NEW PRODUCT DEVELOPMENT- Types of new Product
New product Development Stages
.Idea Generation
Idea Screening
Business Analysis
Product Development
Test Marketing
Commercialisation
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
What is product development and its process?ONE BCG
Product Development is the total process that takes a service or a product from conception to market. It includes a series of steps like Conceptualization, design, development, etc.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
What is product development and its process?ONE BCG
Product Development is the total process that takes a service or a product from conception to market. It includes a series of steps like Conceptualization, design, development, etc.
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
History shows that new products success rate in the market is low due to various reasons. The presentation looks at innovation , new product development process , reasons of failure with examples and also proposes a framework for improving the success rate
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
“Marketing mix is a combination of four elements-product, price, distribution system and promotional activities used to satisfy the needs of an organization's target market and at the same time achieve its marketing objectives.”
Elements of Marketing Mix
Product refers to the combination of all input in to a output which can be offered for sale. It consist shape, size, quality, range, package, labels, warranty, features & services etc.
Price of the product
Discount
Allowances,
Credit
Terms of payments.
Place (Distribution)
Physical Evidence
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
History shows that new products success rate in the market is low due to various reasons. The presentation looks at innovation , new product development process , reasons of failure with examples and also proposes a framework for improving the success rate
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
“Marketing mix is a combination of four elements-product, price, distribution system and promotional activities used to satisfy the needs of an organization's target market and at the same time achieve its marketing objectives.”
Elements of Marketing Mix
Product refers to the combination of all input in to a output which can be offered for sale. It consist shape, size, quality, range, package, labels, warranty, features & services etc.
Price of the product
Discount
Allowances,
Credit
Terms of payments.
Place (Distribution)
Physical Evidence
Sales Management- SALES TRAINING DESIGN
PURPOSE OF SALES TRAINING:
SALES TRAINING DESIGN
The A-C-M-E-E approach to Sales Training Design
Decisions for Designing Sales Training Programme
PRODUCTION & OPERATIONS MANAGEMENT- Six Sigma
Six Sigma provides organizations tools to improve the capability of their business processes.
This increase in performance leads to defect reduction and improvement in profits, employee morale, and quality of products or services.
History of Six Sigma
Steps of Six Sigma
Zero Defects
Achieving Zero Defects
Principles of Kaizen.
Kaizen
Kaizen is a method of continuous improvement
PRODUCTION & OPERATIONS MANAGEMENT- QualityTrinity Dwarka
Department Of management- PRODUCTION & OPERATIONS MANAGEMENT- Quality
Total Quality Management
Total implies involvement of everyone and of all activities in the organization.
Quality implies conformance to customer requirements.
Management implies that quality can be managed and should be managed.
Father of the quality movement: Edward Deming
Elements of TQM
Customer-focused
Employee involvement
Process-centered
Integrated system
Continual improvement
Principles of TQM
What does Total Quality Management encompass?
Event Management: Principles & Methods
5 C’s of Event Designing
Concept
Costing
Canvassing
Customization
Carrying out
NEED FOR EVENTS
Launch of a new product
Highlighting added features of product
Creating and maintaining brand image
Enabling interactive mode of communication
Helps in relationship building and PR activities
Production &Operations Management
Quality
There are three broad areas of application of Quality control
Incoming Material Control
Product Control
W. Grant Ireson and Eugene L. Grant have suggested the following steps in quality control process
Control of Engineering quality
Control of purchased material quality
Control of manufacturing quality
Customer’s Satisfaction
Economy
Reduction in Scrap
Goodwill Creation
Increase in Profit
This guide will help You to built and follow up your new project to reach heights ! LeadLike is the professional company to coach young entrepreneurs bring innovative products to the market. www.leadlike.com
Production & Operations Management- Quality costTrinity Dwarka
Production & Operations Management- Quality cost
Zero Defects
Errors or Defects are caused by two factors
Lack of knowledge
lack of attention
.Principles of Zero Defects
Continuous Improvement
Steps for Improvement
BenchmarkingBasis of Bench markingAdvantages of Benchmarking
Types of Benchmarking
POKA YOKES
Research and Development is the systematic activity combining both basic and applied research aimed at discovering new products or discovering new knowledge for improving the effectiveness of existing products for the innovation of business enterprise. Food and dairy industry rarely appreciate the value of R&D.
Product Innovation Strategy helps you to match your specific competitive needs. Building a product innovation strategy starts with constructing a plan that focuses on the best possible way to win.
For more details, visit : https://mitidinnovation.com/recreation/how-to-build-a-product-innovation-strategy/
Management- Production & operations management
Quality Management
International Organization for Standardization
Benefits of ISO Standards
ISO: Quality Standards
Generic
ISO 9001
ISO 9001:2008
Trinity Institute of Professional Studies (TIPS), ranked as one of the best Journalism College in Delhi NCR offers Bachelor of Arts in Journalism and Mass Communication (BAJMC) is a three-year undergraduate course aimed to imbibe journalistic and communication skills within the students, enabling them to prove their mettle in the media industry. It is considered as one of the best BAJMC Institute in West Delhi (Dwarka). BA JMC is a comprehensive and dynamic course, designed to enlighten students about the media industry, make them well versed with all the aspects of the field and prepare them to serve as responsible professionals. The curriculum is designed to cover both theoretical and practical subjects and provide hands-on training to the students leading to TIPS, as one of the best journalism and mass communication institutes of GGSIPU in Delhi-NCR.
Bachelor in Computer Application is one of the most popular courses among the students who want to make their career in the Information Technology area. It is a three-year undergraduate program that enhances students' knowledge and skills to meet the needs of the Information Technology (IT) industry. BCA is a course designed to give an insight to the students regarding various CS & IT concepts and their practical applications as well. TIPS, Dwarka offers excellent Placements in BCA colleges in Delhi NCR as enables students to grab promising opportunities available to them in the leading companies like Infosys, Amazon, Cognizant, Microsoft, HCL, Capgemini, Aricent, TCS, Concentrix, British Telecom, Network Bulls, IBM, and many more. The emphasis on quality and excellence has made TIPS one of the best BCA Institute of GGSIPU in Delhi NCR.
Learn More: www.tips.edu.in/bca
Principles of Management-Management-Concept & MeaningTrinity Dwarka
Principles of Management-Management-Concept & Meaning
Management- Traditional Approach
Modern Approach
Management - Meaning
Management: Nature & Characteristics
Management as an Art
Management as a Science
Importance of Management
Principles of Management- Management-Concept & Meaning
Management- Traditional Approach
Modern Approach
Management - Meaning
Management
Nature & Characteristics
Management as an Art
Management as a Science
Importance of Management
Principles of Management- Planning
Nature of Planning
Significance of Planning
Process of Planning
Limitations of Planning
Essential Requirements of an Effective Plan.
Types of Planning
Derivative Plans
Principles of Planning
Organizing Authority & Responsibility- Principles of ManagementTrinity Dwarka
Organizing Authority & Responsibility- Principles of Management
Organizing: Meaning
OrganizationcNature of Organizing
Process of Organizing
Significance of Organizing
Authority
Sources of Authority
Responsibility
Staffing- Principles of Management
Concept
Features
Nature
Scope
Sequence of activities in staffing
Principles of Staffing
Job Analysis
Recruitment
Training & Development
Directing-Principles of Management
Nature of Directing
Importance of Directing
Techniques of Directing
Directing- Motivation
Process of Motivation
Motivation Techniques
Types of Motivation
Dimensional Modelling-Data Warehouse & Data MiningTrinity Dwarka
Dimensional Modelling-Data Warehouse & Data Mining
Design Requirements
ER Modeling
Problems with ER Model
ER vs Dimensional Modeling
Dimensional Modeling:Salient Features
Dimensional Modeling: Vocabulary
Star Schema
Data Preprocessing- Data Warehouse & Data MiningTrinity Dwarka
Data Preprocessing- Data Warehouse & Data Mining
Data Quality
Reasons for inaccurate data
Reasons for incomplete data
Major Tasks in Data Preprocessing
Forms of Data Preprocessing
Data Cleaning
Incomplete (Missing) Data
Computer Networks- Network Basics
Network Definition
Simultaneous access to data
Shared peripheral device
Sharing Data
The Uses of Network
The Uses of a Network
Common Network Types
Java Programming- Introduction to Java Applet ProgramsTrinity Dwarka
Java Programming- Introduction to Java Applet Programs
Java Applets
Java Applet Classes
Contrast Application with Applet
Applet Declaration
Body of an Applet
Applets
Applets and Web Pages – HTML
Running the Applet
Database Management System
DBMS Functionality
Main Characteristics of the Database Approach
Instances and Schemas
Data independence
The Entity-Relationship Model
Database Users
Advantages of Using the Database Approach
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated Institution of G.G.S.IP.U, Delhi
Disclaimer: All content of this Presentation are for classroom Teaching & learning only, not to be used for any other purpose.
MAHTAB ALAM
Assistant Professor
Management Department
NEW PRODUCT DEVELOPMENT
2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
New Product Development
Meaning
In business and engineering, new product development (NPD) is the
complete process of bringing a new product to market. New product
development is described in the literature as the transformation of a
market opportunity into a product available for sale and it can be
tangible (that is, something physical you can touch) or intangible (like a
service, experience, or belief). A good understanding of customer needs
and wants, the competitive environment and the nature of the market
represent the top required factors for the success of a new product. Cost,
time and quality are the main variables that drive the customer needs.
3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Types of new Product
4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
New product Development Stages
5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Idea Generation
6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Idea Screening
Develop a set of criteria to evaluate your ideas against. Its criteria might
include:
•most prominently identified customer needs
•product improvements most needed
•the benefits to your target market
•the technical feasibility of the idea
•the level and scope of research and development required
•the profitability of the idea.
•where the product fits in the market
•the resources it will require in development
•the marketing potential of the idea
•the fit with your business profile and business objectives.
7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Business Analysis
A business analysis will help you determine
the costs involved in your proposed NPD, and
forecast the profits you may make from the
product in future financial years. The costs of
developing a product are substantial.
8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Product Development
Product development involves either improving an existing
product or its presentation, or developing a new product to
target a particular market segment or segments. Consistent
product development is a necessity for companies striving to
keep up with changes and trends in the marketplace to ensure
their future profitability and success. A competitive product
development strategy should include a company-wide
commitment to creating items that fulfill particular consumer
needs or characteristics.
9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Test Marketing
Test marketing means testing the product
within a specific geographic area. The product
will be launched within a particular region so
the marketing mix strategy can be monitored
and if needed modified before national launch.
10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Commercialisation
If test marketing is successful the product is ready
for national launch.
The following decisions regarding the national
launch need to be made
•timing of the launch
•how the product will be launched
•where the product will be launched
•will there be a national roll out or will it be
region by region?
11. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75