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Chapter 1 (4-5pages) Introduction From Assignment 01 include.docxtidwellveronique
Chapter 1 (4-5pages) Introduction: From Assignment 01 include:
1.1 Your business research topic. What is your topic and what is its business significance.
1.2 A brief background/literature discussion of your topic. Provide a list of research questions for the identified business problem or opportunity.
1.3 A brief description of the research methodologies and techniques to be used for the research project. What research methodology will you use?
1.4 A description of the research process. What will be the steps in your project?
1.5 Outline describing what will be in each chapter of the report.
Chapter 2 (8-12 pages)Literature Review: From Assignment 02 include:
2.1 Introduction to Literature Review: Start with introduction which includes a list of the topic you will do a literature review on, what your hypotheses are from these topics that you are starting out with.
2.2 Topic 1: Define your 1st key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.3 Topic 2. Define your 2nd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.4 Topic 3: Define your 3rd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.5 Topic 4: Define your 4th word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.6 Conclusion to Literature Review
Enterprise adopting social network
1. Introduction to research topic
This proposal is about the use of social networking utilized by the modern business. Different approach in this article, a method and apparatus appears to be used for the implementation of successful future research.
It is assumed and believed that by the use of social network the modern business reach to success and social network is key element for getting success. There are so many business small or big both business use social network as a marketing device which became advantage for the success of business activities. Facebook and Twitter are the good example of social network and they are cheap, easy and can reliable as well. By the use of social network any business can build their image fame and goodwill and target product to final customer and show their different brands as well. So these networks are like opportunity to learn and develop information by which business know their customer and can get feedback. By making correct marketing intelligence and knowing competitor any business can make good bonding with their customers.
2. Specific Question
Problem faced in this context refers to the areas of the definition ...
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
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Sponsored by Social Strategy1 and Write2Market
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Case Study Answers Week 7 and 8Group OneIn your grou.docxketurahhazelhurst
Case Study Answers Week 7 and 8
Group One
In your group, prepare a business portfolio analysis on the InFocus businesses
Focus on the following:
Prepare the following charts and plot the InFocus Beverages business:
BCG matrix
GE-McKinsey matrix
Synergy matrix
Provide a recommendation advising InFocus what it should do with this business
Group Two
In your group, prepare a business portfolio analysis on the InFocus businesses
Focus on the following:
Prepare the following charts and plot the InFocus Snackfoods business:
BCG matrix
GE-McKinsey matrix
Synergy matrix
Provide a recommendation advising InFocus what it should do with this business
Group Three
In your group, prepare a business portfolio analysis on the InFocus businesses
Focus on the following:
Prepare the following charts and plot the InFocusSupplements business:
BCG matrix
GE-McKinsey matrix
Synergy matrix
Provide a recommendation advising InFocus what it should do with this business
Group Four
In your group, prepare a business portfolio analysis on the InFocus businesses
Focus on the following:
Prepare the following charts and plot the InFocus Sportswear business:
BCG matrix
GE-McKinsey matrix
Synergy matrix
Provide a recommendation advising InFocus what it should do with this business
2
InFocus Business Statistics
Market Statistics
Week 7 inFocus case
3
BCG Matrix
GE-Mckinsey Matrix
Synergy Matrix
Recommendations
InFocus Beverages: Star, Growth, Fit – Keep and invest in this business
InFocus Snack foods: Cash Cow, Selective, Giver – Keep this business but minimise further investment
InFocus Supplements: Question Mark, Selective, Taker – Keep this business and consider further investment
InFocus Sportswear: Dog, Harvest, Misfit – Sell this business
Group One
In your group, prepare a report for Jackie on InFocus’s dynamic capability
Focus on the following:
Explain the concept of dynamic capability
Discuss the principle of core competency and identify an InFocus core competency
List three types of activities InFocus could perform to develop dynamic capabilities and provide a specific example for each
Group Two
In your group, prepare a report for Jackie on InFocus’s dynamic capability
Focus on the following:
Explain the concept of learning
Discuss how learning is captured and leveraged by organisations
Demonstrate how InFocus could apply the 5 why process to learn more about its current processes
Group Three
In your group, prepare a report for Jackie on InFocus’s dynamic capability
Focus on the following:
Explain the concept of integration
Discuss why the successful integration of strategic assets and new learnings into business processes is so important
List and discuss three techniques or models that InFocus could integrate into its current processes and recommend the adoption of one of them
Group Four
In your group, prepare a report for Jackie on InFocus’s dynamic capability
Focus on the following:
Explain the need for transformatio ...
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1. Social Media Use,
Government, and You
Dr. Curtis R. Rogers
Communications Director
803-734-8928
crogers@statelibrary.sc.gov
2. Introductions
Open discussion style Q&A
Review Facebook and Twitter
Social media policy issues and
concerns in the workplace
Canva.com demonstration
Brainstorming project
discussion/report
Agenda
3. Social media is no longer
something new.
Facebook has been around for more than
10 years.
Twitter has been around since 2007.
It’s time to stop thinking of social media
as a new communications resource.
4. Who uses what?
Facebook (personal)
Facebook (work)
Twitter (personal)
Twitter (work)
Other social media outlets?
Facebook and Twitter
5. Facebook
Founded February 4, 2004;
12 years ago
Subsidiaries
Messenger
Instagram
WhatsApp
Oculus VR
1.71 billion monthly active users
(June 30, 2016)
6. Facebook in Government
The Government’s Guide to
Using Facebook
https://www.govloop.com/wp-
content/uploads/2015/05/The-
Governments-Guide-to-Using-
Facebook.pdf
8. Facebook Best Practices
1. Good content creation.
2. Reach the right people.
3. Measure success.
4. Make sure your page is
secure.
5. What’s your list of best
practices?
6. Pay for advertising.
Take 2 minutes to write
down additional points
you think are important!
9.
10. Twitter
Founded March 21, 2006;
10 years ago
Subsidiaries
Vine
Periscope
313 million active users
(June 2016)
DISCUSSION: How does
your workplace use
Twitter?
How could it use Twitter
better?
11.
12. The 16 Rules of Hashtag Marketing Mastery
http://blog.sumall.com/journal/16-rules-hashtag-
marketing-mastery.html
1. Proofread with the mentality of a 12-year-
old
2. Have a backup plan if a hashtag goes bad
3. Use hashtags in sentences
4. Capitalize multi-word hashtags for clarity
Use Hashtags
13. Social Media in the Workplace
1. Read
2. And
3. Follow
4. Your
5. Workplace
6. Social
7. Media
8. Policy
14. Workplace Scenario
New staff member always
appears to be “playing” on
Facebook.
You are the supervisor.
Three people have come to
you in the last month to let
you know this person just
plays on Facebook all day
long…
How do you deal with the
situation?
16. Brainstorming
Project
Take _____ minutes
Get into groups of 3-4
people
Someone in the group
volunteer to take notes
Think about and respond
to the following
questions:
Your organization is starting an
advocacy campaign for Fire
Prevention Week.
1. Which social media outlets
could/should you use?
2. Who is your target audience?
3. How will you brand the
campaign? (Tag line,
graphics, etc.)
4. What is the project timeline?
17. THANK YOU!
PLEASE FEEL FREE TO CONTACT ME AND REMEMBER TO
SIGN UP FOR A STATE LIBRARY CARD!