This document defines women entrepreneurs and discusses their characteristics and importance. It notes that women entrepreneurs are risk-takers who initiate and run business enterprises. They exhibit traits like being imaginative, hard-working, and able to take risks and earn profits. The document also outlines leadership qualities and push/pull factors that influence women's decisions to become entrepreneurs. It concludes by emphasizing the growing role of women in business and economic development.

2.  Entrepreneur
An entrepreneur is someone who is a risk taker and is ready to
face challenges.
 Women Entrepreneur
 It may be defined as a woman or group of women who
initiate, organise and run a business enterprise.
 Government of India has defined women entrepreneurs as
owning and controlling an enterprise with a woman having a
minimum financial interest of 51% of the capital and giving
atleast 51% of the employment generated in the enterprise to
women.

3. CHARACTERISTICS OF WOMEN ENTREPRENEURS
 Imaginative
 Attribute to work hard
 Persistence
 Ability and desire to take risk
 Profit earning capacity

4. LEADERSHIP QUALITIES
 Accept challenges
 Ambitious
 Drive
 Enthusiastic
 Hard work
 Patience
 Industrious
 Motivator
 Skillful
 Unquenchable optimism
 Adventurous
 Conscious
 Educated
 Determination to excel
 Experienced
 Intelligent
 Perseverance
 Studious
 Keenness to learn and
imbibe new ideas

5. IMPORTANCE OF WOMEN ENTREPRENEURS
 A good share of the population.
 Traditionally outside the domain of economic activities.
 They must be made part of the economic development,
because it will ensure the economic & social development
of the women along with providing more human
resources to strengthen the economy of the country.
 The economic status of women is now accepted as an
indicator of a society’s stage of development.

7. Pull Factors
 An urge to do something new
 Liking for business
 Need and perception of Women’s
Liberation, Equity, etc.
 To gain recognition, importance and social
status.
 To get economic independence
 To build confidence
 To developing risk-taking ability
 To gain greater freedom and mobility

8.  Death of bread winner
 Sudden fall in family income
 Permanent inadequacy in income of the family
 The category of push factors forms a negligible
percentage of women entrepreneurs.
Push Factors

9. Innovation Leads !!

10.  Earlier there were 3 Ks
 Kitchen
 Kids
 Knitting
 Then came 3 Ps
 Powder
 Papad
 Pickles
 At present there are 3 Es
 Electronics
 Energy
 Engineering
THE INDIAN APPROACH

11. OVERALL PRODUCT SELECTION BY
WOMEN ENTREPRENEURS IN INDIA

12. NEW AWARENESS
 NIP highlighted the need for special entrepreneurship
programmes for women entrepreneurs.
 Industrial and business opportunities are many.
 Majority of want-to-be women entrepreneurs are
from middle class families. Their potential should be
identified and trained.
 Adequate infrastructure support may be helpful.
 Mobile training centres should be opened.
 Post-training follow-up is vital.

13. BASIC PROBLEMS FACED BY WOMEN
ENTREPRENEURS
 Being a woman
 Responsibility towards family, society and work
 Male dominated society
 Tough Competition with large scale units
 Lack of business training
 Lack of education
 Low risk bearing ability
 Obtaining credit
 Non-awareness of facilities provided by government
 Questions by licensing authorities
 Marketing

15. Indra Nooyi
 Indra Nooyi, is the current chairman and
CFO of the second largest food and
beverage business, PepsiCo.
 Has held product manager positions at
Johnson & Johnson and textile firm
Mettur Beardsell.

She has been conferred with prestigious
Padma Bhushan for her business
achievements and being an inspiration to
India’s corporate leadership.

16. Dr. Kiran Mazumdar Shaw
 Started her own company, Biocon, in her
garage with an investment of Rs.10000 in
the year 1978.
 Loan application was turned due the
reasons:
1. Biotechnology was nascent at the time
in India.
2. She was a woman.
3. Her organisation had almost nil assets
 With hard work and commitment, Shaw
transformed Biocon into one of the
leading biopharmaceutical firms in India.

17. Ekta Kapoor
 Woman who single-handedly
founded and made Balaji
Telefilms
 Currently the creative head of
Balaji Telefilms and counted as
one of the top 10 women
entrepreneurs of today.
 Known to be fiercely
protective of her company and
brand, Ekta is also very
professional and has strong
business acumen.

18. Shahnaz Husain
 One of the most prominent
personalities of the corporate world.
 The products launched by her
Company head their way to leading
global stores.
 Her company Shahnaz Husain Herbals
has witnessed tremendous growth.
 She has received many awards such as
"The Arch of Europe Gold Star for
Quality", "The 2000 Millennium Medal
of Honour", "Rajiv Gandhi Sadbhavana
Award" and many more.

19. Ritu Kumar
 A native of Amritsar.
 She has been designing the
wardrobes of the three
winning Miss Indias, for their
participation in
International Beauty Pageants.
 Ritu’s outfits have been
patronized by style icons such as
late Princess Diana and Jemima
Khan.

20. All-Over India Bangalore leads !

21. PSYCHO-SOCIAL BARRIERS
1. Afraid of failures and criticism
2. Inadequate motivation
3. Discriminating treatment
4. Non-persistent attitude
5. Lacking in leadership qualities
6. Cultural values
7. Lack of courage and self-confidence

22. Suggestions
 Procedure of getting finance should be simple
 Effective propagation of programmes
 Linkages between product, services and market centers.
 Encouragement to technical and professional education.

23.  The role of business women in economic development is
inevitable.
 Now-a-days women enter not only in selected professions but
also in professions like trade, industry and engineering.
 Women are also willing to take up business and contribute to
the Nation's growth.
 There role is also being recognized and steps are being taken to
promote women entrepreneurship.
 Resurgence of entrepreneurship is the need of the hour.
 An integrated approach is necessary for making the movement of
women entrepreneurship a success.
BY WAY OF CONCLUSION!!