This document discusses triggered/transactional emails and describes Netcore Falconide as a cloud-based email service that reliably delivers these types of emails in real-time. It provides examples of how Netcore Falconide helped large companies reduce customer complaints, bounce rates, and focus on their core business by managing their transactional email delivery and reporting.

1. One Stop Solution For Your
Triggered/ Transactional Email
Needs

2. We are living in the world of
‘Now’
…And the ‘Now’ cannot wait.

3. Triggered/ Transactional Emails are about ‘Now’…
 Critical ones
• Financial Transactions
• Order confirmation
• Shipment, delivery status
 … the ones that keep the house running
• Password reset
• Signup confirmation, email verification
• Supplier/merchant inventory status
 … and the ones that keep them coming back
• New product alerts
• Shopping cart abandonment alerts
• Coupon expiry alerts
• Daily digests, weekly newsletters

4. …And these are the most valuable for your business!
Transactional/ Triggered emails have 8x open rate
as compared to traditional promotional emails.
They also generate 6x more revenues
as compared to batch & blast.
Not only higher open rates, but also a decent reading
time. Users consider them important as
they’re sent basis user action or request.
High deliverability and scalability with an
additional opportunity to
engage users with more information,
cross selling and up selling.

5. Delayed Delivery
SPAM Landing
High bounce rate
Difficulty in Tracking & Reporting
When Triggered/ Transactional Emails face….
Poor Customer
Experience

6. Your Customers Expect the ‘Now’ Experience
PersonalisedReal-timeRelevant Immediate

7. Some of the largest, leading brands
which are delivering the exceptional
‘Now’ Experience

8. India’s Largest Taxi Aggregator
- Attained 0.01 milli sec email latency
- Reduced customer complaints by 90%
Leading Private Sector Bank
₋ Achieved ‘Zero’ customer complaints & positive domain
reputation with advanced real time reporting
₋ 100% Focus on core banking infra with negligible interference
using Netcore’s managed services
Top New Generation Private Bank
₋ Reduced its bounce rate from 18% to 4% with advanced
reporting & tracking using Webhooks
₋ Managed real time database correction and leveraged
additional cross-promotional opportunities

9. An effortless triggered/ transactional
email service that enables it all…
Reliable and robust
SMTP relay server
Good reputation IPs
To high inbox
deliverability
Real time email
tracking with bounce
management
Easy integration with
all applications via
SMTP/ web API
Instant notifications
via HTTP callback

10. A Cloud Based Triggered/ Transactional Email Service
That Delivers Emails To Inbox

11. Emails Triggering
Applications
Multiple Security
Layers
One-To-One Personalised Emails
How It Works?
CRM
User’s
Action Alert
Real-time Alerts
Real-time
Notifications
Reporting
Applications

12. Experience

13. Redundant Infrastructure with
Robust Security
• 100+ servers across 3 global data centers (India , US, Singapore)
• 99.99% uptime
• ISO certified & belong to Tier 3 & 4 Category only
o ISO 9001:2008 (Quality Management Standards)
o ISO 27001:2005 (Information Security Management)
• Multiple layers of security for restricted access & safeguard data
o Panel, Architecture and API level security
• Regular security audits by 3rd party vendors (Secure View)
• Encrypted Web interface sessions
Quick & Easy API Integration
• Send emails quickly with SMTP API integration
• Supports HTTP API for efficient bandwidth utilization

14. Real-time Reports & Logs
• Reporting API to fetch reports without logging into panel
• Real-time notifications based on the occurrence of the
activity/event (drop, open, bounce, spam, unsubscribe etc) to your
specified URLs with Webhooks
~100% Inbox Delivery
• IP reputation monitoring & scoring
• Email authentication (SPF, DKIM & DMARC)
• ISP feedback loops to manage abuse
• Email Delivery at 1 millisecond latency

15. Customer Support
• 24x7 Support
• Email, Chat, Phone
• Online Documentation/ FAQs
Transaction Tracking
• Add application’s own transaction ID to each API call
• It correlate Falconide’s reports as this transaction ID will be
added to the reporting API and/or Webhook call
PQR

16. Falconide User Interface
Email Blacklist
Management
Alert Customisation
Account Customisation
SettingsLog DashboardReport DashboardPanel Dashboard

17. Empowering Brands to
Deliver Exceptional
Customer Experience
Success Stories

18. Facilitating > 300,000 cabs in 100+ major cities of India. An app based cab service provider,
sends a huge amount of triggered emails based on cab bookings, payments etc.
Challenges:
• Latency in picking emails from applications resulting delayed
delivery of crucial emails
• Email SPAM Landing causing poor customer experience
Solution:
• Email Delivery Speed - installation of servers at client’s international
data centre to null the latency
• Real Time Tracking to take relevant and timely actions
• Expert Email Consultancy to implement email best practices
Result:
• Achieved email latency about mere 0.01 Milli sec
• Positive domain reputation in a short span of 2 months with higher inbox delivery
• Customer complaints reduced by 90% for undelivered or untimely emails
• Email Consultation improved campaign response by 22%, thus observed increase in
Customer Engagement by 11% and incremental Transactions by 7%
India’s Largest Taxi Aggregator
Sending 20 Cr Emails/ Month
Flawlessly!

19. Offers wide array of products and services across deposits, loans, investments and payment solutions which are
delivered through multiple channels to the Bank’s customers.
Challenges:
• Poor inbox delivery of critical emails resulting increased Customer complaints
• Real-time Tracking of email performances to take corrective measures
Solution:
• One month POC was carried to analyze the issue of poor delivery.
• 18% Hard Bounces were discovered and reported in real
• Real Time Email Tracking using webhook push mechanism to take relevant and
timely actions
• Netcore’s complementary services to update the database using transactional SMS
asking for correct email ids
Result:
• Bounce Rate came down to 4% from 18% within a span on 3 months
• Database Correction using advance tracking
• Hot Lead Tapping by reporting live on link clicks to tap them in real-time
• Increased engagement provided an opportunity to run cross-promotional campaigns
India’s New Generation Private Sector Bank
Seamless Customer Experience
With higher Inbox Delivery

20. Currently servicing around 14,00,000 customers. A lot of critical communication over emails like A/C
statements, ATM transaction and credit card statements, etc.
Challenges:
• Higher Customer Complaints due to increased email bounces
• Lack of reporting and analysis mechanism
• Using in-house infra for email communication were getting tedious and
causing divided focus on core banking system Infra
Solution:
• Real Time Tracking using webhook to analyse email performance
• Bounce Management using advanced reporting to correct and update the
email database
Result:
• Significantly Reduced Bounce Rate with updated email database
• Zero Customer Complaints & Positive Domain Reputation with stabilized
email delivery
• 100% Focus on core banking infrastructure with negligible interference with
Netcore’s managed services
• Real-time tracking helped to explore opportunities of personalised messaging
Fastest Growing Mid-sized Private Bank
100% Focus
on core banking infrastructure with
managed services with Netcore

21. Mr. Sunil Munj, DVP - IT
We wanted a solution that had the right technology and security to
reshape our customer interaction. Netcore Falconide was the answer.
The real time reporting via webhooks helped us explore opportunities
of personalised messaging. Netcore's round-the-clock support and
expertise in managing and delivering the emails is worth mentioning.
We haven't seen any downtime on Netcore Falconide.
“
”

22. Top +20
BFSI Brands
Payment
Gateways
& Wallets
Online Retail
Brands
& Classified
Portals
Trusted by +300 Brands
Travel Portals
& Premier
Airlines
Others

23. Thank You
8th Floor, Peninsula Towers, Peninsula Corporate Park,
Lower Parel (W), Mumbai – 13
sales@netcore.in | +91 22 6663 2111
BRANCHES: New Delhi | Chennai | Bengaluru | Hyderabad | Pune | Thane
Netcore Solutions Pvt. Ltd.

24. Optional Slides

25. In-house Vs. Outsourcing
Essentials
Inbox placement
Infrastructure
Data Security
Scalability
Resource & Cost
Performance Tracking
In-house
Challenge
Limited
Good
Limited
Mandatory & Expensive
Challenge
Outsource
Core function - Delivering the emails to the
inbox
Dedicated IPs & Redundant infrastructure
Certified global datacenters
Infrastructure scaling as email volumes grow
Cost effective, high level data integrations
capability, no resource burden
Technical capability + Detailed reporting +
Experts Consulting

26. User Interface

27. SMTP Integration details
HTTP API Integration
details (REST Call)
API Integration

28. Falconide Panel Dashboard
Real time reputation meter demonstrating how ISPs rate
your emails.

29. In-depth Reports & Analytics to track performance by date,
date range, week & month
Report Dashboard

30. Logs Dashboard
View logs in real time
 Real Time Logs
 90 days data availability
 Easily Downloadable
 Reports via Periodic emails.

31. Security Checks
Architecture/ System Level
Security
API Level Security

32. CRM, LMS, SAP, Website,
Applications
Firewall
Regular SMTP connection
Secured Connection
Regular API connection (HTTP)
Secured API Connection (HTTPS)
PORT 25
PORT 587 Encrypted
PORT 80
PORT 443 Encrypted
Falconide
Detailed Integration with Falconide