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Bookmobile exchange presentation the bookmobile image and you

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presentation for the annual bookmobile exchange in Columbia, SC - September 2017

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Bookmobile exchange presentation the bookmobile image and you

  1. 1. THE BOOKMOBILE IMAGE AND YOU Dr. Curtis Rogers, Communications Director
  2. 2. TALKING POINTS My Presentation Style The Bookmobile Image Audit Bookmobile Signage Library Brand Recognition Customer Service POSTIVE Messages
  3. 3. CONDUCT A BOOKMOBILE IMAGE AUDIT 1. know your library’s mission, vision, taglines, etc. 2. conduct a signage audit 3. ask a friend or family member to visit the bookmobile 4. develop a committee if needed 5. present your findings
  4. 4. COMPONENTS OF A BOOKMOBILE SIGN positive Polite language Not verbose – get to the point Use library logo/branding No typos Correct grammar Font and font size Image that supports content negative Handwritten Too many words Clip art – just. don’t. do. it. Comic sans font (another no no) Passive aggressive Too many colors Too much going on
  5. 5. LET’S DO THE PLUS DELTA… What is good? What would you change?
  6. 6. THE BOOKMOBILE IMAGE AUDIT Why do this? How do I do this?
  7. 7. A BOOKMOBILE IMAGE AUDIT IS AN AUDIT OF THE INTERNAL AND EXTERNAL IMAGE INCLUDING PRINTED MATERIALS, SIGNS, CUSTOMER SERVICE, AND COMMUNITY PERCEPTIONS.
  8. 8. OUTSIDE OF BOOKMOBILE Is the Bookmobile clean – has it been washed recently. Is there a cleaning schedule? Are the areas you park attractive? How do you position the bookmobile? Are the images on the bookmobile in good condition? Are they large enough? Do they need repainting? Is the bookmobile entrance clearly marked? Where are other directional signs to the bookmobile located in the community or at parking locations? Are the directions well marked and easy to understand?
  9. 9. INSIDE OF BOOKMOBILE What does someone see when they first enter the bookmobile? Is everything well marked with signs? Is it cluttered or neat? Is there a place such as a bulletin board to post special information? Is it attractively displayed? Is everything current? Is it regularly cleaned? Are the hours of operation and locations posted clearly? Are all areas of the bookmobile kept neat with books, magazines, and other materials shelved or attractively arranged. Are the floors or carpet cleaned frequently? Are trash containers provided in the bookmobile? Would you be proud to bring a family member or close friend to the library?
  10. 10. PRESENT YOUR FINDINGS Use signage audit photos. Show the before and after.
  11. 11. BEFORE AND AFTER
  12. 12. ADDITIONAL RESOURCES for making your library a better place!
  13. 13. • Flickr • Pinterest • PRTalk Listserv • The Accidental Library Marketer • The Customer- Focused Library: Re-Inventing the Public Library From the Outside-In • Pinterest: https://www.pint
  14. 14. THANK YOU! FEEL FREE TO CONTACT ME Dr. Curtis R. Rogers, Communications Director 803-734-8928 crogers@statelibrary.sc.go v

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