This document summarizes a presentation given to the Columbia Chamber of Commerce about new developments in social media. It discusses which social media platforms are best for businesses and provides tips on using platforms like Facebook, Twitter, Instagram, Google+, Pinterest, and LinkedIn. Specific updates are mentioned, such as Facebook releasing a standalone app for groups and Vine upgrading its app to allow favoriting videos. Trends are also noted, like Tumblr and Pinterest experiencing growth while Facebook growth was modest. The document concludes with tips on using social media and an announcement of upcoming Facebook privacy updates.

1. New Developments
in Social Media
Columbia Chamber of Commerce ~ December 9, 2014

2. talking points
● introduction
● presentation style
● combination of
what’s new and
tips/resources
● sharing information

3. Which Social Media Platform Is Right
For Your Business?
facebook
twitter
instagram
google+
pinterest
linkedin
find the one or
two platforms
which provide
the best return
on investment
and devote
time and
energy
http://bit.ly/19ToRhs

4. NEW: Facebook Groups:
Now there's an app for that
Facebook is breaking out
yet another feature into a
standalone app.
The social network rolled
out Facebook Groups, an
app to help users stay in
touch with all of their
Facebook groups and find
new ones.
http://mashable.com/2014/11/18/facebook-groups-app/

5. TIP
Facebook “Save
for Later”

6. Tumblr and Pinterest?
Tumblr's active users grew
by 120% in the last six
months, according to new
stats released by the Global
Web Index first spotted by
TechCrunch. Meanwhile,
Facebook's active users grew
by just 2%. (November, 2014)
http://mashable.com/2014/11/26/tumblr-pinterest-fast-growing

7. To Follow or Friend...

9. KEEPING UP: Everything You Need To
Know About Social Payments
“Two major questions that remain
are whether the social payment
trend will actually take off, and if it
does, what form it will take.
Currently, social payment
branches out into two major
categories: peer-to-peer transfers
and online purchases. Snapcash is
testing the waters in the former
category, while Twitter made a
foray into e-commerce earlier this
fall.” http://blog.hootsuite.com/social-payments

10. What is Social Video and why is it
important?
34% of
Millennials
Watch More
Online Video
Than TV
A Guide to Social Video, and Where it Fits in Your Marketing Plan
http://blog.hootsuite.com/how-to-use-social-video-for-marketing/

11. Vine app update
Vine upgraded its app
to include a "favorite"
option, so you can
make sure that you
see any and all videos
from your most
treasured Vine users.
http://on.mash.to/1pjW7FU

12. Facebook Poised to Surpass YouTube in Direct
Video Uploads
The chart shows that in
January, direct video
uploads to YouTube
outnumbered those to
Facebook by nearly 200%.
Just six months later,
however, Facebook had
closed that gap to less than
15%, an amazingly rapid
http://www.socialmediaexaminer.com/facebook-to-overtake-
youtube-new-research/
advance.

13. TIP: create a twitter photo collage

14. TIP: download linkedin connections
You can download into a spreadsheet—via a
number of different formats—a full list of your
connections, including their name, current
title, current company name, and email
address. Click on Connections in the top menu
at LinkedIn, then click the gear icon that
appears in the top, right corner of your
connections page. In the advanced settings,
the first option will be to Export LinkedIn
Connections.

15. Facebook Privacy Updates
● January 1, 2015
● Privacy Basics
o proves more information on untagging,
unfriending, and blocking
o privacy “checkup”
o selecting audience
o what others see about you
o how others interact with you
o what you see
https://www.facebook.com/about/terms-updates

16. thank you!
Dr. Curtis R. Rogers
Communications Director
803-734-8928
crogers@statelibrary.sc.gov