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Gettingthe socialoutofsocial media ace2012

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Presentation and discussion at ACE Conference in Anapolis, MD 2012

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Gettingthe socialoutofsocial media ace2012

  1. 1. GettingtheSocialOut ofSocialMediaKaren Jeannette @kjeannetteAnne Adrian @aafromaa
  2. 2. Word Cloud of Co and Con Words karen
  3. 3. Mass Audience or Mass of Niches? Nebraska State Fair (Photo: Terri James)
  4. 4. What was one of the last things youlearned?
  5. 5. What was one of the last things youlearned?Who or what was the source?Did you seek it or was it referred?Where did you find it?Why did you need this new learned thing?Why was it valuable?
  6. 6. Who determines the value of yourinformation? How does it relate to them?Is it timely? Who What When http://www.flickr.com/photos/yourdon/2715599454/ Where Why “Who, What, When, Where, Why… Every time” – Melissa Rach, BrainTraffic Adventures in Online Content
  7. 7. Are we there? Dependable?
  8. 8. Are we there? Dependable?Do we make it easy for people to find us andbuild relationships with us?Do we make it easy for people to find ourresources?Will they see a connection with theinformation and the person to CooperativeExtension?How are relationships retained?
  9. 9. How do you link and retainrelationships in campaignsand events?
  10. 10. How do you link and retainrelationships in campaignsand events?Adding value and participants to an event (face-to-face) or online – by generating conversation ahead of time?Social engagement before, during, and, after event“Read-aheads” to drive interest and deepen knowledgeLet participants share and connect with each otherLinks to presentations (Slideshare)Linking and QR codesComplete profile infoReciprocal linking
  11. 11. What is an event?http://www.flickr.com/photos/joao_trindade/6915326109/in/photostream/
  12. 12. What is an event?Physical event (e.g. conference)WebinarNew resourceCampaignPlanned or non-planned discussion (Twitter chats, Facebook chats)Others
  13. 13. Social media is not marketingSocial media is social--not another avenue for broadcastingSocial is small circlesPassions, Interest, NeedsSmall circles in the open scales
  14. 14. How do we engage in small circles? Twos-ees and Threes-ees?Me, We, and the NetworkNational eXtension Virtual Conference 2012 Conference keynote presentation by Nancy White, FullCircle Associateshttp://learn.extension.org/events/47
  15. 15. How do we engage in smallcircles?What are some approaches?Is there a difference in organizationalaccounts and personal accounts?
  16. 16. Engagement/ConnectionsAre we addingvalue to wherethe conversationis taking place?
  17. 17. Engagement = Opportunities foramplifiers, advocates, andcommunity members
  18. 18. How can we gain amplifiers,advocates, and communitymembers?How can we provide opportunities to investin communities?How can we become valuable members of communities?
  19. 19. http://www.eddmaps.org/Investment - Call to Action
  20. 20. Polymath Quantum Computation Problem, January 2009 Tim Gowers asked if 27 people mass mathematics 800 comments possible? 107,000 words in 37 days A difficult unsolved mathematical Solved the core and Anybody in the world are higher level to contribute problemTEDxWaterloo - Michael Nielsen - Open Sciencehttps://www.youtube.com/watch?feature=player_embedded&v=DnWocYKqvhw#!
  21. 21. What are the investment opportunities?Can they Can we say, say, "Im a ”We’re part of a part that?" of that?" Investment is a full circle.
  22. 22. What is the value of stayingconnected in the long-term?
  23. 23. What is the value of stayingconnected in the long-term?Staying on the cutting edge.Knowing people and ideas.New perspectives and contexts that helpothers.Allow for teachable moments.As relationships grow, increase evaluationopportunities.
  24. 24. Transformed Educator "To be a planetarium director, you need college, but if you build your own, you can run it!" Frank Kovac
  25. 25. Extension resources, information, and people are not the destination - they are a part of the journey.(e.g. we are on their personal learning journey)Are we even on the map?
  26. 26. Network Literacy Blog: blogs.extension.org/militaryfamilies / Webinars learn.extension.org/ Twitter @AleXNetLit #NetLit
  27. 27. Getting the Social Out of Social Media Karen Jeannette, Content Development Support @kjeannette, karen.jeannette@extension.org http://www.slideshare.net/kjjeannette Anne Adrian, Social Media Strategist @aafromaa, anne.adrian@extension.org http://www.slideshare.net/aafromaa And a special thank you to Maggie Lawrence, @BackyardWisdomAuburn University for contributing examples of engagement andparticipating in this session.
  28. 28. References• Adventures in Online Content. (Webinar recording). Keynote speaker: Melissa Rach, Brain Traffic https://connect.extension.iastate.edu/p29894575• How content is really shared, closed friends not influencers: http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/• Me, We, and the Network (Webinar recording). Keynote speaker: Nancy White, Full Circle Associates http://learn.extension.org/events/47• Backyard Wisdom. https://sites.aces.edu/group/backyardwisdom/default.aspx• EDDMAPS example: http://www.eddmaps.org/• TEDxWaterloo - Michael Nielsen - Open Science https://www.youtube.com/watch?feature=player_embedded&v=DnWocYKqvhw#• Blog post about using Pinterest: http://amyehays.blogspot.com/2012/06/pinterest-made-me-do-it-subversive.html• Network Literacy Community of Practice: • Blog posts: blogs.extension.org/militaryfamilies/ • Webinars: learn.extension.org/
  29. 29. Photo and image creditsExtension communicator sketch. Karen JeannetteWord cloud: Wordle net, produced by Karen JeannetteState Fair Photo: Terri JamesWhat was the last thing you learned: http://www.flickr.com/photos/usarmyafrica/4567209649/Who determines the value of your content (man with laptop) http://www.flickr.com/photos/striatic/447742374/Link and retain relationships: http://www.flickr.com/photos/russfeld/4310226233/Social Media is not marketing: http://www.flickr.com/photos/aafromaa/4476152633/in/photostreamWhat is an event? http://www.flickr.com/photos/joao_trindade/6915326109/in/photostream/

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