How do you best engage your customers with the limited information you gather from inbound phone calls? What impact would additional intelligence about a customer make in routing leads within your organization? How would you like to be able to “pre-qualify”, or score, a lead for a specific offer within a second and before your first interaction, or turn an inbound call into a cross-sell? Learn about form completion, correcting/validating information as it is captured and improving your customer/prospect interactions. It’s all possible with the use of real-time data services.
The IBM Hardware Users Email and Mailing Lists from IT Mailing Contacts is designed to provide the latest email and mails on executives, size of executives & sales volume of company with telephone number. We believe that our email and mailing list further increase leads of the company and branding that enhance sales volume.
The IBM Hardware Users Email and Mailing Lists from IT Mailing Contacts is designed to provide the latest email and mails on executives, size of executives & sales volume of company with telephone number. We believe that our email and mailing list further increase leads of the company and branding that enhance sales volume.
Ebizframe is an e-commerce enabling tool which allows an organization to conduct its entire business from its own Internet portal. All entities that need to transact business with an organization through its portal, the gateway to the company, and visit the areas relevant for them.
Grote organisaties worden in toenemende mate geconfronteerd met nieuwe communicatiekanalen die hun klanten willen gebruiken: naast de traditionele post ook e-mail, Twitter, myURL, etc. Het is essentieel voor de klanttevredenheid om op deze trend in te spelen. Dit staat echter op gespannen voet met het streven naar standaardisatie en efficiency dat de interne organisatie heeft. Customer Communications Management (CCM) oplossingen kunnen helpen om organisaties klantgericht te houden en tegelijkertijd efficiënt te werken.
In deze presentatie worden enkele internationale onderzoeken op dit gebied behandeld die aantonen wat o.a. de voordelen van CCM zijn.
PostNL presenteerde haar visie op de materie en verteld over het systeem dat zij momenteel ontwikkelen om hun klanten te helpen met hun multichannel communicatie.
Wilt u meer weten? Neem contact op met Canon Nederland.
Tel. 073-6815815
SugarCRM is rethinking how technology can help companies manage customer relationships. Sugar, the market leading commercial open source CRM application, delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance. Supported by deep collaboration and administration capabilities that adapt to how your company operates, Sugar is delighting customers of all sizes across a broad range of industries.
Slidedeck from the InfoFarm Real Time Big Data Seminar. Main Topics are: Apache Kafka, Apache Spark, Apache Storm and integration and visualisations with Elasticsearch and Kibana.
Dhruv Bansal, Infochimps CSO and Co-founder, discusses how Big Data tools are helping agencies build out repeatable revenue platforms, and what factors are important when setting down the path of Big Data.
Data comes from Twitter, Facebook, Omniture, Google, CRM systems, data warehouses, and much more. Tap into that data to enhance your analytics products and services.
KNOWLEDGE SCIENCE; NOT INFORMATION SCIENCE OR TECHNOLOGY- SCOPE,THEORIES AND...Dr. Raju M. Mathew
The inherent failures of 'Information Science' or' Information Technology' to deal with knowledge, necessitate the emergence of 'Knowledge Science' for Knowledge is a precious and strategic wealth and source of income. The complexity and diversity of knowledge must be studied and new research works are needed for the Mass Production,Delivery and Consumption of Knowledge and thereby knowledgization of the entire people. Knowmatics and Knowledge Science are the newly emerging fields of study. Mathew's Theories of Knowledge Consumption -Production and Cybernetics of Knowledge provide the methodological and theoretical foundations of Knowledge Science.
Ebizframe is an e-commerce enabling tool which allows an organization to conduct its entire business from its own Internet portal. All entities that need to transact business with an organization through its portal, the gateway to the company, and visit the areas relevant for them.
Grote organisaties worden in toenemende mate geconfronteerd met nieuwe communicatiekanalen die hun klanten willen gebruiken: naast de traditionele post ook e-mail, Twitter, myURL, etc. Het is essentieel voor de klanttevredenheid om op deze trend in te spelen. Dit staat echter op gespannen voet met het streven naar standaardisatie en efficiency dat de interne organisatie heeft. Customer Communications Management (CCM) oplossingen kunnen helpen om organisaties klantgericht te houden en tegelijkertijd efficiënt te werken.
In deze presentatie worden enkele internationale onderzoeken op dit gebied behandeld die aantonen wat o.a. de voordelen van CCM zijn.
PostNL presenteerde haar visie op de materie en verteld over het systeem dat zij momenteel ontwikkelen om hun klanten te helpen met hun multichannel communicatie.
Wilt u meer weten? Neem contact op met Canon Nederland.
Tel. 073-6815815
SugarCRM is rethinking how technology can help companies manage customer relationships. Sugar, the market leading commercial open source CRM application, delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance. Supported by deep collaboration and administration capabilities that adapt to how your company operates, Sugar is delighting customers of all sizes across a broad range of industries.
Slidedeck from the InfoFarm Real Time Big Data Seminar. Main Topics are: Apache Kafka, Apache Spark, Apache Storm and integration and visualisations with Elasticsearch and Kibana.
Dhruv Bansal, Infochimps CSO and Co-founder, discusses how Big Data tools are helping agencies build out repeatable revenue platforms, and what factors are important when setting down the path of Big Data.
Data comes from Twitter, Facebook, Omniture, Google, CRM systems, data warehouses, and much more. Tap into that data to enhance your analytics products and services.
KNOWLEDGE SCIENCE; NOT INFORMATION SCIENCE OR TECHNOLOGY- SCOPE,THEORIES AND...Dr. Raju M. Mathew
The inherent failures of 'Information Science' or' Information Technology' to deal with knowledge, necessitate the emergence of 'Knowledge Science' for Knowledge is a precious and strategic wealth and source of income. The complexity and diversity of knowledge must be studied and new research works are needed for the Mass Production,Delivery and Consumption of Knowledge and thereby knowledgization of the entire people. Knowmatics and Knowledge Science are the newly emerging fields of study. Mathew's Theories of Knowledge Consumption -Production and Cybernetics of Knowledge provide the methodological and theoretical foundations of Knowledge Science.
Big data + data science startup focus pointsTom Zorde
Use these slides to the focus conversation and evaluate a big data/data science start-up idea. Enjoy :)
What stage are you at?
What is the problem you’re trying to solve?
What type of business model would work?
Tools? – A rapidly evolving space.
Reference Architecture helps identify what level of the stack we’re talking about.
Twitter: @TomZorde
Twitter: @TomZorde
Web: http://www.zorde.com
LinkedIn: http://linkedin.com/in/zorde
Big Data Open Source Tools and Trends: Enable Real-Time Business Intelligence...Perficient, Inc.
Most organizations still rely on batch and offline processing of data streams to gain meaningful analysis and insight into their business. However, in our instant gratification world, real-time computation and analysis of streaming data is crucial in gaining insight into patterns and threats. A trend is emerging for real-time and instant analysis from live data streams, promoting the value of logs and a move toward functional programming.
This shift in technology is not about what and how to store the data, but what we can do with it to see emerging patterns and trends across multiple resources, applications, services and environments. Log data represents a wealth of information, yet is often sporadic, unstructured, scattered across the enterprise and difficult to track.
These slides provide insights into some of the most helpful Big Data tools used by the largest social media and data-centric organizations for competitive trends, instant analysis and feedback from large volume data streams. We show how how using Big Data tools Storm, ElasticSearch and an elastic UI can turn application logs into real-time analytical views.
You will also learn how Big Data:
Contains data that is elastic, minimally structured, flexible and scalable
Helps process live streams into meaningful data
Promotes a move toward functional programming
Effects the enterprise data architecture
Works with real-time CEP tools like Storm for functional programming
Smart City Ecosystem, fram data to value for the citizens, Km4City solution, ...Paolo Nesi
Final Users tools:
-Km4City mobile applications
-Km4City web application: http://www.km4city.org
Public administrator tools:
-ServiceMap Server, plus API, http://servicemap.disit.org
-Smart decision support system, http://smartds.disit.org
-Twitter Vigilance connection, http://www.disit.org/tv
Developers tools: http://www.disit.org/km4city
-ServiceMap Server, plus API, http://servicemap.disit.org
-Ontology Documentation
-LOG LOD browser
-Open Source Mobile Application, FODD
Back Office tools for Public Administrations
-Data Ingestion Manager, DIM
-Smart City Engine, SCE, the reasoned with scheduled processes
-RDF Indexer Manager, RIM
-Distributed Scheduler
-RDF store enricher with dbPedia
Adopted on projects and real scenarios
History of Data Mining and Big Data …
What is the Big Data ?
What are the real life dimensions for Big Data ?
How to use Big Data for STEM and INFONOMICS?
Analytical Case studies and tools using Big Data fintech examples
What is the future of Data Science ?
Share Information, Change the World: Big Data, Small Apps, Smart Dashboards &...Kristin Wolff
Aimed at a workforce development, education, economic development audience, this presentation was shared at the National Association of Workforce Boards (NAWB) Annual Forum in March 2015.
myRide: A Real-Time Information System for the Carnegie Mellon University Shu...Karen Mesko
http://myride.heinz.cmu.edu
myRide is a real-time transit information system for the Carnegie Mellon University Shuttle. It was built by Heinz College graduate students in the fall of 2009. The pilot will end in December 2009, but the website (http://myride.heinz.cmu.edu) will remain up as we work to make myRide a permanent system at Carnegie Mellon.
Denodo DataFest 2016: Data Science: Operationalizing Analytical Models in Rea...Denodo
Watch the full session: Denodo DataFest 2016 sessions: https://goo.gl/yVJnti
Data virtualization starts with democratizing data access for business users, but goes well beyond to enable entire analytics life cycle. This session will discuss the critical role of data virtualization in the four key phases of big data analytics: Discovery of raw and enriched data, Analytic Exploration, Real-time Operationalization, and Predictive Intervention.
In this session, you will learn:
• Design of advanced analytics with view towards business goal realization
• The role of data virtualization in enabling analytics through four key phases
• How to exploit product capabilities relevant to each stage
• Creating a system of governed self-service and collaborative analytics
This session is part of the Denodo DataFest 2016 event. You can also watch more Denodo DataFest sessions on demand here: https://goo.gl/VXb6M6
Introducing the Big Data Ecosystem with Caserta Concepts & TalendCaserta
In this one-hour webinar, Caserta Concepts and Talend described an approach to achieve an architectural framework and roadmap to extend a traditional enterprise data warehouse environment, into a Big Data ecosystem.
They illustrated the architectural components involved for collecting, analyzing and delivering Big Data, with a focus on the importance of Hadoop, Data Integration, Machine Learning, NoSQL, Business Intelligence and Analytics.
Attendees learned:
Which Big Data technologies can’t be ignored
Considerations when extending the data ecosystem
What happens to your existing investment
What are the points of integration
Does Big Data = better data?
To find access the recorded webinar or to learn more, visit http://www.casertaconcepts.com/.
Smart city is a system that enhances human and social capital wisely using and interacting with natural and economic resources via technology based solution to address public issues and efficiently achieve sustainable development and a high quality of life on the bases of a multi stakeholder, municipally based partnership.
Contact deflection is about moving customer contacts – phone calls, emails, live chats – from an overburdened traditional
channel to a new digital channel where you can apply interception and automation techniques to respond to simple queries, gather
data for more complex queries and prioritize work for your agents.
Email marketing is one of the most important part of every promoting strategy. Email is immediate, direct, traceable and remains the foremost well-liked method business professionals and customers value more highly to communicate.
Chatterspot is an enterprise digital relationship management platform; that monetizes your data with automated and on demand campaigns that deliver personalized & relevant content through text messages, emails, and social media.
InfoCision Chief of Staff Steve Brubaker shared this presentation about data analytics and business intelligence during a session at the 2010 ATA Convention & Expo
Don’t Reinvent the Wheel: Pre-built Spatial and Data Enrichment APIs for Your...Precisely
Learn what industry-standard APIs are available to provide you with location-based data for improved decision-making, enhanced customer experience, and efficient business processes. Instead of building your own API capabilities, work with Precisely and leverage our address validation, geocoding, geospatial, and data enrichment APIs. With over 30 years of experience, our global APIs provide reliable results and enable you to focus on the areas of your business that can benefit from your expertise.
Join this webinar to:
- Learn how geospatial APIs are easy to access and integrate into your workflows or existing systems
- Take advantage of capabilities that can scale with your business demands in both batch and transactional models
- Enjoy ongoing support and maintenance without impacting your business processes
- Take advantage of a pricing model that fits your budget
The level of success of your supplier collaboration is largely dependent on the onboarding process. Suppliers can be hesitant on changing their process, which is why we believe in making it as simple as possible. In fact, it’s been proven that Tradeshift onboards suppliers 5 times faster than the competitors.
Join Tradeshift for a free educational 45-minute webinar, where you will walk away with:
- An understanding of Tradeshift’s onboarding methodology
- Case studies and business cases from our clients and their suppliers about their collaboration ecosystem
- A high-level demo of the Tradeshift product so you can see how easy it is to use
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. How real-time services can power
your business and increase your
profits with little investment in time
and money
2. Your Presenters
Steven Rao, CEO – Telematch, Inc. (DBA Relevate)
Mark Rafferty, Director of Sales – Relevate
3. Agenda
About Relevate
Definition of Real-Time Data Services
Benefits
How it Works
Four Key Elements
Upcoming Relevate Webinars
Questions
4. About Relevate
Marketing Data and Analytics Services company
servicing both the direct and digital marketing
needs of brands and 3rd parties since 1978.
Data Builds, Enhancement, and Hygiene
Database Management
Modeling and Analytics
Digital Solutions and Delivery Systems
6. What is Real-time?
Definition: machine to machine (system to system)
integration through an API interface to make data
requests to get that information in sub seconds
7. Did you know…
The length of your web form and sensitivity
level of information requested are top
reasons why people don’t complete an opt-in?
8. Did you know…
Data entry errors by customers contribute to
more than 25 percent of issues with data
quality?
50% of marketers say their website and call
center are the main causes of bad data?
Overall, data quality issues cost U.S. businesses
over $600 billion!
*The Data Warehousing Institute (TDWI)
*Experian
9. Real-Time Services
Real-time services allow you to validate or correct information
that is gathered from customers and prospects, and allows you
to append additional information from:
National consumer data sets
Off-the-shelf propensity models
Scoring from a custom model built specifically for your
business
Additional contact information
You will also be assured that the data you add to your
marketing database is accurate
10. Key Benefits
Correct data as it is being captured
Prevent fraudulent data entry
Save time and money by ensuring accurate
phone numbers for call centers or sales teams
11. Key Benefits Cont.
Save postage and printing costs on direct mail
Avoid fines and consumer bad will for
telemarketing without permission
Ensure the email address you collect is valid
Create and deliver targeted messages based on
the profile of the prospect
13. How do you best engage your
customers and sales leads with the limited
information you gather from web forms,
point of sale transactions, or inbound
phone calls?
POS
Touch
Points
Web
In-
Person
Inbound
Calls
14. What impact would additional intelligence
about a customer make in routing leads
within your organization?
15. How would you like
to be able to “pre-qualify”
a lead for a
specific offer within
seconds of receipt,
or turn an inbound
call into a cross-sell?
Increase
Revenue
Cross-sell
Pre
Qualify
17. Success Story 1
Client: Fortune 100 Technology Company
Pain point: Needed a way to efficiently and effectively manage
their inbound call center
Solution: Developed a Custom model that organized call
routing and handling
Benefit: Lowered data errors, reduced labor cost, and
improved customer satisfaction
18. Success Story 2
Client: National Insurance Provider
Pain point: A Call Center is unable to handle a recent increase
in inbound calls
Solution: Integrated real-time services into their call center
software
Benefit: 30% reduction in call center handling time by
populating the customer service reps screen with complete
information about the caller before the call is answered,
eliminating the need for additional staff
19. Success Story 3
Client: Leading Online Retailer
Pain point: Company is collecting inaccurate information
through their web forms, which in turn is creating a low
customer experience rating
Solution: Integrated real-time services into their web form
process that corrected inaccurate information on the spot
Benefit: With accurate data in place, customer experience is
increased. By utilizing real-time services,
incorrect/inconsistent info is noted, allowing user to reenter or
confirm
20. Typical Web
Services Calls
Telematch® — append/verify residential phone numbers
Bizmatch® — append or verify business phone numbers
Addressmatch® — residential or business name and
phone number append or verification using a street address
and zip code
Address Verify — verification and/or correction of a US
addresses. The return result is a correct US address with
azip + 4.
DNC Verification — flag records on the National do-not-call
file
Wireless Flagging — flag records to comply with the
FCC’s TCPA
Lead Scoring & Modeling — tools to target your most
likely new customers
Auto ID — Over 180+ Million vehicles with ownership
information
Disconnect Verification — flag records that match the
current phone disconnect database
Email — append or verify an email address
Demographic append — append demographics to
consumer records, or firmographics to business records
IP Address/ Zip Match — submit an IP address and
receive the city, state, zip code, longitude and latitude (of
the zip code) in return
21. Modeling & Analytics
A Response Performance Indicator is a quick, easy and
cost efficient generic model to effectively predict front-end
response and back-end performance. This model can be
applied quickly to any customer or prospect data file and
provides actionable response on who is likely to respond,
and who is likely to pay.
22. Lead Segmentation
Taking the process one step further, marketers may
segment follow up messaging based on the target
demographics of a prospect.
23. Targeted Messaging
Offer A – ensure that important assets are covered
Offer B – ensure that your family is cared for
Offer C – life insurance that builds cash value
Offer D – low cost life insurance protection
Offer E – will your children be able to afford college education?
24. Targeted Messaging
Married males over age 35 Offer A
Married males under age 40 with children Offer B
Married males age 40+ with children Offer E
Married females with children Offer B
Females under age 50 Offer C
Females age 50+ Offer D
All other males Offer C
25. How it Works: 1
Exhibit 1. Sample customer
form with incorrect
information.
26. How it Works: 2
Exhibit 2. Customer, profile immediately
created with data verified corrected, or added.
27. How it Works: 3
Exhibit 3. Custom routing model applied and
new demographic data added.
29. Comply
Identify /
Enhance
Correct Verify
Comply: Avoid FTC and FCC violations and fines. Identify
records that are on the Do-Not-Call-List. Make sure you
identify wireless phone numbers to comply with TCPA.
30. Comply
Verify
Identify /
Enhance
Correct
Verify: Data is verified for accuracy. Is it a valid email
address? Is it a valid phone number?
31. Comply
Verify
Identify /
Enhance
Correct
Correct: Correct data as it is being captured and avoid writing
inaccurate data to your database. Prompt users to reenter
information identified as incorrect. Save costs on direct
mailings by ensuring that the mailing addresses are accurate.
32. Comply
Identify /
Enhance
Correct Verify
Identify/Enhance: Identify inbound callers and provide
inbound reps various information about the caller before they
answer the phone. Enhance the data you collect on web forms
allowing you to use short web forms and benefit from complete
customer profiles.
34. Implementing
Real-time Services
How difficult is real-time services to implement?
Who needs to be involved in a real-time services
implementation?
How much maintenance does real-time services
require?
35. Real-time Applications
Two types of real-time
applications:
SOAP with an XML request
that is embedded in client
application software to
communicate with servers
in real-time.
REST: simple as it uses
HTTP and allows for better
performance and scalability
Client
Internet
Off-Site Relevate
36. Key Features a
Vendor Should Provide
Redundancy
and failover
High-speed
response
24x7
Accessible
High
capacity
37. Pricing
Commitment
• Monthly
• Subscription
Term
Contract • Required
What drives
pricing?
• Monthly Volumes /
Commitments
• Services requested
• Service/Performance
level
What pricing
structure(s)
are used
• $/CPM on input
volume
• $/CPM on input plus
charge per match/hit
• $/CPM per match/hit
38. Devil is in the Details
How long does it take to process a request… ask for typical
processing times?
What business continuity / failover do they have….
Understand the services… not all are the same
Phone append / verification (white pages/compiled vs. carrier
provided/DA/411)
Email Verification (do they just check syntax and top level domain or SMTP
check the email account)
Wireless flagging (just NPA NXX lookup? What about ported #s?
How long have they been operating an API/web services platform?
Test in batch first before you invest time in configuring the API
Will they allow you to test the service for free…
39. Upcoming Webinars
Email marketing
Life event triggers
Modeling and analytics
41. Please Stay in Touch
Steven Rao, CEO – Telematch, Inc. (DBA Relevate)
srao@relevategroup.com
703-658-8306
Mark Rafferty, Director of Sales – Relevate
mrafferty@relevategroup.com
703-658-8354