Event Management: Principles & Methods 5 C’s of Event Designing Concept Costing Canvassing Customization Carrying out NEED FOR EVENTS Launch of a new product Highlighting added features of product Creating and maintaining brand image Enabling interactive mode of communication Helps in relationship building and PR activities

1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated Institution of G.G.S.IP.U, Delhi
Event Management: Principles
& Methods
Paper code-BJ(MC)303
Submitted by:- Amanpreet Kaur

2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
5 C’s of Event Designing
 Concept
 Costing
 Canvassing
 Customization
 Carrying out
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3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
3
• Concept
The first ‘c’ of event management is the first
step in event. Idea generation, deciding theme
on which the event is based on, what do we
want to do? This is the question that is
answered through this first ‘C’ of event
management.

4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• Costing
One of the most essential factor to be kept in mind is
costing or checking the budget for the event which
comes under the category of costing.
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5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• Canvassing
Canvassing means doing research for the
client, which helps us in serving or working
more efficiently in an event.
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6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
6
• Customization
As the name suggests, customization means
making the necessary changes in the event as
per the requirements of the clients.

7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• Carrying out
This ‘C’ is about the execution and
implementation of an event according to the
final concept. It brings all planning into action.

8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
NEED FOR EVENTS
• Launch of a new product
• Highlighting added features of product
• Creating and maintaining brand image
• Enabling interactive mode of communication
• Helps in relationship building and PR
activities

9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• Marketing research
• Creating opportunities for better deals with
different mediums
• Generating instant publicity
• Helps in avoiding of clutter

10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
THANK YOU