How to use social media tools to recruit, retain, and engage out of school youth in education programs

1. Nell Eckersley
Literacy Assistance Center
http://bit.ly/1MEqzjx

2. What is Social Media?
18-29 Years Olds and Social Media
Focus on Tools Facebook
Instagram
LinkedIn
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This PowerPoint is available here:
http://bit.ly/1MEqzjx

3. ▪ Social media includes web-based and
mobile based technologies which are used to
turn communication into interactive dialogue
among organizations, communities, and
individuals.
--Wikipedia
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4. HTTP://WWW.PEWINTERNET.ORG/2013/07/16/PART-II-HOW-MUCH-AND-WHAT-DO-TODAYS-MIDDLE-
AND-HIGH-SCHOOL-STUDENTS-WRITE/
SKILLS FOR THE FUTURE
(NOW)
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6. How to Use Hashtags on Every Social Media Network
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7.  Social media tools developed after the wide use of smart
phones often have more functionality in the app version than
the web browser version. Instagram is a good example of
this.
 For other Social Media tools it can be the opposite. Facebook
is a good example of this.
 The key is to try out both.
 And they are always changing
http://www.formotus.com/14018/blog-mobility/figuring-the-costs-of-custom-mobile-business-app-development
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8. As of August 2015, online 18-29 year olds:
82% use Facebook
55% use Instagram
37% use Pinterest
32% use Twitter
22% use LinkedIn
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
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9. https://medium.com/backchannel/a-teenagers-view-
on-social-media-1df945c09ac6
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10. FACEBOOK10

11. ▪ Originally a form of online yearbook
▪ Now a social media platform for sharing all
kinds of information
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12. ▪ Public or Private platform
▪ Share information about your program,
about your students, about yourself
▪ http://www.facebook.com/education
▪ Teach people how to use it for Good
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13. Tools
▪ Pages
▪ Groups
▪ Events
▪ Causes
▪ Notes
▪ Photos
▪ “Like”
▪ Many other Apps
Security and Privacy
▪ Don’t do on
Facebook what you
wouldn’t do in “real
life”
▪ Unfriend as you need
▪ Set up groups to
control who sees
what
▪ Review privacy
settings frequently
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14. https://www.facebook.com/nell.eckersley
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15. https://www.facebook.com/thelacnyc 15

16. https://www.facebook.com/groups/MobileMath 16

17. ▪ Groups
▪ Classes
▪ Small group
projects
▪ Pages
▪ Organization
▪ Agency
https://docs.google.com/spreadsheet/ccc?key=0AqvGpEsx6NZUdE9namRoa08xYml1dWlRVnByVkZ2UVE#gid=0 17

18. ▪ Facebook Group or Page?
▪ Facebook Groups, Facebook Pages, LinkedIn Groups?
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19. INSTAGRAM19

20. ▪ Photo & video sharing tool
▪ App has more functionality than browser version
▪ Additional apps allow for even more functionality
(like reposting)
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21. ▪ Most actively used tool by 18-29 year olds
▪ Allows people to share photos or videos—a picture is
worth a 1000 words, without other information being
shared
▪ Allows people to follow Instagram accounts that
interest them
▪ Allows users to comment on and tag images
▪ Did I mention filters?
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22. Humans of New York
Five Essential Instagram Tips
How do you use Instagram for Business?
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24. LINKEDIN24

25. A place to
▪ Connect with other people in a professional
network
▪ List your work and education experience
▪ Join groups that relate to professional or special
interests
▪ Demonstrate skills and knowledge
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26. ▪ Help your students develop social capital
▪ Help your students develop their resumes
▪ Promote your program
▪ Develop and maintain an Alumni Group of
former students that current students can
connect with
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28. Profile Checklist for Students
10 LinkedIn Tips for Students and New Grads
Build a personal website from a LinkedIn profile using
Strikingly
LinkedIn Resume Builder
7 Ways to Create an Awesome LinkedIn Group
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30. Nell Eckersley
 Email: nelle@lacnyc.org
 Twitter: http://twitter.com/LACNYCnell
 Website: http://nelightful.weebly.com/
My contact info
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