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Nicole Newman 
President/CEO of Newman Networks 
October 3rd, 2014
 Nicole Newman, Biography 
 What is social media? 
 Social Media Statistics 
 Social Media Revolution Video 
 What is Marketing? 
 Marketing starts with a budget 
 Traditional Marketing Techniques 
 Build Your Brand 
 How does Linkedin work? 
 Strategy, Profile, Business cards 
 Upcoming Events
 Born in Washington DC 
 Graduate of the High School of 
Engineering & Science 
 MBA, University of Maryland 
 15 years in Corporate America 
 8 years in business at 
Newman Networks 
 Tech. Writer for Examiner.com 
Connie Grier said “She is always one step 
ahead of the "expected" and formulates 
the "inspired". She takes the time to explain 
everything, and always turns the query back to 
YOU and YOUR business. She is a wealth of knowledge, a 
sharp and strategic planner, and a coach that coaches 
respectfully!
Social media is online content built by people using 
highly accessible and scalable publishing 
technologies. At its most basic sense, social media 
is a shift in how people discover, read and share 
news, information and content. 
It is the democratization of information, transforming 
people from content readers into publishers. 
Social media has become extremely popular because 
it allows people to connect in the online world to 
form relationships for personal, political and 
business use.
• Plaxo 
• Yelp
http://www.youtube.com/watch?v=zxpa4dNVd3c
 Marketing is belief in yourself transferred to someone 
else. 
 All people (someone else) are - 
1) Customer 
2) Potential Customer 
3) Referral Marketing Partner 
a. Local business 
b. High School Classmate 
c. College Alumni 
Social Media is not who you know but WHO 
KNOWS YOU!
 Accounting System 
 Time Management 
 Product/Service 
 Product, Placement 
 Positioning, Price 
 Positioning 
 Must be seen by the customer 6 times before it 
registers 
 Measurable Return on Investment
 PUSH (TV, Radio, Newspapers, Magazines, 
Billboards, Program Guides) 
Versus 
 PULL (Social Media, Websites, Radio 
Interviews...) 
"It is not who you know but who knows you" - 
http://www.otiscollier.com/its-not-who-you- 
know-but-who-knows-you/
Marketing belief in yourself transferred to 
someone else 
 Testimonials 
 Visual appearance – www.about.me 
 Print Media (pamphlets,brochures) 
 Integrations -- Website 
 YouTube 
 Slideshare 
 Linkedin 
 DEFINE YOUR SOCIAL MEDIA STRATEGY 
Platform - Facebook 
Platform – Linkedin 
Platform - Twitter 
Platform - Instagram
 Three levels of 
Engagement 
 On-line Resume 
 continuous update 
 can make a PDF 
Recommendations 
 stand out from the crowd 
 useful for job search 
Groups 
 build common interest 
 target market
 Build online relationships 
 Respond to other posts 
 Say thank you OFTEN 
 Invite to events 
 position yourself as a thought leader/expert 
 Recommendations 
 Groups 
 Build influence with your network 
 Sharing information 
 Problem solving
 6 degrees of separation 
 Turn a cold contact into a warm lead 
 Research their network 
 Linkedin 
 Facebook 
 Who do you know in common? 
 Make a introduction and tell who you know in 
common 
 Bob Burg said “People do business with 
people they know, like and Trust”
 Keep the profile up-to-date 
 Use keywords in titles 
 Highlight Accomplishments not positions in 
current and previous employment 
 Online users are very visual, so include 
powerpoint presentations, videos, and other 
elements 
 Join Groups (concentrate on 3-5) 
 Connect to other people!
Vision Board Workshop on October 19th, 
2014 at The Mansion at Elkins Park 
 Linkedin 102 “I have a profile, now 
what?” workshop on November 6th, 2014 
6th Annual Business Tech Expo is scheduled 
for September 27th, 2015 
RSVP 
http://newmannetworks.eventbrite.com

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Lead Generation using Linkedin.com

  • 1. Nicole Newman President/CEO of Newman Networks October 3rd, 2014
  • 2.  Nicole Newman, Biography  What is social media?  Social Media Statistics  Social Media Revolution Video  What is Marketing?  Marketing starts with a budget  Traditional Marketing Techniques  Build Your Brand  How does Linkedin work?  Strategy, Profile, Business cards  Upcoming Events
  • 3.  Born in Washington DC  Graduate of the High School of Engineering & Science  MBA, University of Maryland  15 years in Corporate America  8 years in business at Newman Networks  Tech. Writer for Examiner.com Connie Grier said “She is always one step ahead of the "expected" and formulates the "inspired". She takes the time to explain everything, and always turns the query back to YOU and YOUR business. She is a wealth of knowledge, a sharp and strategic planner, and a coach that coaches respectfully!
  • 4. Social media is online content built by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
  • 7.  Marketing is belief in yourself transferred to someone else.  All people (someone else) are - 1) Customer 2) Potential Customer 3) Referral Marketing Partner a. Local business b. High School Classmate c. College Alumni Social Media is not who you know but WHO KNOWS YOU!
  • 8.  Accounting System  Time Management  Product/Service  Product, Placement  Positioning, Price  Positioning  Must be seen by the customer 6 times before it registers  Measurable Return on Investment
  • 9.  PUSH (TV, Radio, Newspapers, Magazines, Billboards, Program Guides) Versus  PULL (Social Media, Websites, Radio Interviews...) "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you- know-but-who-knows-you/
  • 10. Marketing belief in yourself transferred to someone else  Testimonials  Visual appearance – www.about.me  Print Media (pamphlets,brochures)  Integrations -- Website  YouTube  Slideshare  Linkedin  DEFINE YOUR SOCIAL MEDIA STRATEGY Platform - Facebook Platform – Linkedin Platform - Twitter Platform - Instagram
  • 11.  Three levels of Engagement  On-line Resume  continuous update  can make a PDF Recommendations  stand out from the crowd  useful for job search Groups  build common interest  target market
  • 12.  Build online relationships  Respond to other posts  Say thank you OFTEN  Invite to events  position yourself as a thought leader/expert  Recommendations  Groups  Build influence with your network  Sharing information  Problem solving
  • 13.  6 degrees of separation  Turn a cold contact into a warm lead  Research their network  Linkedin  Facebook  Who do you know in common?  Make a introduction and tell who you know in common  Bob Burg said “People do business with people they know, like and Trust”
  • 14.  Keep the profile up-to-date  Use keywords in titles  Highlight Accomplishments not positions in current and previous employment  Online users are very visual, so include powerpoint presentations, videos, and other elements  Join Groups (concentrate on 3-5)  Connect to other people!
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  • 16. Vision Board Workshop on October 19th, 2014 at The Mansion at Elkins Park  Linkedin 102 “I have a profile, now what?” workshop on November 6th, 2014 6th Annual Business Tech Expo is scheduled for September 27th, 2015 RSVP http://newmannetworks.eventbrite.com