This weekly newsletter summarizes recent developments in social media. Key updates include: 1) Instagram introduced post notifications that alert users when favorite accounts post. 2) Facebook launched a web version of Messenger. 3) Twitter made trends on mobile more informative and easier to find.

1. Instagram Post Notifications: This Week in Social Media
By Cindy King
Published April 11, 2015
Welcome to our weekly edition of what's hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our
attention.
What's New This Week?
Instagram Adds Post Notifications: Instagram introduced a new feature that allows you to receive
push notifications "when your favorite accounts post a photo or video."
Instagram's new feature sends push notifications when your
favorite accounts post.

2. Facebook Launches Web Version of Messenger: Facebook introduced "a dedicated desktop
experience with the launch of Messenger.com."
Messenger.com is available
to English-speaking users globally.
Twitter Introduces Tailored Trends on Mobile: Twitter has made "some updates to the trends
experience on mobile to make them more informative and easier to find."
"Trends are a great way to
find out what people are talking about on Twitter at a given moment and at a single glance."

3. Twitter Launches Retweet with Comment Feature: "'Retweet with Comment' allows users to embed
a tweet in their own tweets, which lets them get around Twitter's 140-character limit when they
write their own commentary."
Instagram Adds Two New Creative Tools--Color and Fade: "Use the Color tool to tint the highlights
or shadows in your photo... The Fade tool allows you to bring a quiet tone to your photos by
softening colors."
"You can choose from yellow,
orange, red, pink, purple, blue, cyan or green to add a colorful flair to the moments you share."
Vine Update for Windows Phones: The latest version of Vine for the Windows phone "introduces a
bunch of features" like new camera tools, messages and feed activity.
"You can import videos from your camera--from the capture
screen, simply tap the new icon in the bottom-left corner."

4. Other social media news worth following:
YouTube Confirms Plans for an Ads-Free, Subscription-Based Service: In an email to its partners,
YouTube details plans to "offer consumers the choice to pay for an 'ads-free' version of YouTube for
a monthly fee."
LinkedIn Acquires Online Education Platform lynda.com: LinkedIn believes this partnership will
"make it even easier for professionals around the world to accelerate their careers and realize their
potential through the learning and development of new skills."
Here are a couple of cool social media tools worth checking out:
Spider: A powerful, real-time social listening tool for Twitter.
"Find everyone relevant to
your business on Twitter and capture them in a searchable social database that's analyzed,
measured and ranked by influence for engagement."
Dashlane Inbox Scan: A new tool "which will automatically search your email inbox for vulnerable
information, including passwords you've shared."

5. Inbox Scan will "scour your
emails for vulnerable information."
Weekly Video Tip:
How to Customize the Web Address for Your Facebook Group Page
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.
Some interesting studies to note:
The 2014 Social Commerce Breakdown: Ecommerce marketing platform AddShoppers analyzed data
from over 10,000 merchants, 1.69 billion page views and 304 million unique shoppers for 2014.
Based on the activity tracked, AddShoppers found that Facebook accounts for the bulk of all social
shares at 73.68%. Ecommerce site content shared by shoppers worldwide via Facebook received an
average of 1.10 clicks in 2014, making it the top traffic driver among all social sources as well.
StumbleUpon (0.98), Twitter (0.97) and Wanelo (0.94) followed, but no other site broke 0.90 clicks.
The State of Video Ads: Mixpo surveyed 125 U.S. agency, brand and publisher executives
running social ad campaigns on which social video advertising metrics they tracked most. The
findings show that advertisers are more interested in tracking engagement with interactive elements
(47%) and shares (43%) than views (34%) and CTR (30%). The survey also found that while more
advertisers ran video ad campaigns on YouTube (77.8%) than on Facebook (63%) last year, this year

6. more plan to run a campaign on Facebook (87%) than on YouTube (81.5%).
Social Login Trends for Q1 2015: Janrain's latest report, Social Login Trends Across the Web: Q1
2015, reveals that Facebook dominates social login trends, capturing a 45% share of all social logins.
After leading the B2B vertical with a 35% share of social logins in Q4 2014, LinkedIn logins
decreased by 10% in Q1 2015. Google+ also saw a decrease from last quarter, with a total share of
37%.
How Often Companies Should Blog: HubSpot pulled blogging data from over 13,500 customers to
study how number of blog posts published per month and in total affect traffic and leads. As
expected, both B2C and B2B companies that published more frequently (16+ blog posts per month)
got almost 3.5 times more web traffic than companies that only published 0 - 4 per month. When the
data was segmented by company size, it shows that companies of all sizes had the most
significant jump in traffic and return on leads when they published more than 11 blog posts per
month.
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What do you think? Please share your comments below.
Tags: cindy king, dashlane inbox scan, facebook messenger for web, instagram color tool, instagram
fade tool, instragram post notifications, lynda, social media news, spider, twitter retweet with
comment, twitter tailored trend, youtube paid subscription
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