1. Question 2:
How does your media product
represent social groups?
AS Main task
evaluation

2. YOUNG PEOPLE AND THE MEDIA
Young people in the media are viewed very negatively. Firstly
there were the London riots in 2011 where young people were
portrayed as vandals, thieves, thugs and a disgrace to their
country. This is backed up by modern television programs such
as benefits street, where young people can be seen taking
advantage of the state, taking drugs, drinking and being loud
mouthed and ignorant. My magazine follows these views. My
has an interview with a retired artist (aged around 24) who is
talking about a fight he had with a former band member. This
shows young people as violent .

3. AGE
This is because these are the ‘rebellious’ years where teenagers
tend to experiment with new things, e.g. appearance, music,
friends etc. My magazine appeals to this age group as it
features rock music heavily (which was the most requested
content as shown by my questionnaire), most teenagers at one
point or another experiment with rock music as a whole or the
sub genres of it. My magazine covers most of the artists and
styles my TA would experiment with. The artists and content
were chosen by my TA through the questionnaire that I sent out.
The title of the magazine MBA is also an acronym of music ,
bands, artists which relates to my TA as it is similar to text
short hand (which they are likely to use).

4. GENDER
My TA are mixed gender however I would not be surprised if my
main audience were male. I would expect that more males
would be interested in my magazine as rock music is a genre
associated with the male gender (most rock artists are male
plus the music can be aggressive). I do believe there would be a
female audience due to artists such as Madonna, Courtney
Love, Bjork etc. My magazine features both male and female
rock artists to suit both genders.

5. SOCIAL GROUPS
I am not aiming my magazine at particular social groups as I
would like to keep the content consistent. For example if I
published an issue aimed more towards goths or emos it may
feature the band Black veil brides, where as if I published an
issue aimed at hipsters it would feature artists like fun. This
would make it dif ficult to publish an issue that would please
dif ferent social groups. My magazine is purely aimed at
teenagers who enjoy rock and rock related music.

6. ATTITUDE
Today’s young people are portrayed as laid back people who
only live in the now. The media shows them as violent and
reckless people who only want what is best for them. My
magazine relates to them as it contains articles on violence and
young rebellious people they can relate to. For example, the
main purpose of my DPS is an interview with a former musician
about a fight he had with a band mate that lead to them
breaking up. This is an article that young people would be
interested in because is something they can re read that feeds
their interests.