Directing-Principles of Management Nature of Directing Importance of Directing Techniques of Directing Directing- Motivation Process of Motivation Motivation Techniques Types of Motivation

1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated Institution of G.G.S.IP.U, Delhi
BCA
(Second Semester)
Principles of Management
20104
Directing
By: Saguna Khajuria
Assistant Professor

2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Directing
• It deals with the steps a manager takes to get
subordinates and others to carry out plans.
• Elements of Directing
– Communication
– Leadership
– Motivation
– Supervision

3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Nature of Directing
• Concerned with human factor
• It is a pervasive function
• It is a continuous function
• It is a link between planning & Control
• It is oriented towards performance
• Chain of command

4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Importance of Directing
• Action is initiated
• Organizational goals are achieved
• Efficiency is ensured
• Better human relations are achieved
• Changes are facilitated

5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Techniques of Directing
Delegation
Supervision
Issuing
Orders and
Instructions

6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Directing- Motivation
• Motivation is-
– A personal and internal feeling
– Produces goal directed behavior
– Is a continuous process
– Is complex
– Is system oriented
– Can be either positive or negative

7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Process of Motivation

8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Types of Motivation
Pecuniary
• Financial incentives
• Wages/Bonus/payments
etc
Non-Pecuniary
• Non-Financial incentives
• Psychological &
emotional satisfaction,
status, responsibility,
Job security etc.

9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Motivation Techniques
Carrot & Stick Approach
Job Enrichment

10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Theories of Motivation
• Maslow’s Need Hierarchy theory

11. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Theories of Motivation
• Herzberg’s two-factor theory
• Maintenance or Hygiene Factor
• Motivational Factors
• McGregor’s Theory X & Theory Y
• Ouchi’s Theory
• McClelland’s Theory

12. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Directing-Leadership
• It is the quality of behavior of a person
whereby he is able to persuade others to seek
group goals enthusiastically.
• It is a function of 3 factors:
• Leader
• Follower
• Situation

13. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Functions of Leadership
Setting goals Organizing Motivation Coordination Representation Control

14. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Leadership: Role & Importance
• Providing inspiration to employees
• Securing cooperation
• Creation of confidence
• Providing conducive environment
• Building higher morale
• Facilitation of change

15. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Types of Leader
Intellectual Autocratic Democratic
Persuasive Creative Institutional
Charismatic Transformational Transactional

16. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Styles of Leadership
Autocratic/ Benevolent
Participative/Democratic
Laissez Faire/Free Rein

17. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
THANK YOU
• Keywords:
Directing, Motivation, Leadership, Communication, Planning, Control, Delegation,
Supervision, Pecuniary, Maslow's needs, Theory X, Theory Y , Leadership, Coordination,
Control, Autocratic, Democratic, Laissez Faire