Russell Goldsmith discusses how brands can use broadcast and social media to acquire customers. Social media usage has grown significantly since 1995 with the introduction of platforms like YouTube, Facebook, and Twitter. Brands should get involved in social media to create conversations around engaging content and influence influencers. Video and audio content spread virally online, so brands should provide portable media for audiences to share. Interactive videos in particular can boost engagement and drive affiliate sales when viewers can learn more about products directly in the videos. Overall, social media adds advocacy, engagement, and targeted reach to supplement traditional broadcast campaigns.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Poster describing my approach to teaching social media, which is based on content marketing with a focus on strategic planning tied to business objectives.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
A nationally-represented sample of qualified social media consumers reveals they are not only aware of Sponsored Social messages, but also find them highly effective:
Over one in three adult online users age 18-70 have seen a Sponsored Social message in the past year.
Overall, consumers estimate they see a total of 86 Sponsored Social messages per month across all platforms – or about three per day.
Overall, about two in five consumers are seeing more Sponsored Social messages than one year ago, with highest penetration sites driving the greatest increase.
Sponsored Social is perceived by social media users to be equally or more effective than TV commercials, and far exceeded banner and traditional print/radio ads in terms of effectiveness.
Consumers rate the credibility, trust/respect, and actual product use of Content Creators as the key drivers to Sponsored Social effectiveness; creator popularity, fame and audience size are far less important.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Poster describing my approach to teaching social media, which is based on content marketing with a focus on strategic planning tied to business objectives.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
A nationally-represented sample of qualified social media consumers reveals they are not only aware of Sponsored Social messages, but also find them highly effective:
Over one in three adult online users age 18-70 have seen a Sponsored Social message in the past year.
Overall, consumers estimate they see a total of 86 Sponsored Social messages per month across all platforms – or about three per day.
Overall, about two in five consumers are seeing more Sponsored Social messages than one year ago, with highest penetration sites driving the greatest increase.
Sponsored Social is perceived by social media users to be equally or more effective than TV commercials, and far exceeded banner and traditional print/radio ads in terms of effectiveness.
Consumers rate the credibility, trust/respect, and actual product use of Content Creators as the key drivers to Sponsored Social effectiveness; creator popularity, fame and audience size are far less important.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Content to Conversion: Setting the Stage for Success - Portland Communicators...Michael Pranikoff
Presentation given by PR Newswire Global Director of Emerging Media at the Portland Communicators 2013 Conference, May 8, 2013 - Content is your catalyst, creating audience engagement. When content is king, earned media plays a stronger role in driving your organization’s success. But don’t lose sight of what your content is supposed to achieve! At the start of every campaign you must ask, “What is the conversion metric we’re using to build awareness and spark action?” Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B or nonprofit: As your brand provides context around the conversation, ask if—and how—your content drives your desired outcomes. Check out all of the conversation at #pdxcc13
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
Last weekend, I was asked to present our company's social media "landscape" to our sales team at our National Sales & Marketing Conference. In a nutshell, I presented, what we are doing, why we are doing it, how we are doing it, it's value and how our sales team can help.
CIPR Freshly Squeezed - Using video online in Social MediaRussell Goldsmith
tThis is the presentation I gave at the CIPR in London in September 2011 discussing how brands can use interacive video, both live and on demand, to broadcast directly to their audience through social media channels such as Facebook and YouTube and crucially how to engage with bloggers to aggregate the content.
Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos, boost viewership, and drive interaction.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
Similar to Using Broadcast and Social Media to Acquire Customers and Win Awards - Robert Glasgow & Russell Goldsmith (20)
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
9. BBC 5live Sat 11 Sep 1.34pm - @rioferdy5 “Come on the lads a confident solid performance and we'll take it. I hate watching, I get too nervous.” bbc5live on air: “We’ve just seen on Rio Ferdinand’s Twitter feed that he will not be playing today”
10. So what does this mean for brand? Social Media is about creating conversation around content
11. Can we influence the influencers? Consumers less reliant on media owners and show little loyalty to them Brand’s can still control the message Consumers seek out content, choosing when & where to watch/listen Recommendation is key, so provide content that people will pass on virally Video and audio are effective communication methods and make message delivery portable Become the media owner and programme maker and engage directly with your audience?
12. Compare the Market Podcasts First in series of exclusive interviews 100,000+ downloads in a week Reached No.2 on itunes Coverage across online media owners, bloggers, social media groups
13. What Social Media Adds to Your Campaign What Social Media Adds to Your Broadcast Campaign Facebook now 4th largest distributor of news content on the web, sitting behind Google, Yahoo! and MSN as the place where people get their news online. Source: Hitwise via BrandRepublic 4/2/10 A moderated & trusted environment Advocacy True Engagement One to one communication direct with a targeted and focused audience Assists SEO rankings (enhances and qualifies links) Complementary to affiliate marketing efforts
14. Social Networks driving video views Research by Brightcove & Tubemogul Sept 2010 By the end of the year, Facebook should be second only to Google in terms of video referrals. Third-party traffic accounts for just under 20% of total video views 64% from Google Facebook currenlty 4.3 percent Twitter, 1.2 percent – twitter to soon embed video Video referrals via Facebook and Twitter are rising more rapidly than search engines. Facebook increasing 48% per month Twitter growing 38% per month When it comes to marketing videos, consumers tend to be more engaged when watching the content on third-party sites like blogs and social networks, watching nearly 30 seconds more on average per video stream. Traffic that originates from Facebook and Twitter leads to the longest viewing times for brand marketing video content.
16. Brands are interested! According to research carried out by Opinion Matters for the IAB (Dec 09), 86% of marketing managers rate social media as important to their business 73% have a Facebook page or group with 46.7% rating it very important. A further 18.7% intend to have one in 2010 53% have a YouTube channel with 32% rating it very important. A further 24% intend to have one in 2010 49% use video distribution with 37.3% rating it very important. A further 21.3% intend to in 2010 Brands are increasing spend in Social Media from 0-5% of digital marketing budget to 6-10% 2009:2010
18. Social Media Social Media feature Traditional 23,404,000 UK Users* Live & Interactive interview TV 3, 414, 000 UK Users* RADIO Media Collateral Research Spokesperson B-roll Etc. audio feature 2,147,000 UK Users* 2,232,000 UK Users* video feature podcast RSS 3,886,000 UK Users* 17,110,000 UK Users* Download & On Demand Social Media Social Media *Source: Nielsen Netview, Dec 2009
19. Online Broadcast 30m UK Internet users aged 15+ watched over 5.5bn online videos in Feb’101 (up 37% on last year) and 8m of us have downloaded a podcast2 Over half of 18-24 year olds (55%) and 12% of over 55s watch TV online at least once a week. 56% of 18-24s go online to follow a breaking news story3 (1) ComscoreApril 2010; (2) RAJAR July 2009, (3) YouGov Media Migration Report May 2010
20. What are we watching Online? Types of video content viewed online over the last month Source: Kantar Media’s Internet Monitor, Wave 50, Nov 2009
21. Using Branded Broadcast in Social Media and adding value to your affiliate marketing programme
22. LIVE & INTERACTIVE WEBTV SHOW SHORT FORM VIDEO FEATURE VIDEO NEWS RELEASE VIDEOCALL STUDIO INTERVIEW AUDIO PODCAST
23. ONLINE PR AGGREGATION CONTENT ON BRAND’S WEBSITE CRM EMAIL/ NEWSLETTER MEDIA PARTNERSHIP DIRECT EMAIL TO OPT-IN LISTS
24. UPLOAD TO VIDEO SHARING SITES FACEBOOK FAN PAGE & NEWS FEEDS REACH INFLUENTIAL BLOGGERS ENCOURAGE MEDIA TO TWEET
26. The challenge and the potential Challenge Provide your messages to your target audiences through content that they want to engage with Potential Imagine your own TV channel featuring just your products that viewers can purchase whilst watching from via any affiliate partner Or your own version of Question Time, but with the ability to moderate the conversation and questions!
29. Live Events – Laphroaig Whisky Global live & interactive shows via satellite: Engaged 280,000 online community – ‘Friends of Laphroaig’ Aggregated to 3rd party websites 1,000+ questions posted in advance, further 1,100+ during the live show 7,300+ views of live show and 10’s of 000’s since Watched in 63 countries 2nd & 3rd shows produced from Scotland & US and 4th last month from Jerez in Spain.
31. Extending Reach – CRM Email HTML email sent to database of over 40,000 Prudential customers had open rate of 15% generating over 100 questions for the show which has been viewed by over 21,500 people on demand BEFORE AFTER
33. Jaeger using interactive catwalks To maximise viewing Jaeger embed LinkTo™ technology on their catwalk videos to enable the audience to engage with the video to gain more information on featured products and add them into their shopping basket. Promoted on home page – ‘Shop the Catwalk’
34. Jaeger using LinkToTM Highlight product by rolling mouse over video Clicking on product pauses video and brings up info page Click on link to add product directly to shopping basket http://www.linkto.tv/casestudies/casestudy/client/jaeger
35. Jaeger Results 27% Engagement 13% click through Average shopping basket increased by 300%
36. LinkTo Analytics Bounty : ‘How To Breastfeed’ All affiliate links can be tracked on click through
37. Improving SEO Video Content Well tagged with supporting editorial copy Aggregated to highly indexed media owner sites, personal blogs and through social media
41. Summary Video & Audio content are effective methods to deliver message which can be easily made portable and shared virally online. Brands need to engage with their audiences in a meaningful and non-patronising way Drive advocacy through quality & focused broadcast content It’s about knowing the people and personality of the brand – less selling, more engaging When made interactive, viewers will engage with video content Make it a seamless connection for people Interactive video content can add value to your affiliate marketing programmes