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advancedsocialmedia

Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.

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[object Object],[object Object],Social viewing is the ability for multiple users to aggregate from multiple sources and view online videos together in a synchronized viewing experience. Example with IntoNow  Socially engaged viewers watch longer, don’t ad skip, and have higher sponsor recall.  Mostly women are social viewer
[object Object],[object Object],Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Created hashtag #pepsisoundoff to talk about and during XFactor show Pepsi Sound Off Spotlight Comment of the Week
[object Object],[object Object],Pespi Sound Off is very well recieved by the social media audience and had generated positive comments Pepsi Pulse
[object Object],Brand Size Brand Image Partnership The strategy is to create a social media buzz using TV shows. Technical support is important aspect: App, Online Platform…
[object Object],[object Object],[object Object],[object Object],[object Object],According to a Mashable Study, the sheer volume of views from the 2009 Top 10 Webisodes reached 56+ million views in aggregate  Webisodes are far from a niche form of entertainment.   Very expensive medium (2 million dollars)
[object Object],[object Object],In Garden Party , Clorox was able to insert commercials in between webisodes and seamlessly integrate product placement. Next January: Supermoms  Own Facebook Fan Page
[object Object],[object Object],The Broadroom contributed to expand the audience, traffic and new demographics ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Brand Size Brand Image Studio/Actors The strategy is to create a viral webisode and seamlessly integrate the brand image.  Brought to You by …
[object Object],[object Object],Video sharing is type of web service that allows anyone to upload videos and share them with the world.
[object Object],71% of online Americans use video-sharing sites such as YouTube and Vimeo, up from 66% a year earlier. Statistics by Platform Source: http://sysomos.com/reports/video/
[object Object],Embed Videos into your website Use video in your online ads Go Mobile Value Source: http://mashable.com/2009/12/09/business-video-tips/
[object Object],Brand Awareness Engagement Drive Sales Source: http://mashable.com/2009/12/09/business-video-tips/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Is there on linchpin element or do platforms contribute equally?
[object Object],Is there on linchpin element or do platforms contribute equally?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are the moving parts in a modern integrated social media campaign?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do we select the tactics to include in a campaign?  
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[object Object],[object Object],As a result of the technology advances and social platforms that are rising, a demand for aggregating content is essential. Users are prone to view video from multiple sources, such as Youtube and Facebook. Facebook is the #2 video destination. How do we manage content sources from YouTube, Vimeo and Twitvid (a social video sharing service)? By optimizing social video sharing sites users can simplify the video experience and allow users to view videos sources from YouTube Vimeo and Twitvid.
[object Object],[object Object],Conde Nast, publisher of Vogue and Vanity Fair is diversifying its mix by adding TV and movies to offer a multi-media experience to consumers. This will include the creation of original content for television, film, and digital properties. Huffington Post has launched HuffPost TV. With the addition of the blog and community platforms this creates a comprehensive and more social view of what’s happening in the world.
[object Object],[object Object],“ In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets,” Neil Hunt, chief product officer at Netflix said in a statement. With that, Netflix upgraded their app to coincide with the release of 7” screen tablets Kindle Fire and Nook Tablet in time for holiday sales.
[object Object],[object Object]
[object Object],[object Object],From a social check-in app for TV , Miso Application moves to another level with the new feature SideShows . Example: “Gossip Girl” on your living room TV and star Blake Lively appears on screen in a gorgeous yellow dress.  With Miso SideShows it will simultaneously display on your iPhone the same dress and provide a link to where to buy it.
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Editor's Notes

  1. Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  2. Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  3. Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  4. Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  5. Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  6. Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  7. Video sharing is a type of service that allows anyone to upload videos and share them with anyone. When a video is uploaded, a video sharing service stores the video on its webserver. The service will then show a URL with which to share the video with others. Often an embed code is provided to allow the uploader the option of displaying the video on his or her webpage, blog or social networking profile. popular due to the fact that many people do not have a web hosting provider that offers enough bandwidth or storage space. Since the average video size is somewhere between 10 and 15 megabytes, most users cannot afford a hosting plan that can deal with thousands of video views per day. Video Sharing popularity has also risen due to the fact that the number of user-generated videos has increased greatly due to the wide use of cellphones with video capability. Previous methods of sharing videos, such as DVD burning, are not practical and can be quite time consuming. Users sign-up for an account and upload files to a Video Sharing service for a variety of reasons. As mentioned previously, the primary reason is to save on web hosting bandwidth fees. Since most Video Sharing is completely free, bandwidth costs are reduced to zero. Secondly, users want to create a common place for their videos. By sharing the URL to their Video Sharing profile, users can share all of their videos at one convenient location. Lastly, Video Sharing is used because it easy to use and does not have a steep learning curve. No previous programming experience is required since a web browser, such as Chrome or Firefox, is used to access the videos. Video Sharing limitations also vary depending on which service is used. The limitations that are commonly enforced include: video length, bandwidth used per video, total storage space taken up, video resolution, and video formats allowed. Most services allow for unlimited bandwidth and storage space, but limit an individual video's length to 15 minutes and the file size to 100 megabytes. As of late, Video Sharing has focused on smart phones and tablets, where videos are easily searched for and quickly downloaded and watched. Most of the popular Video Sharing companies have added mobile versions of their websites. Mobile versions offer fewer features so the site loads faster and may also offer less videos due to compatability issues. Mobile apps are available that allow users to upload videos directly from their cellphones.
  8. Rural internet users are now just as likely as users in urban and suburban areas to have used these sites, and online African-Americans and Hispanics are more likely than internet-using whites to visit video-sharing sites. Gender stats: Males: 60.33 % Females: 39.67% In total 77% are under 35 years old, while 60% of all users are male. Additional video sharing sites Google Blip TV Yahoo Metacafe Hulu Break Msn Mtv
  9. Vimeo was created in 2004. inserting the word “me” is used as a reference. The content is user-made. Aas of March 2010 Vimeo had over 3 million viewers and an average of more than 16,000 uploads daily. The users are typically indie filmakers. Additional services offered by Vimeo: Vimeo Plus: packaged service of additional uploads, unlimited HD videos, and more Vimeo Pro: which is used for business and commercial use
  10. Tips: The New Slide button is on the Standard toolbar. You can also click Insert > New Slide .
  11. Tips: The New Slide button is on the Standard toolbar. You can also click Insert > New Slide .
  12. Twitvid re-launched its website on December 13, allowing users to view videos from YouTube, Vimeo, and Twitvid. Each channel operates as its own separate stream of content that gets curated by an individual. All the videos within that channel come from uploads to Twitvid or shared videos from YouTube and Vimeo. There’s even a setting that allows the channel videos to automatically play consecutively, mimicking the functionality of a traditional television channel. Celebrities such as Justin Bieber, Dane Cook, Tyra Banks, LeBron James as well as politicians Al Gore and John McCain all have Twitvid accounts. In the future Twitvid intends to add support for Hulu and Blip.tv.