2. Digital innovation strategy FRAMEWORK
Supports ongoing improvements in digital innovation
management, covers five key areas:
● user experience,
● value proposition,
● digital evolution scanning,
● skills, and
● improvisation
https://www.sciencedirect.com/science/article/pii/S0007681314001256
4. provide a rich user
experience
measured on its levels of
usability, aesthetics, &
engagement
efficient to use & easy to
learn
5. clearly articulate the
value proposition
assessed on the dynamics of
customer segmentation,
product and service
bundling, & commissions to
channel owners
How do they create value for
the users?
6. digital evolution
scanning
intelligence on new devices;
digital channels, mobile
operating systems, social media;
& app stores—as well as
standards & APIs
identify & exploit opportunities
for innovation in use contexts &
new user behavior
7. requires new skills
Workplaces supporting
continuous learning of the
unique properties of digital
technologies in order to set
up dynamic innovation teams
10. Reframe the Context. Envision the Future
Refocusing questions supports the
ability to generate new
possibilities that were not thought
of before
Shape the organization according to
scenario plans to fulfill the
vision
Empathize with Stakeholders Synthesize Patterns
Identify the relationships between
direct and indirect stakeholders to
gauge causes and effects from the
organization
Customers' latent needs and desires
can be anticipated by making sense
of their behavioural patterns
11. Connect the Unconnected Iterate Rapidly
Mimic the proven models, systems,
and elements of nature to solve
various business challenges
Increase probability of successful
outcomes by prototyping ideas early
and often to validate feasibility
of form and function
Plan Adaptively Integrate Processes
Ensure strategy evolves with trends
as opposed to a fixed plan that
lasts 3 to 5 years
Create conditions that nurtures a
culture of innovation by
integrating activities across
business units
12. Leverage Partnerships
Define how values are exchanged
between partners in a win-win
structure
Measure Progressively
Align and measure individuals' KPI
and departmental metrics with
organizational performance
14. Patterns of change
Deliver insight & foresight
that identify business opportunity
& risk
Act in the moment
to take collobrative action at the
time of greatest impact
Streamline work
to improve efficiencies and
effectiveness
Network businesss
connect ecosystem partners to
unlock new values
Deliver innovative outcomes
develop new processes to create
greater customer value
http://www.digitalistmag.com/future-of-
work/2018/01/11/human-is-next-big-thing
-05748862
15. Successful innovation is about
execution
— bringing products to
market that embody
innovative design
solutions & deliver
business impact
16. Questions to Ask
● What types of factors tend to drive strategic focus and innovation within your
organization?
● What are the core objectives of innovation within your organization?
● Which type(s) of innovation is your company most focused on: incremental, novelty,
transformational, disruptive, etc…?
● Does your business and innovation strategy describe how you will create value, capture
this value in the face of competition, and execute the value proposition?
● Does your innovation strategy align to your organization’s overall strategy, mission,
and values?
● Does innovation fit well within your current business model or are significant changes
likely to be required to improve innovation performance?
https://www.schroeder-inc.com/solutions/innovation-and-entrepreneurship/
17. The purpose of innovation
is to become and/or remain
competitive
organizations need to
examine and assess their
competitive position and
roadmap for the future and
to consider bold (or
disruptive) innovations
18. Innovation investments
must focus on those specific
areas
where the organization needs
to be “leading edge”
competitive In keeping with
its overall business
strategy
19. the strategic innovation
focus
use various models and
frameworks
to assess what operational
transformation the
organization needs to go
through to prepare it for
and enable successful
innovation initiatives
20. Culture is the “secret sauce”
to innovation success
it is not a replacement for
a solid innovation strategy;
the two must work in harmony
and complement one another
21. By developing a strong Innovation Strategy
your organization will
22. ● Strengthen its competitive position in the market
● Minimize risks and threats to its success
● Increase the success of its commercialization efforts
● Increase its value to customers and stakeholders
● Grow and become more profitable