Rolling Stone magazine was established in 1967 in New York and focuses on politics, popular culture, and music. Originally focused on rock music, it has expanded its content over the years to include films, television, and other genres to appeal to younger readers aged 18-49. While continuing to feature political stories, it also now includes financial and business content. The magazine represents gender through images of predominantly male artists and stories, aiming its content more towards men, who make up 60% of its readership. It also represents different age groups through the variety of artists featured from different generations.

1. MAGAZINE ANALYSIS-Rolling Stone
This magazine was established in 1967 in USA New York.
It is produced by Wenner Media LLC. Rolling stone started of as a
music magazine that focused politics and popular culture, in 1990 the
magazine changed its format to appeal to younger readership
interests such as youth television shows, films, actors and popular
music. Now in recent years the magazine has resumed its traditional
mix of content it has kept its political stories it has also expanded its
content by adding financial and banking issues.
Rolling stone genre is focused on rock however it does included
many other genres as it adapts and changes to the market. I can tell it
is focused on rock because its cover stories for example issue 1116
main cover story is Keith Richard, he is associated with rock he was
apart of the famous group called the rolling stone, in addition other
artist mentioned on the front cover are Ozzy Osborn who is also a
rock vocalist. However I can tell that it included other genres for
example Lil Wayne he belongs to Hip Hop genre.
Rolling Stone target audience is 18-49 its median age is 34, 60% male
and 40 % female. I can tell this by having artist that are more popular
with the elder age group for example The Rolling Stone was at is peak
in 1960 the elder generation are more likely to remain their fans
where as to appeal to the younger age group artist such as Lil Wayne
are used he is more current in comparison as well as is less likely to
interest the opposite end of the scale. I can also tell it is aimed more
towards males because all its artist mentioned on the front cover are
male, rock is generally associated with males for example we assume
black, metal and skull jewellery with rock these have connotations of
violence, unknown and danger these are not what we assume a
female should be like.
Gender is represented in rolling stone magazine for example males
are more dominant, this is suggested in issue 1116 by the main cover
story Keith Richards direct eye contact. Further more he represents
men to be reckless for example the cigarette in his hands its as if he
does not worry about the consequence and harm it can cause. In
addition Rolling Stone sub stories are all males the typography is all
bold this represents that males are more important however another
reason for this may be because their target audience mostly consists

2. of males not females. Age is also represented in Rolling Stone
magazine by having a variety of age groups for example Leon Russell
and Elton John who are mentioned on front cover are both older in
comparison to Lil Wayne and Arcade Fire who are also mentioned on
front cover. The reason why Rolling Stone has different artist
belonging to different age groups is because they appeal to 18-50
year olds this is a big gap therefore they have to have stories/ artist
that would appeal to all.
Features Regular
Adverts
Articles
Reviews
Features
7
10
19
3
8
Total
pages 78
9%
13%
24%
4%
10%
Rolling Stone magazine has an interest in politics/ national affairs,
one story that is on the magazine is about Obama and his critics. This
story represents Obama to be a historic president this suggests he is
unique and successful as well as popular amongst the people.
Although his critics attempt to undermine this by reminding people
of his mistakes. This story would appeal to rolling Stone target
audience as the age its aimed towards will have interest in politics
and affairs that may change some aspects of their lives. Another story
is about over coming your past and becoming successful, the Kings Of
Leon talk about their past mistakes such as taking drugs but then go
on to explain with out having made mistakes and learning from them
they would have never achieved where they are today. This story
would appeal to Rolling stone target audience as it would interest the
young generation to aspire to success and move on from their past
but also the elder generation can compare and look back on their
own past and what they changed about them self.
There is a range of adverts that run through Rolling Stone magazine
an example of these are mobile phone HTC advert, this advert relates
to the target audience because they are all likely to have a mobile
phone some may looking for latest update or a new mobile phone
that is current therefore this advert will encourage them to purchase
this magazine the target audience are also able to afford such items
as they are likely to be in employment. Another advert is alcohol, this
advert has a women legs around the bottle this would appeal to the
majority male audience, further more alcohol is more likely to appeal

3. to 21+ age group, this advert will encourage them to taste something
new. In addition a advert about anti freezing car products will appeal
to the audience as majority will own a car there fore this product will
be useful. in particular this advert appeal to male audience as it is
advertised by a beautiful women this is more likely to attract the
male audience more.