This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
This is a presentation that I prepared for the the National Agri-Marketing Association conference on "Trends in Agriculture" in Kansas City, Missouri on November 11, 2009.
The content is primarily based on a case study surrounding my family's 2009 Harvest of our pinot noir grape crop in Oregon's Willamette Valley (just outside of Junction City).
It has been wonderful to combine my current vocation as a digital / social media strategist with the ability to help my family both on the farm, as well as from a distance.
This is a presentation that I prepared for the the National Agri-Marketing Association conference on "Trends in Agriculture" in Kansas City, Missouri on November 11, 2009.
The content is primarily based on a case study surrounding my family's 2009 Harvest of our pinot noir grape crop in Oregon's Willamette Valley (just outside of Junction City).
It has been wonderful to combine my current vocation as a digital / social media strategist with the ability to help my family both on the farm, as well as from a distance.
2011: GoWProNJ: Getting Your Agency's Message OutCarol Spencer
Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.
Global coronavirus resource: Connecting people during the COVID-19 pandemic A...Mr Nyak
In the face of the global coronavirus (COVID-19) crisis, we want
to help you stay informed, connected and empowered to
create for people who depend on you, trust you and rely on you
during this time.
As the pandemic continues to escalate, Facebook is focused on keeping
people informed with accurate information as well as supporting global health
experts in stopping misinformation. Our thoughts are with you and your loved
ones, your communities and everyone impacted around the world. In recent
weeks we have seen inspiring examples of individuals and groups helping
each other. People across the globe are stepping up and rising to the
enormous challenge in front of us all.
Many are turning to Facebook and Instagram to stay connected with their
communities. Going live, journalists are sharing vital information in real time;
musicians and fashion designers are giving virtual shows; schools are live
streaming graduation ceremonies; and religious groups of all faiths are
gathering their congregations. Parents are creating Facebook Groups to host
virtual classrooms. Public figures who tested positive are documenting their
experiences in posts and Stories to help educate others. These
unprecedented times have opened the doors to a wave of creative means for
educating and entertaining communities and transforming activities into
virtual experiences.
As we continue to find ways to help people navigate this difficult time and
prevent the spread of coronavirus, one small step is sharing specific ways you
can use Facebook and Instagram to bring people together during the crisis.
We hope this resource helps you continue to inspire, educate and entertain
the world.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
2011: GoWProNJ: Getting Your Agency's Message OutCarol Spencer
Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.
Global coronavirus resource: Connecting people during the COVID-19 pandemic A...Mr Nyak
In the face of the global coronavirus (COVID-19) crisis, we want
to help you stay informed, connected and empowered to
create for people who depend on you, trust you and rely on you
during this time.
As the pandemic continues to escalate, Facebook is focused on keeping
people informed with accurate information as well as supporting global health
experts in stopping misinformation. Our thoughts are with you and your loved
ones, your communities and everyone impacted around the world. In recent
weeks we have seen inspiring examples of individuals and groups helping
each other. People across the globe are stepping up and rising to the
enormous challenge in front of us all.
Many are turning to Facebook and Instagram to stay connected with their
communities. Going live, journalists are sharing vital information in real time;
musicians and fashion designers are giving virtual shows; schools are live
streaming graduation ceremonies; and religious groups of all faiths are
gathering their congregations. Parents are creating Facebook Groups to host
virtual classrooms. Public figures who tested positive are documenting their
experiences in posts and Stories to help educate others. These
unprecedented times have opened the doors to a wave of creative means for
educating and entertaining communities and transforming activities into
virtual experiences.
As we continue to find ways to help people navigate this difficult time and
prevent the spread of coronavirus, one small step is sharing specific ways you
can use Facebook and Instagram to bring people together during the crisis.
We hope this resource helps you continue to inspire, educate and entertain
the world.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Effective Personal Branding & Social Media in your BusinessWeb.com
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
Tips and Tricks for Managing Your Social ReachCarol Spencer
This session covers productivity tips and tricks for managing social media and expanding reach. Topics include channel relationships, advertising, social media dashboards, plugins, demographics, policies and a few little known, but helpful, resources.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
TechSoup Canada presents a webinar for
the Canadian Association for Community Living on
How to build an online community through social media channels, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
Using Social Media to Build Community Support for School InitiativesCharlene Blohm
This is one of the handouts prepped for the "Using Social Media to Build Community Support for School Initiatives" roundtable discussion during the Consortium for School Networking (CoSN) conference held in Austin in March 2009. Props to Kristen Plemon who found the district examples listed here.
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Web2LLP
First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
Similar to Digital Communication & Social Media Bootcamp (20)
Legal Issues in the Gov't Social Media World: The Dangers of Diving Right InCarol Spencer
This presentation reviews the types of policies that should be adopted before a government agency enters the social media world. It reviews current court cases and their implications (through July 2019). This presentation is not by a lawyer, but rather a practitioner who wrote policies as part of her job, and needed to understand all of this to do so.
So You Think You're Prepared: Seven Events in Seven Weeks in 2017Carol Spencer
This presentation discusses communication innovations, failures, and problems encountered during four major hurricanes, wildfires, and an active shooter event in 2017. Recommendations for advance planning to avoid these problems, and effectively utilize the innovations and resources are included.
Representatives from Sustainable Jersey, NJ OEM, and Stormzero LLC discuss Whole Community Digital Communicatiaons Planning and Reaching Vulnerable Populations, along with why those topics are foundational to sustainable and resilient communities.
Emergency Communication & SustainabilityCarol Spencer
Emergency preparedness & resiliency are key to the sustainability of any community. This presentation given at the 2018 NJEPA Conference focused on what local public safety & communications officials could do to help their towns gain points within Sustainable Jersey’s certification program. It outlines how to create an easy-to- use communication strategy that would be readily available and previously tested by the appropriate staff in the case of an emergency. It describes a communication plan that diversifies the types of communication channels used in order to expand reach; implement a process to identify vulnerable residents; and ensure key contacts are maintained in support of these efforts.
The Proper Tools is Everything: Using and Evaluating Affordable Social Media ...Carol Spencer
This presentation was given at Emergency Management Association of Texas (EMAT) on March 6, 2018. It reviews what can and can't be done with individual social channels, why and how to use a social media dashboard, and reviews some little known tools that come in handy when preparing for communication during a major disaster.
The Proper Tool is Everything: Using and Evaluating Affordable Social Media T...Carol Spencer
Social media happens with or without an agency having a solid communications plan. Jumping in during an emergency is not advised. This presentation reviews steps to be taken before getting started or expanding social media use. The focus is on free/low-cost tools. This session includes a discussion of strategies for monitoring social media; how to review, compare, and contrast these tools. Using examples from one of the more popular tools available, it describes how to focus social media monitoring; search, keyword and hashtag monitoring. The presentation includes steps involved in evaluating these various tools, assisting in acquisition and use justification.
Government innovative projects often end when the innovator leaves. We explore what causes that as well as thoughts about how to prepare, on the front end, for the innovator's exit.
This presentation was given at NAGW2017 on September 20, 2017 in San Diego
Effective Whole Community Digital Communications PlanningCarol Spencer
Presented at Emergency Managers Association of Texas (EMAT) Symposium in March 2017, this presentation provides recommendations and information about putting together and implementing a digital communications plan for emergencies.
Effective Whole Community Digital Communications PlanningCarol Spencer
This presentation describes the elements of an effective communications plan. Topics include determining demographics, channel creation, interfacing with government agencies and public sector stakeholders, policy development, embracing the whole community approach (including second responders, local actors), marketing strategies and more. Practical information supplements speaker experiences as government and citizen volunteer communicators during Hurricane Irene, Superstorm Sandy, the Joplin (MO) Tornado and other emergencies. This was presented at the 2016 World Conference on Disaster Management in Toronto CA, June 7 - 8, 2016.
It isn't a question of whether your municipality will be involved in a natural disaster or emergency event. It's a question of when, and will you be prepared. This presentation is a brief overview of topics to consider when creating a municipal communication plan that is based on the whole community approach. Presented at NJ GMIS TEC Conference, April 7, 2016
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
Engaging Citizens to create Sustainable Resilient CommunitiesCarol Spencer
This presentation discusses the need for effective communication in the process of creating sustainable, resilient communities. It was originally presented at the NJ Sustainable Jersey Summit in June 2015.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
Getting Your Message Out: Communications using the Internet/Social MediaCarol Spencer
In today's communication environment, consumers of government information expect to find it on their platform and device of choice. Agencies are faced with moving to technologies they don't understand and which are not under their control. Understanding these communications channels, and why they need to be implemented, is the first step to successful interaction and engagement for agency personnel and the citizens they serve.
Effectively Utilizing a Government Social Media PresenceCarol Spencer
This presentation covers the reasons that local government public safety agencies should use social media, what they need to know to get started, what should be included in a social media plan, and posting topics.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
3. Host Chapter:
About Us: Carol Spencer
• Currently Consulting / Enjoying Retirement
• County of Morris NJ: 23 years
• Information Technology
• Digital & Social Media Manager
• IBM Marketing Representative: 11 years
• Councilwoman & Mayor, Denville NJ: 10 years
• Professional Organizations
• Nat’l Association of Gov’t Web Professionals
• NJ Gov’t Web Professionals
4. Host Chapter:
About Us: Rebecca Williams
• Entrepreneur, co-founder Your Net Working
• Managing Administrator FB.com/JoplinTornadoInfo
• "The Use of Social Media for Disaster Recovery”
Co-author
• Disaster Info Model Co-creator
• A whole community recovery template
• Developed using lessons learned from JoplinTornadoInfo
• Focused on Preparedness & Disaster Recovery
• APCO ‘16, ‘17, ’18, along with NAGW, MACOG,
WCDM presenter
5. Host Chapter:
About You: How many of you…
• Have a Facebook business page. Post at least weekly.
• Have a Twitter account. Tweet at least weekly.
• Monitor activity on Twitter.
• Use Instagram. At least weekly. Have a business account.
• Have a YouTube channel. Create & post video
• Have an advertising budget. Advertise on social media.
• Dropped cable & watch TV via the Net.
• Have an e-reader: Nook or Kindle.
• Pay your bills online. Pay with your smartphone.
• Subscribe to a newspaper, daily or weekly.
6. Host Chapter:
What we’ll discuss today
Productivity tips & tricks for managing social media
and expanding reach
• Demographics
• Channel relationships
• Plugins / Embedding
• Advertising
• Policies
• Dashboards
• Additional Thoughts, Resources
7. Host Chapter:
Benefits of Using this Structure & these Techniques
• Communicating on appropriate channels for demographics
• Communicating consistent messaging from channel to channel
• Communicating effectively for each channel
• Facebook – one paragraph, photo, video, live stream, link
• Twitter – short, sweet, links to details
• Instagram – photo, video, hashtags, little verbiage
• Website – details, PDFs, secure forms, links to social channels
• Communicating as productively as possible
8. Host Chapter:
The Impact of Age on Communications
Digital Natives
Ages 21 – 36 (Millenials)
Never lived without technology
Don’t read email (applies to Gen-X as well… up to age 52)
They text, share photos & videos, and chat online
Fastest Growing Demographics
Age 55-64 on Twitter; Age 55+ on Facebook
Age 25-34 on Snapchat
Age 18-34 declining on Facebook
Smartphone users
Ages 18-29: 100% own a cell phone; 92% own a smart phone
Ages 30-49: 99% own a cell phone; 88% own a smart phone
Ages 50-64: 97% own a cell phone; 74% own a smart phone
Ages 65+: 80% own a cell phone; 42% own a smart phone
9. Host Chapter:
The Impact of Age on Communications
55% of US adult households do not have a landline (2018)
This has a major impact on Reverse 9-1-1 and Crisis Communication
10. Host Chapter:
Picking Social Channels: Demographics
PewResearch.org
https://www.pewinternet.org/2018/03/01/social-
media-use-in-2018/
Census.gov – American Fact Finder
https://factfinder.census.gov/faces/nav/jsf/pages/in
dex.xhtml
11. Host Chapter:
Channel Relationships: Facebook
Every user must have a personal account
User : pages or groups is one : many
Each page or group must be created by a specific Facebook user
Creator is the admin. Have multiple admins
Beware: any admin can delete another admin
Make use of Facebook page user levels: admin,
editor, moderator, advertiser, analyst
Consider persons from another geolocation
Facebook pages are always public
Facebook groups can be public, private or secret
Crisis Communication: Good use of secret group is strategy
and updates among various page admins
13. Host Chapter:
Facebook
FACEBOOK LIVE
Press conferences
Last minute important updates
On-the-scene updates.
Be careful of laws about victims in videos.
Be sure to monitor comments during the live
broadcast.
It’s recorded and stays on your page as a post.
If you’ve embedded your FB stream into a webpage,
FB live goes with it.
14. Host Chapter:
Instagram
Demographics indicate the importance of this channel
77.6 million Instagram users are from the US.
38% of female internet users use Instagram and 26% of male
internet users use Instagram
31% of American women and 24% of American men use
Instagram.
Six in ten online adults have Instagram accounts.
33% of internet users between the ages of 30 and 49 use
Instagram
59% of internet users between the ages of 18 and 29 use
Instagram
72% of Teens use Instagram.
15. Host Chapter:
Instagram
Hashtag use is critical to find related posts
Posts are all video / photo based
Functional links not allowed, except one in Bio section
Captions are limited to 2,200 characters.
Don’t use them all…. Instagram users prefer short text
Frontload with important text
Crisis Communication
Post ideas: Short videos or EOC photos
Attempt to get your account ‘verified’ by Instagram
Not good for detailed search or monitoring
Beware Federal, state or local laws on publishing event
photos (fires, accidents, etc)
17. Host Chapter:
Channel Relationships
Instagram to Facebook
Multiple Instagram accounts can post to the same Facebook
personal user account
Multiple Instagram accounts can post to the same Facebook page
(not groups)
Anyone can have multiple personal or business Instagram
accounts
Business accounts are free
Always use a public account; private accounts require approval
for following
Instagram to Facebook: can be done automatically
Facebook to Instagram: cannot be done automatically.
Requires a dashboard or duplicate posting.
18. Host Chapter:
Posting Channel to Channel
Instagram
@Handle4
Instagram
@Handle2
Instagram
@Handle1
Facebook
Personal
Timeline
Facebook
Group #1
Facebook
Page #2
Facebook
Page #1
Facebook
Page #3Instagram
Personal
@Handle
Instagram
@Handle3
19. Host Chapter:
Channel Relationships: Twitter
Data moves much faster
Will beat Facebook by 15-20 minutes or more
Requires less bandwidth
No account or app needed to read posts
Use a widget to embed a Twitter stream in a website
Link to blog posts or photos/videos for details
Advertising requires a business account
Fast Follow
Text ‘Follow @TwitterHandle’
to 40404
All tweets will arrive as
text messages
22. Host Chapter:
Embedding: Web / Blogs
One post.
Did you know
you can embed
Blogger or
WordPress posts
into a web page?
Many channels.
23. Host Chapter:
Advertising & Marketing
Facebook is not free. You must advertise to expand reach to a
reasonable level.
Reach is now calculated as seen posts
Organically, reach will be 2%+-
User selects “See First” to get your posts
on their timeline (max 30 pages/people)
Repeatedly post an
explanatory video about
how to do this and why
it’s important.
28. Host Chapter:
Advertising & Marketing
Creating an Ad
Determine a specific geo location
Drop a pin or multiple pins
Beware discrimination (recent FB settlement)
https://nationalfairhousing.org/wp-
content/uploads/2018/03/NFHA-v.-Facebook.-Complaint-w-
Exhibits-March-27-Final-pdf.pdf
Add “Interests”?
Crisis Communication: Won’t help
Let’s dig into the details…
32. Host Chapter:
Advertising & Marketing
Don’t know how to do it? Google it.
Know how to stop
an ad on Facebook.
33. Host Chapter:
Advertising & Marketing
Build Your Community in Advance
Spend Less on Advertising
Don’t recreate what others have created:
Use the Disaster Info Model
Identify active community posters willing to share your posts.
Buy & Sell sites
Collaborate with influencers on all social accounts
Non-profits, Faith-based, NGOs
• Follow them. Share salient posts even outside an event
• Have contacts for each organization: email, cell, landline
34. Host Chapter:
Use a Dashboard: Hootsuite
Benefits
One application for posting to multiple
channels
Enormous time saver
Free version versus Paid Version(s)
Scheduling posts
Don’t forget to remove scheduled posts in the
event of an emergency
Crisis Communication: have pre-written and
scheduled posts
39. Host Chapter:
Reaching the Disabled
State registries (Texas: STEAR, for example)
https://www.dps.texas.gov/dem/stear/public.htm
No scanned PDFs
Acrobat Reader has Read-Aloud function
Transcripts or summaries with all videos
Color contrast analyzer
Color blind: 8% of men ~ .5% of women
https://www.visionaustralia.org/services/digital-
access/resources/colour-contrast-analyser
Assistive technology
If you can, listen to your site being read
40. Host Chapter:
Policies
Commenting Policy: Have one!!
Publish on social channels and website
Use “moderated online discussion site and not
a public forum” language.
Without one, First Amendment applies
Ultimately up to the courts.
Copyright
Any intellectual property
US Government photos are never copyrighted
so use away….
41. Host Chapter:
Policies
Internal social network / channel creation
Terms of Use (TOU)
Those you agree to:
Government versions
If no government version, be sure legal
counsel knows you’ve agreed
Those you create:
Don’t reinvent the wheel. Use others.
Risk Management
Insurance now often requires policies
42. Host Chapter:
Where to Publish Policies
Facebook
Thunderpenny.com
StaticHTML is free
Requires some HTML knowledge
Embed in Facebook as a “tab”
Twitter & Instagram
Twitter: Use “About” section
Instagram: Use “Bio” section
Have a link to the commenting policy on your
website or a short summary (Play nice in the
sandbox).
44. Host Chapter:
Regional or Team Approach: MCUrgent
Towns create a FB post
or tweet
post #hashtag
MCUrgent
MorrisCountyNJ
MorrisCountyNJ
Town Page
Town Feed
Morris Twp
Parsippany
Denville
Riverdale
Dover
MCUrgent
Morris County Urgent used the Hootsuite
dashboard and team member functionality:
multiple channels / streams with one click.
Extremely effective in multi-jurisdictional emergencies.
Disasters don’t end at town borders.
45. Host Chapter:
Other Thoughts: Finding Jurisdictions Online
• Without leadership from
higher levels of
government, regional
councils of governments, or
another entity,
municipalities all do
something different.
• Within municipalities,
PDs, FDs, OEM and town
itself are often on different
channels.
• Counties could aggregate
info so citizens know which
social channels will carry
emergency information.
46. Host Chapter:
Other Thoughts
• Mobile is the norm
• Responsive web design
• Design mobile first
• Single message – multiple channels
• Use plugins and widgets where possible
• Embed Facebook, Blog posts, and/or Twitter in
websites
• Share, share, share
• Social icons right up front, not in a footer
• How-to videos or PPT presentations with voice
(Camtasia or similar) for users
47. Host Chapter:
Other Thoughts
• Video fosters the best engagement
Facebook Live or YouTube for pressers
Publish a transcript or synopsis, link to it on
social channels
• Keep on top of all of this
Social media providers tend to change things
OFTEN
Keep tabs on legal decisions affecting social
media, posts, advertising & commenting
48. Host Chapter:
Resources
• NLC: Nat’l League of Cities
• NACO: Nat’l Association of Counties
• NASCIO: Nat’l Association of State CIOs
• NAGW: Nat’l Association of Gov’t Web Professionals
• State websites
• State or regional associations (TML)
• Industry associations
• Google is your friend
49. Host Chapter:
Contact Information
Carol A. Spencer
Stormzero, LLC
Cedar Creek, TX 78612
973-637-0483
Stormzero.com
carol@stormzero.com
Rebecca J. Williams
Your Net Working, LLC
Neosho, MO 64850
417-434-0379
YourNetWorking.net
rebecca@stormzero.com
https://slideshare.net/ChazNJ