to its audience.
3) Date Night - Cards would provide easy romantic meals for men to cook with wine pairings. Feedback said the theme was unique but colors could clash.
4) Vegetarian Desserts - Pastel cards would feature vintage-style dessert recipes. Feedback liked its cute theme and colors that evoke sweetness.
5) Beer Festival -
Etching was invented in the 15th century and involves etching a design onto a metal plate using acid. The plate is then inked and paper is pressed against it to transfer the design. It produces detailed prints but is time-consuming and requires chemicals. Linocut involves carving away parts of linoleum or wood to create the design. It is simpler than etching but produces rougher prints. Letterpress uses metal or wood plates with raised letters that are inked and pressed onto paper. It was invented by Gutenberg and advanced printing. Rotogravure is like etching but uses a metal cylinder. It can print in color and is used commercially for packaging. Photocopying involves charging a drum, exposing
The document contains analyses of different types of factual writing, including leaflets, instructions, how-to guides, and journalistic articles. The analyses examine aspects like layout, design, language, use of images, clarity, and factual accuracy. For each sample, the author evaluates techniques used to clearly convey important information to the intended audience in a concise manner.
The document summarizes the results of a survey of 21 people aged 16-19 (10 male, 11 female) about indie music preferences and interest in a potential new music magazine. Key findings include: respondents listen to a broad range of indie artists; lyrics and bands/artists are the biggest attractors to indie music; most would pay £1-2 for a magazine; 20 do not currently read music magazines, citing cost and lack of interest; and free gifts, exclusive content and a cheap price would encourage buying a magazine. Formatting preferences include bright colors, band images and quotes on the cover; an editor's note, news and band index on contents pages; and interviews and features in articles.
The document analyzes and summarizes the front covers of three music magazines: Top of the Pops, Vibe, and Kerrang. The Top of the Pops cover features the band Little Mix and includes gossip about one of the members. The Vibe cover features Nicki Minaj dressed as a queen to represent her dominance in rap music. The Kerrang cover features Gerard Way of My Chemical Romance promoting their new album and song. All three magazine covers include the price, barcode, and website while focusing on the most popular current artists in their genres.
This magazine cover summarizes the key elements of the Kerrang magazine. It displays the cover stars Green Day along with their pull quote about their new album. Additionally, it promotes several inside articles on bands like 30 Seconds to Mars and Marilyn Manson. The cover aims to attract readers with promises of free posters and represents the genre of heavy rock music typically featured in Kerrang through the imagery of male rock artists.
This magazine targets 16-28 year old audiences, mainly females. It features popular artists like Beyonce, Drake, and Justin Bieber whose music is relatable to the experiences of that age group, such as relationships. The fashion content draws from current magazine styles. Stories focus on female artists as role models and include makeup and fashion tips from them and their teams.
Rolling Stone magazine was established in 1967 in New York and focuses on politics, popular culture, and music. Originally focused on rock music, it has expanded its content over the years to include films, television, and other genres to appeal to younger readers aged 18-49. While continuing to feature political stories, it also now includes financial and business content. The magazine represents gender through images of predominantly male artists and stories, aiming its content more towards men, who make up 60% of its readership. It also represents different age groups through the variety of artists featured from different generations.
This document summarizes and compares three music magazines: NME, Vibe, and Top of the Pops. NME focuses on rock, indie, and alternative music, as evidenced by the artists featured and bold font styles. It targets working-class men aged 17-30 and includes interviews, festival reviews, and information on upcoming events. Vibe's genre is R&B and hip hop, shown through artists like Ed Sheeran and content about Michael Jackson. It targets people aged 18-24 interested in these genres. Top of the Pops focuses on pop music, seen from artists like Selena Gomez and colorful fonts. It targets girls aged 11-15 and includes articles on bands like 5 Seconds of
The document discusses several music magazines including Q magazine, Mixmag, Blender, Tilllate.com, NME, DJ Magazine, Spin magazine, and Rolling Stone magazine. It describes key details about each magazine such as their circulation numbers, target audiences, visual designs, color schemes, and cover images. Common elements discussed across magazines include the use of prominent cover images, placement of content on the left side of pages, and vibrant colors and designs on covers.
The document proposes a new rock music magazine called "Mordant" targeted at females aged 16-20 in the UK. Key points:
- The name "Mordant" was chosen as it means sharp/critical and fits the cynical tone of rock music. It also stands out on shelves.
- Rock music was chosen as the genre since existing magazines are aimed at older audiences or based in America.
- The target audience of 16-20 year old females was selected as there is a gap in the market for women and to tailor content to them.
- The magazine will include information on bands, gigs, competitions and posters, with more images than text per reader preferences.
This document analyzes and summarizes the Kerrang magazine front cover featuring the band All Time Low. It notes that the magazine targets an audience of 16 and older based on the band's content and the radio station's audience. The front cover image features the band members in red football jerseys, with the two most well-known members, Alex and Jack, positioned prominently at the front to draw readers' attention. The use of red, white, and black colors and a bold font help the magazine stand out on shelves. Text on the front covers promotes All Time Low's popularity and an article about their arrival in the UK.
This document discusses music magazines. It defines a music magazine as focusing on a specific music genre through stories, advertisements, and entertainment. Content typically includes text articles, interviews, images of artists and events relating to the genre. General characteristics of music magazines are a masthead, straplines describing the content, and cover images representing the genre. These features help attract audiences and distinguish each magazine.
The document provides information about the MOJO magazine, including its target demographics and genres covered. MOJO primarily targets males ages 45-50 and focuses on older rock and pop artists. However, one issue profiled focuses on Motown music. The author wishes to create a magazine that celebrates quality music across genres like MOJO, but targets younger females ages 18-25, unlike MOJO's typical older male audience. She cites Kate Bush's rare appearances on MOJO covers as inspiration.
The document summarizes market research for several UK music magazines. For NME, the average reader is a 23 year old male, with 68% of readers coming from upper-middle and middle class backgrounds. Q magazine's average reader is similar, a 29 year old male, though it has a larger readership that is more evenly split between genders. Mojo targets an older audience of 37 years old on average, who are passionate music fans and collectors. Metal Hammer has the youngest audience on average at 22 years old and predominantly male, focused on metal music genres.
Emma Watson profiles her ideal magazine reader as a 16-18 year old British or LGBTQ+ girl who enjoys pop punk music such as All Time Low. She would spend time online, enjoy wearing distressed black clothes, playing instruments, and dislike girly or conformist things. Stereotypically, this reader is an angsty person who uses rock music to express themselves and defy social norms through their dark style. Examples of popular pop punk bands given are All Time Low and Panic! At The Disco.
The document summarizes an interview with the British rock star Cora about her new album "Don't Let Me Go" and the changes she has made to her image and music style. Cora explains that the album was meant to show her desire to become a better person for her daughter and husband after past mistakes hurt them. While some fans criticize her new "Adele-like" sound and more feminine image as departing from her usual hardcore rock style, Cora says she wants to continue producing both types of music and hopes to gain new fans while keeping her old ones. She sees the album as portraying the good and bad parts of life but ultimately expressing her love for family.
In this PowerPoint pI have done research on:
1. Examples of different front covers
2. How pop Magazine’s engage and interest pop music fans
3. Magazine Features – Elements of the Pop Music Genre
4. Audience Expectations – Pop Music
5. How does this research can help me in my own production of a pop music magazine
and so much more.
The magazine represents four social groups - age, race, ethnicity, and gender. All the models are under 18 to focus on music from the 70s-90s. The models are all white, as the creator's mother confirmed schools in the 80s had only 2-3 races represented. There are three ethnic groups represented though they cannot be identified. The front cover model and double page spread model are both white British. There is one male model among predominantly female models, challenging stereotypes by showing the male with long hair.
The document discusses how a media product represents social groups. It summarizes that young people are often portrayed negatively in the media, as violent and reckless, and that the magazine aims to appeal to this demographic. Specifically, the magazine features rock music content, as this genre is often experimented with by teenagers. While the target audience includes both males and females, rock music is typically associated more with males. The magazine does not target specific social groups but rather aims to please all teenagers interested in rock music. It includes rebellious content like an interview about a band fight that would interest its young readership.
Emma Watson conducted a survey to analyze the target audience and key considerations for a magazine. The survey found that the target audience is 16-18 year old girls, and that most potential buyers would prefer a weekly magazine that costs between 50p-£1.50 and focuses on modern rock/pop/punk music and enticing articles and images on the cover.
KERRANG! is a weekly UK magazine published by Bauer that focuses on rock music. It was first published in 1981 as a supplement to Sounds newspaper. KERRANG! aims to appeal to both younger readers interested in various rock genres as well as older fans who respect its coverage of heritage bands. Each issue includes a balance of newer bands, scenes, and established acts. The magazine uses colorful graphics and language on its cover to attract a young readership interested in the latest and most exciting news in rock music.
Mel presented 5 ideas for recipe card themes:
1) Cities - Cards would feature recipes from different cities represented by their colors and landmarks. Feedback praised its creativity and variety of cultures.
2) Kids Healthy Eating - Bright, laminated cards would have illustrations and simple recipes to engage children. Feedback said it was well-suited to its audience.
3) Date Night - Cards would provide easy romantic meals for men to cook with wine pairings. Feedback said the theme was unique but colors could clash.
4) Vegetarian Desserts - Pastel cards would feature vintage-style dessert recipes. Feedback liked its cute theme and colors that evoke sweetness.
5) Beer Festival -
Etching was invented in the 15th century and involves etching a design onto a metal plate using acid. The plate is then inked and paper is pressed against it to transfer the design. It produces detailed prints but is time-consuming and requires chemicals. Linocut involves carving away parts of linoleum or wood to create the design. It is simpler than etching but produces rougher prints. Letterpress uses metal or wood plates with raised letters that are inked and pressed onto paper. It was invented by Gutenberg and advanced printing. Rotogravure is like etching but uses a metal cylinder. It can print in color and is used commercially for packaging. Photocopying involves charging a drum, exposing
The document contains analyses of different types of factual writing, including leaflets, instructions, how-to guides, and journalistic articles. The analyses examine aspects like layout, design, language, use of images, clarity, and factual accuracy. For each sample, the author evaluates techniques used to clearly convey important information to the intended audience in a concise manner.
This document provides information about different types of photography, including advertising, fashion, photojournalism, portraiture, high street studio, and architecture photography. For each type, it discusses the purposes, techniques, equipment, lighting, composition, and post-production processes typically used. Advertising photography aims to sell products, while promotional photography raises awareness. Fashion photography sells clothing and promotes fashion labels. Photojournalism contributes to news stories. Portraiture focuses on faces. High street studio captures life moments. Architecture shows building structures. Across the genres, photographers control elements like posing, lighting, lenses, and editing to best achieve their goals.
The document discusses responsible and ethical journalism. It outlines guidelines from the National Union of Journalists (NUJ) for reporting on topics sensitively and without bias or harmful stereotypes. These include guidance on language used for groups like those with mental health issues or who attempt suicide. Journalists are told to avoid terms with negative connotations and consider alternative perspectives to provide balanced coverage. Accuracy, truthfulness, and fairness are also highlighted as important principles for credible reporting. Newspapers may still show political or ideological biases in how certain topics are portrayed.
This document discusses design conventions used in print publications such as newspapers and magazines that are also commonly used in websites. These include things like headlines, images, pull quotes, columns, page numbers, and white space that help structure and guide the reader through content. Many of the traditional print layout techniques have been adopted for online use.
The document provides information on different types of digital graphics, including raster graphics, vector graphics, and various file formats. Raster graphics are made up of pixels and are commonly used for photos. Vector graphics are defined by points and shapes that can be easily edited. Common file formats include JPEG, TIFF, PSD, AI and 3DS. JPEG files are best for sharing photos online due to their small size, though image quality degrades with editing. TIFF and PSD files maintain higher quality but are larger in size. Vector files like AI can be scaled without quality loss. The document also includes evaluations of different digital art projects.
The document discusses Melissa Storey's evaluation of her time management and technical skills during her journalism project. Regarding time management, she felt she used her time well and completed all work on deadline. She struggled when ill for two days but had buffered time. For technical skills, she initially used Photoshop but found InDesign better suited for layouts. Feedback from her tutor improved her interview format from question/answer to a more flowing style. Overall she met her goals but could improve future work by making it more biased towards fans and researching fanzine formats more.
This document summarizes information from multiple sources about Arctic Monkeys frontman Alex Turner. It discusses his early life and career with the band, their major commercial successes, and a 2014 tax avoidance controversy. The document also analyzes Turner's songwriting and lyrical style based on quotes from interviews. Research topics explored include the impact of the tax scandal, Turner's writing process, and reaction to an interview where the chemistry between Turner and the host was perceived as flirtatious.
Q magazine targets a primarily male audience aged 32 with a high social status (73% ABC1). It differentiates itself from competitors like NME through its use of high quality photography and complex writing style. The magazine utilizes a simple color scheme and layout to showcase lavish images of artists alongside in-depth interviews and reporting. This sophisticated presentation appeals to Q's affluent, music-obsessed readership.
The document discusses different experimental photography techniques:
- Out of focus photography uses a low aperture and manual focus to create blurred images open to interpretation.
- Movement photography uses long shutter speeds to capture movement over 5 seconds, either of moving objects or using the zoom barrel.
- Reflection photography captures reflections for contrast, like of windows or eyes.
- Photomontage composites multiple partial photos of a scene in Photoshop to create detailed large images, though it is time consuming. Examples used 15-70 images per composite.
The document discusses social action and community media production. It focuses on the work of social action organizations and their promotional materials, from posters to leaflets to websites. The purpose includes bringing about local, national, or global change; changing attitudes; raising awareness; challenging dominant representations; and more. Effective techniques used in media include images, color schemes, fonts, tone, and other elements. Case studies are provided on organizations like Compassion in World Farming and their impact in changing policies around sow stalls. [/SUMMARY]
The document discusses different techniques for urban reflection photography, including using glass, water, or other reflective surfaces to capture reflections of monuments and people. It also discusses double exposures and joiners, where multiple images are layered to create movement, contrast, texture, or interest. The author cites photographers Don Craig, Tom White, and Stephanie Jung as inspirations for their use of double exposures to depict urban environments and memories. For their own work, the author plans to focus on the busy hustle of urban environments using double exposures to layer images and depict movement within cities.
The document describes the process and results of an experimental photography project using multiple exposure techniques. The photographer took multiple photos of urban cityscapes and layered them to create a "ghostly" or blurred effect, especially in the foreground. For one photo of York Minster, they focused on keeping the building in clear focus while making the layered images of people below appear blurred and transparent. For another photo on Westminster in London, they captured a "ghost bus" passing through the layered images. The photographer was pleased with capturing the movement and passage of time in cities through these techniques, and wanted to further experiment with varying levels of opacity and additional layers.
The document discusses several ideas for vegetarian recipe cards. Idea 1 focuses on representing different world cultures through recipes from cities around the globe. Each card would feature a die-cut silhouette of a landmark from that city and use colors related to the country's flag. Recipes would include dishes from places like India, Italy, and Australia. Feedback praised the creative theme and layout. Idea 2 is for "Date Night" cards, targeting men aged 26-32 with simple, romantic recipes. The color scheme of pink and red was noted as potentially controversial. Overall the feedback provided development suggestions and highlighted interesting aspects of the ideas. The document evaluates which ideas are favorites and
Guides in InDesign help proportionally layout columns and images. More rows and columns can be added to create different layouts. Images and text can be wrapped around each other, such as cutting out an image in Photoshop and wrapping text around it in InDesign using the text wrap feature. Pull quotes can also be used to make text stand out in a similar wrapping technique often seen in magazines. Experimental pages in InDesign can still use a grid but go outside the box and create a minimalist effect while remaining proportionate due to using the grid.
The document provides details on the design and layout of a music magazine cover focusing on the band Oasis. Key points include:
- The cover uses a clear color scheme of black, red, and white with a large pull quote about Oasis on the left side.
- The main photo in the center shows band member Liam Gallagher staring directly at the camera to catch the reader's eye.
- Additional stories are listed down the right side to attract readers interested in other artists.
- Collectors stickers are included to encourage fans to purchase both magazine covers.
- Overall the layout maintains a consistent font, color scheme, and organization to appear polished and professional.
The Rolling Stone magazine is published every two weeks and covers a wide variety of music genres and political topics. It was founded in San Francisco and aims to appeal to mainstream audiences by featuring different artists on its covers representing genres like rap, indie pop, and more. The magazine also includes content on politics, finance, and the lifestyles and success of celebrities to attract a broad audience beyond just music fans.
The document discusses several music magazines including Q Magazine, NME, MOJO, Clash, and Uncut. It provides details on the target audiences, common age ranges, and socio-demographic groups for readers of each magazine. The target audiences tend to be males between 15-34 years old across most magazines, though some like MOJO and Uncut have older average reader ages. The magazines also influence readers' purchasing of music, concerts, and involvement in the music industry.
The document discusses the results of a survey about 80s music audiences. It finds the most popular age groups are 31+ and 13-19. Most listeners are from the US and UK. While many have not read 80s music magazines, Smash Hits was popular. Artists like Michael Jackson, Madonna, and Blondie were favorites. The document also analyzes issues of the magazines MOJO and Q, finding they target a wide audience but with a focus on older readers. Front covers use bright colors and photos to appeal to target demographics.
The document discusses research conducted on the audience for a proposed magazine about 1980s music. A survey was distributed on various forums and websites. The results showed that the target audience spans ages 13-19 and 31+, with most interest in the US and UK. Popular 1980s artists like Michael Jackson, Madonna, and Blondie should be featured. Analysis of existing magazines like Q and Mojo found they appeal to both older and younger audiences through their mix of content and designs. Further research on cover designs, readership profiles, and content breakdowns was summarized to inform the planning of the new 1980s music magazine.
The Rolling Stone magazine covers music, films, politics and other cultural topics. It aims to appeal to multiple generations by including interviews, reviews and articles on music, movies and important issues. While mostly focusing on rock music, it also covers other genres to attract a wider audience. The magazine is internationally successful with over 1.2 million copies sold per issue, though some criticize its bias towards rock music limits its appeal. It has also created an online presence to reach modern audiences, though this poses a challenge to print sales. Overall Rolling Stone has proven itself as an influential music magazine.
Billboard is an American music magazine that was first published in 1894 and focuses on the music industry. It maintains several music charts that track popular songs and albums each week based on sales, streaming, and radio airplay data. Billboard's primary charts include the Billboard Hot 100 for songs and Billboard 200 for albums. The magazine targets music professionals and fans interested in the business of music.
The document discusses three music magazines: NME, Top of the Pops, and Billboard. NME targets young males aged 17-30 with coverage of indie, rock, and alternative music. Top of the Pops targets young girls aged 11-15 with stories about celebrities and fashion tips. Billboard targets older teens and young adults aged 16-26 with charts and information about new releases and concerts. All three magazines use elements like imagery, fonts, and colors in their covers to appeal to their target audiences.
1) Music genre magazines like NME, Mojo, and Q provide near-true representations of individuals and groups by not altering interviews and allowing subjects to speak for themselves, both positively and negatively.
2) These magazines represent both genders equally and do not portray women as sex objects. They use similar styles for male and female cover stars.
3) The magazines tailor their representations of age and social issues to appeal to different target demographics - NME features younger artists, while Mojo and Q include both young and classic artists. They generally avoid negative social issues.
NME, Q Magazine, and Mojo Magazine represent individuals, groups, genders, ages, and social issues in different ways based on their target demographics. NME targets a younger audience (15-25) so features younger cover stars and more images. Q and Mojo target an older audience (29+) so include both young and classic artists. All three magazines represent genders equally and avoid stereotypes to allow readers to form their own opinions. Technical elements like page count and house style vary between the magazines based on their weekly or monthly publication schedules and intended audiences.
This magazine cover targets rock music fans. The large header says "rock" and features bright colors to attract readers. It promotes articles on popular rock bands like 5 Seconds of Summer and Black Veil Brides to draw in their fans. Buzzwords and "exclusive" stories aim to position the magazine as the primary source of news on these bands.
The magazine will focus on unsigned pop and rock bands, as this genre is most enjoyed by the author and there is a gap in existing magazines. The target audience is younger people like students who enjoy similar music. Articles will feature new and upcoming artists to promote them, along with popular band news. The magazine aims to represent passion, hope, and excitement in music through a style similar to Q and NME magazines.
The magazine will focus on unsigned pop and rock bands, as this genre is most enjoyed by the author and there is a gap in existing magazines. It will target young people like students aged 16-20, providing articles on new and popular artists. The magazine aims to promote passion and enjoyment of music for all. It will have a central cover image with bold fonts and colors similar to Q and NME. Feature articles will include interviews to promote unsigned artists and bands.
The magazine will focus on unsigned pop and rock bands, as this genre is most enjoyed by the author and there is a gap in existing magazines. The target audience is younger people like students who enjoy similar music. Articles will feature new and upcoming artists to promote them, along with popular band news. The magazine aims to represent passion, hope, and excitement in music through a style similar to Q and NME magazines.
This issue of Billboard magazine features Nicki Minaj on the cover. Her unconventional outdoor photo shoot and colorful style suggest she is an individual. The article title calls her the "First Lady of Hip-Hop." The cover uses bright colors and represents a summer feeling. Since Billboard does not advertise giveaways, it differs from more mainstream music magazines that clutter covers with multiple artist features.
This document discusses how a magazine represents particular social groups that listen to rock music. The target audience is 16-18 year olds of both genders. Stereotypes of rock music fans include being grungy, gothic, edgy, scene kids, hipsters, and rebelling against society. Scene kids in particular follow stereotypes like rebelling and "living fast, dying young". The magazine represents this social group by featuring bright colors, edgy fonts, advertisements for rock festivals, and names of edgy bands on the cover and contents pages. Interior pages also use bright colors and edited images to look worn and tatty, representing the grungy style of rock music fans.
The document discusses representing different social groups in a rock music magazine. It compares images from the magazine to those in other publications to show how they portray similar attributes. The front cover image portrays confidence like Paul Weller's image. A young female on the contents page and Avril Lavigne image show independence. A double page spread image in a dark setting represents the rebellious rock genre lifestyle like Liam Gallagher. Other images aim to show people can have their own identity and not follow stereotypes.
This document provides information about the pop music genre and pop music magazines. It begins by listing examples of popular pop artists. It then discusses the origins and characteristics of pop music, including common instruments used and popularity with general audiences. The document also discusses the emergence of British pop music in the 1960s, led by bands like the Beatles. It provides background on popular music magazines like Billboard and Q, including circulation numbers and historical details. Finally, it defines some terms used for print images in magazines, such as typography, typefaces, mise-en-scene, and digital manipulation.
Q magazine is a popular UK music magazine founded in 1986 that focuses on interviews with popular musical artists and compiling lists about music. It stands out from other music magazines through its monthly publication schedule and high production standards. The majority of Q's readers are male between 15-44 years old.
Classic Rock is a UK magazine dedicated to rock music, targeting affluent men aged 35+ who enjoy classic rock bands. The majority of its readers are white males aged 14-30+ who are fans of the rock music genre.
NME targets younger readers, with the average reader in their early 20s. The majority of readers are male at 69% and spend a significant amount of money on music-related purchases,
This document lists various popular artists, bands, actors and television shows that are popular with teenage female audiences. It notes that pop magazines targeting this demographic include gossip about both female solo artists and boy bands. Specifically, it discusses how magazines feature artists like Jessie J, Olly Murs, Little Mix and One Direction on their covers in order to attract readers and sell magazines. The document concludes that including a variety of celebrities from music, television and film allows magazines to engage more readers and foster social interaction among fans.
This document outlines a campaign for a fictional mermaid tears organization targeted at children aged 4-9 and their parents. It details the logo, colors, fonts and inspiration for the campaign. It also includes drafts of a campaign poster and membership form as well as proposed merchandise like children's products and surf gear. Finally, it lists the software, browsers and personnel needed like a graphic designer, animator and teacher to implement the campaign.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 to protect UK oceans, waves, and beaches. SAS campaigns on issues like marine litter, wave protection, water quality, climate change, and education. Their work includes influencing government policy, organizing volunteer cleanups, educating communities, and challenging industry standards. Through campaigns targeting plastic pellets, sewage overflows, and climate change impacts, SAS raises awareness and advocates for cleaner and safer seas.
The NHS Smoking Campaign aimed to stop smoking by raising awareness of the harms through gruesome images showing the effects on the inside of the body. The campaign achieved high awareness and many people took action to quit smoking.
The Politics Graffiti Campaign aimed to discourage voting for the Conservatives by altering their campaign posters to make the party leader look foolish. The altered posters became popular online.
The WWF Campaign used hands painted with animal faces and prints to raise awareness of endangered species and encourage donations to help conservation efforts. Extinction rates have fallen somewhat due to increased awareness and support over time.
The document provides style guidelines for recipe cards representing different cities. It discusses using colors that represent each city's flag and silhouettes of landmarks to identify the city. Potential fonts are presented that are fun, modern, easy to read but detailed. Three flat plan layouts for the cards are proposed, including images, ingredients, methods and other details. Example recipe cards for 8 cities are then provided with titles, ingredients lists and preparation methods for each dish.
The document discusses ethical guidelines for journalists produced by the National Union of Journalists (NUJ). It provides guidance on writing about topics like mental health, suicide, benefits, immigration, and minority groups in a way that avoids harm and discrimination. It emphasizes using respectful language and not defining people by attributes like health conditions. The NUJ aims to promote media freedom, accurate information, and ethical standards among its members.
The document discusses various camera settings that impact the look and quality of photographs, including aperture, shutter speed, ISO, white balance, and post-processing techniques. It explains that aperture affects depth of field, shutter speed controls motion blur, ISO impacts image noise, and white balance removes color casts. Examples are provided showing the effects of different settings on photos. Post-processing techniques like cropping, dodging, burning, color balance, and curves are also introduced.
The document compares campaign posters from Surfers Against Sewage (SAS) to posters designed for a younger audience. The SAS posters use dark colors and disturbing images to raise awareness about a serious issue, but the author feels they would be hard to distribute to children. The author's posters use brighter colors and a lighter tone to attract children's attention while still delivering a meaningful message. Both posters employ colorful fonts and layouts to make the text stand out, though the author's provides more information about an upcoming beach cleanup event. Overall, the document analyzes design choices between the SAS posters and the author's to evaluate which better suits different target audiences.
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
This document provides ideas and plans for two marine litter awareness campaigns. The first focuses on the dangers of plastic bags to ocean life and aims to shock people into action through alarming images and text. The second targets children and aims to educate them about "mermaid tears" or plastic pellets through colorful, kid-friendly designs and school engagement activities. Both explore using merchandise sales to fund beach cleanups.
The WWF campaign aims to raise global awareness about endangered species and the threat of extinction. It uses simple but effective techniques like painting realistic animal faces and prints on human hands to represent how these animals need help from humans. The recognizable WWF logo gives the poster credibility. While the impact of WWF campaigns varies, extinction rates have been decreasing in recent years as more people work to save animals, though continued effort is still needed to further reduce rates.
Surfers Against Sewage (SAS) is an environmental charity that campaigns to protect UK oceans, waves, and beaches from issues like marine litter, sewage pollution, climate change, and toxic chemicals. SAS was founded in 1990 by surfers concerned about surfing in polluted waters. It works to influence government policy, educate communities, and challenge industries through campaigns targeting specific issues such as reducing plastic pellet pollution and improving water quality monitoring. SAS also publishes reports to raise awareness about threats like climate change and how to address them.
Surfers Against Sewage (SAS) is an environmental charity that campaigns to protect UK oceans, waves, and beaches from issues like marine litter, sewage pollution, climate change, and toxic chemicals. SAS was founded in 1990 by surfers concerned about surfing in polluted waters. It works to influence government policy, educate communities, and challenge industries through campaigns targeting specific issues such as reducing plastic pellet pollution and improving water quality monitoring. SAS also publishes reports to raise awareness about threats like climate change and how to address them.
This document summarizes various logos and merchandise from environmental organizations like Surfers Against Sewage (SAS). It describes the logos of SAS, WWF, Greenpeace, and the Green Party, noting design elements like colors, images, and fonts used. It then analyzes several merchandise items sold by SAS, including t-shirts, stickers, mugs, surf wax, surfboard bags, and baseball caps, explaining how their designs appeal to audiences like surfers and promote the SAS brand and mission.
Decene is a 22-year-old indie rock band from the UK releasing their debut album "Nothing But Sea". The objectives are to sell 2,000 copies in the UK and target 17-23 year olds interested in indie music and festivals through social media and radio play. Key goals include headlining a small tour, releasing special edition vinyls, and playing smaller stages at festivals. The band would use social media, posters, magazines, and radio to promote the album and connect with their target audience of 17-23 year old indie music fans.
This document compares the marketing strategies of four brands - Louis Vuitton, Primark, Aldi, and Marks & Spencer. It discusses how each brand uses photography, models, pricing, and messaging to target different audiences. Louis Vuitton appeals to wealthier customers by portraying an image of luxury and quality. Primark targets budget-conscious customers by emphasizing low prices. Aldi compares itself to branded products while highlighting its lower costs. Marks & Spencer focuses on portraying high quality ingredients and food preparation without mentioning price.
Kellogg's organized breakfast clubs in UK primary schools and village halls to promote eating breakfast and ensure existing clubs don't close. They created a communication plan to effectively promote the events. Kellogg's also targeted employees and stakeholders through an intranet and social media to communicate about the initiative. Positive publicity was gained by partnering with organizations like Netmums and inviting MPs to events. While promoting child nutrition, the campaign also provided benefits to Kellogg's brand and publicity. Kellogg's faced some product recalls that caused financial losses but sought to limit damage through responses that addressed consumer concerns without full apologies.
This document summarizes a leaflet advertising a zoo. It uses bright colours and images of animals and families to attract families with young children. The large, colourful headings and images make it appealing and help parents visualize the fun activities. The simple, clear language and table of information allow busy parents to find details quickly. Overall, the leaflet is targeted towards entertaining families rather than solely children.
This document discusses layout and design conventions for music magazine articles based on examples from NME magazine interviews of the Arctic Monkeys. Key points discussed include using a three-color scheme of black, white and red throughout articles to maintain the publication's house style. Images are typically edited to black and white and include small captions. Column layouts, drop quotes, sidebars with additional facts, and large headline images are employed to break up content and grab readers' attention.
This document discusses guidelines for responsible and ethical journalism from the National Union of Journalists (NUJ). It provides guidance on avoiding biased or harmful representations of groups in writing, and on sensitive topics like mental health, suicide, and immigration. It emphasizes using accurate, truthful language and considering alternative perspectives. Guidelines include avoiding offensive terms for mental illness, not defining people by their conditions, and describing suicide attempts factually rather than with value judgments. The NUJ aims to promote media freedom and ethical standards while protecting journalists' rights.
The document contains summaries from 12 different people about when and how they discovered the Arctic Monkeys, their favorite songs and albums, how the band may have inspired them, and any thoughts on lead singer Alex Turner. Their responses include discovering the band through friends, family, TV, the internet and more between 2005-2014. Commonly cited favorite songs include "Mardy Bum", "A Certain Romance", and "Do Me a Favor" while favorite albums named are Whatever People Say I Am, I'm Not and AM. Some note being inspired to learn guitar, write music or get into a specific instrument. Opinions on Alex Turner range from seeing him as talented to perceiving a cocky attitude at times.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
2. Q, NME and Rolling Stone are all music magazines which portray the genre of Indie music. They all
have a target audience between 16-25, and mostly aimed towards influential men interested in this
genre of music.
Women do buy these magazines, for example there is a ratio of 31:79 to males. But I have
experience myself with buying some issues of these magazines.
The producers of these three magazines target their specific audience through the typical interest in
music, shown through popular musicians and artists on the front covers of all magazines. This
interests the audience to read issues with their favourite artists interviews on the front. They choose
popular artists to be placed on the front covers, like, Kings Of Leon. More people know them
therefore it will appeal to a larger audience and more issues will be sold.
3. Positive Representation
Q- Q gives a positive representation of the audience who reads this magazine as being fun
and adventurous. They are interested in going to gigs and festivals, in which is shown on the
front page with the “16 Page Gig Guide.” They are represented as being an independent
crowd and no afraid to be different. With the main interview from Florence And The Machine
and a quote saying “I feel so alone,” they can connect to the artist for support and
recognition.
NME- In this magazine this group is shown to be having fun. They are have an exciting and
fun social life, they come across as being popular and interested in mostly English indie
bands which represents their proud culture within. V festival is advertised inside the
magazine, online and on the front cover. This represents the audience as being independent
and adventurous as this is what you get at festivals. Festivals are a great place to socialize
and make friends that have the same interest of music as you. The representation of the
image on from shows that the Kings of Leon have power in the industry because of the
slightly low angle shot. People look up towards them and find them an inspiration to Indie
music.
Rolling Stone- This is magazine is more popular and known in the USA rather than the UK
therefore there may be different representations and connotations due to the different
cultures. The interviews are from big celebrities such as Taylor Swift and Rod Stewart; both
huge iconic singer/songwriters and even Mitt Romney. This shows the representation of
Rolling Stone is that they can incorporate both music and politics together and it will still sell.
This suggests that the mind of the readers are wide and they have many interests.
4. Negative Representation
Q- Theuse of harsh words such as “git” and “bastard” on the front cover gives a rebellious
and a violent attitude. This causes the audience to be represented with this sort of attitude
and be see as unpleasant people.
NME- “Knife Fights!” were the first words I saw on the front cover of this issue of NME. It
shows violets within the genre of Indie and how music can change the perspectives of
people. Many Indie/Rock magazines are seen as heavy and are represented in a way of
being violent and strong towards others through the words being used, just like Q, the
audience will be seen as unpleasant people because of the violent representation on the
front cover.
Rolling Stone- All the magazines have some sort of festival reference on the covers.
Although festivals are a good place to socialize, they often represent violets, alcohol and
drugs. The only issue that doesn’t mention festivals or gigs on the front cover issue is the
Rolling Stone, but they do include it inside. This is because of the culture it is usually
published in. The USA are largely religious therefore drugs, alcohol and violets is not
tolerated. Although the name of the magazine was from the song Rollin’ Stone by Muddy
Waters which was where The Rolling Stones got their name from which contrasts the whole
representation of the USA because The Rolling Stones are a huge rock band around drugs
and rebellious. To me when I look at the magazine it reminds me of the Rolling Stones the
band with the colours and rough imagery and therefore the same repetitions are seen.
5. Social Groups
All three products are mainly aimed at a male audience all between 16-25.
Q- Has a medium audience reader age at 30 years old. Q uses more technical and polite
language within their issues this gains their 73% ABC1 readership. The male gender is shown
through the colours used. In general, all the magazines use the colour red which connotes as
being dangerous and shows the rebellious attitude in the male gender. Other main colours
used in these magazines are blue and white, both neutral and contrast with the red but both
included in male products.
NME- Has a target audience of 17-30 years old men and an average reading age of 25. This
magazine has the youngest age of them all, this can be shown by the joking headlines, the
improper language and the covering of gigs and festivals. NME cover Leeds and Reading
festival heavily and create special edition issues to cover the festival. They have their on
NME stage at Leeds and Reading. This creates a specific social group who would read this
issue; people who went or who wanted to go. The images are all action shots of the festival
and this creates something to talk about in social groups and friends who you went to the
festival with.
Rolling Stone- This is the more mature magazine from the three. You can tell this from the
common interest of politics on the front of the issue talking about the American politician Mitt
Romney. This is an unusual feature to include in a music magazine for teenagers, therefore it
will be aimed specifically for a small audience. Again this magazine is aimed toward men, this
can be seen in the common way the issues portray women on the front of their covers. For
example Taylor Swift is sat in a productive way, with messy hair and her hand in between her
legs, seducing the men. This is the same whenever a women is photographed on the front
cover to appeal to men and to get them talking.
6. Social Issues
Qand NME- They both advertise alcoholic drinks and drug help lines
such a Frank. Both theses issues are bad for the the audience, even
though help is still advertised it still suggests that the people who take
drugs are more likely to read this magazine.
Rolling Stone- One huge controversial issue was printed in August
2013 after the Boston Marathon bombings with a photograph of the
bomber as the front cover of Rolling Stone. Many many people had
something to say about this. The members of the publics said things
like it glamorizes terrorism and people who were hurt in the bombing
should be covered more about. I agree with the public, terrorist
should not be published and placed on the cover of popular
magazines. I understand news storied but people buy music
magazine for entertainment, to escape the real world. This is what the
editor of this Rolling Stone issue had to say:
“The fact that Dzhokhar Tsarnaev is young, and in the same age group
as many of our readers, makes it all the more important for us to
examine the complexities of this issue and gain a more complete
understanding of how a tragedy like this happens.”
(www.rollingstone.com)
9. Cultural
As I mentioned before the Rolling Stone magazine is usually published and distributed
around the USA, while both NME and Q are mainly distributed around the UK. Both countries
rely and have a huge music industry cultures. You can see the cultural difference between
the Rolling Stone and the two other English produced magazines by the content within. The
USA is very religious and will not tolerate obscene language or actions therefore there is no
reference to sex, drugs and alcohol on the front covers of magazines as they see this as
advertising to the rest of the population. Yet they do know how to attract their target audience
by making women sexualized on the front cover, as long as they don’t use offensive words.
But on the UK magazines they do this the other way round. We leave indecent images for
magazines such as Zoo and Nuts. But the use of improper words and jokes are used a lot in
English magazine to bring humor into it and make it light hearted. Therefore the use of words
such as “bastard” can be used on the front cover of Q and NME. Music magazines are very
unlikely to be placed in the eye view of a toddler in a shop, therefore they are safe from this
language.
Different musical artists are portrayed depending if it is published in the UK or the USA. Most
of the music is the same but in the indie genre there are lots of small English bands that are
talked about in NME and Q. While there are unknown singers mentioned in the Rolling
Stone. This makes it personal to the country it is published in and if it was sold somewhere
else their culture may be different and not find an interest in the music.
Although a lot of English influences are printed inside American magazines and vice versa.
For example Adele is on the front cover of Rolling Stone and Lady Gaga on the cover of Q.
10. Codes and Conventions
Q- In general, all the magazines use the colour red which connotes as being
dangerous and shows the rebellious attitude in the music genre therefore this is
seen on each magazine and also in each logo name the colour red is used.
NME- The image for the front cover includes a good quality image of the band in
a long shot position. This is commonly used in NME as well as other magazines.
The way they are stood says a lot about their power in the industry. For example
the camera is at a low angle to the Kings of Leon therefore they have more power
because the audience has to look up to them. Also the use of guitars with males
represents phallic symbolism which suggests the larger the guitar the more power
you have.
Rolling Stone-
11. Masthead- Is largest
font size on the page
at the top of the page
is a great place to
highlight the magazine
title so the people
buying the product
know what they are
buying into.
Tag Line- This is
like a “promise” of
what you will find in
the magazine;
“Discover Great
Music”. This is
what they aim for
the audience to
guarantee have in
each issue. It is
therefore printed
on each issue Are printed in a
Subheadingslarge font to highlight popular bands
featured in the magazine that will
make people want to buy the magazine.
Big names such as Skrillex and Simon
Cowell on this page are stood out more
than the rest of the text as the names
are important to sell the magazine.
Barcode- A common
convention
so the audience can purchase
the
magazine. The price is small, so
you look the articles before
looking at the price to make you
want to buy it.
Headline & Quote
Preview- The
artists name is in a
large font to instantly
grab attention and
targets an audience
that appeals to
Florence and the
Machine’s fans.
Main Image- An
extreme close up shot
emphases Florence’s
glare into the camera, to
make it look like she is
looking at you. This is
enhanced with the deep
blue make up around
her eyes.
She is an inspirational
women towards the
women buying the
magazine and to the
men her facial
expression is quite
sexual relating to the
male gaze theory. Her
looks could attract a
man walking past this
magazine. Although it is
not the way in which
women are portrayed in
Plug-as a product, she
Nuts, This is in a
sticker form to make to
uses her sexual looks
it stand out, also the
lead people into
blue contrasts with her
magazine to respect
her red hair drawing
talent.
your attention to it.
Zane Lowe
introduces and finds
12. Headline-The headline is bold although it is not large in comparison to the “Review
Column-The
column on the left
side of the
interview is
advertising other
artists like
Florence and the
Machine.
This is a great
way for the same
audience who like
Florence's unique
voice and for
people to expand
their music in this
specific genre.
New Albums”, this suggests they would rather sell new albums than Florence and the
Machine as an artist herself. It could also show that because of the extremely large
image on the opposite page Florence has been advertised largely through this image.
Pull-Quote- A
quote in the
middle of the page
in a sticker box
brings it out and is
a common
convention in the
main interview in
music magazines.
Main Image-The image takes up a whole page, this is effective as it shows who the article is
about. Also the colours of the image are warm reds and oranges to link with her signature hair
colour. Red= passion, love, fiery and warmth, this shows how Florence is in her personality. This
links to intersexuality as her website as the images rolling on her own website are alike, linking
together both this article and her website. Q readers treasure the Q photography with 97% saying
it has the best interviews and award winning photography, explaining why the image is so large.
13. Subheadings- The sub-
Masthead- Is behind the image
because it is such a well known
magazine just the shaping of the
masthead you know what magazine
you are reading and picking up. It also
suggests that the same audience buy
the same magazine each issue. The
colour red is to highlight new bands
or existing bands, and having the
masthead(NME) in the same red shows
that you will expect new and existing
bands in the NME magazine. The submasthead underneath “New Music”
even shows what you except in the
magazine.
Main Image- The band is set in a
traditional “band layout”- two in front,
two behind. This is to show the will stick
together but also to show you who the
band members are; drummer being at
the back, main guitarist/singer at
the front. The hand reaching out is
almost reaching out to you inviting you
to joining them; pulling you in. This is
making you want to be with them and
Will make you buy the magazine so you
Can read about/with them.
Plug-This relates to the
audience in that would be interested
in V Festival as these people would
be interested in the bands in NME.
And it also has an article on the
Festival telling you about the bands that will be playing.
heading is close to the
Masthead showing how
they relate and it is easier
for the audience to see
what to expect inside.
The names of the bands
are highlighted in the same
red as the Masthead and
Headline, this is to show
the link and brining it out
from the black font is
effective as it stands out and
Is easy for the audience to
See and notice.
Headline- This is
straight across the
middle of the cover to
grab attention straight
away. It is in a bold red
to stand out from the
cream and white colour
scheme. Also the “of” is
in a different font to the
rest of the fonts
showing they are not
afraid to be different as
their music is not like
many other bands but
can still make it big
being different;
inspirational.
14. Blobs-The odd rectangle and square shapes placed around, under test
Layout-The layout of this double page
spread is simple with the colours and fonts
standing out from each other making it easy
to read, also it looks like a simple page. The
blue blobs stand out making the
layout a bit more
interesting
and unique. The
text layout uses
a plain article
layout but using
light blue to
make some
information
stand out.
and over the image shows the band is quirky in their style of music and
not afraid to be different. Also NME is targeted for a student audience
so they need to keep the audience interested by using a unique page
design. Also the colours of these blobs are bright and do not apply to
the usual NME colour scheme, showing it is a special addition.
PullQuotes-
Pull quotes
are a good
way to
attract the
audience by
using an
interesting
part of the
article and
highlighting
it making the
reader want
to read
about the
subject
more. These
are used a
lot in
interviews
so you can
quickly see
what the
Main Image-Is large taking up a whole page and quarter of the next page. This gets straight to the point of who the band is. The way they are
band look
holding their guitars near their crotch is a symbol of male power. This can relate to the male audience as they want to be powerful and willare
up to them, but it can also attract the female audience using phallic symbolism as women want a power, strong man. Again they aresaying.
looking
straight into the camera, wanting something from you, the audience. Although, because only two members of the band are holding the guitars it
may show they are the main members of the band. But relating to the article it tells us that The Vaccines are the “biggest guitar band of 2011” so
the object of guitars is shown in the image to strengthen this point. The tone of this image is dirty and dull showing the genre may be garage and
rock and reflecting to their gritty sound.
15. Masthead- The masthead is behind
Taylor Swifts image, this shows the
audience of Rolling Stone are regular
buyers and know the recognisable logo,
even behind the image. The bright red
stands out as it contrasts from the white
background making it easier to find in a
magazine rack in your local shop.
Subheadings- The subheadings are in a
preview and column, this is effective as
the reader knows straight away what is
going to be in the magazine and if they
like or relate to this. Shocker words
make you want to read the magazine
more as it is gossip and gets your attention
quickly.
Main Image- Taylor Swift is known as a
good, county girl but the provocative pose
shows a different side to her. This links to
the plug on the other side, “Hot Stuff”. It
relates to the theory, the Male Gaze as she
is posing in a way she would not normally.
The pose is sexy and the way she has her
hand between her legs is a provocative pose.
Her make up and hair looks messy and
although she is a good girl, this can portray
her in the opposite. The county girl looks
almost opposite to her county outback
songs and lifestyle are. This gets peoples
attention because they want to know why
she is looking like this. But it relates to the
Male Gaze theory that men would want to
look at her because she is looking sexy and
women aspire to be her.
Plug- “HOT” stands out
making it eye catching
and people will want to
read it as they want to
aspire to celebrities like
Taylor Swift and will
want to read how they
do it and how they can
themselves.
Headline- It is large and plac
centre, but to the right so it is
not taking up the whole of the
image. This is because Taylor
Swift is a famous and talented
artist so lots of people know
who she is. Although it is in a
different colour to the other
fonts on the page, this is only
make the main article headline
stand out so the audience kno
it is about “the heart break kid
drawing people in with a direc
Quote as the strapline.
16. Masthead-The masthead is large and in a the
Main Image-The main image takes up a page and quarter of the
usual Rolling Stone red to link with the
magazine set colours; red, black and white. It is
large and at the top of the page to let the reader
know what the interview is about; questionnaire
interview.
previous page, is because imagery of the band is important, also the main feature of this photo
is the colours and how it links to their new album. The front cover of their album is the same to
this photograph of the whole band linking to the intersexuality of the band advertising their albu
through a photo-shoot with Rolling Stone. They look laid-back looking straight into the camera
maybe even
looking
desperate for
you to buy their
new album
linking to the
interview on
the other side
of the page.
Linking back to
the colours of
the album and
this image and
also link to
their
tour, “Come
Around
Sundown”, whi
ch is what their
album is
called, with the
colours looking
like a sunset
linking to the
“sundown”.
Headline-A
big headline of
the bands
name gets
straight to the
point and tells
you who the
interview is
with. The
Kings Of Leon
font is the
same font of
the side of
their albums
linking to other
media
advertising
and selling
their products
with the band
name fitting
with the tone
of the image
both linking to
their upcoming
album.
Text and Fonts-The introduction is written in a bold red to make it
stand out from the main interview, this is so the readers know what the
interview is about and know when it is starting. A bold font is used to
highlight the questions asked and answers from the band in a smaller
font. A drop cap is used at the start of the paragraph to show where the
Layout-The text is spread into columns like a newspaper making it
look official and so it is simple, but smart and easy to read. Having a
large image of the band promotes them quickly and with an male
audience the magazine wants to quickly get to the point so they
17. Changes
October 1986 Issue
Changes within time can be visible on front covers on
magazines. I choose theses two magazines and the
earliest issues I could fine to compare it with.
Q’s layout has changed incredibly. Now it is easier to
read and has taken on the more typical magazine
front cover style that is used on big glossy magazines
rather than the chat style format. The lack of boxes in
the 2012 issue makes it look more professional and
personally I would pay more money for.
March 2012 Issue
The logos for both magazines have not changed in huge
amounts
January 1997 Issue
October 2012 issue