Real estate is "property exist of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this an item of real property,buildings or housing in general.
INTRODUCTION
In order to stay successful in the face of maturing products, companies need a continuous stream of new ideas successfully developed into new products. The way to obtain new products is to have a structured and carefully executed new product development process (NPD).
But companies face a problem: Although they must develop new products, the odds weigh heavily against success. Among thousands of products entering the process at the top, only a handful eventually reach the market. Therefore, it is of crucial importance to understand consumers, markets, and competitors in order to develop new products that deliver superior value to customers.
In other words, there is no way around a systematic, customer-driven new product development process for finding and growing new products. We will go into the eight major steps in the new product development process.
This guide will help You to built and follow up your new project to reach heights ! LeadLike is the professional company to coach young entrepreneurs bring innovative products to the market. www.leadlike.com
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. Strategy-making is involved with the
identification of the ways that an
organization can undertake to achieve
the performance targets, weaken the
competitors, achieve competitive
advantage and ensure the long-term
survival of the organization.
In a diversified company, a company
having different lines of business
under one umbrella, strategies are
initiated at four levels.
Strategy-Making…
5. Corporate strategy defines the markets and
businesses in which a company will operate.
Corporate strategy is formulated at the top
level by the top management of a
diversified company (in our country, a
diversified company is popularly known, as
a “Group of Companies”, such as Tata Sons.
Corporate strategy defines the long-term
objectives and generally affects all the
business units under its umbrella.
Corporate-level Strategy
6. Business strategy defines the basis on which
a firm will compete.
It is a business-unit level strategy,
formulated by the senior managers of the
unit. This strategy emphasizes the
strengthening of a company’s competitive
position of products or services.
The main focus of the business strategy is
on product development, innovation,
integration (vertical, horizontal) and market
development.
Business-level Strategy
7. A functional strategy is, in reality,
the departmental/division strategy
designed for each organizational
function.
Thus, there may be production
strategy, marketing strategy,
advertisement strategy, sales
strategy, human resource strategy,
inventory strategy, financial
strategy, training strategy, etc.
Functional Strategy
8. In order to stay successful in the face of
maturing products, companies have to
obtain new ones by a carefully executed
new product development process.
Of thousands of products entering the
process, only a handful reach the
market. There are eight major steps in
the new product development
process.
THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
10. 1. Idea generation – The New Product
Development Process
The new product development process
starts with idea generation. Idea
generation refers to the systematic
search for new-product ideas.
Typically, a company generates hundreds
of ideas, maybe even thousands, to find a
handful of good ones in the end.
THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
11. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
Two sources of new ideas can be identified:
• Internal idea sources: The company finds new ideas internally. That
means by the R&D team and also contributions from employees.
• External idea sources: The company finds new ideas externally. This
refers to all kinds of external sources, e.g. distributors and suppliers,
but also competitors. The most important external source are
customers because the new product development process should
focus on creating customer value.
13. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
2. Idea screening- The New Product Development Process
Idea screening means nothing else than filtering the ideas to pick out
good ones.
In other words, all ideas generated are screened to spot good ones and
drop poor ones as soon as possible. While the purpose of idea
generation was to create a large number of ideas, the purpose of the
succeeding stages is to reduce that number.
14. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
The reason is that product
development costs rise greatly in later
stages.
Therefore, the company would like to
go ahead only with those product
ideas that will turn into profitable
products. Dropping the poor ideas as
soon as possible is, consequently, of
crucial importance.
15. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
3. Concept development and Testing
To go on in the new product
development process, attractive ideas
must be developed into a product
concept.
A product concept is a detailed version
of the new-product idea stated in
meaningful consumer terms.
16. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
Concept Testing
The concepts can be presented to consumers either
symbolically or physically.
The question is always: does the particular concept
have strong consumer appeal?
After exposing the concept to the group of target
consumers, they will be asked to answer questions
in order to find out the consumer appeal and
customer value of each concept.
17. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
4. Marketing Strategy Development
When a promising concept has been
developed and tested, it is time to design an
initial marketing strategy for the new
product based on the product concept for
introducing this new product to the market.
18. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
The marketing strategy statement consists of three parts and should be
formulated carefully…
1. A description of the target market, the planned value proposition, and
the sales, market share and profit goals for the first few years;
2. An outline of the product’s planned price, distribution and marketing
budget for the first year;
3. The planned long-term sales, profit goals and the marketing mix
strategy.
19. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
5. Business Analysis
Once decided upon a product concept and marketing strategy,
management can evaluate the business attractiveness of the proposed new
product.
The fifth step in the new product development process involves a review of
the sales, costs and profit projections for the new product to find out
whether these factors satisfy the company’s objectives.
If they do, the product can be moved on to the product development stage.
20. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
In order to estimate sales, the company could look at the sales history of
similar products and conduct market surveys. Then, it should be able to
estimate the minimum and maximum sales to assess the range of risk.
When the sales forecast is prepared, the firm can estimate the expected
costs and profits for a product, including marketing, R&D, operations etc.
All the sales and costs figures together can eventually be used to analyze
the new product’s financial attractiveness.
21. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
6. Product Development
The new product development process goes on with the actual product
development. Up to this point, for many new product concepts, there may
exist only a word description, a drawing or perhaps a rough prototype.
But if the product concept passes the business test, it must be developed
into a physical product to ensure that the product idea can be turned into
a workable market offering. The problem is, though, that at this stage,
R&D and engineering costs cause a huge jump in investment.
22. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
The R&D department will develop and test one or more physical
versions of the product concept. Developing a successful prototype,
however, can take days, weeks, months or even years, depending on the
product and prototype methods.
Also, products often undergo tests to make sure they perform safely
and effectively. This can be done by the firm itself or outsourced.
In many cases, marketers involve actual customers in product testing.
Consumers can evaluate prototypes and work with pre-release products.
Their experiences may be very useful in the product development stage.
23. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
7. Test Marketing
The last stage before commercialization in the new product development
process is test marketing. In this stage of the new product development
process, the product and its proposed marketing programme are tested in
realistic market settings.
Therefore, test marketing gives the marketer experience with marketing
the product before going to the great expense of full introduction.
24. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
In fact, it allows the company to test the product and its entire marketing
programme, including targeting and positioning strategy, advertising,
distributions, packaging etc. before the full investment is made.
The amount of test marketing necessary varies with each new product.
Especially when introducing a new product requiring a large investment,
when the risks are high, or when the firm is not sure of the product or its
marketing programme, a lot of test marketing may be carried out.
25. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
8. Commercialization
Test marketing has given management the information needed to make
the final decision: launch or do not launch the new product. The final
stage in the new product development process is commercialization.
Commercialization means nothing else than introducing a new product
into the market. At this point, the highest costs are incurred: the company
may need to build or rent a manufacturing facility. Large amounts may be
spent on advertising, sales promotion and other marketing efforts in the
first year.
26. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
Some factors should be considered before the product is commercialized:
Introduction timing. For instance, if the economy is down, it might be wise to
wait until the following year to launch the product. However, if competitors
are ready to introduce their own products, the company should push to
introduce the new product sooner.
Introduction place. Where to launch the new product? Should it be launched
in a single location, a region, the national market, or the international market?
Normally, companies don’t have the confidence, capital and capacity to
launch new products into full national or international distribution from the
start. Instead, they usually develop a planned market rollout over time.
27. THE NEW PRODUCT DEVELOPMENT
PROCESS (NPD)
In all of these steps of the new product development process, the most
important focus is on creating superior customer value.
Only then, the product can become a success in the market. Only very few
products actually get the chance to become a success. The risks and costs are
simply too high to allow every product to pass every stage of the new
product development process.