HelloTravel Boosts Email Engagement by 115%

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Explore How HelloTravel Boosts Its Email Engagement by 115% with Netcore's Marketing Automation Platform. For More Info Visit - https://netcore.in

- A Marketing Automation Case Study
HelloTravel Boosts Click Rates
by 115% through Automated
Email Campaigns

Copyright 2017 Netcore Solutions.
Flight Tickets Hotel Bookings And some Extra Benefits
looking for interesting
holiday packages
which would Include…
HelloTravel’s business
is mostly driven by those
USERs who are

Copyright 2017 Netcore Solutions.
OBJECTIVE
To send most relevant
holiday recommendation
emails to these USERs
on real-time basis
Based on this user will confirm
TRAVEL PACKAGE and HelloTravel
will get business indirectly…

Copyright 2017 Netcore Solutions.
CHALLENGES
• To Analyse User’s clicks and send them followup emails
would take lots of Man hours and tedious campaign schedules.
• Manual Approach of Email campaigning
• Unavailability of real-time and consolidated reporting mechanism
caused delays in delivering preference-based, relevant communication
for the customers.

Copyright 2017 Netcore Solutions.
HOW WE
HELPED HELLOTRAVELS?
To GROW MORE
BUSINESS!

Copyright 2017 Netcore Solutions.
SOLUTIONS
#1 Built and Implemented Automation
We helped them Automate a Systematic
follow up plan which would send out
Holiday recommendations based on
what the user clicked in the previous email.

Copyright 2017 Netcore Solutions.
SOLUTIONS
#2 Implemented
Frequency Capping Model
This enabled us to send only the latest
and relevant recommendation to the
user despite of him clicking on multiple
links in the email.

Copyright 2017 Netcore Solutions.
CREATIVES
Promotional
Emailer
Recommendation
Emailer

Copyright 2017 Netcore Solutions.
RESULTS
AFTERBEFORE
• User would receive the
recommendation email
within 30 minutes based
on his latest click on the
first set of promotional
emails.
• User would receive
a recommendation
email 4-5 days later he
expressed his interest in
a particular destination.
• Customer Engagement
& Real time Response.
After Automation was Set
• Poor Customer Experience
& Response

Copyright 2017 Netcore Solutions.
RESULTS
Earlier
open rate was
30.54%
Increased the Open Rates
Automation
open rate is
37.53 %
AFTERBEFORE
25%
Increased by

Copyright 2017 Netcore Solutions.
RESULTS
Click rate
was
5.44%
Increased the Click Rates
Automation
click rate is
11.67%
AFTERBEFORE
115%
Increased by

THANK YOU
Netcore Solutions Pvt. Ltd.
8th Floor, Peninsula Towers, Peninsula Corporate Park,
Lower Parel (W), Mumbai - 400013
Call : +91-22-6663 2111 |
Email : sales@netcore.in | Web: www.netcore.in
Copyright 2017 Netcore Solutions.

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HelloTravel Boosts Email Engagement by 115%

1. - A Marketing Automation Case Study HelloTravel Boosts Click Rates by 115% through Automated Email Campaigns

2. Copyright 2017 Netcore Solutions. with a Network of 7000+ Travel Agents for Approx. 17000+ Travel Packages based on customer’s need, taste and budget ABOUT THE BRAND HelloTravel is a marketplace where you get Travel Packages & Holiday Deals across the world.

3. Copyright 2017 Netcore Solutions. Flight Tickets Hotel Bookings And some Extra Benefits looking for interesting holiday packages which would Include… HelloTravel’s business is mostly driven by those USERs who are

4. Copyright 2017 Netcore Solutions. OBJECTIVE To send most relevant holiday recommendation emails to these USERs on real-time basis Based on this user will confirm TRAVEL PACKAGE and HelloTravel will get business indirectly…

5. THEN…WHAT WERE THE CHALLENGES?

6. Copyright 2017 Netcore Solutions. CHALLENGES • To Analyse User’s clicks and send them followup emails would take lots of Man hours and tedious campaign schedules. • Manual Approach of Email campaigning • Unavailability of real-time and consolidated reporting mechanism caused delays in delivering preference-based, relevant communication for the customers.

8. Copyright 2017 Netcore Solutions. SOLUTIONS #1 Built and Implemented Automation We helped them Automate a Systematic follow up plan which would send out Holiday recommendations based on what the user clicked in the previous email.

9. Copyright 2017 Netcore Solutions. SOLUTIONS #2 Implemented Frequency Capping Model This enabled us to send only the latest and relevant recommendation to the user despite of him clicking on multiple links in the email.

10. HOW IT WORKED? To GROW MORE BUSINESS!

12. Copyright 2017 Netcore Solutions. RESULTS AFTERBEFORE • User would receive the recommendation email within 30 minutes based on his latest click on the first set of promotional emails. • User would receive a recommendation email 4-5 days later he expressed his interest in a particular destination. • Customer Engagement & Real time Response. After Automation was Set • Poor Customer Experience & Response

15. THANK YOU Netcore Solutions Pvt. Ltd. 8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai - 400013 Call : +91-22-6663 2111 | Email : sales@netcore.in | Web: www.netcore.in Copyright 2017 Netcore Solutions.

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