This document provides information about different types of photography, including advertising, fashion, photojournalism, portraiture, high street studio, and architecture photography. For each type, it discusses the purposes, techniques, equipment, lighting, composition, and post-production processes typically used. Advertising photography aims to sell products, while promotional photography raises awareness. Fashion photography sells clothing and promotes fashion labels. Photojournalism contributes to news stories. Portraiture focuses on faces. High street studio captures life moments. Architecture shows building structures. Across the genres, photographers control elements like posing, lighting, lenses, and editing to best achieve their goals.
This document discusses different types of photography applications including advertising and promotional photography, fashion photography, photojournalism, and portraiture.
For advertising and promotional photography, the goal is to attractively sell a product or brand to target audiences. Images are heavily edited and staged in a studio with artificial lighting.
Fashion photography aims to showcase clothing in a stylized way by setting moods and stories with models in outfits. Shoots typically take place in a studio under controlled lighting and with post-production editing.
Photojournalism captures images to tell news stories, with a focus on objectivity. Photos are often taken observationally on location with available light. Some manipulation is debated but not staged settings.
The document discusses different types of photography including advertising and promotional, fashion, photojournalism, portraiture, high street studios, architectural, medical, fine art, and documentary photography. For each type, it describes common purposes, techniques, equipment, lighting, and post-production processes. Examples are provided and analyzed for advertising, fashion, photojournalism, portraiture, and architectural photography. The document serves to educate about photographic genres and the distinguishing characteristics of each.
This document discusses different types of photography including advertising and promotional photography, fashion photography, photojournalism, portraiture, high street studio photography, and architectural photography. For advertising photography, the photographs are carefully produced and edited to present products in the best light. Fashion photography aims to showcase clothing and is often stylized. Photojournalism tells truthful stories without manipulation. Portraiture focuses on capturing a person's face and features. High street studio photography provides family and wedding portraits in a commercial setting. Architectural photography documents buildings and structures. Across the different genres, photographers use various techniques including lighting, lenses, posing, and post-production editing to achieve their goals.
This document discusses different styles and techniques used in advertising, fashion, and promotional photography. It provides examples and analyses images in these categories. Specific lenses, lighting techniques, and levels of manipulation or post-production that could be used are examined. Past photographers who employed similar styles are mentioned.
This document discusses various applications of photography, including advertising and promotional photography, fashion photography, photojournalism, portraiture, and high street studio photography. For each application, the document provides examples and discusses the typical techniques used, such as lighting, lenses, and post-production editing. Advertising and promotional photography aims to sell products and is heavily edited. Fashion photography stages models to promote clothing brands. Photojournalism captures news stories and strives for objectivity with minimal editing. Portraiture focuses on faces while high street studio photography provides family portraits.
Photographers often use specific lenses and lighting techniques for different styles of photography. For portraiture, a telephoto lens is commonly used to capture facial expressions up close. The images are usually taken in a controlled studio setting with artificial lighting and may involve post-production editing to enhance qualities like contrast and skin texture. Past portrait photographers have helped establish the genre through professionally commissioned works.
The document discusses different applications of photography in various industries:
- Advertising photography is used in billboards, buses, and other advertisements to convey a company's message and sell their product in a single impactful image.
- Fashion photography promotes clothes through magazines, websites, etc., capturing the intended design and style while often featuring celebrities to increase appeal.
- Music photography includes album covers and articles, allowing artists to promote themselves, as well as promoting concerts and festivals through photos from live shows.
- Sports photography captures action and emotions for magazines, websites, and articles, with photographers needing to get shots of important events like the Olympics.
- Photojournalism tells news stories through impactful
The document discusses different types of photography including advertisement, promotional, fashion, and photojournalism photography. It provides details on the purposes, techniques, equipment, editing, and contexts for each type. Advertisement photography aims to sell products and may heavily edit images. Fashion photography promotes clothing and is often shot in studios with artificial lighting and post-production editing. Photojournalism captures real situations and stories with a naturalistic style using available lighting.
This document discusses different types of photography applications including advertising and promotional photography, fashion photography, photojournalism, and portraiture.
For advertising and promotional photography, the goal is to attractively sell a product or brand to target audiences. Images are heavily edited and staged in a studio with artificial lighting.
Fashion photography aims to showcase clothing in a stylized way by setting moods and stories with models in outfits. Shoots typically take place in a studio under controlled lighting and with post-production editing.
Photojournalism captures images to tell news stories, with a focus on objectivity. Photos are often taken observationally on location with available light. Some manipulation is debated but not staged settings.
The document discusses different types of photography including advertising and promotional, fashion, photojournalism, portraiture, high street studios, architectural, medical, fine art, and documentary photography. For each type, it describes common purposes, techniques, equipment, lighting, and post-production processes. Examples are provided and analyzed for advertising, fashion, photojournalism, portraiture, and architectural photography. The document serves to educate about photographic genres and the distinguishing characteristics of each.
This document discusses different types of photography including advertising and promotional photography, fashion photography, photojournalism, portraiture, high street studio photography, and architectural photography. For advertising photography, the photographs are carefully produced and edited to present products in the best light. Fashion photography aims to showcase clothing and is often stylized. Photojournalism tells truthful stories without manipulation. Portraiture focuses on capturing a person's face and features. High street studio photography provides family and wedding portraits in a commercial setting. Architectural photography documents buildings and structures. Across the different genres, photographers use various techniques including lighting, lenses, posing, and post-production editing to achieve their goals.
This document discusses different styles and techniques used in advertising, fashion, and promotional photography. It provides examples and analyses images in these categories. Specific lenses, lighting techniques, and levels of manipulation or post-production that could be used are examined. Past photographers who employed similar styles are mentioned.
This document discusses various applications of photography, including advertising and promotional photography, fashion photography, photojournalism, portraiture, and high street studio photography. For each application, the document provides examples and discusses the typical techniques used, such as lighting, lenses, and post-production editing. Advertising and promotional photography aims to sell products and is heavily edited. Fashion photography stages models to promote clothing brands. Photojournalism captures news stories and strives for objectivity with minimal editing. Portraiture focuses on faces while high street studio photography provides family portraits.
Photographers often use specific lenses and lighting techniques for different styles of photography. For portraiture, a telephoto lens is commonly used to capture facial expressions up close. The images are usually taken in a controlled studio setting with artificial lighting and may involve post-production editing to enhance qualities like contrast and skin texture. Past portrait photographers have helped establish the genre through professionally commissioned works.
The document discusses different applications of photography in various industries:
- Advertising photography is used in billboards, buses, and other advertisements to convey a company's message and sell their product in a single impactful image.
- Fashion photography promotes clothes through magazines, websites, etc., capturing the intended design and style while often featuring celebrities to increase appeal.
- Music photography includes album covers and articles, allowing artists to promote themselves, as well as promoting concerts and festivals through photos from live shows.
- Sports photography captures action and emotions for magazines, websites, and articles, with photographers needing to get shots of important events like the Olympics.
- Photojournalism tells news stories through impactful
The document discusses different types of photography including advertisement, promotional, fashion, and photojournalism photography. It provides details on the purposes, techniques, equipment, editing, and contexts for each type. Advertisement photography aims to sell products and may heavily edit images. Fashion photography promotes clothing and is often shot in studios with artificial lighting and post-production editing. Photojournalism captures real situations and stories with a naturalistic style using available lighting.
This document discusses different types of photography including advertising, fashion, photojournalism, portraiture, and high street studio photography. It provides examples and discusses elements like lenses used, lighting techniques, image control/manipulation, and contexts the images may appear in. The document also includes the photographer's opinions on various styles and examples of photographers known for specific types.
Photography can be used in many areas of the media industry. Some key areas discussed in the document include fashion photography, landscape photography, portrait photography, and advertising photography. Over time, the styles and techniques used in these areas have evolved significantly with advances in technology and changes in social attitudes. Fashion photography in particular has become more experimental and relaxed in its portrayal of models. Landscape photography now features bolder colors and more angles compared to earlier black and white paintings of landscapes. Advertising photos also stand out more with unusual angles and effects rather than just showing the product directly.
Photography Applications discusses different types of photography including advertising, fashion, and photojournalism. Advertising photography aims to promote products and is often highly produced using artificial lighting and post-production techniques. Fashion photography typically features models wearing designer clothing in a controlled studio setting with artificial lighting and post-production used to achieve perfection. Photojournalism documents real events using natural lighting to provide unbiased images that convey honest emotions.
Written Essay - A2 Photography Proposal hannah1994
Hannah Rewbury proposes a documentary photography project focused on expressing personalities through body features and style. In the first half of the project, she will experiment with pinhole photography and photographing feet, as well as studio lighting techniques and photographing shoes. She plans to visit a Martin Parr exhibition for inspiration and take photos in Bristol documenting people. In the second half, she will focus on occupations and how body features are used, such as photographing a mechanic's hands. She will continue experimenting with darkroom techniques and be inspired by photographer John Coplans' abstract photos of hands and knees.
Photography is used in many industries and applications. It is commonly used in advertising to promote products through photos in newspapers, magazines, billboards and other public spaces. Fashion heavily incorporates photography to promote clothes, accessories, and styles. Music uses photography to promote artists, albums, concerts, and build fan bases. Sports photography was important before widespread TV coverage to showcase games and athletes in publications. Photojournalism tells news stories through impactful images that convey emotions and events. Fine art photography aims to portray photos as artistic pieces.
This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses models and lighting to make clothes look desirable. Medical photography accurately documents diseases and procedures. Fine art photography expresses the artist's vision and emotions through various subjects like landscapes and portraits. Illustrative photography provides clear visuals to accompany informational texts. Overall, the different applications of photography require tailored techniques for lighting, composition and post-production to suit each purpose.
This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models photographed with artificial lighting and post-production editing to make clothing look desirable. Documentary photography captures real situations without control, like images from war zones. Medical photography accurately records diseases and operations without editing. Fine art photography freely expresses the artist's vision through various subjects and editing styles.
Photography is used for various applications including advertising, promotion, fashion, portraiture, journalism, fine art, and medical documentation. Different types of photography have distinct purposes, techniques, and post-production processes. The document provides examples of different photographic applications and discusses the objectives, methods, equipment, lighting, and editing involved in each type of photography.
This document discusses different types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models and lighting/editing to make clothing look desirable. Documentary photography captures real situations without control, like war photos. Portraiture involves posing subjects and lighting faces. High street studios take posed family photos in studios. Architecture photography varies in style from artistic to real estate. Illustrative photos accompany information. Medical photography accurately records diseases. Fine art explores various subjects through the artist's vision.
This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models and lighting/editing to make clothing look desirable. Documentary photography captures real situations without control, like war photos. Portraiture instructs subjects in poses and uses lighting/backdrops to frame faces. High street studios take posed family photos in studios with artificial lighting and editing. Architecture photography uses lenses and lighting to capture buildings in different styles. Illustrative photos accompany information books to help readers understand subjects. Medical photography accurately records diseases/procedures without editing. Fine art explores various subjects through the artist's vision, with editing ranging from minor
Photography can be used for many applications such as advertising, fashion, photojournalism and portraiture. Advertising photography aims to sell products through images of the product and models. Fashion photography typically features models wearing clothing from a brand in a studio setting with artificial lighting. Photojournalism documents real-life events and issues through observational photos to contribute to news reporting. Portraiture focuses on capturing facial expressions and telling stories through images of people.
Photography can be used for many applications such as advertising, fashion, photojournalism, and portraiture. Advertising photography aims to sell products by featuring them in attractive images. Fashion photography promotes clothing brands by showing their items on models. Photojournalism documents real-life events and issues through images to tell stories. Portraiture captures facial expressions and details to characterize individuals. Across applications, photography may involve controlled studio shoots or candid outdoor photos, with variations in lighting, lenses, and minor post-production editing.
Photography can be used in many areas of the media industry. There are several types of photography including portrait, landscape, fashion, photojournalism, macro, and advertising photography. Each type has a distinct purpose and technique. Portrait photography captures people, landscape photography shows scenic views, macro photography reveals incredible detail of small subjects, and photojournalism tells stories through impactful images. While the styles vary greatly in their goals and methods, all photography aims to produce the highest quality representation.
Location, location, location end of unit powerpoijntConnerMcmorrin
This document discusses the photographer's pastiche research task. It includes summaries of photographers they chose to emulate, including discussions of specific photos. It also documents their own test photo shoots on topics related to mental health, including anxiety, self-harm, suicidal thoughts, and depression. The photographer reflects on the edits they made to the photos and ideas for how to improve future shoots. They created a mock magazine cover focused on anxiety to represent their project. Overall, the document shows the photographer's process in researching photographers, planning test shoots on mental health topics, and editing the photos from those shoots as they work to complete the pastiche research task.
This document discusses different types of photography including fashion, advertising, photojournalism, portrait, landscape, and macro photography. It provides examples and comparisons of images from different eras to show how each genre has evolved over time due to changes in technology and artistic styles. Famous photographers are also mentioned for each category.
Landscape, fashion, advertising, and portrait photography have all changed significantly over the past century due to advances in technology. Landscape photography has benefited from new cameras and lighting equipment that produce higher quality images. Fashion photography now features brighter colors, more elaborate sets, and eye-catching designs compared to older black and white portraits. Advertisements also use more vivid colors and digital editing today to draw attention compared to simpler ads of the past. Portrait photography now aims to capture personality and expression through deliberate poses.
Photography Applications document discusses various genres and applications of photography including advertising, fashion, portraiture, photojournalism, and fine art photography. For each genre, it describes common purposes, techniques, equipment, locations, and post-production processes used. Examples of prominent photographers are also provided for each genre. Overall, the document provides a comprehensive overview of different types of photography, their defining characteristics, and typical workflows.
Jasmin Cole summarizes how she represented social groups and reflected professional practice in the images used for her magazine. She aimed her magazine towards 16-18 year olds of both genders by including popular singers like Miley Cyrus. For her feature article, she took original photos of a model she dressed in fashionable clothes to match the target audience. She photographed the model in her own home to make the interview more personal. To plan professionally, she scouted a location, outfit, and backup plans. Photoshop was used to enhance lighting and remove blurriness without altering the model, reflecting her choice not to digitally modify appearances.
This extended project explored whether fashion photography can be considered a form of art. Through research and four photo shoots experimenting with lighting, location, and artistic influences, the student found that fashion photography feeds the imagination and pushes boundaries of how clothing is presented, making it a blurred line with art. Audience feedback guided improvements between shoots. The final shoot combined fashion with inspiration from a famous painting to represent how trends can shape identities. The student concluded that fashion photography, with its creative techniques, can indeed be viewed as a form of art.
This document summarizes a student's extended photography project on the effects of Photoshop editing on beauty standards. The student plans to [1] take photographs and digitally enhance them with Photoshop to show how images can be changed, [2] research the impact of airbrushing on self-esteem and eating disorders, and [3] what is being done to reduce overly airbrushed images. As research, the student analyzes before-and-after photos of Britney Spears to demonstrate how much Photoshop can alter images. Examples of campaigns promoting more realistic portrayals of beauty are also discussed.
Fashion photography has existed since 1856 and is used primarily to advertise clothing and accessories in magazines and advertisements. It shows models wearing the latest styles and fashions. Over time, fashion photography has become more revealing with models showing more skin. Selfies are now a very popular form of portrait photography where people take photos of themselves using their smartphone cameras to share on social media.
Photography Applications discusses various types of photography including advertising, fashion, photojournalism, portraiture, and high street photography. For each type, the document provides details on purposes, examples of photographers, equipment and techniques used such as lighting, lenses, environment, and post-production processes. Across all types, photographers aim to creatively capture compelling images in a controlled environment to effectively showcase their subject for the intended audience.
This document discusses different types of photography including advertising, fashion, photojournalism, portraiture, and high street studio photography. It provides examples and discusses elements like lenses used, lighting techniques, image control/manipulation, and contexts the images may appear in. The document also includes the photographer's opinions on various styles and examples of photographers known for specific types.
Photography can be used in many areas of the media industry. Some key areas discussed in the document include fashion photography, landscape photography, portrait photography, and advertising photography. Over time, the styles and techniques used in these areas have evolved significantly with advances in technology and changes in social attitudes. Fashion photography in particular has become more experimental and relaxed in its portrayal of models. Landscape photography now features bolder colors and more angles compared to earlier black and white paintings of landscapes. Advertising photos also stand out more with unusual angles and effects rather than just showing the product directly.
Photography Applications discusses different types of photography including advertising, fashion, and photojournalism. Advertising photography aims to promote products and is often highly produced using artificial lighting and post-production techniques. Fashion photography typically features models wearing designer clothing in a controlled studio setting with artificial lighting and post-production used to achieve perfection. Photojournalism documents real events using natural lighting to provide unbiased images that convey honest emotions.
Written Essay - A2 Photography Proposal hannah1994
Hannah Rewbury proposes a documentary photography project focused on expressing personalities through body features and style. In the first half of the project, she will experiment with pinhole photography and photographing feet, as well as studio lighting techniques and photographing shoes. She plans to visit a Martin Parr exhibition for inspiration and take photos in Bristol documenting people. In the second half, she will focus on occupations and how body features are used, such as photographing a mechanic's hands. She will continue experimenting with darkroom techniques and be inspired by photographer John Coplans' abstract photos of hands and knees.
Photography is used in many industries and applications. It is commonly used in advertising to promote products through photos in newspapers, magazines, billboards and other public spaces. Fashion heavily incorporates photography to promote clothes, accessories, and styles. Music uses photography to promote artists, albums, concerts, and build fan bases. Sports photography was important before widespread TV coverage to showcase games and athletes in publications. Photojournalism tells news stories through impactful images that convey emotions and events. Fine art photography aims to portray photos as artistic pieces.
This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses models and lighting to make clothes look desirable. Medical photography accurately documents diseases and procedures. Fine art photography expresses the artist's vision and emotions through various subjects like landscapes and portraits. Illustrative photography provides clear visuals to accompany informational texts. Overall, the different applications of photography require tailored techniques for lighting, composition and post-production to suit each purpose.
This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models photographed with artificial lighting and post-production editing to make clothing look desirable. Documentary photography captures real situations without control, like images from war zones. Medical photography accurately records diseases and operations without editing. Fine art photography freely expresses the artist's vision through various subjects and editing styles.
Photography is used for various applications including advertising, promotion, fashion, portraiture, journalism, fine art, and medical documentation. Different types of photography have distinct purposes, techniques, and post-production processes. The document provides examples of different photographic applications and discusses the objectives, methods, equipment, lighting, and editing involved in each type of photography.
This document discusses different types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models and lighting/editing to make clothing look desirable. Documentary photography captures real situations without control, like war photos. Portraiture involves posing subjects and lighting faces. High street studios take posed family photos in studios. Architecture photography varies in style from artistic to real estate. Illustrative photos accompany information. Medical photography accurately records diseases. Fine art explores various subjects through the artist's vision.
This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models and lighting/editing to make clothing look desirable. Documentary photography captures real situations without control, like war photos. Portraiture instructs subjects in poses and uses lighting/backdrops to frame faces. High street studios take posed family photos in studios with artificial lighting and editing. Architecture photography uses lenses and lighting to capture buildings in different styles. Illustrative photos accompany information books to help readers understand subjects. Medical photography accurately records diseases/procedures without editing. Fine art explores various subjects through the artist's vision, with editing ranging from minor
Photography can be used for many applications such as advertising, fashion, photojournalism and portraiture. Advertising photography aims to sell products through images of the product and models. Fashion photography typically features models wearing clothing from a brand in a studio setting with artificial lighting. Photojournalism documents real-life events and issues through observational photos to contribute to news reporting. Portraiture focuses on capturing facial expressions and telling stories through images of people.
Photography can be used for many applications such as advertising, fashion, photojournalism, and portraiture. Advertising photography aims to sell products by featuring them in attractive images. Fashion photography promotes clothing brands by showing their items on models. Photojournalism documents real-life events and issues through images to tell stories. Portraiture captures facial expressions and details to characterize individuals. Across applications, photography may involve controlled studio shoots or candid outdoor photos, with variations in lighting, lenses, and minor post-production editing.
Photography can be used in many areas of the media industry. There are several types of photography including portrait, landscape, fashion, photojournalism, macro, and advertising photography. Each type has a distinct purpose and technique. Portrait photography captures people, landscape photography shows scenic views, macro photography reveals incredible detail of small subjects, and photojournalism tells stories through impactful images. While the styles vary greatly in their goals and methods, all photography aims to produce the highest quality representation.
Location, location, location end of unit powerpoijntConnerMcmorrin
This document discusses the photographer's pastiche research task. It includes summaries of photographers they chose to emulate, including discussions of specific photos. It also documents their own test photo shoots on topics related to mental health, including anxiety, self-harm, suicidal thoughts, and depression. The photographer reflects on the edits they made to the photos and ideas for how to improve future shoots. They created a mock magazine cover focused on anxiety to represent their project. Overall, the document shows the photographer's process in researching photographers, planning test shoots on mental health topics, and editing the photos from those shoots as they work to complete the pastiche research task.
This document discusses different types of photography including fashion, advertising, photojournalism, portrait, landscape, and macro photography. It provides examples and comparisons of images from different eras to show how each genre has evolved over time due to changes in technology and artistic styles. Famous photographers are also mentioned for each category.
Landscape, fashion, advertising, and portrait photography have all changed significantly over the past century due to advances in technology. Landscape photography has benefited from new cameras and lighting equipment that produce higher quality images. Fashion photography now features brighter colors, more elaborate sets, and eye-catching designs compared to older black and white portraits. Advertisements also use more vivid colors and digital editing today to draw attention compared to simpler ads of the past. Portrait photography now aims to capture personality and expression through deliberate poses.
Photography Applications document discusses various genres and applications of photography including advertising, fashion, portraiture, photojournalism, and fine art photography. For each genre, it describes common purposes, techniques, equipment, locations, and post-production processes used. Examples of prominent photographers are also provided for each genre. Overall, the document provides a comprehensive overview of different types of photography, their defining characteristics, and typical workflows.
Jasmin Cole summarizes how she represented social groups and reflected professional practice in the images used for her magazine. She aimed her magazine towards 16-18 year olds of both genders by including popular singers like Miley Cyrus. For her feature article, she took original photos of a model she dressed in fashionable clothes to match the target audience. She photographed the model in her own home to make the interview more personal. To plan professionally, she scouted a location, outfit, and backup plans. Photoshop was used to enhance lighting and remove blurriness without altering the model, reflecting her choice not to digitally modify appearances.
This extended project explored whether fashion photography can be considered a form of art. Through research and four photo shoots experimenting with lighting, location, and artistic influences, the student found that fashion photography feeds the imagination and pushes boundaries of how clothing is presented, making it a blurred line with art. Audience feedback guided improvements between shoots. The final shoot combined fashion with inspiration from a famous painting to represent how trends can shape identities. The student concluded that fashion photography, with its creative techniques, can indeed be viewed as a form of art.
This document summarizes a student's extended photography project on the effects of Photoshop editing on beauty standards. The student plans to [1] take photographs and digitally enhance them with Photoshop to show how images can be changed, [2] research the impact of airbrushing on self-esteem and eating disorders, and [3] what is being done to reduce overly airbrushed images. As research, the student analyzes before-and-after photos of Britney Spears to demonstrate how much Photoshop can alter images. Examples of campaigns promoting more realistic portrayals of beauty are also discussed.
Fashion photography has existed since 1856 and is used primarily to advertise clothing and accessories in magazines and advertisements. It shows models wearing the latest styles and fashions. Over time, fashion photography has become more revealing with models showing more skin. Selfies are now a very popular form of portrait photography where people take photos of themselves using their smartphone cameras to share on social media.
Photography Applications discusses various types of photography including advertising, fashion, photojournalism, portraiture, and high street photography. For each type, the document provides details on purposes, examples of photographers, equipment and techniques used such as lighting, lenses, environment, and post-production processes. Across all types, photographers aim to creatively capture compelling images in a controlled environment to effectively showcase their subject for the intended audience.
Melissa Cruz Santos is a medical photographer. Her photographs are used in medical textbooks and publications to show factual information about medical conditions or procedures. The photos are often not highly controlled, as she is observing real medical scenes and surgeries and cannot control the lighting or environment. Some photos may be in black and white to give an artistic style, but the goal is to represent medical realities accurately rather than be purely artistic. Post-production editing is usually minimal to maintain authenticity.
This photograph was taken for aesthetic purposes and shows the symmetrical cityscape when looking directly upwards. The buildings and lamp posts almost line up perfectly. The photographer has captured the view of the city in a way that many people will not have seen before by shooting the photograph while looking straight up, showing the structures from an unusual perspective. This architectural photography was not taken for surveying or practical purposes but rather to appreciate the symmetry and shapes of the urban environment.
Fashion photography emphasizes mood and lifestyle over just accessories. Dramatic lighting and styling are used to make images bold. Fashion photographers may use 10 or more lights to achieve complex looks. Portrait photography focuses on a subject's expression and personality. Landscape photography captures wide natural scenes with little human presence. Photojournalism tells visual stories of current events through impactful images for media publications.
Portrait photography can convey emotion through the subject and their clothing. Experimental techniques like double exposure can change the mood of an image, such as making a sunny field appear gloomy by dressing the model in dark clothing. Landscape photography focuses on nature and lacks human activity. It allows viewers to see places they may never visit in person. Fashion photography is used extensively in advertising and emphasizes a model's look through styling and creative backdrops that relate to the clothing's style. Key factors to consider when taking photos include lighting, aperture, shutter speed, focus, colors, and post-processing techniques.
1. Fashion photography aims to sell and advertise clothes by portraying attractive, slim models wearing the outfits in a very controlled setting with artificial lighting. The goal is to make the clothes look desirable so consumers will want to purchase them.
2. Fashion photography is highly manipulated, with nearly all images edited in some way, such as enhancing skin or changing body shapes. While editing can make photos more aesthetically pleasing, overly thinning models' bodies sets unrealistic standards that can harm self-esteem and mental health.
3. Portraiture captures subjects' emotions, details, and colors in both black and white and color photos. Photographers instruct posed models on facial expressions and positions against plain backgrounds to focus
This document discusses various types of photography applications including advertising, promotional, fashion, photojournalism, and portraiture photography.
For advertising photography, photographs are used by advertising agencies to market products to the public by creating awareness and portraying the product in a desirable way. Promotional photography similarly aims to raise a product's profile rather than direct sales. Fashion photography displays clothing and accessories in magazines and online. Photojournalism contributes photographs to news stories to further understanding, while maintaining objectivity and avoiding manipulation. Portraiture focuses on displaying a subject's personality, mood and expression through close-up images.
The document examines examples and techniques used in each type of photography application, such as lighting, composition,
This document discusses various types of photography applications including advertising, promotional, fashion, photojournalism, and portraiture photography.
For advertising photography, photographs are used by advertising agencies to market products to the public by creating awareness and portraying the product in a desirable way. Promotional photography similarly aims to raise a product's profile rather than direct sales. Fashion photography displays clothing and accessories in magazines and online. Photojournalism contributes photographs to news stories to further understanding, while maintaining objectivity and avoiding manipulation. Portraiture focuses on displaying a subject's personality, mood and expression through close-up images.
The document examines examples and techniques used in each type of photography application, such as lighting, composition,
This document discusses different types of photography including portrait, landscape, nature, fine art, fashion, advertising, and documentary photography. For each type, an example image is provided along with a brief comment on why it exemplifies that genre. The document also provides examples from the photographer and discusses how each genre has changed over the last 100 years mainly due to advances in technology.
Photography is used widely in the media industry for purposes such as fashion, landscape, portrait, advertising and photojournalism. Fashion photography has evolved from strictly selling clothing to becoming more artistic. Landscape photography now uses more color and detail compared to past black and white paintings. Portrait photography styles have changed from formal posed shots to more casual captured moments. Advertising photography is now more colorful, creative with angles and uses people compared to simple product shots of the past. Photojournalism aims to tell stories through instantly captured images of events.
This document discusses various types of photography applications including advertising, promotional, fashion, photojournalism, and portraiture photography.
For advertising photography, photographs are used by advertising agencies to market products to the public by creating awareness and portraying the product in a desirable way. Promotional photography similarly aims to raise a product's profile rather than direct sales. Fashion photography displays clothing and accessories, often heavily edited, in magazines and online.
Photojournalism uses photographs to contribute to news stories and further understanding. Images should be candid and unedited to truthfully document events. Portraiture focuses on displaying a subject's personality and expression through close-up shots. Various approaches include constructionist, environmental, candid,
Mario Testino is a renowned Peruvian fashion photographer known for his work featuring in magazines like Vogue and Vanity Fair. His career highlight was photographing Princess Diana for Vanity Fair in 1997, leading to regular work with the British royal family. Testino has photographed many celebrities and helped promote designers through his beautiful images that showcase clothing effectively. He has built an impressive reputation in the industry through his professionalism and photography skills.
The document discusses various applications of photography including advertising/promotional, fashion, photojournalism, portraiture, studio work, architectural, medical, and illustration photography. For each application, it describes the typical purpose, setup, techniques, and examples of famous photographers who worked in that field. Advertising photography aims to sell products and uses heavy editing and post-processing to make products stand out. Photojournalism captures news stories and events using raw, unedited photos to convey real situations. Portraiture involves taking photos of people's faces either artistically or for records.
Different styles and types of photography for recordwifeysarg
The document discusses different styles, techniques, and uses of photography over time. It explains that portrait photography was originally used to capture a person's likeness based on social status, whereas now photography is used more for emotions, events, and feelings. The document also outlines different photography techniques like high speed, infrared, and HDR photography. It discusses styles of photography like commercial, artistic, technical, and genres like wildlife, nature, fashion, and advertising photography.
Photography Applications discusses various types of photography including advertising, fashion, photojournalism, portraiture, high street photography, studio work, architectural photography, medical photography, illustration photography, and fine art photography. For each type, it describes the purpose, equipment used such as lenses and lighting, and examples of photographers who specialize in that area.
Photography Applications discusses various types of photography including advertising, fashion, photojournalism, portraiture, high street photography, studio work, architectural photography, medical photography, illustration photography, and fine art photography. For each type, it describes the purpose, equipment used such as lenses and lighting, and examples of photographers who specialize in that area.
The photographer has focused on the centre column using the rule of thirds to draw attention to the athlete's face. A low camera angle is used to make the athlete seem more powerful and intimidating despite his disabilities. Natural lighting is used to convey a positive message of ability despite challenges. Fast shutter speed reduces motion blur as the athlete is running.
Fine art photography is more creative and artistic than realistic photos, using unusual angles, symbolism, and post-processing. It is displayed in galleries and cafes to create a relaxing atmosphere. Portraiture photography is commonly used for family photos and self-portraits, both creatively and neutrally. It is used for family memories, book covers, albums, and advertisements. Fashion photography promotes clothing brands and is seen in magazines, websites, and advertisements without much editing beyond colors and brightness.
This document outlines a campaign for a fictional mermaid tears organization targeted at children aged 4-9 and their parents. It details the logo, colors, fonts and inspiration for the campaign. It also includes drafts of a campaign poster and membership form as well as proposed merchandise like children's products and surf gear. Finally, it lists the software, browsers and personnel needed like a graphic designer, animator and teacher to implement the campaign.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 to protect UK oceans, waves, and beaches. SAS campaigns on issues like marine litter, wave protection, water quality, climate change, and education. Their work includes influencing government policy, organizing volunteer cleanups, educating communities, and challenging industry standards. Through campaigns targeting plastic pellets, sewage overflows, and climate change impacts, SAS raises awareness and advocates for cleaner and safer seas.
The NHS Smoking Campaign aimed to stop smoking by raising awareness of the harms through gruesome images showing the effects on the inside of the body. The campaign achieved high awareness and many people took action to quit smoking.
The Politics Graffiti Campaign aimed to discourage voting for the Conservatives by altering their campaign posters to make the party leader look foolish. The altered posters became popular online.
The WWF Campaign used hands painted with animal faces and prints to raise awareness of endangered species and encourage donations to help conservation efforts. Extinction rates have fallen somewhat due to increased awareness and support over time.
The document provides style guidelines for recipe cards representing different cities. It discusses using colors that represent each city's flag and silhouettes of landmarks to identify the city. Potential fonts are presented that are fun, modern, easy to read but detailed. Three flat plan layouts for the cards are proposed, including images, ingredients, methods and other details. Example recipe cards for 8 cities are then provided with titles, ingredients lists and preparation methods for each dish.
The document discusses ethical guidelines for journalists produced by the National Union of Journalists (NUJ). It provides guidance on writing about topics like mental health, suicide, benefits, immigration, and minority groups in a way that avoids harm and discrimination. It emphasizes using respectful language and not defining people by attributes like health conditions. The NUJ aims to promote media freedom, accurate information, and ethical standards among its members.
The document discusses various camera settings that impact the look and quality of photographs, including aperture, shutter speed, ISO, white balance, and post-processing techniques. It explains that aperture affects depth of field, shutter speed controls motion blur, ISO impacts image noise, and white balance removes color casts. Examples are provided showing the effects of different settings on photos. Post-processing techniques like cropping, dodging, burning, color balance, and curves are also introduced.
The document compares campaign posters from Surfers Against Sewage (SAS) to posters designed for a younger audience. The SAS posters use dark colors and disturbing images to raise awareness about a serious issue, but the author feels they would be hard to distribute to children. The author's posters use brighter colors and a lighter tone to attract children's attention while still delivering a meaningful message. Both posters employ colorful fonts and layouts to make the text stand out, though the author's provides more information about an upcoming beach cleanup event. Overall, the document analyzes design choices between the SAS posters and the author's to evaluate which better suits different target audiences.
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
This document provides ideas and plans for two marine litter awareness campaigns. The first focuses on the dangers of plastic bags to ocean life and aims to shock people into action through alarming images and text. The second targets children and aims to educate them about "mermaid tears" or plastic pellets through colorful, kid-friendly designs and school engagement activities. Both explore using merchandise sales to fund beach cleanups.
The WWF campaign aims to raise global awareness about endangered species and the threat of extinction. It uses simple but effective techniques like painting realistic animal faces and prints on human hands to represent how these animals need help from humans. The recognizable WWF logo gives the poster credibility. While the impact of WWF campaigns varies, extinction rates have been decreasing in recent years as more people work to save animals, though continued effort is still needed to further reduce rates.
Surfers Against Sewage (SAS) is an environmental charity that campaigns to protect UK oceans, waves, and beaches from issues like marine litter, sewage pollution, climate change, and toxic chemicals. SAS was founded in 1990 by surfers concerned about surfing in polluted waters. It works to influence government policy, educate communities, and challenge industries through campaigns targeting specific issues such as reducing plastic pellet pollution and improving water quality monitoring. SAS also publishes reports to raise awareness about threats like climate change and how to address them.
Surfers Against Sewage (SAS) is an environmental charity that campaigns to protect UK oceans, waves, and beaches from issues like marine litter, sewage pollution, climate change, and toxic chemicals. SAS was founded in 1990 by surfers concerned about surfing in polluted waters. It works to influence government policy, educate communities, and challenge industries through campaigns targeting specific issues such as reducing plastic pellet pollution and improving water quality monitoring. SAS also publishes reports to raise awareness about threats like climate change and how to address them.
This document summarizes various logos and merchandise from environmental organizations like Surfers Against Sewage (SAS). It describes the logos of SAS, WWF, Greenpeace, and the Green Party, noting design elements like colors, images, and fonts used. It then analyzes several merchandise items sold by SAS, including t-shirts, stickers, mugs, surf wax, surfboard bags, and baseball caps, explaining how their designs appeal to audiences like surfers and promote the SAS brand and mission.
The document discusses social action and community media production. It focuses on the work of social action organizations and their promotional materials, from posters to leaflets to websites. The purpose includes bringing about local, national, or global change; changing attitudes; raising awareness; challenging dominant representations; and more. Effective techniques used in media include images, color schemes, fonts, tone, and other elements. Case studies are provided on organizations like Compassion in World Farming and their impact in changing policies around sow stalls. [/SUMMARY]
Decene is a 22-year-old indie rock band from the UK releasing their debut album "Nothing But Sea". The objectives are to sell 2,000 copies in the UK and target 17-23 year olds interested in indie music and festivals through social media and radio play. Key goals include headlining a small tour, releasing special edition vinyls, and playing smaller stages at festivals. The band would use social media, posters, magazines, and radio to promote the album and connect with their target audience of 17-23 year old indie music fans.
This document compares the marketing strategies of four brands - Louis Vuitton, Primark, Aldi, and Marks & Spencer. It discusses how each brand uses photography, models, pricing, and messaging to target different audiences. Louis Vuitton appeals to wealthier customers by portraying an image of luxury and quality. Primark targets budget-conscious customers by emphasizing low prices. Aldi compares itself to branded products while highlighting its lower costs. Marks & Spencer focuses on portraying high quality ingredients and food preparation without mentioning price.
Kellogg's organized breakfast clubs in UK primary schools and village halls to promote eating breakfast and ensure existing clubs don't close. They created a communication plan to effectively promote the events. Kellogg's also targeted employees and stakeholders through an intranet and social media to communicate about the initiative. Positive publicity was gained by partnering with organizations like Netmums and inviting MPs to events. While promoting child nutrition, the campaign also provided benefits to Kellogg's brand and publicity. Kellogg's faced some product recalls that caused financial losses but sought to limit damage through responses that addressed consumer concerns without full apologies.
This document summarizes a leaflet advertising a zoo. It uses bright colours and images of animals and families to attract families with young children. The large, colourful headings and images make it appealing and help parents visualize the fun activities. The simple, clear language and table of information allow busy parents to find details quickly. Overall, the leaflet is targeted towards entertaining families rather than solely children.
The document discusses Melissa Storey's evaluation of her time management and technical skills during her journalism project. Regarding time management, she felt she used her time well and completed all work on deadline. She struggled when ill for two days but had buffered time. For technical skills, she initially used Photoshop but found InDesign better suited for layouts. Feedback from her tutor improved her interview format from question/answer to a more flowing style. Overall she met her goals but could improve future work by making it more biased towards fans and researching fanzine formats more.
This document discusses layout and design conventions for music magazine articles based on examples from NME magazine interviews of the Arctic Monkeys. Key points discussed include using a three-color scheme of black, white and red throughout articles to maintain the publication's house style. Images are typically edited to black and white and include small captions. Column layouts, drop quotes, sidebars with additional facts, and large headline images are employed to break up content and grab readers' attention.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2. Advertising and Promotional
Advertising photography is an image which sells a product while promotional
photography is to raise the profile of the product or person. They are similar but
different in small ways.
The first two images are advertising photography. They have placed the
product on the page so the audience knows what is being advertised. An image or
style will be linked to the products, for example a slick, smart style is used on
technological advertisements, especially for Apple. This is used because the
people targeted for these products are smart themselves.
On advertisement photography the logos or the name of the product are
transferred onto the photograph and the use of post production is usually heavily
used. It makes the product look modern and more appealing. The use of the
camera lenses depends on the product. There is no specific lens need to make a
advertisement or promotional photograph. If a model is used in the photograph
they will be told how to pose to give off a certain effect. The product will later be
placed in the photograph usually by post production. They use artificial light to
create lighting in specific areas and to highlight main features, for example on the
Miss Dior perfume advert the model has had artificial lighting placed around her to
highlight her nude body, suggesting she doesn’t need to wear anything but the
perfume to feel sophisticated and powerful. A lot of perfume advertisements use
high key lighting to highlight the model and product.
Promotional photography is when a paid photographer goes to a live
performance to photograph images of the band/artist on stage to create a profile
for them. It is the use of photography to publicise and advertise a person or band.
For example in the image of You Me At Six you can see the band playing live,
doing what they are known to do best, which promotes their music. The way they
are staged promotes the type of music too. All this comes from one image of the
band.
An example of an advertising photographer is Jonathan Knowles who created the
advertisement for Carling and Smirnoff.
3. Advertising and Promotional
High key artificial lighting has been
used on the woman to highlight her
nude body and structure. This is
showing that she feels comfortable
as long as she is wearing the Dolce
and Gabbana perfume.
The photograph has clearly been
studio set up and controlled. The
model has been told how to pose
and act. She has been placed in
a certain position to look a
certain way.
The camera lens being used in
this advertisement is a wide
lens as it captures everything in
the scene. It is a studio set up
therefore the photographer can
get in close personally instead
of the use of long lens.
The name of the brand and the
perfume bottle has been edited
through post production over
the top of the photograph to
advertise the actual product and
name.
Advertisement photography
uses a heavy amount of post
production to define her
features and highlight her
sexual pose. The creases in
her skin have been smoothed
out to make her look “perfect”.
This is a common thing in
adverts as the product or the
person in the photograph looks
perfect so people will buy the
product.
4. Fashion Photography
The main purpose of fashion photography is to sell clothes and promote fashion
labels. Magazines such as Vogue and Harper’s Bazaar are popular all around the
world for their fashion photography. Melissa Rodwell, one of Harper’s Bazaar’s
fashion photographers. She has also photographed for Ralph Lauren, Nike and
Coca Cola. Her photography is often done outside, but with the use of artificial
lighting a high quality image can be produced.
Fashion photography is very heavily controlled as the model is told where to
stand, what to do with their arms and their whole body posture. They have their
hair and make-up done to how the photographer and designer wants it done.
Everything is controlled to give the best image towards the fashion.
A wide lens is used as it captures everything in the studio. A studio set up is good
for fashion photograph so the photographer can get in close instead of using the
long lens. The third image is a studio set up and this makes it easy to put a
background behind the model.
Post production is a large part in fashion photography because fashion
magazines want to inspire women from looking at these magazines therefore if a
women is shown with no imperfections inside a magazine more women will want
to be like that women and at least want to wear the same clothes. Fashion
photography has a huge impact on women when placed in fashion magazines or
used for billboards for fashion shops such as Topshop.
Some more fashion photographers are; Steven Meisel, who photographed every
cover for Vogue Italia since 1988. Ellen Von Unwerth and Steven Klein who shot
high-profile photographs clients such as Calvin Klein, D&G, Alexander McQueen
and Nike.
5. Fashion Photography
is heavily staged and
controlled. It is
usually done in a
studio set up or, like
this image, outside
somewhere to
illustrate the clothing
line.
This is the summer
clothing line which is
shown by the place
she is in and the high
key lighting.
Even though they are
shooting outside the
use of artificial
lighting is still used to
select key features on
the model.
Wide lenses are used
in fashion
photography because
the photographers
can walk and move
with their camera to
get a good position.
Using a wide lens is
so you can get the
whole view on the
fashion the model is
wearing. The models
are tall or shot to look
taller so you can see
more of their clothes.
Fashion Photography
The models are
told where to stand,
how to pose and
how to show off the
fashion. They have
their hair and
makeup pre
prepared before the
shoot, it is all very
controlled, even
before being in
front of the camera.
Fashion magazines
will use a heavy
amount of post
production on the
photographs to
make the models
have the perfect
body to advertises
and sell the
clothes. The faces
will also be edited
to look proportional
and smooth. This
makes women
want to look like the
model therefore the
least they can do is
go and buy the
outfit the model is
wearing.
6. Photojournalism
Photojournalism photography is an image that contributes to what is in the news.
This can be from wars and riots to celebrities. The photographs shows and
contributes to the storyline. They are found with an article in newspapers,
magazines and websites.
Both wide and long lenses can be used depending how far away from the action
you are. In the middle picture it looks like it has been taken from a distance and a
long view lens would be needed to capture this. The paparazzi style photographs
will most probably use a long lens too, so they can hide and not be up close to the
celebrity.
The lighting will most likely be natural light. They cannot carry extra lighting in war
zones for example. The photographs are observant, what you see is happening,
no staging. Because of this people believe the use of post production should not
be aloud on photojournalism photography because it takes away the reality.
Ernest Cole was the first photographer to expose the conditions of life in South
Africa under the apartheid regime. These images alerted people and
photographers realised they could make a difference and inform the public with
their images. A lot of photojournalism I have come across are mostly from war
zones or poverty. It causes distress and help wanted.
7. ''A woman in an HIV
ward in Phnom Penh.
She suffers not only
from HIV, but from
TB, a disease that
kills thousands of HIV
positive Cambodians
every year.” www.ngoinsider.com
This photograph has
had high amounts of
post production done
to it so it highlights
the ribs even more to
make the image look
more shocking. The
black and white
highlights poverty and
illness.
This image has not
been posed for, it is
an observed making it
more dramatic
towards the storyline.
Photojournalism
A long lens has been
used in this image to
get close into the
disturbing detail. It
makes you look at
the image for longer,
and after examining
the photograph you
can see the horror
which will reflex the
news story.
Some
photojournalism
photographs use
wide lenses too to
get the whole story
in the one
photograph.
Ambient lighting has
been used as
artificial lighting in
areas such as war
zones is too much, it
also makes the
photograph look
dark like the topic
too.
The paparazzi style
photography could
use a flash light for
more lighting on the
celebrity.
8. Portraiture Photography
This is the most common forms of photography, it focuses on the face and facial
features of a person.
The constructionist approach is when the photographer constructs an idea around
a person, for example a happy family or romantic couple. This is easy to perform
in a studio area. All three of these photographs have been shot in a studio. You
can tell this from the backgrounds.
A studio makes it easy to introduce artificial lighting. This is used a lot in portrait
photography so it highlights facial features and makes the photograph look
modern. Different lighting can cause shadow, like in the middle photograph, which
can leave a mysterious effect to it.
A wide lens camera is usually used in portrait photography so all facial features
can be seen in detail. The photographer can stand at a comfortable length to
capture the look needed/wanted.
These three images are controlled in a studio set up. The model is told where to
look in the camera to create the best portrait and different feelings within the
image.
An example of a portraiture photographer is Peter Marfleet who takes family
portraits. A more famous portraiture photographer is Edouard Boubat who took
portraits for Marilyn Monroe and other models and actresses in a French style.
Portraiture photography and photojournalism contrast together in many ways, for
example portraiture photography is mostly set up in a studio and controlled while
photojournalism is observed and taken.
9. Portraiture Photography
Huge artificial lights have been used
in this portrait, they have been
angled towards her face to brighten
it up and it makes her face the
centre of the attention in the image
to create a portrait.
This photograph has also had the
use of post production towards it as
her skin is smooth with no creases
or wrinkles, only laughter lines to
show towards her happy personality.
It has been sharpened and
brightened to make the photograph
focus more on certain areas and it
also brightens her eyes and teeth.
Then a final black and white filter
has been used to make the
photograph look more professional
and high quality.
This was taken with a wide lens at a
medium close up, you can tell this
because all of her face, from her
shoulders up, is in the shot. All
portraits will do this because firstly
that is what a portrait is and
secondly it shows her facial
features in just enough detail.
Portrait photography is very
controlled and this lady has been
told where to look and how to sit
and pose. This is because the
photographer wants to get the
right image for the person in front
of the camera, and depending why
they are having a portrait taken
depends on how the model should
be portrayed.
10. High Street Studio
Large franchise and small businesses take photographs of key memorises in
people’s lives. This includes new born photography, family and children portraits
and wedding photography. A large franchise called Venture are popular for this
sort of photography. They can also be hired for weddings too.
They are usually set up in a studio set up, they are very controlled and set up for
a professional look. A white or black background behind families creates a simple
background to focus on the happy family. It shows nothing but the smiles within
the children and parents. A lot of families have high street photographs to put on
the walls of their homes of their proud moments.
Big artificial lights are used with a flash to capture all of these moments. With the
use of post production glare and red eye can be taken out to produce a high
quality image. High street studio work uses a lot of post production to correct
colours, to sharpen the image and to make it look more professional because a
lot of people have their own access to their own camera to do this but a lot do not
have the post production tools to make their photographs high in quality.
A wide lens is used so you can see all the features in the one photograph. The
photographer has a comfortable amount of space to walk in and out to get
different lengths of zoom within the room. Images are also cropped during the
post production process.
When this kind of photography is hired for weddings the only thing that is different
is that it is not in a studio but where their day is taking place, and the amount of
artificial lighting is lowered. But the amount of post production used and the
control in the image are still the same. They capture happy memories.
11. High Street Studio
Another studio set up with a back drop
and artificial lighting to highlight the
wonderful mother and child moment
here. It makes the image look brighter
and happier and a lot more
professional, because now a days most
people will have access to their own
camera so high street photographers
need to be able to do something special
with their talent so people will still
choose to go to a high street
photographer.
This is why a bit of post production
comes into high street photography too.
Although people will have their cameras
to take a photograph they will not have
a post production program like
Photoshop. With the use of this they
can do different things than the public
making the photographs special and
look a lot more professional.
Photographers of high street
photography will use wide lenses
as you get everything in the one
frame which is what people want
when they come to high street
photographers. For example in this
photograph both the mother and
the child can be photographed in
the same photograph due to a
wider lens.
High street photography, like
portrait photography, is controlled.
The models are told where to look,
sit and pose. Depending on the
situation will depend how the
photograph is portrayed. A lot of
high street photographers make
the happy family image very real
by making everyone have huge
smiles on their faces and
sometimes even make them jump
etc. You can see in this photograph
the huge smiles from the happy
family image.
12. Architecture
These photographs will include the structure and shapes of certain buildings for
architects, consulting engineers, property developers, construction companies,
hotels for their websites. Once they have been taken they are often put into a
range of applications such as brochures, adverts, web sites and editorial features.
Different styles are used for engineers and surveyors compared to
hotelierstherefore the use of postproduction may differ. For example hoteliers will
photograph their hotel to be published on a website or on a brochure. They will
want everything to look at its best, so by brightening the photograph up a bit and
bringing out certain colours it will make their hotel stand out more and look to a
higher standard than those who haven't done this.
A wide lens will be used to get all the detail and all of the architecture into the one
photograph. Some photographers use different angels to make their photography
of the building look interesting and unusual. It captures an audience and makes it
look different to others. Just a simple low angle shot will create this unusual but
interesting look to a building. Both the top and bottom photograph has done this. I
personally like this way of looking at architecture.
Architecture photography is observational photography. Nothing is moved to look
a certain way, the building has been found the way the photographer photographs
it and it is their interpretation which makes the building look a certain way.
The images across are all using ambient lighting. A flash maybe used it if is taken
in a dark place but usually no artificial lighting is taken with the photographer
because the object is too large.
An example of an architecture photographer is Richard Vantielcke who is a
French urban photographer. And Matt Livey who is a construction architectural
photographer.
13. Architecture
A wide lens, with a low angle has
been used on this piece of
photography, this gives off a unusual
view towards the architecture. The
angle of the photograph makes the
architecture look larger and it could
even be put into the fine art genre of
photography too. Wide lenses are
used to get the whole image in, and
with this angle the photographer has
managed to make it a large building
into a specific amount of space.
You can see in this image that it has
had some post production on it. The
sky has been highlighted to look
more mysterious. This happens a lot
in landscape photography too. The
lighting has been specifically
highlighted to highlight the building
even more, and with this amount of
post production to the architecture it
makes it look a lot prettier and
appealing rather than just a church.
Nothing has been moved to
look a certain way therefore
this architecture photography is
observed and taken for a
brochure or website or for a
sale. Architecture photography
is very observational and a
creative eye is needed to
pursue.
The architecture already has
light shone upwards to
elongate the building and its
structure. The timing of the day
has been considered so these
artificial lights can seen in the
photograph which does make
the photograph.
Architecture photography can
be used for many purposes but
can tie in with fine art
photography depending on the
post production work done to it.
This photograph I would
consider as fine art due to the
post production and the angle
the photograph was taken.
14. Illustration
Illustration photography is when photographs are placed alongside words to give
the reader more information. This can be inside articles or instructions or on front
covers.
Depending on what image you are taking depends on if the photograph is
observational or controlled. For example the top two examples are both
observational due to wildlife, it is usually impossible to control an animal (although
that’s what the first image is trying to do). This also indicates that no artificial
lighting will have been used because of the wildlife and this kind of lighting usually
does not work or will scared them away. The post production on the first image
has heavily been used to make the cat sit on top of the dog and to make the dog
have a huge smile. While the other image has only been sharpened to make the
birds stand out.
The wedding article (third example), is a controlled image, just like high street
photography, they have been told where to look and how to pose for the
photograph. Depending on what the photograph is being used for and where it is
being placed depends on if the photograph is being controlled or not, if it needs
artificial lighting and how much post production it being used and even the lens.
The lens used for the Birds Photography front cover will be a long lens due to the
aperture and the length the photographer would have been standing when the
photograph was taken. The other examples will have used wide lenses to get all
of the detail in one frame.
An example of a illustration photographer is Guy Edwardeswho takes
photographs of birds and published them in 100 ways to take better nature and
wildlife photographs.
15. This is a instruction
piece involving
photographs of different
stages of the hair. This
will be found in a girls
hair and make up
gossip magazine.
The photographs have
all been posed for
therefore these images
are controlled. Again
depending on the
situation of a illustration
photograph will depend
if it is controlled or
observational.
The photographs
describe in a illustration
term what the caption
underneath is
describing. It is a studio
set up and the lens
used is a wide lens to
get everything in one
frame. It is like portrait
photograph, from
shoulders up, focusing
on the face and hair.
Illustration
Because this will be
printed into a girls
magazine the use of
post production has
been used a lot, like
from the fashion
photography. This is
so women inspire to
Megan and will try
her hair do. Her skin
has been smoothed
out, there is no hair in
the wrong place and
everything is placed
well. This is due to
post production.
An artificial light will
have been used in
the studio to direct to
attention to the
models face and hair
and to make her
stand out. It also give
her the cover girl
glowing look.
16. Medical Photography
Medical photographs are used for reports on a case or they are placed in medical
books to show doctors exactly what to look out for and what they can see. It can
be classed as one of the most important types of photography as it serves a
purpose and saves peoples lives if unusual surgeries or disorders are
photographed and described.
They are observational photographs of what goes on in the operational theatre,
what you see is what happening. There is sometimes some clean up to make the
photographs less gruesome. And therefore no post production work comes out
unless the image needs sharpening. This is so doctors and medical patients
understand exactly what needs to be looked at without any alterations to the
photograph.
No extra artificial lighting is used except for the lighting in the theatre studios.
Theatres rarely have windows, to keep things private, so the lighting inside the
room will include lots of different lamps shining on certain parts of the body, but
these have not been brought in by the photographer.
Many medical photography work uses a long lens because they do not want to
get in the way of the doctors. Another reason why they use long lenses is it gives
more detail on one specific area. For example the second image down shows
more detail in that one eye. It shows what instruments need to be used and how
the patient must be. Wide lenses in medical photography are still used but it does
depend on what you’re shooting and at what specific moment the photograph is
being taken.
Medical photography also includes inside the body photography like Lennart
Nilsson did. He took extreme closes ups inside the body showing things like a red
blood cell close up. It also includes x-rays that are rays which show outlines of
bones and teeth etc. inside your body to produce a photograph.
17. This photograph uses
a long lens, it feels like
you are in the room
peaking through a gap
to see this scene. It
doesn’t show much
gore or detail into
where on the body this
is taking place but you
can see the people
around, the classic
blue doctors overalls
and the interments
being used all in a long
lens photograph. The
photograph has
purposely been
focused into a section
using aperture, to show
what is happening and
blurred out the doctors
behind. To me this
photograph makes me
feel as though I am in
the theatre watching
due to the camera
lens.
Not a lot of post
production has been
done. The blur effect
would have been taken
with the camera due to
a low aperture I expect
the photograph to have
been sharpened and
Medical Photography
maybe brightened
at the most.
A light has been
used to focus into
the area the doctors
are cutting but this
is not for a camera
purpose, this is for
the doctors
therefore a natural
ambient light will
have been used
and the image will
be brightened
during post
production.
This is an
observational
photograph, the
doctors have not
been stopped and
told where to pose
or where to put their
hands, this is during
a live operation and
all photographs
would have been
observational.
18. Fine Art Photography
Fine Art involves many different styles of photography, it is a very wide genre and
many things may categorise under this as well as another genre of photography
too. It can be from anything such as nudes to architecture to wildlife photography.
Fine art is produced to be shown in books or in gallery's or for sales not for public
advertisement.
Fine art photography is identified from other photography is the large amount of
post production and creativity to them. Fine art photographers want their images
to look as abstract as possible. For example the middle photograph of the dog,
the costume will have been edited on and even the dog itself will be edited to look
straight into the camera and look polished and clean.
Artificial lighting may be used depending where the photograph is being taken. If it
is taken in a studio setting, like the bottom image, it will most likely have some
artificial lighting but somewhere streetwise or if taking pictures of wildlife natural
light will be used.
Depending on the photography depends on whether the image is observational or
controlled and if a wide or long lens is needed. These three images all use a wide
lens, to fit everything into the frame, but some fine at photography only likes to
show part of the image to make the photograph look abstract. This is done a lot in
urban photography.
An example of a fine art photographer is Germán Peraire is a young fine art
photographer based in Barcelona, Spain.
19. Fine Art Photography
Fine art is all about
the abstract mind and
although this could be
classed as
architecture, to me it
is fine art photography
due to the abstract
angle and shapes.
This has been done
with a wide lens but
on a high angle. The
high angle has slightly
distorted the staircase
and looks to be in a
fish bowl view. The
lens it has been taken
with guides you
straight down the
staircase.
This is an
observational
photograph, it has not
been staged but
found, observed and
taken.
The post production
done to the
photograph has been
a lot. You can see this
from the curves made
from the staircase. I
do not believe they
were originally there
but they were made
during the post
production stage. The
photograph has a
slight grey scale to it
to make it look
mysterious and dark
to indicate where the
stairs are going. Fine
art gets your
imagination
wondering mainly
why is it not always
published in
newspapers a lot
unlike
photojournalism.
An aliment light has
been used from the
huge window in the
middle which brings a
lot a natural light into
the frame working
well with the
photographers work.
20. Documentary
Documentary photography involves a long term project, for example a war or a
certain part of history which is captured day by day or month by month over a
long period of time. Documentary photography gives the photographer the
opportunity to show different layers of life and ways of living of their subjects.
Instead of trying to tell a story with a single image, like photojournalism it is
produced in multiple images to tell the story.
The photography is observational, there is no staging, what you see in the image
is happening and no changes have been made. This gets to people with a heart
felt story. It shows people what is actually going on somewhere else and how
dangerous it is to be there.
Images may be subject to some post production but not to the extend amount of
fashion or advertising photography. For example all of these images have been
edited to a black and white filter which makes the image look even more upsetting
and highlights the poor ways things are happening.
No artificial lighting is used in documentary photography as one it cannot be
carried around and two it would distract from what is really going on.
Both wide and long lenses can be used depending on the situation. It is likely the
photographer will be stood a bit further back than what these images show.
Dorothea Lange was an American documentary photographer and photojournalist
who captured the depression of the Farm Security Administration.
21. Documentary
This is a famous piece of
documentary work from
Dorothea Lange who was an
American documentary
photographer who captured the
depression of the Farm Security
Administration. All her work has
been observational, you can tell
from the way the woman has no
idea she has been photographed
with her two young boys. This has
not been staged which makes it
more upsetting as this was
actually happening to these
people.
A wide lens zoomed in a lot has
been used. You can tell it has
been zoomed from the way the
photographer would not have
been this close to the family and
not have been seen. With the use
of a long lens the detail in the
picture would have gone and not
all the family would have been in
the frame.
Post production would have
consisted of sharpening the
image and adding a black and
white filter to show the sadness
of the family even more.
Ambient lighting would have
been the only lighting for this
photographer as there is no
way she could have carried
around stage lights and the
way the natural light hits the
saddened faces highlights
them well enough.
This was one of a series of
photographs in this
documentary and they are all
portrayed the same.
22. • Should post-production be carried out on images and if so when?
Too much post production can make people and a topic feel fake and
photographers can add extra detail into photographs with the use of post
production. I feel post production should not be used in situations such as
documentaries and photojournalism because if things have been edited to
look a certain way, the wrong interpretation of serious things may come of
this. This has happened when bombs have exploded and more smoke,
blood or sometimes more bombs have been edited in to make the enemy
seem more dangerous making the consumer feel more for the victims.
Advertisements and fashion photography use post production a lot. They
use it to make the perfect image of something. In my personal opinion,
post production should be used to make your image look the best quality
and to adjust the lighting but some magazines and print papers take it too
far with their models making the model look totally different to what they
really look like.
This gives a lot of teens an pressure mostly
coming from the post production of the models
in magazines. An example of post production is
this picture to the side.
22
23. • Is fashion photography less important than medical photography?
Medical photography is very important in ways of showing doctors and patients
the dangers and things to look out for. I wouldn’t necessarily say fashion
photography is more important but it fits into the uses and gratification theory
and lets people understand and promote their personality from the fashion in
the magazines. But when talking about the impotents of photography due to
what effects it has on people, medical photograph is more important mainly
due to the way it is being used in the industry and how it can save peoples
lives and teaches doctors what they need to use, how to use the tools for a
certain operation and also shows the patient what to expect. Medical
photograph is more informational when fashion photograph is for
entertainment and to find a personality within.On the NHS website anyone
with access can look and search about any symptom or illness they may want
to know about and with the information will include videos, diagrams and
sometimes photographs linking to the topic. This give the audience
visual help and understanding. The picture to the side is a
print screen of the NHS website and the way it is set out
and how photographers are needed in medical terms.
Documentary photography is important to understand a
difficult situation and eases peoples worries as they can
see and understand due to medical photography.
23