The document analyzes the front covers of different magazines to understand their target audiences. It summarizes four magazine covers: 1) New Music Express targets older indie fans with a bold red masthead and central image of The Killers' Brandon Flowers. 2) Power of 50 Cent targets male teens with a midnight blue background and close-up image of 50 Cent, alluding to his power in music. 3) A pink, white and yellow cover targets preteen girls with celebrity gossip about McFly and Girls Aloud instead of music. 4) Q magazine targets adults aged 25-45 with a rock music focus, using a red, white and black color scheme and articles on Robert Plant and Madonna.

1. Research and Analyse of Different Magazine’s Front Covers

2. The masthead is bold and red with a white to make it stand out from the black of the pugs. The name is a play of the word “ENEMY” but it stands for New Music Express. The headline is the main article in this case The Killers. The white stands out against the main image. The white also gives it a more mature feel to it making the target audience more serious, older indie fans. The pug leads the readers into the magazine which may interest the consumer. This is usually competitions or guides. The yellow stands out from the black the same as the white and red of the masthead. The central image is related to the main article in this case the lead man of the killers Brandon Flowers. The way it is set out is on a torn sheet of paper showing Flowers in different images. Ages:15-40 Audience Demographic: C1-D Gender: Mixed

3. The masthead has a large, bold font on a bold red background. This may show that this magazine wants to make a statement in the magazine business. The headline goes from small to large with 50 CENT being the biggest thing. The name the “Power of 50 Cent” is probably a reference to 50 Cent being one of the most powerful men in music. The background is a sort of midnight blue possibly targeting a male teen audience. It also makes the central image stand out from the background. The central image again relates to the main article. The close up of 50 Cent may also reference to the fact he is one of the most powerful men in music and to show his menacing side of him. Ages:17-40 Gender: Male Audience Demographic: C1-D

4. The pink, white and yellow colour scheme is aimed at younger girls, possibly preteens. Ages:7-14 Gender: Female Audience Demographic: E The magazine is more about celebrity gossip rather than music. This is common in girls magazines, particularly in the age range 7-17 magazines. Despite being a more of a celebrity gossip magazine, it does contain articles about pop artists. Popular artists that a featured are McFly and Girls Aloud. Lyrics to popular songs are also included and are used as a pug to drive the consumer to buy the magazine.

5. Audience Demographic: B-D Ages: 25-45 Gender: Mixed Q is a magazine designed for modern music such as Rock, Indie and Hip Hop. This particular issue is focused on rock music. The artists included are Robert Plant of Led Zeppelin, Kaiser Cheifs and Ian Brown The pugs include the 50 Best British Albums and a Women in Music special. The latter pug may relate to the main article which features the Queen of Pop, Madonna. The red, white and black colour scheme would appeal to rock fans. Hip Hop fans would be more drawn to the artists inside, rather than the colour scheme.