Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
ReportGarden’s social media proposal template will provide a comprehensive example to let your client know the workflow with case studies,deliverables etc and explain how your social media strategies like brand promotion, campaigns, engagement, lead generation, will increase the conversion rate while providing a definite timeline for your client.
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
ReportGarden’s social media proposal template will provide a comprehensive example to let your client know the workflow with case studies,deliverables etc and explain how your social media strategies like brand promotion, campaigns, engagement, lead generation, will increase the conversion rate while providing a definite timeline for your client.
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
A complete guide to creating a successful social media marketing plan.pdfWebMaxy
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Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
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ConvoSpark...A Social Media Development Agency Brenton Gieser
Social media is becoming a preferred channel for marketers and consumers alike. Now is the time to take advantage of this opportunity and craft a strong message that will engage and call people to action.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
7 Social Media Trends That Will Be Huge in 2023Sujoy Mukherji
As technology continues to evolve, so does the way we use social media. What’s popular today may not be the same in a few years. With that in mind, it’s important to stay ahead of the curve and be prepared for what’s to come. So, in this blog post, I’ll be taking a look at 7 Social Media Trends that are predicted to be huge in 2023. By understanding the potential of these social media trends in 2023, you can stay ahead of the game and maximize your presence on social media.
Learn Digital Marketing Courses in Chennai with 0 Interest EMI at Best Digital Marketing Training Institute. Assured Placement, Live Project & Paid Internship
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Making Money from Home with Social Media_ A Step-by-Step Guide.pdfsuryaprakash224308
Making Money from Home with Social Media: A Step-by-Step Guide is an e-book designed to help individuals utilize their social media presence to earn an income. This guide provides a comprehensive and straightforward approach to monetizing your social media profiles, including:
Defining your niche and target audience
Building a strong social media presence and following
Utilizing monetization strategies such as sponsored posts, affiliate marketing, and influencer partnerships
Offering products or services for sale through social media
Maximizing ad revenue through effective advertising strategies
Diversifying your revenue streams for maximum earning potential
Continuously measuring and optimizing your social media efforts for continued growth and success
This e-book is filled with practical tips and advice, real-life examples, and actionable steps to help you monetize your social media presence and earn money from the comfort of your own home. Whether you're a beginner or an experienced social media user, this guide provides everything you need to know to turn your passion into profit.
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREEvilKingmaker
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. Contents
What is Social media ?
What is Social media marketing ?
Why Social media marketing ?
Importance of Social Media
Social Media Marketing Platforms
Advantages of Social Media Marketing
Disadvantages of Social Media Marketing
Social Media Marketing Strategy
Social Media Marketing Tools
Digital Marketing V/s Traditional Marketing
2
3. 3
WHAT IS A SOCIAL MEDIA ?
Social Media refers to the content-based websites and applications designed to
allow users to interact with each other and share created content quickly,
efficiently and in real-time.
Social Media is a trendy way of electronic communication through which we can
create our online communication sites to share information, images, ideas, audios,
videos, and other content with our friends, business partners, relatives, as well as
customers.
In simple words, we can say that social media is all about establishing
communication between marketers and customers.
4. WHAT IS A SOCIAL MEDIA MARKETING ?
Social Media Marketing is a platform through which we can present our business
in front of the audience.
The main goal of using social media marketing is to increase the website's traffic,
increase likes, comments, and shares.
• It is a platform that lets us participate in social networking.
• We can share our posts on various social media platforms to improve business visibility.
Today it is the best source for news updates, marketing, education, and entertainment.
• It encourages participation and engagement.
• Example: Facebook, Quora, Tiktok, Instagram, Twitter, Clubhouse, YouTube
4
5. 5
Why Social Media Marketing?
There are the following reasons to use Social Media Marketing –
Social Media Marketing helps us to improve product visibility and brand awareness.
Social media marketing uses various social media marketing platforms such as
Facebook, Twitter, Instagram, Youtube, and Snapchat to reach the target audience.
It offers cost-effective techniques to grow our business.
It helps us to improve search engine ranking.
It helps us to enhance brand authority.
Social Media Marketing provides an opportunity to gain new customer insights.
It helps us to increase top-funnel traffic.
It helps us to generate new leads.
6. 6
Importance of Social media Marketing
Helps increase brand visibility online
Creates consumer awareness
Increases leads
Gives a platform to tell a brands story to the target audience
Leads to increased engagement
Helps gain insight on audience demographics
Helps drive conversions
It's cost-effective
7. Social Media Marketing Activities
Content planning and creation
Content scheduling and publishing
Social media analytics
Social listening.
Community management
Social media advertising.
7
8. 8
THE SOCIAL MEDIA MARKETING PROCESS
There are five steps to social media marketing process:
Fan Acquisition
Engagement
Amplification
Community
BRAND STRENGTH
(SALES)
www.noteslearning.com
9. 9
TOP 10 SOCIAL NETWORKING SITES
❏ FACEBOOK 5.7 billions monthly active users
❏ YOUTUBE 2.0 billions monthly active users
❏ WHATSAPP 2.0 billions monthly active users
❏ INSTAGRAM 800 billions monthly active users
❏ TIKTOK 689 millions monthly active users
❏ SNAPCHAT 433 millions monthly active users
❏ REDDIT 430 millions monthly active users
❏ PINTEREST 416 millions monthly active users
❏ TWITTER 353 millions monthly active users
❏ LINKEDIN 310 millions monthly active users
Social Media Marketing Platforms
11. 11
FACEBOOK
Daily active users - 3.45 billion
Monthly active users - 5.70 billion
Facebook is the best social media marketing platform, which is founded by Mark
Zuckerberg on February 4, 2004.
It allows us to invite and connect with our friends, relatives, colleagues, and customers
by sending them messages, images, audios, and videos.
It also allows us to like and comment on the posts, which are shared by them.
Organizations use Facebook to promote their brand, create awareness about their
product, and reach out to a wider audience.
12. 12
Advantages Of Using The Facebook Platform For
Social Media Marketing
Facebook helps us to easily reach the targeted audience.
It allows us to share budget-friendly ads to the audience.
Using Facebook, we can learn and use a new market strategy at a low
cost.
It provides various marketing platforms.
It allows organizations to communicate with clients.
13. 13
Twitter
Daily active users - 145 million
Monthly active users - 353 million
Twitter is one of the most effective, popular, and fast-paced social media marketing platform
created by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams, and launched in July
2006.
It is an SMS-based communication platform, which allows registered users to read and write small
messages called "tweets.“
Using Twitter, marketers can easily reach hundreds and thousands of customers to share the latest
news and promote their brand.
The main disadvantage of using twitter is that we can use only use 280 characters for the
message
14. 14
Advantages Of Using The Twitter Platform For
Social Media Marketing
It helps us to increase customer satisfaction.
It allows us to continuously send information in the form of small
messages called "tweets.“
It helps us to establish a stronger relationship with customers.
It improves organic search engine ranking.
It is a very efficient platform for gathering feedback from
customers.
15. 15
INSTAGRAM
Daily active users - 500 million
Monthly active users - 800 million
Instagram is maintained by Facebook.
It is an effective tool to reach the audience and allows the marketer to share images, memes, and
videos to promote their business.
According to a survey, 80% of accounts follow a business on Instagram.
It works flawlessly on mobile phones and tablets.
Recently Instagram introduces a new feature that is shared stories every day. This feature helps
marketers to easily update their customers about new products on a daily basis.
16. 16
Advantages Of Using The Instagram Platform For
Social Media Marketing
Instagram's Global rank (Worldwide rank) is 5th on the internet.
Instagram helps marketers to enhance their branding.
It is a marketer-friendly platform.
It helps marketers to drive traffic and grow their business.
It helps marketers to acquire customers easily.
On Instagram, content is available in the form of images and videos, which
helps customers to understand the product in a very simple way.
Instagram's brand engagement and visual content are ten times higher
than Facebook.
17. 17
LinkedIn
No. of registered users - 562 million
Monthly active users - 303 million
LinkedIn is the best B2B (Business 2 Business) social media marketing
platform, which was founded in 2002.
It allows us to create profiles as a fresher or as a professional. It is a place that
helps us to search for jobs, stay connected with professionals, recruit new
employees, and discuss business ideas with experienced employees to promote
our business.
A company profile on LinkedIn not only helps us to generate the local leads but
also helps us to draw global leads.
18. 18
Advantages Of Using The LinkedIn Platform For
Social Media Marketing
It provides an opportunity to stay updated about new
technologies.
It helps us to display and update our resume to search for new
job opportunities.
It is a free platform that mainly focused on career development.
It helps to build and promote business brands.
It is used to generate more leads.
19. 19
Pinterest
Monthly active users - 320 million
Daily active users - 120 million
Pinterest is a combination of the two words "Pin" (Thumbtack) and "Interest"
(Interesting).
It is quite different from all other social media marketing platforms.
It is an image-pinning website introduced in 2009.
Currently, Pinterest becomes one of the largest visual social networks to share
and discover ideas, images, recipes, videos, new brands, infographics, and
more.
20. 20
Advantages Of Using The Pinterest Platform For Social
Media Marketing
It Pinterest is the fastest-growing platform for online content distribution.
It is mostly used to create brand awareness and increase website leads.
Its user-friendly platform allows us to create a visual profile for business and
publish news.
Its visual-heavy social network helps us to build more traffic on our website
at a low cost.
21. 21
Youtube
No. of daily active users - 1 billion
No. of monthly active users - 2 billion
YouTube is an excellent free video-sharing platform for social media marketing.
It was created in 2005.
YouTube helps us to create and upload our videos on the valuable content and deliver it
to the audience in the form of tutorials.
YouTube is like a platform where we can show our talent to attract the audience.
In YouTube, content mainly available in the form of Podcasts, Infographics,
Presentations, and video series.
Note: YouTube is a mixture of both social media marketing and content marketing.
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Advantages Of The Youtube Platform For Social
Media Marketing
YouTube is the 2nd largest search engine and the 3rd most visited
website.
It is the best and easiest way to learn new technologies.
It helps us to promote and sell our products worldwide.
It is completely free to use and helps to acquire qualified traffic.
It will expose you to connect with a huge audience.
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Snapchat
No. of daily active users - 210 million
No. of monthly active users - 360 million
Snapchat is a great platform for adults.
It is free to download.
It allows us to create a new type of social media on a network.
Snapchat mobile app is used to share photos, videos, and doubles as
messaging services for users.
It is most known due to the fact that messages and content disappear on it.
Users can either send the content directly to another user or upload this content
as their "story," which is viewable to users till the next 24 hours.
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Advantages Of The Snapchat Platform For Social
Media Marketing
It allows us to share and collect snaps from specific events to
create stories on the social media platform.
It is used to add a filter on photos to make them more attractive.
It allows customers to interact with other experienced customers
to know about the pros and cons of a product.
Using Snapchat, customers can directly communicate with
companies.
It is a user-friendly platform for newcomers.
25. Advantages of Social Media Marketing
1. Increase Brand Awareness
2. Generates more inbound traffic on websites
3. Helps us to reach a large audience
4. Improve Brand Loyalty & Customer engagement
5. Makes our customers Up-To-Date
6. Cost-efficient
7. Improve Search Engine Ranking
8. Faster and Easier Communication
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26. Disadvantages of Social Media Marketing
1. Time-consuming: Time is the major issue in social media
marketing because every startup takes a lot of time to expand
the business.
2. Receives negative feedback from the audience: The
audience shares both their positive and negative experience in
the social media platform, which is visible to all other audiences.
3. Needs qualified personnel: To focus on business issues,
we have to recruit qualified personnel to manage our business
accounts and traffic. This implies that we have to spend more
money to hire them.
4.Exposure to competitors: Social media marketing allows us
to take research on our competitor's strategy. However, your
competitors can still connect with your business methodology
through your social media marketing platform.
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27. Social Media Marketing Strategy
1.Set the objectives/goals
2. Know everything about your target audience
3. Research the competition
4. Select the right social media platform for audience
5. Set brand guidelines
6. Build your initial presence
7. Plan the type of content that you want to share with your audience
8. Create a social media content calendar
9. Run Advertisements on the social media platform to promote your products
and services
10. Test and evaluate your results
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28. Social Media Marketing Strategy
1.Set the objectives/goals:-
First, set the objective that you want to achieve using Social Media Marketing. In general, there are the following
9 goals that every social media marketer wants to achieve:
Increase brand awareness
Generate new leads
Grow revenue by increasing sales or signups
Generate traffic to our website
Boost band engagement
Build a community around the business
Offers social customer services
Increase mentions in the press
Listen to conversations about your brand
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29. Social Media Marketing Strategy
2. Know everything about your target audience:-
Once you define your objective, then know about your audience that what they want to see on a
social media platform, which type of content they generally like and share. This strategy helps you to
know about your potential fans, customers, and followers that you really want to achieve and
need.
There are the following things that you should know about your audience -
Who are they? (Example: their age, gender, location, interest, etc.)
In which field they are interested? (Example: Entertainment, content, case studies, education,
electronics, etc.)
In which social media platform, they are generally online? (Example: Facebook, Instagram,
Snapchat, and more)
How do they consume the content? (Example: read social media posts, watch videos, etc.)
For example, more than 75% of teenagers are on Facebook, Instagram, and Snapchat.
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30. Social Media Marketing Strategy
3. Research the competition:-
Research your competitor's social medial marketing activity every day to reach the audience.
Spend most of the time to research the following questions -
What kind of content are they publishing?
In which platform they are most active?
What hashtags do they use?
What is the tone of their voice?
What type of communication they have with their target audience?
How much time they generally spend on social media platforms?
You can also conduct a competitive analysis to understand what your competitors are doing
to target the audience and expand their industry.
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31. Social Media Marketing Strategy
4. Select the right social media platform for audience:-
We should have to analyze which social media platform is the most
valuable for our business, which social media platform is the most
effective for our audience, and where our target audience hags out.
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32. Social Media Marketing Strategy
5. Set brand guidelines:-
It is one of the most important steps for social media marketing
strategy.
There are the following social media marketing brand guidelines -
Brand voice
Use of emojis
Use of hashtags
Protocol on interacting with the audience
Banned words/topics
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33. Social Media Marketing Strategy
6. Build your initial presence:-
Building an initial presence includes a small introduction about your business, which mainly includes
small business information, a few images, and our first post to target the audience.
There are the following steps include in the stage of initial presence -
Enter business information - It includes an overview of your business, contact details, and link
to your website.
Upload images - It includes a recognizable profile image such as a logo. Always remember that
image is designed in the proper size and responsible for both desktop and mobile views.
Create your first post - It is the most visible page for your audience, so always create this page
more interactive and good looking.
Follow your contacts - First, start following with those loyal customers who frequently like and
follow your account and posts to grow your business.
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34. Social Media Marketing Strategy
7. Plan the type of content that you want to share with your audience:-
Content is one the most effective way to achieve our objectives on social media
platforms, so always plan to share effective, valuable, informative, and high-quality
content with your audience.
There are the following various types of content are available on the social media
platforms -
Photos
Videos
Graphics
Articles
Livestreams
Stories
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35. Social Media Marketing Strategy
8. Create a social media content calendar:-
A content calendar helps us to see how frequently we are
publishing content for our audience.
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36. Social Media Marketing Strategy
9. Run Advertisements on the social media platform to promote
your products and services:-
All social media platforms allow us to run various advertisements (paid as well as unpaid) on social
media to increase the size of our business and audience.
There are the following types of ads that you run on the social media platform -
Storewide discounts - It allows the audience to select and purchase products as well as
services at a discounted price.
New product promotions - The main aim to run these ads is to aware the audience about newly
released products.
New customer deals - It is designed to encourage the audience to purchase their products from
your site.
Events/Webinar promotions - It is used to invite the audience to join your events to increase
their attention.
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37. Social Media Marketing Strategy
10. Test and evaluate your results:-
You can evaluate the use of a social media platform based on the following
parameter -
Followers/Likes - It is used to analyze the size of our social media
audience.
Reach - It displays how many people seeing your social media posts.
Engagements - It shows the number of Likes, comments, and shares that
we received on our content.
Clicks - It shows the number of clicks that we received on our post.
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