This document provides summaries of 10 social media success stories and campaigns. It describes how Mountain Dew engaged fans to create and vote on new soda flavors through its DEWmocracy campaign. It also discusses how Netflix held a contest that improved its movie recommendation algorithm, saving the company money. Additionally, it outlines how the Imperial War Museum used Twitter to retell the Battle of Britain in real-time from pilots' perspectives in 1940. The document aims to showcase creative uses of social media that engaged audiences for brands.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
This document provides an overview of social media and how to develop an effective social media strategy for a business. It begins with some facts about Facebook and background on the author, Simon Maselli. It then discusses why businesses should use social media and what makes for a successful social media campaign. The core of the document outlines a 7 step social media strategy that covers establishing profiles, automating content, joining conversations, and emerging trends like location-based services. It concludes with additional Facebook facts and contact details for Simon Maselli.
This document discusses viral advertising and marketing. It defines viral advertising as marketing techniques that use social networks and technologies to increase brand awareness through self-replicating viral processes. Common forms include videos, games, images and text shared via email, social media or mobile networks. The goal is to appeal to individuals with high social networking potential to widely and quickly spread the message. Examples of successful viral campaigns are provided that engaged audiences and spread organically.
- Researchers identified two clusters of social media users: Meformers and Informers
- Meformers make up 80% of the population and focus more on maintaining relationships
- Informers are 20% of the population and play a stronger leadership role by shaping discussions, setting context, and influencing others
- Informers have more friends/followers and a higher degree of mentions compared to Meformers
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...LEAD
The document discusses the effective use of social media in substance prevention. It begins with introductions from Tommy Sablan and Andy Duran. It then discusses how social media has become a major part of everyday life, especially among youth. The document emphasizes that to effectively engage youth through social media, one needs to have an existing network with them, understand how their perceptions and attitudes have changed over time, and create preventative messages that can lead to real behavioral change.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
This document provides an overview of social media and how to develop an effective social media strategy for a business. It begins with some facts about Facebook and background on the author, Simon Maselli. It then discusses why businesses should use social media and what makes for a successful social media campaign. The core of the document outlines a 7 step social media strategy that covers establishing profiles, automating content, joining conversations, and emerging trends like location-based services. It concludes with additional Facebook facts and contact details for Simon Maselli.
This document discusses viral advertising and marketing. It defines viral advertising as marketing techniques that use social networks and technologies to increase brand awareness through self-replicating viral processes. Common forms include videos, games, images and text shared via email, social media or mobile networks. The goal is to appeal to individuals with high social networking potential to widely and quickly spread the message. Examples of successful viral campaigns are provided that engaged audiences and spread organically.
- Researchers identified two clusters of social media users: Meformers and Informers
- Meformers make up 80% of the population and focus more on maintaining relationships
- Informers are 20% of the population and play a stronger leadership role by shaping discussions, setting context, and influencing others
- Informers have more friends/followers and a higher degree of mentions compared to Meformers
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...LEAD
The document discusses the effective use of social media in substance prevention. It begins with introductions from Tommy Sablan and Andy Duran. It then discusses how social media has become a major part of everyday life, especially among youth. The document emphasizes that to effectively engage youth through social media, one needs to have an existing network with them, understand how their perceptions and attitudes have changed over time, and create preventative messages that can lead to real behavioral change.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
10 Socially Connected Mainstream Media OutletsMarketwired
There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled-smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, you know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models. Take a look at our 10 picks for the most socially connected mainstream media outlets.
This document summarizes the emergence of Twitter accounts roleplaying as characters from the TV show Mad Men. Fans created accounts like @DonDraper that engaged with other fans. This grew the show's online following but also prompted legal action from AMC over copyright. While the accounts were reinstated, internal conflicts prevented deeper collaboration between the fan creators. The phenomenon demonstrated potential for transmedia storytelling but also challenges in uniting grassroots fan efforts.
This document provides a summary and review of social media trends from 2014 and predictions for trends in 2015. Some of the key trends reviewed from 2014 include the rise of disposable content on platforms like Snapchat, brands trying to engage users through banter, and hyper-targeting of communities on Facebook. The predictions for 2015 include Twitter moving towards an algorithmic feed with less organic reach like Facebook, requiring more paid promotion. Another prediction is an intensifying battle for dominance in online video between Facebook, YouTube, Twitter and Instagram as each platform improves their video capabilities and advertising options. The document advises brands to prepare for these changes by focusing on performance metrics, embracing new formats like Twitter cards and video, and optimizing content for each
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
Facebook's purpose is to connect people and encourage information sharing. Its main content includes user timelines, groups, photos, and ads. Its largest user base is ages 35-54 and mostly female. Facebook generates nearly all revenue from advertising. Legal issues include cyberstalking, cyberbullying, and privacy concerns regarding schools accessing private user information.
Twitter's purpose is to share ideas and information instantly on a global scale. Its content includes user feeds, moments, hashtags, and a 140 character limit. Users are mostly aged 18-34 and located in the US and UK. Revenue comes from promoted tweets and trends. Legal issues include cyberstalking, defamation, and impersonation.
Inst
Devon Smith, Director of Research and Analysis at Yale Rep, gave a presentation on social media strategy for theaters. He discussed benchmarking peers on various social media platforms like Facebook, Twitter, YouTube, and Foursquare. He emphasized the importance of engagement through answering and asking questions, mobile donations, and building relationships online and offline to develop audiences. Smith also stressed the challenges of accurately measuring social media return on investment and engagement.
The document discusses how social media has changed crisis communication and engagement with customers for Southwest Airlines. It provides examples of how Southwest was able to more quickly and directly respond to incidents in 2009 compared to 2005 by using blogs, Facebook, Twitter and other social media channels. It also summarizes Southwest's presence and strategies across key social media platforms like YouTube, Facebook, Twitter, Flickr and provides engagement metrics for each.
Social media has become the 4th most popular online activity. Sites like Facebook, YouTube, and Twitter are among the top 20 most visited websites globally. Different social networks are more popular in different countries. While formats and sites may change, social media has transformed communication. Organizations must engage with digital platforms and social media to reach audiences. Oxfam uses sites like YouTube, Facebook, Twitter, and Flickr to share videos, photos, and messages about its work and campaigns. It aims to have conversations and spread information virally through social media.
2016 was a ‘meme-ntous’ year. Memes saw people round the world pretend to be mannequins, they impacted the US presidential election, and nearly led the UK government to name a ship “Boaty McBoatface”.
Memes are nothing new: they have been a staple of culture and communications for thousands of years. What is new is the speed with which memes are created, adapted, and spread around the world via social media.
Today, Internet memes are being used to great effect by brands, third-sector organisations and political movements (from the “alt-right” to their far-left alternatives). Opportunities abound for entities who use them well. If you work in communications you need to understand where Internet memes come from, how they work, and how you can use them. This report answers those questions. Enjoy it and get in touch with queries.
What are bots and how are people using them?Syd Lawrence
A brief overview of bots, what they are, what type of businesses are using them, and how you can use bots for your business.
You've probably heard of AI Chatbots, but what are they. Are they really using Artificial Intelligence? Do people really chat with them?
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
Today, social media is one of the fastest changing industries. Sometimes a cutting-edge technology changes the social game, or an old idea. The results always have a huge impact and 2017 will be no different. Here are few trends that might be at the forefront of the social media landscape in the coming times.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
Netflix is promoting its new original horror series Hemlock Grove with a viral digital marketing campaign called the World's Biggest Horror Challenge. The campaign dares fans to watch all 13 episodes of Hemlock Grove in one sitting while being monitored via webcam. Participants who complete the challenge will receive badges to share on social media and the chance to receive a horror film made by Eli Roth. The $150,000 campaign uses ads, banners, influencer outreach and social media to drive awareness and consideration among horror fans ahead of Hemlock Grove's April 19th release on Netflix.
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
Trust me i am lying w pmilslidesharev19-130415154110-phpapp01largoy
This document discusses media manipulation strategies. It describes a "trading up the chain" method where a story is placed on a small blog to gain traction, then moves to larger blogs and outlets until it reaches national media. A case study shows how controversial stories were spread this way to promote a book and movie. The document warns that misinformation can now spread without deliberate pushing, as the media ecosystem is primed to react to even minor sparks.
This document provides a summary of news and current events across various topics including social media, PR/media relations, digital/mobile technology, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and consumers now spending more time on mobile apps than the web.
What you need to know this week (w/c June 4 2018)Damian Radcliffe
A dozen news stories and digital developments worth noting, as selected by my "Demystifying the Media" class at the University of Oregon.
Stories covered: NYT on Showtime, breaking up Amazon, Birthual Reality, Fortnite, Brands and Facebook, Messaging Apps, Roseanne, Responsible Tech, Gaming on Facebook, NYT's personalization plans, Comcast vs. Disney, NFL and the First Amendment.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
This document provides an overview of social media 101. It discusses how social media has become a fundamental shift in communication, with over half the world's population under 30 actively using social media platforms. Some key points made are that customers are producers online rather than passive consumers, and 78% of consumers trust peer recommendations over traditional advertisements. The document also provides statistics on social media usage and outlines how companies can leverage social media for marketing, customer service, and recruitment. Examples are given of companies effectively responding to customer issues on social media.
The document provides an overview of online political advocacy tools and tactics. It begins with an introduction to online politics and discusses how the internet can be used as a political tool due to its ease of use, speed, wide reach, and ability to foster interconnection between users. It then lists eight simple rules for effective online politics, including thinking about goals before tactics, persistence over brilliance, prioritizing persuasion over being right, engaging audiences where they are online, the importance of quality content, integrating online and offline efforts, that online tools can be used by any group, and that promoting ideas is similar to marketing products. The document concludes by identifying the three core online components for most political campaigns: a central online hub, ways
10 Socially Connected Mainstream Media OutletsMarketwired
There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled-smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, you know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models. Take a look at our 10 picks for the most socially connected mainstream media outlets.
This document summarizes the emergence of Twitter accounts roleplaying as characters from the TV show Mad Men. Fans created accounts like @DonDraper that engaged with other fans. This grew the show's online following but also prompted legal action from AMC over copyright. While the accounts were reinstated, internal conflicts prevented deeper collaboration between the fan creators. The phenomenon demonstrated potential for transmedia storytelling but also challenges in uniting grassroots fan efforts.
This document provides a summary and review of social media trends from 2014 and predictions for trends in 2015. Some of the key trends reviewed from 2014 include the rise of disposable content on platforms like Snapchat, brands trying to engage users through banter, and hyper-targeting of communities on Facebook. The predictions for 2015 include Twitter moving towards an algorithmic feed with less organic reach like Facebook, requiring more paid promotion. Another prediction is an intensifying battle for dominance in online video between Facebook, YouTube, Twitter and Instagram as each platform improves their video capabilities and advertising options. The document advises brands to prepare for these changes by focusing on performance metrics, embracing new formats like Twitter cards and video, and optimizing content for each
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
Facebook's purpose is to connect people and encourage information sharing. Its main content includes user timelines, groups, photos, and ads. Its largest user base is ages 35-54 and mostly female. Facebook generates nearly all revenue from advertising. Legal issues include cyberstalking, cyberbullying, and privacy concerns regarding schools accessing private user information.
Twitter's purpose is to share ideas and information instantly on a global scale. Its content includes user feeds, moments, hashtags, and a 140 character limit. Users are mostly aged 18-34 and located in the US and UK. Revenue comes from promoted tweets and trends. Legal issues include cyberstalking, defamation, and impersonation.
Inst
Devon Smith, Director of Research and Analysis at Yale Rep, gave a presentation on social media strategy for theaters. He discussed benchmarking peers on various social media platforms like Facebook, Twitter, YouTube, and Foursquare. He emphasized the importance of engagement through answering and asking questions, mobile donations, and building relationships online and offline to develop audiences. Smith also stressed the challenges of accurately measuring social media return on investment and engagement.
The document discusses how social media has changed crisis communication and engagement with customers for Southwest Airlines. It provides examples of how Southwest was able to more quickly and directly respond to incidents in 2009 compared to 2005 by using blogs, Facebook, Twitter and other social media channels. It also summarizes Southwest's presence and strategies across key social media platforms like YouTube, Facebook, Twitter, Flickr and provides engagement metrics for each.
Social media has become the 4th most popular online activity. Sites like Facebook, YouTube, and Twitter are among the top 20 most visited websites globally. Different social networks are more popular in different countries. While formats and sites may change, social media has transformed communication. Organizations must engage with digital platforms and social media to reach audiences. Oxfam uses sites like YouTube, Facebook, Twitter, and Flickr to share videos, photos, and messages about its work and campaigns. It aims to have conversations and spread information virally through social media.
2016 was a ‘meme-ntous’ year. Memes saw people round the world pretend to be mannequins, they impacted the US presidential election, and nearly led the UK government to name a ship “Boaty McBoatface”.
Memes are nothing new: they have been a staple of culture and communications for thousands of years. What is new is the speed with which memes are created, adapted, and spread around the world via social media.
Today, Internet memes are being used to great effect by brands, third-sector organisations and political movements (from the “alt-right” to their far-left alternatives). Opportunities abound for entities who use them well. If you work in communications you need to understand where Internet memes come from, how they work, and how you can use them. This report answers those questions. Enjoy it and get in touch with queries.
What are bots and how are people using them?Syd Lawrence
A brief overview of bots, what they are, what type of businesses are using them, and how you can use bots for your business.
You've probably heard of AI Chatbots, but what are they. Are they really using Artificial Intelligence? Do people really chat with them?
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
Today, social media is one of the fastest changing industries. Sometimes a cutting-edge technology changes the social game, or an old idea. The results always have a huge impact and 2017 will be no different. Here are few trends that might be at the forefront of the social media landscape in the coming times.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
Netflix is promoting its new original horror series Hemlock Grove with a viral digital marketing campaign called the World's Biggest Horror Challenge. The campaign dares fans to watch all 13 episodes of Hemlock Grove in one sitting while being monitored via webcam. Participants who complete the challenge will receive badges to share on social media and the chance to receive a horror film made by Eli Roth. The $150,000 campaign uses ads, banners, influencer outreach and social media to drive awareness and consideration among horror fans ahead of Hemlock Grove's April 19th release on Netflix.
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
Trust me i am lying w pmilslidesharev19-130415154110-phpapp01largoy
This document discusses media manipulation strategies. It describes a "trading up the chain" method where a story is placed on a small blog to gain traction, then moves to larger blogs and outlets until it reaches national media. A case study shows how controversial stories were spread this way to promote a book and movie. The document warns that misinformation can now spread without deliberate pushing, as the media ecosystem is primed to react to even minor sparks.
This document provides a summary of news and current events across various topics including social media, PR/media relations, digital/mobile technology, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and consumers now spending more time on mobile apps than the web.
What you need to know this week (w/c June 4 2018)Damian Radcliffe
A dozen news stories and digital developments worth noting, as selected by my "Demystifying the Media" class at the University of Oregon.
Stories covered: NYT on Showtime, breaking up Amazon, Birthual Reality, Fortnite, Brands and Facebook, Messaging Apps, Roseanne, Responsible Tech, Gaming on Facebook, NYT's personalization plans, Comcast vs. Disney, NFL and the First Amendment.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
This document provides an overview of social media 101. It discusses how social media has become a fundamental shift in communication, with over half the world's population under 30 actively using social media platforms. Some key points made are that customers are producers online rather than passive consumers, and 78% of consumers trust peer recommendations over traditional advertisements. The document also provides statistics on social media usage and outlines how companies can leverage social media for marketing, customer service, and recruitment. Examples are given of companies effectively responding to customer issues on social media.
The document provides an overview of online political advocacy tools and tactics. It begins with an introduction to online politics and discusses how the internet can be used as a political tool due to its ease of use, speed, wide reach, and ability to foster interconnection between users. It then lists eight simple rules for effective online politics, including thinking about goals before tactics, persistence over brilliance, prioritizing persuasion over being right, engaging audiences where they are online, the importance of quality content, integrating online and offline efforts, that online tools can be used by any group, and that promoting ideas is similar to marketing products. The document concludes by identifying the three core online components for most political campaigns: a central online hub, ways
While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
James laminack power point presentationJamesLaminack
James Laminack from XYZ Advertising Agency gives a presentation on how social media can benefit Northwestern Technologies. He discusses the history of social media from early email and bulletin boards to modern sites like Facebook and Twitter. Statistics are presented showing how social media influences purchasing decisions and that millions use sites like Facebook and follow companies on Twitter. The presentation promotes using social media to advertise new products, get customer feedback, and maintain connections with clients at no cost. It concludes by recommending that Northwestern Technologies hire XYZ Advertising Agency to help utilize social media.
Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma.
The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.
It’s truly fascinating.
And when you look back, you can see the origins of the current social media revolution can be traced as far back as the 70’s (if not even further).
Back in the 70’s punk was the start of a revolution. Now, the only things that have changed are the platforms and the ease at which we can connect and create.
Here’s the history of social media: how it all started, why Facebook rose to #1 (and why it might not stay that way) and some bold predictions on where it’s all heading.
Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game:
1. Build Communities
2. Create Dynamic Content
3. Spark Conversations
4. Co-Create/- Curate
5. Dare More
6. Connect The Dots
7. Think Global. Act Local
8. Always Measure
A presentation prepared for British Universities & Colleges Sport (BUCS) for the 2014 Conference. Presented by Sarah Edwards Creative Director at Make it Digital
This document discusses how NPOs can use social media to address funding challenges. It notes that traditional fundraising channels are less effective and government funding is uncertain, making it a tough economic environment for NPOs. However, social media provides opportunities for NPOs, as evidenced by President Obama's successful use of social media in his campaigns to engage many individuals who contributed smaller donations but ultimately raised large sums. The document advocates that NPOs can adapt to the changing environment by creating a social media plan to engage supporters and start online movements, following the example of successful social media strategies that organizations like Obama's used.
This document discusses the evolution of content marketing over the past century and how different social media platforms require different content strategies. It provides examples of how brands like Red Bull, Asda, and Topshop are successfully using platforms like YouTube, Facebook, Twitter, and Pinterest to engage audiences. While content marketing has been around for over 100 years, new technologies and the rise of social media have created new opportunities for storytelling and brand advocacy. However, the document cautions that success requires understanding audiences and choosing the right platforms and content for each.
The Media & Entertainment industry makes up 33% of the global M&E industry and is expected to reach over $800 billion in 2021. It was traditionally promoted through reviews in newspapers and magazines but now relies heavily on social media influencers. Influencers have become powerful marketers as 70% of consumers trust their opinions as much as friends. Brands can leverage influencers to capitalize on events, platform features, and user-generated content to build community and increase respect, awareness and loyalty.
The document discusses how social media content from Twitter can be used to predict real-world outcomes. Specifically, it examines using tweets about movies to forecast box office revenues. The study shows that a simple model based on the rate tweets are created about movies can outperform market-based predictors for forecasting revenues. Sentiment analysis of tweets is also explored as a way to further improve predictions, especially after movies are released.
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
5ème édition de l'étude "Wave" d'Universal McCann, sur les réseaux sociaux 2010.
Cette cinquième vague s'intéresse à la place des marques dans cet univers et sur leur "socialisation".
Désormais étendue à 53 marchés et 37600 sondés, l'étude souligne - en préambule - que 47% des membres de réseaux sociaux ont rejoint des communautés de marques... sur un total de 1,5 milliard de visites par jour sur ces sites communautaires. Elle révèle une vraie demande des internautes pour des marques dans cet univers, mais à des conditions bien précises. Et cela, de manière assez égale, selon les pays. Enfin, on découvre (ou se voit confirmer) quels supports numériques pâtissent de cette folle envolée de Facebook and co.
1) Social media refers to online platforms that allow people to share content and engage in conversations.
2) It has become very popular, with billions of users on sites like Facebook, YouTube, and Twitter sharing photos, videos, and opinions.
3) Businesses need to have a social media strategy to build their brand, engage customers, and join relevant conversations online through listening, responding to feedback, and measuring engagement.
Social media refers to online platforms that allow people to communicate and share content. It encompasses a wide variety of technologies and applications like social networks, blogs, video sharing, and more. Social media has become deeply integrated into people's lives, with billions of users spending significant time interacting online every day. Because of its massive scale and influence, social media is an important force for businesses to engage with by listening to customers, participating in conversations, and building relationships and loyalty.
Ryan Orrick is the VP of Experiential Marketing at Moosylvania. He shares 10 rules for experiential marketing that he has learned over his career in event marketing. The rules include making sure any events add real value for consumers, considering sponsorship opportunities, researching consumer mindsets, offering multiple engagement levels for consumers, designing non-pushy programs, properly training staff, ensuring all legal requirements are met, building flexibility into plans, managing equipment, and setting metrics to measure success.
Information Highwayman offers various writing and marketing services including coaching, consulting, copywriting, and retainer work. Coaching and consulting are $200 per hour with a one hour minimum. Copywriting fees range from $600-10,000 depending on the type of content and include an initial characterization cost. Retainer packages provide 5-40 hours per month of work for fees of $700-12,000 paid in advance. All services require at least a week's notice and payments are via PayPal.
The document provides tips for online store owners to increase traffic and sales on their websites. It recommends actively participating in forums and blogs where customers spend time to build credibility as an expert in the field. It also suggests using tools like Tweetdeck to retweet others and gain followers organically. Additionally, the document advises partnering with complementary websites for affiliate marketing opportunities and using rotating banner ads to advertise products and services on the site.
This document is the introduction to a book titled "Think Unstuck" which provides methods for becoming creatively unstuck. It discusses how our minds can get stuck in routines and how we need new ways to interpret information. Each page of the book then provides a different technique to spark new ideas and help the reader get past a state of creative block, such as going outside, simplifying, reusing old ideas, and asking others for inspiration. The introduction explains that the book is meant to be read randomly, with the reader testing different techniques when feeling stuck.
The number of unique people who saw any
content about your Page from a sponsored product,
such as a Page Post Ad or Sponsored Stories. This
does not include view-through or click-through reach
that occurred after people viewed your ad.
Viral: The number of unique people who saw any
content about your Page from a story published by a
friend. These stories can include liking, commenting
or sharing your Page post, answering a Question or
RSVP-ing to an event.
Reach Sources: The number of times your Page was reached, broken down by where the reach
happened (from News Feed, ticker, on your Page, etc.), during your selected date range.
Facebook can be used to increase traffic and sales in several ways:
1. Run creative campaigns on Facebook that promote special offers and drive people to purchase online or in stores.
2. Create social experiences at the point of purchase using the Graph API and encourage sharing of purchases.
3. Drive people to purchase both online using Facebook ads and offline using deals, events ads, and check-ins.
This document discusses 21 creative ways to increase a Facebook fanbase for a business page. Some effective strategies include embedding widgets on your website like the Like box to display your fan page stream, inviting email subscribers and newsletter readers to like the page, adding a link to your fan page in your email signature, creating a compelling welcome video, using Facebook apps and contests to engage fans, posting videos and photos to generate sharing and comments, running Facebook ads, and linking your Twitter account to share fan page updates. The key is proactively promoting the page through various online and social media channels rather than solely relying on suggestions to Facebook friends.
David Meerman Scott contacted the media relations departments of the top 100 Fortune companies to ask how their corporate communications teams and processes have changed to embrace the real-time digital era. He received responses from 28 companies. Some companies like Boeing have adapted by actively monitoring social media and responding in real-time. Others like State Farm and Coca-Cola have formed dedicated teams to develop real-time strategies. A few companies like Chevron have assigned individuals to lead their real-time efforts. However, many large companies still have not adapted to the real-time business environment.
A survey conducted by The Center for Eating Disorders at Sheppard Pratt found that 75% of Facebook users are unhappy with their body and 51% feel more conscious of their body and weight after seeing photos on Facebook. The survey of 600 Facebook users between ages 16-40 revealed that people spend a lot of time analyzing their own and others' bodies on Facebook and comparing themselves, fueling negative body image. Experts warn that excessive time criticizing oneself and others online can contribute to eating disorders and encourage people to limit negative body talk on social media.
Meeting #2 focuses on adopting social media company-wide. Key points discussed include gaining corporate buy-in by comparing social media to other media, highlighting how competitors are using social, and finding missed opportunities. It also addresses properly organizing teams to participate in social media by identifying key stakeholders, listing participating employees, and defining roles and goals for social media use across departments. The meeting aims to get internal agreement to expand social media adoption and participation in a coordinated way.
Facebook has introduced new Timeline features for brand pages that change the layout and user experience. The key changes include a focus on visual storytelling through milestones, a friend-prioritized viewing experience, and more control over user posts and apps. Marketers are advised to focus on creating engaging visual content, continue prioritizing the News Feed for reaching users, and shift from forced community to telling the brand's story.
Goodwill Industries International launched a mission-focused blog called "My Story" to increase awareness of its mission to help people facing employment challenges. The blog features first-person success stories from individuals who have participated in Goodwill programs. It has been successful in highlighting Goodwill's services, forging connections between readers and contributors, and spreading its mission across online platforms. Over 10 months, the blog has attracted over 34,000 unique visitors and been shared over 400 times on social media, helping to correct misconceptions about Goodwill's role in communities.
Developing a foundation for a successful social marketing program requires actively observing customers' social media behaviors, online discussions related to your brand, and your competitors' social media activities. Understanding how customers engage across social platforms and what they say about your brand can inform your strategy. Specifically, identifying influential customers who spread messages through social networks can multiply the impact of your programs. Listening before diving into social media ensures opportunities are understood.
For brands, social media shows returns but measurement hurdles remain e mar...Amanda Snyder
Executives see benefits from social media but face challenges in measuring returns. A survey found that most companies with an active social media presence saw increased marketing effectiveness and market share. However, nearly half of executives said the lack of standardized metrics to measure return on investment was a major impediment. While social media engagement shows promise, translating metrics like followers and likes into quantifiable financial returns remains difficult.
Socially engaged companies see 4 x greater business impactAmanda Snyder
A study by PulsePoint Group found that socially engaged companies see significantly greater business impact than less engaged companies. The most engaged businesses reported a 7.7% estimated return from social engagement, which is four times the 1.9% return of the lowest performers. Top areas of value were improved marketing/sales effectiveness and increased sales/market share. For social engagement to succeed, it requires C-suite advocacy and a commitment to measure business impact and ROI. The highest performing companies will focus more on crowdsourcing ideas and customer participation in development.
This document provides a 10-step guide to building social links through organic methods without spending money on advertising or promotions. The 10 steps are: 1) guest blogging, 2) contests, 3) covering controversial topics, 4) directories, 5) lists, 6) defining new concepts, 7) how-to content, 8) badges, 9) social networks, and 10) content distribution. It encourages tracking performance with analytics to determine what works best for customer acquisition.
The document discusses how inbound marketing alone is not sufficient to drive maximum revenue. It must be incorporated into an overall marketing mix of both outbound and inbound tactics. The document proposes using an "Inbound Marketing Multiplier" approach to dramatically improve results. This involves delivering high-quality, targeted content to engage prospects and move them along the purchasing process through a balanced mix of outbound follow up and inbound content.
27 linked in social media marketing tactics oktopostAmanda Snyder
The document discusses 27 LinkedIn social media marketing tactics for businesses and brands. It covers free tactics like creating a company profile, setting up product pages, and encouraging employees to engage on LinkedIn. It also discusses paid tactics such as posting jobs, creating a customized careers page, and running display ads. The tactics are aimed at helping businesses increase their exposure and engage with customers on LinkedIn.
27 linked in social media marketing tactics oktopost
10 great-sm-stories
1. Ten (and a Half) Great Social Media Successes:
Vocus brings you a collection of social media success stories that rewrite the
book on how organizations can engage their audiences online.
AtVocus, we embrace social media. All businesses should – even if they’re just using it to listen to their
customers. Some organizations, however, are doing more than just listening and talking. They’re being
creative; they’re using the power and reach of social media to engage their audiences in projects that
go way beyond monitoring, reputation management and online coupons. You won’t find a formula for
success here, or a prescribed process – but you might find inspiration in these snapshots of brands who
dared to be a little bit different.
2. Ten (and a Half) Great Social Media Successes
DEWmocracy Lives Up to its Name
Want to know what your customers want? Ask them — or better yet —
have them make it for you. Pepsi, who caused a stir in forgoing superbowl
advertising for social media,1
has revived the 2007 DEWmocracy campaign
that brought the world MountainDewVoltage.Welcome to DEWmocracy
2.2
As its name suggests, DEWmocracy is by the people and for the people.
In a bold and brilliant move, MountainDew gave 4,000 of its core fans
(dubbed “DEW Labs”) and fans around the world the opportunity to create
and choose new soda flavors. In addition, fans could create and vote on
flavor names, packaging, advertising, and, according to Bevnet, even the
choice of advertising channels.3
The 12-month campaign uses both traditional and social media as well as
advertising. Channels include the web, Facebook, 12second.tv as well as
mobile taste tests and online taste tests.4
DEWmocracy has been deemed
the most aggressive social media campaign to date by Mashable this April;5
in another article, the site explains “How Pepsi Got it Right”.6
What we can learn:
Put your money where your mouth is — if you ask for opinions, be prepared to act. Social media campaigns should
be genuine. Prepare for the long-haul as well. Social media is instantaneous, but requires a time commitment and a
willingness to let ideas and communities grow.
NetFlix Gets a New Product
Right around when Facebook was getting big, NetFlix, the world’s largest
movie subscription service, launched a contest that unequivocally showed
the power of crowd and social media.7
The company challenged engineers
across the world to improve their movie recommendation algorithm.
Why? Because, in the words of NetFlix’s CEO:“We’re driving the Model T
version of what is possible.We want to build a Ferrari.”
After almost three years and submissions from more than 40,000
teams, NetFlix awarded BellKor’s Pragmatic Chaos $1 million dollars for
improving their software by 10%.8
For NetFlix, the result was publicity,
engagement, and press in outlets like Fortune, Business Week, Slate
and the NewYork Times — as well as a product enhancement that
may have cost them 10 times the amount of the prize if they had done
it themselves.
That same year, the company launched a second contest to discover more
about “the predictability of movie watcher behaviors”; however, NetFlix’s
second contest ran into legal issues over privacy and was stopped.9
Not
necessarily a cautionary tale — just a note that even in the ideas-driven
world of social media, a good idea can go too far.
What we can learn:
Your audience can provide the answers to the questions you’re struggling with. Show the courage and creativity to ask
them to help.
This equation, fromYehuda Koren’s prize-winning
documentation, shows the winning team
adding a third set of movie-movie weights, and
emphasis on adjacent ratings made by a user.
(Source:Wired)10
1
3. Ten (and a Half) Great Social Media Successes
A Symphony of Talent
Businesses are increasingly finding their talent online.A recent article states
that Accenture will look for most of its candidates for more than 50,000
open jobs on LinkedIn this year.11
LinkedIn claims that 40% of the Fortune
100 use its site to find talent.
But there are other ways to uncover talent. In December 2007, the band
Journey hired singer Arnel Pineda after a member of the band saw him on
YouTube.Twitter has dozens of job feeds and sites.A single, quick search of
the terms “hiring” and “internships” brings up hundreds and hundreds of
tweets — that’s a lot to work with.
On a much grander scale, theYouTube Symphony Orchestra12
shows
how easy it is to access and bring together talent online. In 2008,
YouTube and the London Symphony Orchestra created the first
online orchestra. Hopefuls posted their auditions onYouTube, and the
orchestra created from the winners got to play at Carnegie Hall.To
date, this singleYouTube channel has had more than 13 million views.
What we can learn:
Create an interactive stage for people to showcase their own talent to their peers.They’ll create your content, and
your story.
Britain’s Finest Hour: Minute by Minute
What we can learn:
Good, clever uses of communications channels can breathe new life into anything — even events that happened 70
years ago.
Brian Lane, the Battle of Britain pilot whose 1940
career can be traced through the Operation
Record Books that will be tweeted this year
Picture: SUBMITTED to the Wisbeck Standard
June 1, 1940: Red 5 (F/Sgt. UNWIN) climbed underneath one of the enemy
aircraft and gave a burst of five secs. at an opening range of 150 yards. It
blew up over his head. Red 2 (Sergt. POTTER) after firing at several enemy
aircraft without visible effect and after seeing his tracer enter the fuselage
of one enemy aircraft he ran out of ammunition.Turning for home in a
12-boost dive, he was hit on the port side by a cannon shell which
destroyed his oil cooler…13
It’s not every day you can read the words of a British pilot detailing
an attack he just made on enemy planes over Dunkirk in 1940. Well,
actually it is. Between April and October, Britain’s Imperial War Museum
is commemorating the Battle of Britain’s 70th anniversary by re-living it
in real-time,14
in the words of those who participated, through Twitter
(RAFDuxford1940) feeds, RSS feeds, blogs and Flickr uploads.To date, the
RAF pilots have around 2,200 followers and fans, including Brit celebrity
Eddie Izzard, who tweeted about the launch of the campaign.The Museum
makes great use of its “website/operations center” — a hi-tech site with
a WWII look and feel that combines information about the museum with
links to further reading.
2
4. Ten (and a Half) Great Social Media Successes
One Congresswoman Changes the Rules of Engagement
One member of Congress won’t follow you back on Twitter. Don’t take
it personally though, especially if you live in Missouri, because there’s a
good reason to Sen. Claire McCaskill’s technique.While the concept defies
conventional wisdom of social media engagement, engagement is exactly
why she’s a non-follower.
“Most members of Congress who tweet have staff help on their tweeting,”
she wrote on her blog.“I took a different route. I decided I would do this
myself.”17
Sen. McCaskill explains that she reads — and replies — to nearly every
Tweet addressed to her; however, if she followed everyone back, she’d have
to sift through too many Tweets to find the ones that truly require her
attention. It comes down to time management, she explains: rather than
allocate all that time to engaging on Twitter, she’d rather spend it engaging
on her work for Missouri.
The junior Senator’s Twitter handle (@clairecmc) currently counts more
than 38,000 followers and she’s posted more than 1,500 times. Mashable
credits her with creating the #MO hash tag as a means for residents of
Missouri to get her attention.18
What we can learn:
If you’ve got lots of fans or followers, you can’t always engage them all at once — but that doesn’t mean you can’t be
open about it. Explain why you can’t — you’ll earn people’s respect for your transparency.
A Uniquely SuccessfulViral Campaign
Do a quick search for Uniqlo’s Lucky Switch,15
the clothing chain’s 2009
end-of-year online campaign, and you’ll get more than 200,000 results for
this community-focused ad campaign that went viral through social media.
Here’s the premise: as well as a daily sale on their website, Uniqlo also
offered a clickable “lucky ticket”, with winners receiving a free totebag.
Instead of advertising the promotion through simple banner ads, Uniqlo let
bloggers put a widget into their own sites that transformed every ad on
the site into a Uniqlo lucky ticket. If blog readers won, they got a tote; if
they lost, the ticket turned into a banner ad directing them to the Uniqlo
sale. Nearly 5,000 bloggers were impressed enough to put the bookmarkit
widget on their sites. Uniqlo received an unheard-of 2.5-plus million ad
clicks and enjoyed a 120% increase in sales.
Uniqlo is no stranger to viral publicity. The brand also runs UTweet16
– an
on-site app that lets users enter their Twitter handle to see a stylish
animation of their tweets and Twitter icons.
What we can learn:
The technology is there to make it happen – but you need a good idea for others to spread the word.
3
5. Ten (and a Half) Great Social Media Successes
Social Media and Small Business
“Welcome to AJ Bombers, where everyone knows your name — or at
least your Twitter handle,” wrote The Business Journal of Milwaukee.19
The Milwaukee burger joint has used Twitter (@AJBomber) and other
social media networks to build a community — and it’s proving to be a
standout case study in how small business can spread the word online.
The burger joint has taken engagement on Twitter to a whole new level. It
hosts Tweetups, like the “Bloody (Mary) Brunch” and has even introduced a
popular new menu item — “Burger of the Moment” — created by one of
the restaurant’s Twitter followers (@KateBerrie), according to Forrester’s
Augie Ray.20
AJ Bombers also “used Facebook to create initial awareness
of their brand via a Facebook profile picture promotion, where their
customers were assigned the task of taking the most creative photo in
their logoed, signature, extra large beach chairs and post that photo as their
profile picture, also leaving that photo up for the entire month of July.”21
The restaurant also offers free food to fans who hold its “mayor” badge on
Foursquare — and they’ve also tapped the SXSW crowd to leverage the
coveted “Swarm” badge and generate more business.To qualify for a swarm
badge, 50 people or more must check in to the same place at the same
time.When AJ Bombers made the offer online, they brought in 161 patrons.
“Astounding for a burger place, let alone the fact there are only a few
hundred Foursquare users total in Milwaukee,” wrote blogger Stephan
Antonas.22
The buzz continues to spread.The same Biz Journal article says
social media has landed AJ Bombers articles in the Wall Street Journal, New
York Times, CNN and even a special on the Travel Channel, called
“Food Wars.”
What we can learn:
Engaging hard across multiple social media channels can propel a small, unassuming brand to nationwide fame.
NASCAR FansTune Up the Rulebook
After a decade of tremendous growth, NASCAR found attendance and TV
viewing slipping in 2008.What did it do? It steered its attention towards its
diehard fans — an audience capable of creating a buzz louder than any
engine.The brand teamed with interactive agencyVision Critical to engage
its core supporters in the NASCAR Fan Council — a community of
12,000 fans who get to do more than just cheer.23
NASCAR engages this community of members at least twice a month
around issues relating to the sport — and their views have changed the
shape of racing. Recently, a change was made to the restart rule (drivers
now restart the race side-by-side instead of in single file) based on
groundswell opinion within the Fan Council.24
The result was immense
goodwill from viewers nationwide.
What we can learn:
If you’re stuck for answers about what people want, ask them through social media and then demonstrate a willingness
to do more than just listen.
4
6. Ten (and a Half) Great Social Media Successes
Facebook Flashes Colors
Victor Hugo, the 18th century French poet and statesman might not have
had breast cancer or Facebook in mind when he said,“All the forces in
the world are not so powerful as an idea whose time has come” — but
somehow his words seem fitting for the spontaneous sensation of “What
Color isYour Bra?”
Women everywhere, in a risqué revelation for a good cause, began
posting the color of their brassieres as their status updates in order to
raise awareness of breast cancer.The Susan G. Komen Breast Cancer
Foundation has been the most notable advocate of the phenomenon — yet
no organization or strategist has actually stepped forward as its originator,
though some reports indicate it started with a blogger in Detroit.25
Wherever it started, it didn’t stop with a blog post.Thousands of Facebook
users (ostensibly women) began posting one-word status updates:“black,
“red,” or even “nothing”, according to Mashable.26
The media pounced on
the story: as well as Mashable,Washington Post, NPR,Associated Press, and
CNET all covered the craze.A Google query, now several months later, still
returns nearly 4.5 million search results.
The phenomenon was not without criticism.“At this point, there can’t be
a person in the world who isn’t aware of breast cancer. What we need is
not a context-free reminder of its existence, but a cure, as well as some
scientific clarity about how best to prevent the disease. Does anyone think
the Facebook meme contributes an iota to that?” wrote Newsweek.27
Even
so, it’s hard to deny that it got people talking. In addition, some media who
covered the posts provided links to nonprofit organizations where readers
could learn more or donate.
What we can learn:
A single blog post — if that’s what happened — can start a worldwide Internet sensation.
5
HARO Helps Others to Help Itself
In 2007, PR agency founder Peter Shankman started a Facebook group
in response to the number of queries he was receiving from journalists
looking for hard-to-find sources.The page allowed journalists to post
their source requests directly to readers looking to place an organization,
product—or simply themselves—in the media.
Within a year, the group had outgrown Facebook, so Shankman relaunched
it as the Help A Reporter Out28
email.The project now connects nearly
30,000 reporters and bloggers to 100,000 email recipients including PR
professionals, businesses and members of the public, and turns over $1
million a year by selling ad space at the top of each email. Shankman has yet
to spend a penny on conventional marketing for the project, which grew
instead through social media buzz and word of mouth.This June, he sold it
toVocus – that’s us – and joined the company as a social media leader.29
What we can learn:
One: create content that genuinely helps people, and they’ll help your project grow by spreading the word.
Two: create a social media project this impressive, andVocus might buy you.
7. Ten (and a Half) Great Social Media Successes
And Finally… Star Wars
You can’t talk about social media without mentioning Star Wars.
Very recently in a galaxy far, far away a LEGO Star Wars video racked up
more than 1.5 million views.30
The video was posted on May 4, 2010; the
next day, Mashable covered it after 100K views.31
The pairing of Star Wars
and LEGO and the overall success of the two put together is nothing new.
The partnership has helped revive the LEGO company, which had been
struggling to compete with video games and electronic toys. Meanwhile, the
toys themselves continue to win awards.
What we can learn:
Very little really. We just love Star Wars and LEGO and wanted to mention them.
AboutVocus
Vocus is the world’s leading provider of on-demand software for public relations and marketing professionals. Vocus enables
organizations of all sizes to increase their visibility, monitor and measure their reputation, and engage with journalists and
consumers across traditional and social media. Vocus is based in Lanham, MD with offices in North America, Europe and Asia.
Vocus software is used by more than 4,400 organizations worldwide and is available in seven languages. NASDAQ:VOCS
1 - Time, Behind Pepsi’s Choice to Skip ThisYear’s Super Bowl, Feb. 3. 2010
http://www.time.com/time/business/article/0,8599,1958400,00.html
2 - DEWmocracy
http://www.dewmocracy.com/
3 - Bevnet,The Mountain Dew DEWmocracy 2 Campaign Empowers Brand Loyalists Nationwide to Create and Launch the Next New DEW,April 20, 2010
http://www.bevnet.com/news/2010/4-20-2010-PepsiCo_kicks_off_DEWmocracy_2_Campaign
4 -YouTube - Mountain Dew - Neil Larson’s Dew Labs Challenge Taste Test
http://vodpod.com/watch/2002740-youtube-mountain-dew-neil-larsons-dew-labs-challenge-taste-test
5 - Mashable, Mountain Dew Releases 3 Fan-Created Flavors,April 19, 2010
http://mashable.com/2010/04/19/dewmocracy-2-flavor-nations/
6 - Mashable, Social Media Marketing: How Pepsi Got It Right, Jan. 28, 2010
http://mashable.com/2010/01/28/social-media-marketing-pepsi/
7 - Netflix, Netflix Creates $1 Million Netflix Prize to Promote Progress in Recommendation Systems
http://netflix.mediaroom.com/index.php?s=43&item=121
8
http://www.netflixprize.com//community/viewtopic.php?id=1537
9 - Netflix Prize Update
http://blog.netflix.com/2010/03/this-is-neil-hunt-chief-product-officer.html
10 - How the Netflix Prize Was Won
http://www.wired.com/epicenter/2009/09/how-the-netflix-prize-was-won/
Endnotes
6
8. Ten (and a Half) Great Social Media Successes
711 - Money, How LinkedIn will fire up your career, March 24, 2010
http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune/
12
http://www.youtube.com/user/symphony
13 - Tuesday June 1st, 2010 | by Imperial War Museum Duxford
http://1940.iwm.org.uk/?p=559
14 - Telegraph, Battle of Britian to be tweeted in real time,April 13, 2010
http://www.telegraph.co.uk/technology/twitter/7583534/Battle-of-Britain-diaries-to-be-tweeted-in-real-time.html
15 - Uniqlo’s Lucky Swith
http://vimeo.com/9125761
16 - Uniqlo’s, UTweet
http://www.uniqlo.com/utweet/
17 - clairecmc.tumblr.com,Why I don’t follow you, March 12, 2010
http://clairecmc.tumblr.com/post/444089101/why-i-dont-follow-you
18 - Mashable, How PR Pros Are Using Social Media for Real Results, May 12, 2010
http://mashable.com/2010/03/16/public-relations-social-media-results/
19 - The Business Journal of Milwaukee, @AJBombers:The buzz is all a Twitter, May 7, 2010
http://milwaukee.bizjournals.com/milwaukee/stories/2010/05/10/story2.html?b=1273464000^3320181
20 - Augie Ray’s Blog,Word of Mouth and Social Media:A Tale of Two Burger Joints, May 12, 2010
http://blogs.forrester.com/augie_ray/10-03-28-word_mouth_and_social_media_tale_two_burger_joints
21 - TheBarBlogger.com,To Get 10,000 Potential Customers To See Pictures OfYour Bar, February 15, 2010
http://www.thebarblogger.com/how-to-get-10000-potential-customers-to-see-pictures-of-your-bar/
22 - StephanAntonas.com, Case study: How to get use Foursquare to Draw a Crowd into your Restaurant, March 6, 2010
http://blog.steffanantonas.com/case-study-how-to-use-foursquare-to-draw-a-crowd-into-your-restaurant.htm
23 - NASCAR “Fan Council” - The Engine that Drives Insight into Avid Fans, powered byVision Critical
http://www.groundswelldiscussion.com/groundswell/awards2009/detail.php?id=185
24 - Forbes Blog, MarketShare, NASCAR on Listening and Applying to Fan Feedback, June 3, 2010
http://blogs.forbes.com/marketshare/2010/06/03/nascar-on-listening-and-applying-to-fan-feedback/
25 - All Facebook, Facebook Bra Color Campaign GoesViral But Nobody Knows The Source, January 8,, 2010
http://www.allfacebook.com/2010/01/facebook-bra-color/
26 - Mashable, SharingYour Bra Color Is the New 25 Things on Facebook, undated
http://mashable.com/2010/01/07/bra-color-facebook-status/
27 - Newsweek,What Color IsYour Bra? Facebook’s Pointless Underwear Protest. January 8, 2010
http://blog.newsweek.com/blogs/thehumancondition/archive/2010/01/08/what-color-is-your-bra-facebook-s-pointless-underwear-protest.aspx
28 - HARO
http://www.helpareporter.com/
29 -Vocus Acquires PR Service Help A Reporter Out, June 10, 2010
http://bit.ly/azDyuZ
30 - The Fastest and Funniest LEGO Star Wars story ever told
http://www.youtube.com/watch?v=z0z_TU4Gw5o
31 - Mashable,The Entire “Star Wars” Saga Told in Less Than 3 Minutes… with Legos
http://mashable.com/2010/05/05/lego-star-wars/