Really Simple Strategies: Keeping Track Of Your Organization And Issues Online

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My presentation from the MyCharityConnects conference. With all the ways to get information today – 24-hour news, streaming video, RSS feeds, social media feeds, “tweets”, e-newsletters, email updates, blogs – are you feeling a bit overwhelmed? Staying current and up-to-date on the issues that affect your day-to-day work is important for you and your organization. This workshop will explore the ways to keep on top of it all and provide you with tips on how to track your organization’s online reputation. We’ll specifically look at what RSS and other social media feeds are and how you can and should use them.

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Really Simple Strategies: Keeping Track Of Your Organization And Issues Online

  1. 1. Really Simple Strategies: Keeping Track of your Organization and Issues Online Marco Campana (marco@ocasi.org) Ontario Council of Agencies Serving Immigrants (OCASI) @marcopolis Friendfeed.com/marcopolis
  2. 2. A Quick Overview • Introduction • Strategies • Tools • Resources 2
  3. 3. Introduction It’s about: • Learning to listen online • Having a strategy • Choosing the right tools for you • Managing your workflow • Avoiding “Garbage Overload” • Becoming a proficient information manager – find the right information for the right people at the right time • Learning to share and collaborate – becoming an aggregator 3
  4. 4. What’s My Day Like? • My strategy • My tools • How I stay updated and learn • Dashboard? 4
  5. 5. Online Reputation Management • ORM - “The process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback.“ http://www.sitepoint.com/blogs/2009/05/20/online-reputation-management/ • Competitive Intelligence – “The action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization” http://www.dynamicintegration.net/competitive_intelligence.aspx • Listening - “The Active Listener gives full attention to listening when another is talking and focuses on what is being said. “ http://www.leadershipletters.com/2003/09/12/levels-of-listening/ 5
  6. 6. Strategies - Getting Your Nonprofit Organization Ready To Listen • Why are you listening? What are your mission goals? • Come up with at least Five Ways You Plan To Use the Information (link to day-to-day action) • Internal Process – how will you organize your listening? http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html 6
  7. 7. Strategies • Core - listen, fail informatively, and evolve • Daily Routine – process, discipline - challenging • Sharing – collaborating, informing, developing expertise • Responding – are you listening strategically? 7
  8. 8. Learn as You Go 8
  9. 9. 9
  10. 10. 10
  11. 11. Tools 11
  12. 12. Tools 12
  13. 13. Tools 13
  14. 14. Tools 14
  15. 15. Tools Let’s review a few: • Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email • Google Alerts • RSS and Twitter • Social Networks/Online Communities (LinkedIn, Facebook, Ning, etc.) • Social Bookmarking - Delicious, Diigo • Mobile? 15
  16. 16. Tools - Email as Web 2.0? 16
  17. 17. Tools- eNewsletters/email lists 17
  18. 18. Tools – RSS to Email 18
  19. 19. Tools - Watchthatpage 19
  20. 20. Tools – Google Alerts 20
  21. 21. Tools – Google Alerts 21
  22. 22. Tools - RSS Actively Passive 22
  23. 23. Tools - RSS 23
  24. 24. Tools - RSS 24
  25. 25. Tools - RSS 25
  26. 26. Tools - RSS 26
  27. 27. Tools - Twitter 27
  28. 28. Tools - Twitter 28
  29. 29. Tools - Twitter 29
  30. 30. Tools - Trusted Networks 30
  31. 31. Tools - Trusted Networks Roll Your Own Social Network 31
  32. 32. Tools - Trusted Networks 32
  33. 33. Tools – Mobile? 33
  34. 34. Pulling it all together? 34
  35. 35. Tools Creating Your Own Dashboard 35
  36. 36. Tools Creating Your Own Dashboard 36
  37. 37. How much time? 37
  38. 38. Resources How I learned to stop worrying and love the early adopters! 38
  39. 39. Resources http://www.wearemedia.org http://socialmedia-listening.wikispaces.com/ http://simplestrategies.pbworks.com Setting the Stage/Strategy Blogs to Follow Daily Routines Practical Tool Examples and Explanations @marcopolis Learn marco@ocasi.org Friendfeed.com/marcopolis Play! 39
  40. 40. Images • http://www.flickr.com/photos/tyla/2613836330/ • http://www.flickr.com/photos/luc/1824234195/ • http://www.flickr.com/photos/matthamm/2945 • http://www.flickr.com/photos/w5nyv/45575646 559128/ 8/ • http://www.flickr.com/photos/dailypic/1459055 • http://www.flickr.com/photos/dan_h/667441709 735/ / • http://www.flickr.com/photos/sparktography/24 • http://www.flickr.com/photos/cambodia4kidsor 85147794/ g/3226367547/sizes/o/ • http://www.flickr.com/photos/skemsley/355404 • Webinar:Twitter for Nonprofits - Jeff Patrick, 9015/ Common Knowledge • http://www.flickr.com/photos/archiemcphee/34 • http://www.flickr.com/photos/i-1326/296817550 01974951/ 2/ • http://www.flickr.com/photos/timheuer/143007 • http://www.flickr.com/photos/debschultz/19255 903/ 55485/sizes/o/ • http://www.flickr.com/photos/bre/448847262/ • http://www.flickr.com/photos/stabilo- • http://www.flickr.com/photos/zachinglis/414438 boss/93136022/in/pool-web2dot0diagrams 67/ • http://www.flickr.com/photos/ycc2106/134414023/ • http://www.flickr.com/photos/cambodia4kidsor g/2906235414/ • http://farm4.static.flickr.com/3027/2905389559_ d3ec3e6530.jpg 40

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