This document provides an overview of using new media and communication technologies to engage newcomers to Canada. It discusses how most newcomers are online and have certain expectations of online services. It also outlines some strategies for organizations to develop an online presence and engage in social listening. Finally, it recommends some specific tools like email, RSS feeds, social networks and mobile technologies that can be used, and provides additional resources for learning more.

1. Click here
Using New Media and
Communications Technologies with
Newcomers to Canada
Chris to phe r Wulff, Social Planning
Toronto
Marc o Campana , Ontario Council of
Agencies Serving Im igrants (OCASI)
m

2. A Quick Overview
 Introduction
 Profile
 Strategies
 Tools
 Resources

3. Introduction
It’s about:
• Learning to work/listen online
• Having a strategy
• Choosing the right tools for you
• Managing your workflow
• Avoiding “Garbage Overload”
• Becoming a proficient information
manager – find the right information for
the right people at the right time
• Learning to share and collaborate – becoming an aggregator

4. Web 2.0
5 Pillars of the Modern Internet
• Ease of Use
• Trusted Networks
• Everyone Can Publish
• Act/Pass(ive)
• Media Rich

5. Newcomers Online – A Profile
Who’s Online and What do They Want From Me?
 Newcomers to Canada – 78%
 Youth and Young Adults - 96% (but 51 per cent of Canadians
aged 60 and older are online users)
 Service Expectations
 Immediacy
 Peer Networks
 Consistency
 Accuracy
 Expertise

6. Newcomers Want Online Services!
Some examples:
 Some examples of newcomer websites
 Settlement.Org
 Loonlounge.com
 Canadiandesi.com
 A Canada Immigrant's Blog
 Skills for Change - online video
 Skills for Change - online courses
 OCASI - customized mapping
 OCASI - online courses

7. Newcomers Want Online Services!
But, what do we give them?
What’s the right service?

8. WE Want Online Services!
What if increased use of online tools could save us time, free
us up to do more interesting work, get us the information
we needed to do our jobs more efficiently, effectively?

9. Strategies
 Core - listen, fail informatively, and evolve
 Daily Routine – process, discipline -
challenging
 Sharing – collaborating, informing,
developing expertise
 Responding – are you listening
strategically?

10. Strategies
Getting your organization ready to listen
 Why are you listening? What are your
mission goals?
 Come up with at least Five Ways You Plan
to Use the Information (link to day-to-day action)
 What’s Your Internal Process? How will you
organize your listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

12. Learn as You Go

13. Tools

14. Tools

15. Tools

16. Tools

17. Tools
Let’s review a few:
 Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to
email
 Google Alerts
 RSS and Twitter
 Social Networks/Online Communities (Facebook, LinkedIn,
Ning, etc.)
 Social Bookmarking - Delicious, Diigo
 Mobile?
 Google CSE

18. Ease of Use Essential

19. Tools - Email as Web 2.0?
Email

20. Tools- eNewsletters/email lists

21. Tools – RSS to Email

22. Tools - Watchthatpage

23. Tools – Google Alerts

24. Tools – Google Alerts

25. Tools – Google Alerts

26. Tools - RSS
Actively Passive

27. Tools - RSS

28. Tools - RSS

29. Tools - RSS

30. Tools - RSS

31. Tools - Twitter

32. Tools - Twitter

33. Tools - Twitter

34. Tools - Trusted Networks
Social Networks

35. Tools - Trusted Networks
Social Networks
Roll Your Own Social Network

36. Tools - Trusted Networks
Social Bookmarks
C R A P Te s t
C u rre n c y
R e lia b ilit y
A u t h o r it y
P u r p o s e / P o in t o f
V ie w

37. Tools – Mobile?

38. Custom Search Engines

39. Pulling it all together?

41. Media Rich

42. Click Here - Using New Media Technologies
How Much Time?

43. Resources
How I learned to stop worrying
and love the early adopters!

44. Resources
http://socialmedia-listening.wikispaces.com/
http://www.wearemedia.org
http://wiki.healthnexussante.ca
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!

45. Images
 http://www.flickr.com/photos/tyla/2613836330/  http://www.flickr.com/photos/luc/1824234195/
 http://www.flickr.com/photos/matthamm/294555912  http://www.flickr.com/photos/w5nyv/455756468/
8  http://www.flickr.com/photos/dan_h/667441709/
 http://www.flickr.com/photos/dailypic/1459055735/  http://www.flickr.com/photos/sparktography/248514
 http://www.flickr.com/photos/cambodia4kidsorg/322 7794/
6367547/sizes/o/
 http://www.flickr.com/photos/skemsley/3554049015
 Webinar:Twitter for Nonprofits - Jeff Patrick,
Common Knowledge  http://www.flickr.com/photos/archiemcphee/340197
 http://www.flickr.com/photos/i-1326/2968175502/ 4951/
 http://www.flickr.com/photos/debschultz/192555548  http://www.flickr.com/photos/timheuer/143007903/
5/sizes/o/  http://www.flickr.com/photos/bre/448847262/
 http://www.flickr.com/photos/stabilo-boss/93136022/  http://www.flickr.com/photos/zachinglis/41443867/
in/pool-web2dot0diagrams  http://www.flickr.com/photos/cambodia4kidsorg/290
 http://www.flickr.com/photos/ycc2106/134414023/ 6235414/
 http://www.flickr.com/photos/abiesudiono/3640386883/  http://farm4.static.flickr.com/3027/2905389559_d3e
 http://www.flickr.com/photos/nielsvk/258851215/ c3e6530.jpg
 http://www.flickr.com/photos/adunne/286285676  http://www.flickr.com/photos/erio/51737097/