Dr. Curtis R. Rogers discusses effective ways to promote projects and services in libraries. Some key points include: using QR codes may not be effective and can waste time that could be spent elsewhere; libraries should have clear signage policies and templates to guide signage that is simple and avoids passive aggressive language; taking decent photos for promotional materials requires editing skills that can be learned from online resources and training; and resources for library marketers include Flickr, Pinterest, and books on customer-focused libraries. An open discussion session followed the presentation.

1. Effective Ways to Promote
Projects and Services
Dr. Curtis R. Rogers, Communications Director

2. talking points
● QR Codes Kill
Kittens
● Effective
Library Signage
● Try to take a
decent photo,
please, I’m
begging you!
● Group
discussion

3. QR Codes Kill Kittens
1. they don’t work
2. nobody likes them
3. they are selfish
4. they take up
valuable time
better spent
elsewhere
What are your
thoughts on QR codes?

8. Library Signage
● Have a policy,
brand manual, &
signage templates
● stay away from
passive aggressive
language
● keep it simple
● do a signage audit
of your library

9. ● Why is good
signage important?
● Public vs. Staff
area signage.
● Have you ever
seen passive -
aggressive library
signs?
● How can we solve
this problem?

10. The road to better
signage
● Visit retail locations
● Look and learn
from their signs
● Branding?
● Negative or
positive?
● Handwritten?
Printed?
B&W/Color?

11. Please, take a
decent photo...
● EDIT, EDIT,
EDIT
● Pixlr.com
● instagram it!
● search
YouTube for
digital
photography
training
sessions
● come to SCSL
training events
● use Canva.com

12. resources
● Flickr
● Pinterest
● PR Talk Listserv
● The Accidental Library
Marketer
● The Customer-Focused
Library: Re-Inventing the
Public Library From the
Outside-In

13. Open Discussion
Comments?
Questions?
Thank you!
feel free to contact me at
crogers@statelibrary.sc.gov or 803-734-8928