E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...Ebiquity-NA
Product launches come in all shapes and sizes, from small pushes to giant campaigns - each with their own nuances. This session will help you understand the many cycles of a product launch, as well as how you can target your media spend towards key markets and consumers.
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...Ebiquity-NA
As social media algorithms change, brands must use advertising spend to promote their social channels. However, as social media produces new products, their algorithms shape content in a way to promote those products. So, what's the solution? Embrace the change. This session will show that by taking advantage of these changes at the onset, brands can increase cost efficiencies before costs rise and reach decreases.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Tik tok marketing training guide may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributor.
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
Thinking it's time to start analyzing and marketing your app with a mobile-first platform? Facing push back from peers? Here's how to assuage their concerns!
News app is a multipurpose tool that is becoming more common and affordable for companies of all sizes and budgets. It helps with achieving business goals like content distribution diversification or monetization. It can also be a magnet in the process of attracting readers to paid content such as… another mobile app.
If you want to know what role can free news app play in the marketing of a paid app, come into the fascinating case study of The Jacobson Flare, one of PressPad's customers.
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...Ebiquity-NA
Product launches come in all shapes and sizes, from small pushes to giant campaigns - each with their own nuances. This session will help you understand the many cycles of a product launch, as well as how you can target your media spend towards key markets and consumers.
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...Ebiquity-NA
As social media algorithms change, brands must use advertising spend to promote their social channels. However, as social media produces new products, their algorithms shape content in a way to promote those products. So, what's the solution? Embrace the change. This session will show that by taking advantage of these changes at the onset, brands can increase cost efficiencies before costs rise and reach decreases.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Tik tok marketing training guide may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributor.
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
Thinking it's time to start analyzing and marketing your app with a mobile-first platform? Facing push back from peers? Here's how to assuage their concerns!
News app is a multipurpose tool that is becoming more common and affordable for companies of all sizes and budgets. It helps with achieving business goals like content distribution diversification or monetization. It can also be a magnet in the process of attracting readers to paid content such as… another mobile app.
If you want to know what role can free news app play in the marketing of a paid app, come into the fascinating case study of The Jacobson Flare, one of PressPad's customers.
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
Should you use Snapchat ads for app installs? Bidalgo
Mobile app marketers who are also running app install campaigns on Snapchat are experiencing amazing results so far. Learn all about it:
https://bidalgo.com/blog/should-you-use-snapchat-ads-for-app-installs-the-short-answer-is-yes/?utm_source=LI&utm_medium=Blog&utm_campaign=Snapchat
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
How not to fail while making an app like instagramNarola Infotech
While developing an app like Instagram, it’s important to think about every element. There are hundreds of mobile applications available. So, it is critical to creating something unique and appealing.
Hello mobile application developers! do you know how to promote an app ?Rapidsoft Technologies
App stores of both Android and iOS are nearly flooding. Together they have more than 2 million apps for smartphones and tablet devices, but not all of them are performing well.
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Similar to The patch - Social media updates august 2014: Facebook and Twitter Buy Button, Pinterest Rich Pins, LinkedIn Connected App, and more (20)
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
Building your reputation as a small business or an entrepreneur on social med...Agence Tesla
Are you an entrepreneur, a startup or a SME looking for some visibility and leads online?
Here are the slides of a talk we have delivered at the French Chamber of Commerce and Industry in Singapore, in April 2015, to an audience of Entrepreneurs and small business owners.
After a few slides introducing what is the online world and how to make it understanble from a Digital, Social and Mobile perspective, we dive into how Marketing as a trade is being renewed in the digital age.
Market Research is being replaced by Social media listenting. Traditional adversiting in the media is being replaced by online ads, more targeted and traceable. PR is being renewed thanks to new influencers (bloggers, twitter account, chatgroups) that can be identified in order to hit only people relevant to your business.
You will find also a series of free or almost free to use tools to setup a website, create a visual charter and design, produce content and schedule it on social media.
We finish this talk with a focus on Content Marketing, the key of any online strategy, and how your brand, whatever small it is, must act as a media and bring AMAZING content to attract crowds to your website.
We are a social media agency based in Singapore and Paris, ping us at hello@agencetesla.com
Innovation is Everywhere - Lebanon innovation ecosystemAgence Tesla
Yes, you can innovate in Lebanon, despite the "turmoil", noisy neighbors and a territory you can cross by foot in a few days.
As we explore emerging markets to detect how these countries innovate and foster entrepreneurship and tech ecosystems, we attended Arabnet conference 2014, a great place to collide with the local geeks and a broader generation of entrepreneurs from the Levant region.
MENA is quite a huge place to explore, demographics is poised to increase, and they remain quite an untapped market. This is why we go there to see what happen and share these stories with you.
What's the story behind Lebanon recent wave of innovative startups like Instabeat (connected swim goggles)? Did you know the Central Bank was betting as much as 1% of the local economy to the knowledge economy? And with 12M diasporans for 4M "homeland" citizens, there's quite a network of Lebanese you can leverage when thinking of scaling a startup.
Come with us in this discovery of a tiny country with a giant heart and quite a will for innovation, and follow us on www.innovationiseverywhere.com, we've already been to Malaysia, Iran, Hong Kong, Kenya, and will go to Shenzhen, Nigeria, Chile, Israel...
Because Innovation is Everywhere : )
Innovation is Everywhere - Hong Kong innovation ecosystemAgence Tesla
Hong Kong is a very particular place in China. After a long British rule, it's "Chinese" again, but keeps its identity as the financial hub of Asia.
How Hong Kong is trying to become a startup Hub for both China and Asia? What are the best practices of the local tech ecosystem? What are the startups to remember?
Mixing an analysis of the history of technological innovation, present-day trends and identifying both top connectors and good ideas to foster entrepreneurship, this report aims to give a broad overview of what's happening in Hong Kong right now in 2014.
Innovation is Everywhere is a project where we visit one country per month to discover, explore and share stories on local innovation, startup, and the tech ecosystem.
Follow us on www.innovationiseverywhere.com to get more reports, we also publish our news in tech blogs here and there.
SXSW is one of the biggest web technologies festival in the world, taking place in Austin, Texas, every March
The Accelerator at SXSW is the official competition of the festival, with more than 500 startups applying, and about 50 having a chance to attend the finals in 6 categories this year: Enterprise and Big data, Entertainment and Content, Innovative World, Health Technologies, Social Technologies and Wearables.
This review is part of Innovation is Everywhere, a project which explores startups in the world. The project is lead by Agence Tesla and supported by the Web School Factory and the Innovation Factory, a campus-cluster in Paris, France
Startups SXSW 2014: Revue des finalistes de l'Accelerator officiel (8-9 mars ...Agence Tesla
SXSW est l'un des plus grands festivals dédiés aux web-technologies.
Chaque année, l'Accelerator est la compétition officielle qui fait et défait les tendances des startups : en 2007, Twitter avait su convaincre les early adopters du festival, puis en 2010, Foursquare.
En 2014, près de 50 startups se battent dans 6 catégories: Enterprise et Big Data, Entertainement et Content, Health Technologies, Innovative World, Social Technologies et Wearables
Cette revue fait partie du projet Innovation is Everywhere, une exploration du monde des startups piloté par Agence Tesla, soutenu par la Web School Factory et l'Innovation Factory
Rock my Ecosystem - Kenya innovation ecosystemAgence Tesla
Innovation has no place in a global world, it’s everywhere
Innovation ecosystems can learn from one another
Local context matters and should be a source for innovators
This is why…
We’re on a world tour of innovation ecosystems!
This report talks about the Iran startup and innovation ecosystem as of 2013. We've already covered Malaysia, Kenya and Belgium in similar ways.
Contact us for more info!
Startups from Africa (2013) following the Savannah Fund Demo Day in Nairobi, ...Agence Tesla
African tech is big, and growing.
Kenya, and capital city Nairobi, are one of the epicenter of tech and startups in Africa.
After attending Afrikoin, a conference on mobile money and digital currencies, the Savannah Fund, an early stage VCs based in Nairobi, showcased 4 startups.
Say hi to Zished (gifting for the diaspora, Ghana), Inforex (better forex information, Uganda), Instaid (Digitizing aid paper vouchers, Kenya) and Zatiti (mobile e-commerce websites for businesses, Kenya).
We'll be publishing shortly our "Innovation Ecosystem" analysis of Kenya as well, and more is on martinpasquier.com blog
The Patch, Dec. 2013: Google+ is your (workplace's) friend, Pinterest getting...Agence Tesla
In this end of year, social media networks keep innovating and differentiating to attract users and tempt advertisers to bet on their platforms. The "battle for the teens" we talked of last month keep raging, with Facebook admitting losses.
As always, a few trends emerge from the mass of data we have compiled this month to make them more actionable.
Google+ keeps improving a lot and becomes quite a good place for collaborative work and your office place. Seriously, stop thinking of followers or fans on Google+, it's just not about that. In addition to the quite cool Circles, Hangouts, Communities already there, Google+ adds this month Restricted Communities to make it your internal social network for employees. Hangouts too are becoming increasingly easy to use within a corporation.
With Streak, a CRM tool integrated to Gmail (and Google Apps if you use them as a business), and Drive (Google's cloud, which integrates the best to date shared document system with Google Docs), Google becomes a one-stop-shop for the connected workplace. Yes, this is social media too, far from the Likes and campaigns we also practice, but ROI in terms of productivity, ease of use and price is very clear.
This month also shows that money helps, if we had any doubt. Pinterest, after more than $200m of funding, is expanding both geographically (Nordic countries) and in terms of features. With "Place Pins", they transform visual curation and bookmarks into inspirational maps. The best thing? With a "booking" button to be integrated soon, it will confirm its position as a key driver for traffic and conversation.
Advertising keeps maturating slowly but surely: Instagram ads reaches 3-5% conversion rates, Twitter intertwines TV and Twitter ads with great results, and even good old Facebook now allows for micro-targeted ads. How about a (social) offer for women actively buying women's accessories, or for auto intenders of the last Subaru? This is all possible now!
We wish you a fruitful last month of 2013, and meet you again with The Patch early January. We will *not* make any predictions, forecast or bullshit for 2014, but we'll probably wrap-up the best of last year.
Agence Tesla
Rock my Ecosystem - Iran innovation ecosystemAgence Tesla
Innovation has no place in a global world, it’s everywhere
Innovation ecosystems can learn from one another
Local context matters and should be a source for innovators
This is why…
We’re on a world tour of innovation ecosystems!
This report talks about the Iran startup and innovation ecosystem as of 2013. We've already covered Malaysia, Kenya and Belgium in similar ways.
Contact us for more info!
Rock my Ecosystem - Malaysia innovation ecosystem Agence Tesla
Innovation has no place in a global world, it’s everywhere
Innovation ecosystems can learn from one another
Local context matters and should be a source for innovators
This is why…
We’re on a world tour of innovation ecosystems, starting with Kuala Lumpur, Malaysia!
The Patch, August 2013 - New features from social mediaAgence Tesla
Google killing organic search?
Retargeting on Twitter is coming soon
Better ads, analytics, content on LinkedIn
Dailymotion: Shooting, editing, & sharing from mobile
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...
The patch - Social media updates august 2014: Facebook and Twitter Buy Button, Pinterest Rich Pins, LinkedIn Connected App, and more
1. THEPATCH
Social media new features/updates for marketers.August 2014.
Indonesian Elections. China-led Mobile Ad Market. FB Buy Button.
Twitter Buy Button. Pinterest x Shopify. LinkedIn Connected.
There’s so much going on, but fret not we’ve got you covered.
Read on, Agence Tesla willl show you the way.
2. Indonesian Elections
All this in a country with only 29% Internet penetration
rate. Look out for Indo’s continued social media rise!
A Social Media Race to the Top: Key Stats
SBY
Phenomenal twitter following of
Susilo Bambang Yudhoyono, the
outgoing President known on social
media as SBY
95m
Astounding number of election
tweets sent in 2014
(FYI: Indonesia makes up >15%
of Twitter users globally)
200m
Facebook interactions RE elections.
SBY-contender Joko Widodo’s hashtag
#KeepCalmAndVoteJokowi sprung up to
second place in the top five global trending
topics on the day before the election.
3. China & Mobile Ad Industry
New study by AppFlood shows
that China accounted for 60%
of global mobile ad spending
on its network in Q2 2014.
Chinese mobile ad spending
trumps that of the rest of
the world combined.
Keep an eye on Chinese mobile ad
offerings – they’re set to become the
next trendsetters!
53% of global mobile ad spending
being directed to Asia, Middle East,
Africa, and Oceania.
4. Facebook:Cost-Per-View Ads Go Up
…But so will revenue!
Q2 reports from Facebook via Nanigans + Kenshoo
released last week show that there has been:
1) A 47% increase in click-through rates vs Q1
2) A 57% increase on the cost-per-thousand-views
3) A 21% increase in ad spending
But…
Revenue has also risen at faster rates
= tangible profit and ROI for you!
5. Facebook:Mentions App
New app just for public figures
Facebook launches Mentions
just for influencers
Influencers have reportedly
posted two times more in the
app in tests
The app is free of ads thus far. But sans ads,
look out for new opportunities to work with
influencers in promoting your brand in the future!
6. Facebook:Buy Button
And out-app purchasing ads for higher impressions
Facebook tests Buy Button
keeping with the call-to-action
button trend seen on other
platforms such as Twitter
Great speculation as to whether the
button will be a success or a flop
Tip: Attach discount vouchers to out-app purchasing
ads. Sure way to drive ROI, especially if this feature is
introduced in mobile in the next few months.
Out-app purchasing ads
also now available on
desktop.
7. Twitter: Buy Button too
New Twitter card for in-app purchasing
Tip: Retail/E-commerce brands, be ready to
have an in-app purchasings presence on
Twitter, Facebook, messaging apps and
possibly even Instagram!
Twitter also tests their Buy Button, a step
towards a stronger ecommerce strategy
Yet again, another instance of the in-
app purchasing trend. As we shall also
see in WeChat this issue.
8. Twitter launches new analytics for organic
reach
Twitter claims that consistent tweeting and
engaging content can easily get one a
30% follower reach
Tip:
Note the differences between Twitter and Facebook.
Tweets are a matter of immediacy and your account
competes with new tweets. But on Facebook, you have
to beat other posts via a targetting algorithm.
Do not expect the same organic reach strategies will
work for both platforms!
Twitter: Organic Reach Tools
Analytics launched for one of its most boasted features
9. Twitter buys mobile retargeting startup
TapCommerce
What it does:
TapCommerce tracks mobile activity
(vs desktop activity tracked by cookies) to retarget
your ads across apps
What it actually does:
1) Tracks products viewed by user
2) Pushes ad for viewed but unpurchased products
3) Constantly reinforcing your product makes a
purchase hard to resist
4) Combined with the Buy Now button, you’re on
the way to higher conversion rates
Twitter: Mobile Ad Repertoire
Broadened with startup buy and new tools on the horizon
This is a big move for Twitter as it races
against its competitors to constantly improve
advertising options and data. Look out for
enhanced mobile ad opportunities on Twitter
in the months to come!
10. This banner advertisement appeared on
the app for some users. The link didn’t
work and disappeared shortly after.
Observers speculate Bolt is either Instagram’s
Snapchat-like rival, and the banner advert was
one of Facebook’s accidents (as usual)
OR
Bolt could be a trial for app-install ads in the
Instagram app itself
Instagram: Bolt?
Another of Facebook’s accidental app launches or app install ad test?
Look out for an announcement soon about such a new
app/new feature. We’ll keep you updated on this
mystery!
11. Instagram: TV Ads
TNT and Showtime score on Instagram
Can’t seem to get Instagram advertising right?
Find it difficult because you aren’t a retail
business?
Check out TNT and Showtime’s successful ads
for some inspiration. They are the first to
advertise their TV shows on Insta.
Some Tips:
Find your own “product” to promote – these networks,
they made their shows & characters the product.
Try connecting your “product” to larger cultural trends
by adding relevant hashtags.
Use video too to promote an event or happenings
around your business
12. WeChat: In-app shops and new ads
Messaging app e-commerce ready
WeChat launches stores for small businesses and
ads in full-message posts from brands’ accounts.
Anyone can now create their own branded stores
on the platform, ready with its in-built payment
function.
Ads also now available to link to in-app purchasing
or out-app purchasing
E-shopping has already gone mainstream for larger
brands and retailers so barriers to entry for small
businesses are low.
WeChat may not be as popular in SEA but…If China’s edge in the mobile ad market is any indication,
innovations in WeChat (China’s most popular social media platform) will set the bar for trends in SEA.
Keep an eye out for this social media dragon!
13. Pinterest launches automatic
Rich Pins access to Shopify users
Rich Pins are pins that contain
information such as price and location
Tip:
Retailers on Shopify take advantage of this! Rich
Pins help your customers access product
information easily.
This is a simple way to open up opportunities
for conversion!
Feature automatically available for Shopify brands
Pinterest: Shopify Rich Pins
14. Pinterest:New Follow Button
A new way to put your brand’s best foot forward
New Follow Button serves as a
promotional tool
Easily placed on your website, this follow
button will:
1) Open up a new window
(users won’t leave your main site!)
1) Feature your bio
2) Feature several pins to give users a
preview of your pins
Accounts currently using the follow button will
be upgraded automatically.
If not, add this button easily via the
widget builder
Tip: Once again coordination across platforms is key.
Make sure your message is consistent on pinterest and
your main site. But make sure your Pinterest offers
followers something different from your other platforms.
15. Pinterest:Related Interests
Increased brand visibility on Pinterest!
Pinterest helps take the load off advertisers
and makes it easier for users to find YOU!
New Related Interests Categories will now
appear under each category
A couple of months back we talked about tagging
words related to your product. Here’s how that process
increases your brand visibility.
Tip: Besides just pinning and tagging relevant words,
try pinning items that also fall under categories related
to these key words.
For example, if your company deals with “Hiking” and
“Mountain Trails” appears as a related interest,
consider pinning something to do with Mountain Trails
16. Foursquare: New logo, New App
New everything!
Foursquare has made several huge changes
in the last few months. And now, it’s about to
launch a whole new Foursquare.
What’s changed:
1) Check-ins all shifted to Swarm, where
75% of existing Foursquare users are
already active
2) New app that focuses on the geo-
Search capabilities of Foursquare.
3) New logo
Given the new emphasis on Search in the new
foursquare, expect advertising on the platform
to benefit f&b and physical retail establishments
17. Google:Play App Update
Better Interface, Better Experience = Better Business
All new Google Play has:
1) More scrolling but is still user-friendly
2) White background
3) Repositioned app screenshots and
changelogs
4) Video trailers also stand out more
5) More colourful user ratings
6) App review page less cluttered
7) Share buttons now under app reviews
These changes are part of Google’s larger commitment to
material design. Expect similar changes to be seen in
Chrome in the coming months.
Tips:
Make full use of the emphasis on the video
trailer. Some say a great app trailer is the
secret to app stardom!
18. Snapchat: Geofilters
Another way to have some fun but also brand your turf
Snapchat launches Geofilters in
LA and NYC
As users roam around the city, their geo-
data lets the app customise filters as
they take their photos. These filters
mark your brand’s territory in the
photos.
Potentially useful for small f&b chains
with cult appeal e.g a café that sells the
latest food trend like…Cronuts! Snapchat is definitely trying to open up advertising options
so stay tuned for more of their shenanigans.
19. LinkedIn:Connected App
Welcome to social life, LinkedIn
LinkedIn launches Connected, an app it
expects to greatly enhance the social
factor and freshen up its networking +
worklife experience.
Cool functions such as “pre-meeting
intelligence” to help you remember:
1) information on who you’re meeting i.e
key interests
2) their current employment location
3) your shared connections and networks
Tips: Use updated personal information provided by
Connected on your connections in conversation to establish
rapport. Conncected can help you create the personal touch.
20. Thanks!
Agence Tesla, a social media agency in Singapore and Paris
Martin.pasquier@agencetesla.com
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or
update a program. We want to “patch” marketers with the latest curated social media new features.
The Patch - Social media updates for marketers from
Agence Tesla Asia
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