Tech weekpresentation 2011

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  • Who to Follow: suggestions, interests, find friends Lists: Lists by you, Lists you follow, lists following you
  • Tech weekpresentation 2011

    1. 1. Social Media: Basics & Beyond Jennifer Hrusch, Jennifer Hess, Ellen Armstrong and Julie Theado
    2. 2. What is Social Media? Social Media is the sharing of user (human) created information and interacting on-line using Internet technology Read more: http://thesocialmediaguide.com/social_media/50-definitions-of-social-media#ixzz1XkHZxBob
    3. 3. What is Twitter? <ul><li>140 Characters </li></ul><ul><li>Tweet </li></ul><ul><li>Follow </li></ul><ul><li>Be Followed </li></ul><ul><li>Direct Message </li></ul><ul><li>@ Reply </li></ul><ul><li>Retweet </li></ul>
    4. 4. Who is Tweeting? <ul><li>200 million people!* </li></ul><ul><li>Individuals </li></ul><ul><li>Businesses </li></ul><ul><li>News Outlets </li></ul><ul><li>Celebrities </li></ul><ul><li>Libraries </li></ul><ul><li>Librarians and other Professionals </li></ul><ul><li>*As of September, 2011. http://mashable.com/2011/09/08/twitter-has-100-million-active-users/ </li></ul>
    5. 5. What’s to Tweet About?
    6. 6. Why Twitter? <ul><li>Shared content “Twitter provides the hub, the means of connecting all of one’s online activity to create a real-time, people-run and directed broadcasting network.”* </li></ul><ul><li>Power of the crowd: people pick the news </li></ul><ul><li>Multiple streams: No one kind of content rules </li></ul><ul><li>It’s personal: Connecting to people, not just content </li></ul><ul><li>It’s interactive: Responding, not just consuming </li></ul><ul><li>Access to the global mind </li></ul><ul><li>” How Twitter is changing the Face of Media,” Soren Gordhamer, Nov 2009, http://mashable.com/2009/11/11/twitter-media-landscape/ </li></ul>
    7. 7. Getting Started <ul><li>New to Twitter? Join today! </li></ul><ul><li>Choose a Username </li></ul><ul><li>Public or Private? </li></ul><ul><li>Find people to follow </li></ul><ul><li>Let people follow you and follow them back </li></ul><ul><li>Make use of Twitter tools to manage and measure </li></ul>
    8. 8. Choosing a Username <ul><li>Don’t be afraid to use your real name </li></ul><ul><li>Include profession or interest </li></ul><ul><li>Be creative </li></ul><ul><li>Distinguish yourself </li></ul><ul><li>Keep it short (It’s part of your 140 characters!) </li></ul>
    9. 9. Public or Private? <ul><li>Show your real name and location </li></ul><ul><li>Bio: Provide information about yourself </li></ul><ul><li>Web: Add a link to your other content </li></ul><ul><li>Let others find you by email </li></ul><ul><li>Add a location to your tweets </li></ul><ul><li>Protect your tweets </li></ul><ul><li>Use HTTPS </li></ul>
    10. 10. As long as you follow… <ul><li>Who to Follow (suggestions, interests, find friends) </li></ul><ul><li>Lists </li></ul><ul><li>Similar to You </li></ul><ul><li>Follow back </li></ul>
    11. 11. Tips, Tools and Tricks <ul><li>Tweetdeck and Hootsuite </li></ul><ul><li>Notifications </li></ul><ul><li>Scheduling Tweets </li></ul><ul><li>Impact: Tweetstats, Twitterholic and Klout </li></ul><ul><li>Hashtags: Tweetchat </li></ul>
    12. 12. What is Facebook? <ul><li>A portal for social networking </li></ul><ul><li>Profile is the center of Facebook </li></ul><ul><li>Find and add friends </li></ul><ul><li>Share Photos and/or videos </li></ul><ul><li>Organize a Community, Shared Interest or Event </li></ul><ul><li>Email or chatting or message </li></ul>
    13. 13. Who’s on Facebook? More than 750 million active users!* <ul><li>Individuals </li></ul><ul><li>Businesses </li></ul><ul><li>News Outlets </li></ul><ul><li>Celebrities </li></ul><ul><li>Libraries </li></ul><ul><li>Librarians and other Professionals </li></ul><ul><li>*As of September, 2011. http://www.facebook.com/press/info.php?statistics </li></ul>
    14. 14. Why Facebook? <ul><li>Keep in touch with friends and family </li></ul><ul><li>Share photos and videos </li></ul><ul><li>Stay informed on community events </li></ul><ul><li>Join networks </li></ul><ul><li>Join Groups </li></ul><ul><li>Select your own level of privacy </li></ul><ul><li>Ability to reject friend requests </li></ul>
    15. 15. Getting Started
    16. 16. Creating a Page <ul><li>A Facebook Page is kind of like a blog. It gets updated by you just like a website. </li></ul>
    17. 17. Public or Private? <ul><li>Control privacy settings when you post </li></ul><ul><li>Control your default privacy </li></ul><ul><li>Control how you connect with people you know </li></ul><ul><li>Control what happens when friends tag you or your content. </li></ul><ul><li>Control what gets shared with apps, games and websites. </li></ul><ul><li>Limit the audience for posts you shared with more than friends. </li></ul><ul><li>Manage your lists of blocked people and apps. </li></ul><ul><li>* Privacy setting often change so be aware and update as necessary . </li></ul>
    18. 18. Finding Friends <ul><li>Search using email address </li></ul><ul><li>Search for friends by name </li></ul><ul><li>Find friends using The People You May Know tool </li></ul><ul><li>Select friends and send a friend request </li></ul><ul><li>Wait for friends confirmation </li></ul>
    19. 19. Tips, Tools & Tricks <ul><li>Load and tag pictures and video </li></ul><ul><li>Add links </li></ul><ul><li>Filter who is in your timeline </li></ul><ul><li>Create your URL </li></ul><ul><li>Block applications </li></ul>
    20. 20. Questions

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