1. Social media
INTEGRATION
will become
Abhikarma
VISION 2013

2. Social media will get
real budgets.

3. Social media will
be integrated to
overall client
connection
activities.

4. All search
will be real-
time. Web,
blogs & social
networks.
http://www.sxc.hu/photo/1085939

5. Real-time will be
the right time.
Delays will cost
customers.

6. Social networks will become
more commercial.

7. WE will be more interactive
and connected to social
networks.

8. The home page for internet users will be
social network’s profile page.

9. Facebook will grow to
700,000,000?

10. AGE OF
PARTICIPANTS GENDER
Most survey participants Females edged out
(74%) were between the males, representing COUNTRY
ages of 30 and 59. The 60% of all participants Most participants (64%) were
median age was 40 to 49. based in the United States.

11. •We create the page
using name, logo,
• Create the page using
and branding
name, logo, and
• brandingan outlet to
Use as
• Use as an share
display andoutlet to
display and share
information in a fun,
informal wayin (in
information a fun,
informal way (in
conjunctionwith your
conjunction with
your homepage)
homepage)
• • Form relationships
Form relationships
with peoplein your
with people with
industry (and your
our school (and
parentsclients) and
clients’ relatives
• Showcase
friends)yourthe “real”
side of business
• Showcase the
“real” side of our
school.

12. THE VALUE EQUATION IS CHANGING
Content = Attention
= Attention, participation,
Content, tools, services interaction, content
http://www.flickr.com/photos/wespionage/

14. “THE PHYSICS OF MEDIA ARE CHANGING”*
Limited distribution channels Unlimited distribution
Abundant attention Attention scarcity
*http://www.fistfulayen.com/blog/?p=147