Library Signage - the good, the bad, and the ugly
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This document outlines a presentation on library signage. It discusses evaluating existing signage, best practices for new signage, and the importance of branding. The presentation covers conducting a signage audit, examples of good and bad signs, equipment options, and addressing customer service issues. It emphasizes using a consistent logo, positive language, and focusing on usability over embellishments. The goal is to help libraries improve signage to better serve patrons and represent their brand.
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Library Signage - the good, the bad, and the ugly
- 1. LIBRARY SIGNAGE The Good, the Bad, and the Ugly – in two parts ARSL Conference 2018 – Springfield IL
- 2. Outline – Parts 1 & 2 • Part 1 • My Presentation Style • How it all started… • Library Signage 101 • The Library Signage Audit Process • Plus/Delta with Real Library Signs • Equipment • Q&A • Part 2 • The Importance of Library Brand Recognition • Customer Service Issues and Library Signage • POSITIVE Messages with Library Signage • Resources • Q&A
- 3. My Presentation Style • Let’s have a conversation! • I’ll show many images of REAL library signs. • I want you to THINK CRITICALLY about your library’s signage and what it means. • Thoughts on this sign
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- 5. How it all started… • “Do You See the Signs? Evaluating Language, Branding, and Design in a Library Signage Audit” by Amy Stempler and Mark Aaron Polger • http://www.librarymarketingco nference.org
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- 7. Library Signage 101 • Positive • Polite language • Not verbose – get to the point • Use library logo/branding (on most every sign – it depends) • No typos • Correct grammar • Font and font size • Image that supports content • Negative • Handwritten • Too many words • Clip art – just. don’t. do. it. • Comic sans font (another no no) • Passive aggressive • Too many colors • Too much going on
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- 11. The Library Signage Audit Process Prior & During • Setting up dates and times • Send document that covers the high points (next slide) • Informing (or not informing staff) • Hand staff member business card and document copy • Photos of public areas only and no people (I try…) After • Upload completed reports to ShareBase • Include sample of State Library’s Media Communications Guide and sample templates • Meet virtually or onsite with staff at education day.
- 19. Let’s Do the Plus/Delta
- 24. Signage Equipment • Laminator • Acrylic holders • Floor signs • Outdoor/Street level signs • Banner Stands • Ceiling mounted signs • “Permanent” signs • Suction cup signs • Neon Signs (Lighted) • Digital (wall mounted) • iPad/Tablet interactive display • The following images do not recommend specific brands – they are for information only.
- 35. End of Part 1
- 36. Library Signage Outline – Part 2 • Part 2 • The Importance of Library Brand Recognition • Customer Service Issues and Library Signage • POSITIVE Messages with Library Signage • Resources • Q&A
- 37. Library Brand Recognition • The Library’s image in the community – 4 important questions: 1. Do you have a highly visible logo? 2. Do you always use your library’s logo? 3. When was the last time the library’s logo was updated? 4. Is it time to get a new logo? • “Whenever possible, integrate your logo and library name into the design of the sign.” • BE CONSISTENT The Scarecrow Press, Inc. 1981
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- 50. Customer Service Issues and Library Signage • Library Signage and Systemic Issues • Reacting to problems with signage • Does it work? • Why or why not? • Is customer service training needed? • Let’s take a look at two signs I came across in a small rural library branch men’s room and discuss…
- 52. HOW… Could you help solve this issue with signage?
- 54. POSITIVE Messages with Library Signage • How to be positive without sounding passive- aggressive. • Just state the facts. • Less is MORE. • Don’t talk down to people. • No need for endings such as • -Thank you, Management • -We appreciate you • -Have a nice day • Pay attention to signage at businesses and other community organizations.
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- 64. Book Returns
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- 71. Remnants
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- 79. Highway maps Make sure they are up to date
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- 82. A-Frame Outdoor Signs Use them outdoors…
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- 87. The Sign and Brochure Barrier How might it make a patron feel?
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- 91. And just for fun…
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- 95. • Flickr • Pinterest • PRTalk Listserv • The Accidental Library Marketer • The Customer- Focused Library: Re- Inventing the Public Library From the Outside-In Resources
- 96. THANK YOU! Dr. Curtis Rogers Communications Director crogers@statelibrary.sc.gov 803-734-8928