Volunter Toronto Using Web 2.0 Tools to Manage Community Relations


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Social media is more than just a way to talk online.

It’s an opportunity to listen to your community, and inform the way you engage, mobilize and sustain supporters.

This workshop focused on how Social Media tools can help you in your efforts to:

recruit, organize and retain community members.
plan and market your events and programs.

Published in: Education, Technology, Sports
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Volunter Toronto Using Web 2.0 Tools to Manage Community Relations

  1. 1. Using Web 2.0 Tools to Manage Community Relations Marco Campana, Ontario Council of Agencies Serving Immigrants (OCASI) @marcopolis
  2. 2. A Quick Overview <ul><li>Introduction </li></ul><ul><li>Strategies </li></ul><ul><li>Tools </li></ul><ul><li>Resources </li></ul>
  3. 3. <ul><li>5 Pillars </li></ul><ul><ul><ul><li>Ease of Use </li></ul></ul></ul><ul><ul><ul><li>Trusted Networks </li></ul></ul></ul><ul><ul><ul><li>Everyone Can Publish </li></ul></ul></ul><ul><ul><ul><li>Actively Passive </li></ul></ul></ul><ul><ul><ul><li>Media Rich </li></ul></ul></ul>Web 2.0
  4. 4. Social Media
  5. 5. Why Social Media? <ul><li>It’s happening now . </li></ul><ul><li>With or without you. </li></ul><ul><li>The people you want to reach are probably using it. </li></ul>
  6. 6. <ul><li>What if increased use of online tools could save us time, free us up to do more interesting work, get us the information we needed to do our jobs and engage our community more efficiently, effectively? </li></ul>Working Smarter?
  7. 7. Why Social Media? <ul><li>Learn what people are saying about you </li></ul><ul><li>Create buzz for campaigns and events </li></ul><ul><li>Increase issue or organizational exposure </li></ul><ul><li>Identify and recruit evangelists </li></ul><ul><li>Find new opportunities </li></ul><ul><li>Offer support to clients and programs </li></ul><ul><li>Improve ‘findability’ </li></ul><ul><li>Get the message out fast </li></ul>
  8. 8. Introduction <ul><li>Social media is more than just a way to talk online. </li></ul><ul><li>It’s an opportunity to listen to your community, and inform the way you engage , mobilize and sustain supporters . </li></ul><ul><li>Social Media tools can help you in your efforts to: </li></ul><ul><li>recruit, organize and retain community members. </li></ul><ul><li>plan and market your events and programs. </li></ul>
  9. 9. Five Good Ideas <ul><li>Online conversations are still conversations. The language may be different online, but the principles are the same. </li></ul><ul><li>Connect and integrate your online work with your offline work. </li></ul><ul><li>Isolate technology from conversation. Don’t let the technology become the conversation. </li></ul><ul><li>Your conversations will evolve, be prepared to evolve with them. </li></ul><ul><li>Don’t just innovate, participate. Go to where your audience already is, join them, engage them, use the technology that’s already working for them. </li></ul><ul><li>http://atwork.settlement.org/sys/atwork_whatshappen_detail.asp?anno_id=2008201 </li></ul>
  10. 10. Listening | Sharing | Engaging
  11. 11. Listening | Sharing | Engaging <ul><ul><li>Have a strategy </li></ul></ul><ul><ul><li>Learn to work/listen online </li></ul></ul><ul><ul><li>Choose the right tools for you </li></ul></ul><ul><ul><li>Manage your workflow </li></ul></ul><ul><ul><li>Avoid “Garbage Overload” </li></ul></ul><ul><ul><li>Find the right information for the right people at the right time </li></ul></ul><ul><ul><li>Share and collaborate – become an aggregator </li></ul></ul>
  12. 12. Telling Your Story <ul><li>Who is your audience ? </li></ul><ul><li>What do you want them to do? </li></ul><ul><li>How can you convince your audience to: </li></ul><ul><li>Volunteer their time? </li></ul><ul><li>Spread the word? </li></ul><ul><li>Take action? </li></ul><ul><li>??? </li></ul>
  13. 13. Your Audience <ul><li>How to tell the story that encourages them to take the action you want? How can you engage them fully? Where are they and are you there? </li></ul><ul><li>How well do you know your audience(s)? </li></ul><ul><li>How can you learn more about your audience(s)? Ask them! </li></ul>
  14. 14. Strategies <ul><li>Core – set up, listen, update and evolve </li></ul><ul><li>Daily Routine – process, discipline, workflow </li></ul><ul><li>Define Sharing – collaborating, informing, developing expertise </li></ul><ul><li>Responding – are you listening strategically? </li></ul><ul><li>How will you measure success? </li></ul>http://atwork.settlement.org/sys/atwork_library_detail.asp?doc_id=1004779
  15. 15. <ul><li>Why are you listening? What are your mission goals? </li></ul><ul><li>Come up with at least Five Ways You Plan to Use the Information ( link to day-to-day action) </li></ul><ul><li>What’s Your Internal Process? H ow will you organize your listening? </li></ul><ul><li>http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html </li></ul>Strategies Getting your organization ready to listen
  16. 16. Tools - Key Social Platforms <ul><li>Video Sharing </li></ul><ul><li>Podcasts </li></ul><ul><li>Message Boards </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Chat Rooms </li></ul><ul><li>Social Networking </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul><ul><li>Microblogging </li></ul><ul><li>Blogging </li></ul>
  17. 17. Tools
  18. 18. Your Story Platform Your Website
  19. 20. Tools
  20. 21. Tools
  21. 22. Tools <ul><li>Let’s review a few that are useful for Listening, Aggregating and Sharing: </li></ul><ul><li>RSS </li></ul><ul><li>Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email </li></ul><ul><li>Google Alerts </li></ul><ul><li>Twitter </li></ul><ul><li>Trusted Networks: Social Networks/Online Communities (Facebook, Ning, etc.); Social Bookmarking - Delicious, Diigo </li></ul><ul><li>Google Custom Search Engine </li></ul><ul><li>Rich/Multimedia </li></ul>
  22. 23. Tools - RSS Actively Passive
  23. 24. Tools - RSS
  24. 25. Tools - RSS
  25. 26. Tools - Email as Web 2.0?
  26. 27. Tools – RSS to Email
  27. 28. Tools - Watchthatpage
  28. 29. Tools – Google Alerts
  29. 30. Tools – Google Alerts
  30. 31. Tools - Twitter
  31. 32. Tools - Twitter
  32. 33. <ul><li>` </li></ul>
  33. 34. Tools - Trusted Networks
  34. 35. Tools - Trusted Networks Roll Your Own Social Network
  35. 36. Tools - Trusted Networks
  36. 37. Google Custom Search Engine
  37. 38. Multimedia
  38. 39. Tools – Mobile?
  39. 40. How Much Time?
  40. 41. Resources <ul><li>How I learned to stop worrying and love the early adopters! </li></ul>
  41. 42. Resources <ul><li>http://socialmedia-listening.wikispaces.com/ </li></ul><ul><li>http://www.wearemedia.org </li></ul><ul><li>http://wiki.healthnexussante.ca </li></ul><ul><ul><li>Setting the Stage/Strategy </li></ul></ul><ul><ul><li>Blogs to Follow </li></ul></ul><ul><ul><li>Daily Routines </li></ul></ul><ul><ul><li>Practical Tool Examples and Explanations </li></ul></ul><ul><ul><li>Learn </li></ul></ul><ul><ul><li>Play! </li></ul></ul>
  42. 43. Images <ul><li>http://www.flickr.com/photos/tyla/2613836330/ </li></ul><ul><li>http://www.flickr.com/photos/matthamm/2945559128 </li></ul><ul><li>http://www.flickr.com/photos/dailypic/1459055735/ </li></ul><ul><li>http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/ </li></ul><ul><li>Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge </li></ul><ul><li>http://www.flickr.com/photos/i-1326/2968175502/ </li></ul><ul><li>http://www.flickr.com/photos/debschultz/1925555485/sizes/o/ </li></ul><ul><li>http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams </li></ul><ul><li>http://www.flickr.com/photos/ycc2106/134414023/ </li></ul><ul><li>http://www.flickr.com/photos/abiesudiono/3640386883/ </li></ul><ul><li>http://www.flickr.com/photos/nielsvk/258851215/ </li></ul><ul><li>http://www.flickr.com/photos/adunne/286285676 </li></ul><ul><li>http://www.flickr.com/photos/luc/1824234195/ </li></ul><ul><li>http://www.flickr.com/photos/w5nyv/455756468/ </li></ul><ul><li>http://www.flickr.com/photos/dan_h/667441709/ </li></ul><ul><li>http://www.flickr.com/photos/sparktography/2485147794/ </li></ul><ul><li>http://www.flickr.com/photos/skemsley/3554049015 </li></ul><ul><li>http://www.flickr.com/photos/archiemcphee/3401974951/ </li></ul><ul><li>http://www.flickr.com/photos/timheuer/143007903/ </li></ul><ul><li>http://www.flickr.com/photos/bre/448847262/ </li></ul><ul><li>http://www.flickr.com/photos/zachinglis/41443867/ </li></ul><ul><li>http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ </li></ul><ul><li>http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg </li></ul><ul><li>http://www.flickr.com/photos/erio/51737097/ </li></ul><ul><li>http://www.flickr.com/photos/cyprien/3174008527/sizes/o/ </li></ul>