You can reduce your SMS marketing spends by up to 40% while creating better opportunities to drive up acquisitions as well as engagement. Do the smart thing – change with the times. Visit - https://netcore.in for more.
Our team of email consultants have analysed millions of emails, searched for patterns and identified the top 5 trends that you as an email marketer cannot afford to ignore as you lay the foundation of your 2015 email marketing strategy.
In this presentation you will learn How BFSI industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech- A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
In this presentation you will learn How e-commerce brands industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech - A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
Netcore Falconide Triggred and Transactional EmailsNetcore Solutions
This document discusses triggered/transactional emails and describes Netcore Falconide as a cloud-based email service that reliably delivers these types of emails in real-time. It provides examples of how Netcore Falconide helped large companies reduce customer complaints, bounce rates, and focus on their core business by managing their transactional email delivery and reporting.
This document discusses email marketing and how iDreamBiz can help with email marketing tasks. Some key points include: iDreamBiz helps businesses with email list and campaign management, template design, and ongoing optimization. Email marketing has a high ROI and is an effective way to engage customers and drive sales. iDreamBiz tests email campaigns thoroughly and uses tools like Litmus and EmailOnAcid to ensure quality.
Our software enables you to dramatically increase the effectiveness of your email marketing and content strategies by providing personalized, dynamic content recommendations in real-time based on individual behaviors and preferences. We have experience working with major brands in many industries and our personalized approach has increased click-through rates by up to 399% compared to static campaigns.
This document discusses online business and defines it as any business activity that occurs over the internet. It notes that online business allows owners to sell and provide services online. The document outlines six types of online business models including business-to-business, business-to-consumer, and consumer-to-consumer. It also discusses advantages like lower costs and global accessibility, and disadvantages such as technical needs and security risks. Finally, it provides an overview of online business laws and considerations for intellectual property, privacy, and transactions.
General Manager at ResellerClub, Shridhar Luthria gives you a closer look at the Internet and where the market is today. He covers the key drivers, and how you can be a growth hacker & benefit.
Our team of email consultants have analysed millions of emails, searched for patterns and identified the top 5 trends that you as an email marketer cannot afford to ignore as you lay the foundation of your 2015 email marketing strategy.
In this presentation you will learn How BFSI industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech- A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
In this presentation you will learn How e-commerce brands industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech - A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
Netcore Falconide Triggred and Transactional EmailsNetcore Solutions
This document discusses triggered/transactional emails and describes Netcore Falconide as a cloud-based email service that reliably delivers these types of emails in real-time. It provides examples of how Netcore Falconide helped large companies reduce customer complaints, bounce rates, and focus on their core business by managing their transactional email delivery and reporting.
This document discusses email marketing and how iDreamBiz can help with email marketing tasks. Some key points include: iDreamBiz helps businesses with email list and campaign management, template design, and ongoing optimization. Email marketing has a high ROI and is an effective way to engage customers and drive sales. iDreamBiz tests email campaigns thoroughly and uses tools like Litmus and EmailOnAcid to ensure quality.
Our software enables you to dramatically increase the effectiveness of your email marketing and content strategies by providing personalized, dynamic content recommendations in real-time based on individual behaviors and preferences. We have experience working with major brands in many industries and our personalized approach has increased click-through rates by up to 399% compared to static campaigns.
This document discusses online business and defines it as any business activity that occurs over the internet. It notes that online business allows owners to sell and provide services online. The document outlines six types of online business models including business-to-business, business-to-consumer, and consumer-to-consumer. It also discusses advantages like lower costs and global accessibility, and disadvantages such as technical needs and security risks. Finally, it provides an overview of online business laws and considerations for intellectual property, privacy, and transactions.
General Manager at ResellerClub, Shridhar Luthria gives you a closer look at the Internet and where the market is today. He covers the key drivers, and how you can be a growth hacker & benefit.
Engage 2017 Rethinking Digital Marketing for Customer ExperienceBenu Aggarwal
The document discusses how digital marketing and customer experience is changing. It notes that consumers now shop across online and offline channels, with the majority conducting online research before purchases. It emphasizes that digital experiences must be optimized for mobile, where search and social media usage is growing. It provides tips for rethinking goals, mapping tactics to customer touchpoints, understanding intent and personalizing experiences. It highlights the importance of user experience, speed, and content optimization for voice and local search. It also discusses emerging technologies like chatbots, progressive web apps, and how artificial intelligence will continue to transform digital marketing.
2021 business and digital marketing trendsMilestone Inc
This document summarizes 2021 business and digital marketing trends presented by Milestone Inc. It discusses how the global economy is expected to recover in 2021 with 4.4% GDP growth. Digital transformation accelerated in 2020, and customer experience will remain important. Speed, mobile optimization, security, and local search will also be key focus areas. The presentation provides recommendations on measurement, video strategy, and ensuring an authentic corporate character.
BITZ BOOTCAMP DC: Smart Service - Winning the Customer ExperienceLocalogy
This document discusses the importance of providing smart, contextual customer service across multiple channels in order to meet evolving customer expectations. It outlines the key aspects of customer service that customers now demand, including being smart/contextual, real-time, accessible wherever the customer is, easy to use, and fast. It then discusses tools and strategies for providing an omnichannel customer experience, such as live chat, social media/messaging, self-service portals, video chat, mobile apps, and artificial intelligence/chatbots. The document emphasizes the value of integrating these channels and technologies to give agents a full view of customer data and provide a seamless experience across any service channel.
This document outlines 7 lessons for successfully incorporating customer experience (CX) into digital transformation. The 3 key concepts that define CX are: 1) thinking by design by putting end users first, 2) agile development through frequent testing and iterations, and 3) leading with data by using insights from technologies like IoT and AI. The 7 lessons are: 1) keeping the customer in mind, 2) leading with data, 3) thinking by design, 4) advancing with AI, 5) taking an agile approach, 6) implementing CX harmoniously across channels, and 7) following the ROI. Companies that follow these lessons and put CX at the center of their digital transformation will be better able to engage customers continuously and drive profit
This document summarizes the services offered by OSF Global to help companies optimize their ecommerce presence and grow online sales. It highlights how OSF provides expertise in areas like customer segmentation, development, marketing and analytics to help businesses achieve explosive growth. Statistics are presented showing the massive growth of internet users expected by 2020 and how most websites fail to achieve optimal user experiences. OSF's services include custom analysis, inbound marketing techniques like email campaigns and affiliate marketing, search engine optimization, and omnichannel solutions to integrate online and offline shopping. Case studies demonstrate how OSF has helped brands increase sales through approaches like migrating platforms and implementing one-page checkout.
The document introduces the Ektron Content Marketing Platform (CMP), which combines enterprise tools and content marketing capabilities. It highlights changes in digital marketing trends that have increased the importance of custom content and content marketing. The CMP is presented as a solution that allows easy content creation and management, landing pages, CTAs, analytics, mobile optimization, social amplification, and SEO tools to help drive leads and conversions. Integration with marketing automation and CRM software is also discussed.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Digital marketing involves using digital technologies like the internet, mobile, and social media to promote brands and increase sales. It focuses on targeted and measurable marketing through techniques like search engine optimization, content marketing, email marketing, and pay-per-click advertising. The key is to promote brands and drive conversions by understanding customers, optimizing websites for usability and conversions, and building backlinks through communities and affiliates.
Knitkart is an e-commerce site that aims to offer affordable apparel and accessories to semi-urban and rural customers in India. It plans to partner with local manufacturers and internet cafes to source low-cost, unbranded products and reach a wider customer base. Key aspects of the business model include tying up with manufacturers and cyber cafes, launching a pilot website, and focusing on a cost leadership strategy through localized product catalogs and customer engagement programs. The founder is seeking a seed investment of Rs. 1.5 crores to hire team members and launch the initial business operations.
This document brings together a set of latest data points and publicly available information relevant for Consulting & IT Services Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Why the Future of Artificial Intelligence in Digital Marketing is Interesting?marketingmagazine
Artificial Intelligence is significantly changing the strategies of Digital Marketing. Click here to find out about the future of AI in digital marketing : https://www.digitalmediasapiens.com/why-the-future-of-artificial-intelligence-in-digital-marketing-is-interesting/
Source : Digital Media Sapiens
Win more customers with an integrated marketing communications strategySmart Insights
The document discusses digital marketing priorities and strategies for 2019. It recommends creating an integrated marketing communications strategy to win more customers by focusing on the connected customer experience. An effective strategy provides personalized, consultative, and frictionless experiences at every touchpoint to build trust over the customer lifecycle. The presentation provides examples of how to implement targeted messaging, content marketing, and sales alignment using marketing automation tools like Pardot to nurture customer relationships at scale.
The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AA...Benu Aggarwal
Benu Aggarwal grew Milestone Internet Marketing from her living room to four global offices with 300 employees, learn the curves in the road that led her to become a hospitality digital marketing leader. Benu fought her way to the top in a male dominated industry- learn her professional tips for success and what she does not allow to stand in her way of being the best. Additionally, hear how she prioritizes the growing life and work demands that face entrepreneurs today. Learn directly from an entrepreneur the keys to be successful personally and professionally
DigiPay.guru is boosting the digital revolution by helping startups and enterprises to digitize their business with its top-notch digital payment solutions.
Digipay.guru Empowering fintech innovators.pdf
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
Become a reseller of C3 Digital and start offering Coupon management solution...FanCONNECT
Local businesses rely on Word of mouth and coupons to drive repeat business, loyalty and sales.
Start offering local businesses a complete automated coupon solution that pushes monthly cash or percentage bonuses to patrons. Includes expiration and reduces theft and fraud.
This document discusses account-based marketing (ABM) tactics that can be implemented on websites to enhance lead generation. It recommends dynamically customizing call-to-action buttons by account type for unknown visitors and by funnel stage and company graphics for known contacts. It also suggests using dynamic messaging and calls-to-action to increase engagement and contacts. Sales should be alerted to visitor metrics grouped by account and content hubs can track account interest over time. Implementing these ABM tactics on websites can enhance lead generation for accounts in just days without requiring IT resources.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Engage 2017 Rethinking Digital Marketing for Customer ExperienceBenu Aggarwal
The document discusses how digital marketing and customer experience is changing. It notes that consumers now shop across online and offline channels, with the majority conducting online research before purchases. It emphasizes that digital experiences must be optimized for mobile, where search and social media usage is growing. It provides tips for rethinking goals, mapping tactics to customer touchpoints, understanding intent and personalizing experiences. It highlights the importance of user experience, speed, and content optimization for voice and local search. It also discusses emerging technologies like chatbots, progressive web apps, and how artificial intelligence will continue to transform digital marketing.
2021 business and digital marketing trendsMilestone Inc
This document summarizes 2021 business and digital marketing trends presented by Milestone Inc. It discusses how the global economy is expected to recover in 2021 with 4.4% GDP growth. Digital transformation accelerated in 2020, and customer experience will remain important. Speed, mobile optimization, security, and local search will also be key focus areas. The presentation provides recommendations on measurement, video strategy, and ensuring an authentic corporate character.
BITZ BOOTCAMP DC: Smart Service - Winning the Customer ExperienceLocalogy
This document discusses the importance of providing smart, contextual customer service across multiple channels in order to meet evolving customer expectations. It outlines the key aspects of customer service that customers now demand, including being smart/contextual, real-time, accessible wherever the customer is, easy to use, and fast. It then discusses tools and strategies for providing an omnichannel customer experience, such as live chat, social media/messaging, self-service portals, video chat, mobile apps, and artificial intelligence/chatbots. The document emphasizes the value of integrating these channels and technologies to give agents a full view of customer data and provide a seamless experience across any service channel.
This document outlines 7 lessons for successfully incorporating customer experience (CX) into digital transformation. The 3 key concepts that define CX are: 1) thinking by design by putting end users first, 2) agile development through frequent testing and iterations, and 3) leading with data by using insights from technologies like IoT and AI. The 7 lessons are: 1) keeping the customer in mind, 2) leading with data, 3) thinking by design, 4) advancing with AI, 5) taking an agile approach, 6) implementing CX harmoniously across channels, and 7) following the ROI. Companies that follow these lessons and put CX at the center of their digital transformation will be better able to engage customers continuously and drive profit
This document summarizes the services offered by OSF Global to help companies optimize their ecommerce presence and grow online sales. It highlights how OSF provides expertise in areas like customer segmentation, development, marketing and analytics to help businesses achieve explosive growth. Statistics are presented showing the massive growth of internet users expected by 2020 and how most websites fail to achieve optimal user experiences. OSF's services include custom analysis, inbound marketing techniques like email campaigns and affiliate marketing, search engine optimization, and omnichannel solutions to integrate online and offline shopping. Case studies demonstrate how OSF has helped brands increase sales through approaches like migrating platforms and implementing one-page checkout.
The document introduces the Ektron Content Marketing Platform (CMP), which combines enterprise tools and content marketing capabilities. It highlights changes in digital marketing trends that have increased the importance of custom content and content marketing. The CMP is presented as a solution that allows easy content creation and management, landing pages, CTAs, analytics, mobile optimization, social amplification, and SEO tools to help drive leads and conversions. Integration with marketing automation and CRM software is also discussed.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Digital marketing involves using digital technologies like the internet, mobile, and social media to promote brands and increase sales. It focuses on targeted and measurable marketing through techniques like search engine optimization, content marketing, email marketing, and pay-per-click advertising. The key is to promote brands and drive conversions by understanding customers, optimizing websites for usability and conversions, and building backlinks through communities and affiliates.
Knitkart is an e-commerce site that aims to offer affordable apparel and accessories to semi-urban and rural customers in India. It plans to partner with local manufacturers and internet cafes to source low-cost, unbranded products and reach a wider customer base. Key aspects of the business model include tying up with manufacturers and cyber cafes, launching a pilot website, and focusing on a cost leadership strategy through localized product catalogs and customer engagement programs. The founder is seeking a seed investment of Rs. 1.5 crores to hire team members and launch the initial business operations.
This document brings together a set of latest data points and publicly available information relevant for Consulting & IT Services Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Why the Future of Artificial Intelligence in Digital Marketing is Interesting?marketingmagazine
Artificial Intelligence is significantly changing the strategies of Digital Marketing. Click here to find out about the future of AI in digital marketing : https://www.digitalmediasapiens.com/why-the-future-of-artificial-intelligence-in-digital-marketing-is-interesting/
Source : Digital Media Sapiens
Win more customers with an integrated marketing communications strategySmart Insights
The document discusses digital marketing priorities and strategies for 2019. It recommends creating an integrated marketing communications strategy to win more customers by focusing on the connected customer experience. An effective strategy provides personalized, consultative, and frictionless experiences at every touchpoint to build trust over the customer lifecycle. The presentation provides examples of how to implement targeted messaging, content marketing, and sales alignment using marketing automation tools like Pardot to nurture customer relationships at scale.
The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AA...Benu Aggarwal
Benu Aggarwal grew Milestone Internet Marketing from her living room to four global offices with 300 employees, learn the curves in the road that led her to become a hospitality digital marketing leader. Benu fought her way to the top in a male dominated industry- learn her professional tips for success and what she does not allow to stand in her way of being the best. Additionally, hear how she prioritizes the growing life and work demands that face entrepreneurs today. Learn directly from an entrepreneur the keys to be successful personally and professionally
DigiPay.guru is boosting the digital revolution by helping startups and enterprises to digitize their business with its top-notch digital payment solutions.
Digipay.guru Empowering fintech innovators.pdf
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
Become a reseller of C3 Digital and start offering Coupon management solution...FanCONNECT
Local businesses rely on Word of mouth and coupons to drive repeat business, loyalty and sales.
Start offering local businesses a complete automated coupon solution that pushes monthly cash or percentage bonuses to patrons. Includes expiration and reduces theft and fraud.
This document discusses account-based marketing (ABM) tactics that can be implemented on websites to enhance lead generation. It recommends dynamically customizing call-to-action buttons by account type for unknown visitors and by funnel stage and company graphics for known contacts. It also suggests using dynamic messaging and calls-to-action to increase engagement and contacts. Sales should be alerted to visitor metrics grouped by account and content hubs can track account interest over time. Implementing these ABM tactics on websites can enhance lead generation for accounts in just days without requiring IT resources.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Flipmyfunnel ABM Presentation - Jason JueErin Pearson
1. The document discusses account-based marketing (ABM) tactics for web campaigns to enhance lead generation and account-based marketing, including dynamically customizing calls-to-action (CTAs) by account type and funnel stage.
2. It provides an example of a company, Savi Technology, that implemented an ABM campaign called "Estimated Time of Arrival as a Service" (ETAaaS) targeting accounts in manufacturing and logistics.
3. Tactics discussed include account selection methods, dynamic messaging and content to increase engagement by 250%, outbound lead campaigns, and sales support through account intelligence and content hubs.
The document discusses how real estate marketing can leverage digital technologies. It notes that 90% of home buyers now do online research and consumers expect quick responses to online inquiries. While digital spending is increasing, many real estate campaigns are ineffective due to fragmented platforms and lack of accountability. The document outlines how real estate marketers can improve the customer experience at each stage of the home buying process through responsive websites, video, chatbots, and quick response times. It also discusses emerging trends like smart homes and how real estate will increasingly rely on data-driven personalized experiences and integration of physical and digital spaces.
5 Growth Hacks to Fuel App & Web Conversions.
Key takeaways:
- Accurately understand the “Why” behind every single app uninstall
- Learn how you can nudge app users into action with contextualised walkthroughs
- Understand how you can maximise push notification delivery to ramp up user engagement
- Gain insights on how to individualise user experiences across both websites and apps
Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ...ResellerClub
This document outlines marketing strategies for web designers and hosts in India. It recommends focusing on specific verticals or industries to increase users and target marketing more effectively. It also suggests providing additional products and services, using account managers to engage clients and cross-sell, and focusing on continuous engagement and value to increase revenue per user. The overall strategies are to target verticals for new users, and focus on engagement and value-added services to increase revenue from existing users.
Nitrobots an introduction to AI in MarketingiCumulus
Virtual sales agents are AI-powered chatbots that can increase contact rates for call centers by qualifying leads through messaging. A case study showed a virtual sales agent improved contact rates for an SMSF client campaign by 20% by having more detailed conversations with prospects via messaging before passing highly-qualified leads to human sales agents. These virtual sales agents are powered by natural language processing and machine learning capabilities to understand and respond to user messages intelligently.
What Every Executive Should Know Before Implementing AIMobilewalla
Artificial Intelligence (AI) is fast becoming the cornerstone of digital transformation in business and industry. A widespread misconception about AI is that its power derives from the algorithms, or the techniques, used to implement learning and modeling, the messaging being that sophisticated techniques lead to better outcomes. As it turns out, the nature of the data used to train AI algorithms, specifically its quality, depth and breadth, impacts outcomes far more than the technique itself.
Digital marketing training is provided by DigiGYAN Institute to make students industry-ready. Courses include digital marketing professional, search engine marketing, social media marketing, and web analytics. Students learn key concepts like SEO, SEM, SMM, and how to analyze website performance. Training is delivered by industry experts through classroom and online learning. Students gain an industry-recognized certificate and assistance with job placement. This helps them secure better jobs and salaries in digital marketing roles like SEO specialist or social media manager.
This document discusses how Internet of Things (IoT) technologies can be used to connect customer experience (CX) and employee experience (EX) in the retail industry. It notes that CX and EX greatly impact brand loyalty and business performance. The document then outlines trends in retail like personalized shopping and discusses how IoT applications can improve areas like inventory management, customer tracking, and training. It emphasizes using IoT to provide real-time communications, sales enablement tools, and efficiency to improve EX while enhancing the customer experience. Finally, it presents a model for connecting the retail world through optimized CX, empowered EX, asset protection, and global execution.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
The document discusses digital disruption in distribution and manufacturing and how companies can achieve higher levels of digital maturity. It identifies four phases (Uncommitted, Engaged, Dynamic, Differentiated) that companies progress through as they develop their digital capabilities. Each phase is characterized by its core competencies, customer experience strengths and weaknesses, expectations gaps, business challenges, and priorities. Case studies are provided as examples of companies advancing to higher phases.
Unlock your Digital Content & Expand beyond your Website3scale
You're struggling to increase your customers/users base?
You're spending tons of money on SEO and SEM?
You've heard of web services and API but don't really know what it is about?
Discover the added-value of APIs and of managing it: make your digital content ubiquitous!
Understand the API business case thanks to the Wine.com success story.
The document discusses AIA's transformation into a digital insurer over the past 3 years. Key accomplishments include:
1. Significantly increasing digital capabilities across customer experience, agency value chain, and internal skills. This has led to growth in online users, improved ratings, and higher straight through processing rates.
2. Developing market-leading health and wellness apps that incentivize healthy behaviors and engage over 1.5 million users monthly. This data enables better customer outcomes and risk management.
3. Launching super apps in multiple countries that enhance the digital experience, increase customer repurchase rates, and generate new leads.
Intigate Technologies PVT LTD is a software development, digital marketing, and maintenance contract company headquartered in India with over 100 employees and branches in India, Kuwait, Qatar, and UAE. The company was founded in 2009 and offers a range of services including software development, digital marketing, hardware and software maintenance contracts. It has a management team of 4 heads of different divisions and aims to be a leader in the software industry through innovative technology and customer relationships.
- The document discusses AdoRoi, a solution that connects prospects to dealers through SMS, IVR, web, and other platforms to improve ROI on advertising spending.
- It analyzes which media and communications generate the most leads and sales in different regions. Reports provide insights into improving promotional ad campaigns.
- The system distributes leads to dealers, tracks sales team progress, and allows dealers to update lead statuses through SMS or online to increase dealer productivity and responsiveness.
1) FWD Group has developed an AI+ Smart Insurance Framework that embeds AI throughout its digital platforms and customer journey to change how people feel about insurance.
2) Key aspects of the framework include a single data foundation powered by AI, with AI capabilities such as conversational AI, hyperpersonalization, predictive modeling, and computer vision/OCR.
3) FWD has implemented the AI+ framework in several countries to improve processes like underwriting, pricing, claims, cross-selling, and lapse prevention through initiatives like AI voice bots and predictive analytics models.
Sitecore "Own the experience" - it's worth itSagittarius
The document discusses Sitecore's Experience Platform and how it allows for a connected experience across channels by building individual customer profiles from connected experience data and backend connections. It provides examples of customers like Appliances Online that have seen success by heavily investing in digital experiences and personalization to drive brand trust and growth. Sitecore is positioned as a leader in digital experience platforms that can power immersive experiences through its tools and partnerships.
This document discusses various marketing technology trends for 2019, with a focus on improving user experience (UX). It outlines technologies like customer data platforms, data management platforms, dynamic website personalization, augmented/virtual reality experiences, programmatic advertising, video content marketing, progressive web apps, and conversion rate optimization that can be leveraged to gain customer insights, personalize customer interactions, and improve the overall customer experience. The key message is that top marketers in 2019 will be those that adopt emerging technologies and use data and artificial intelligence to create highly customized and engaging digital experiences for customers.
Elevate App Push Notification Delivery Rates & CTRs by 15-20% using Push Amplification!
Send notifications hassle-free to all devices, including Chinese OEMs by overcoming technical and connectivity issues
Deepali Naair, Chief Marketing & Digital Officer, IIFL Investment Manager in ...Netcore Solutions
Deepali Naair had an accomplished career in marketing, working for companies such as Tata Motors, BPL Mobile, Marico, HSBC, and L&T General Insurance. She had an army upbringing and moved frequently during her childhood. She studied English Literature and mathematics in college and received her MBA from Sydenham Institute of Management. Naair emphasizes understanding consumers without judgement and networking differently as a woman. She is currently Chief Marketing & Digital Officer at IIFL Investment Managers and teaches marketing at SP Jain Institute of Management & Research.
Ajay Kakar, CMO, Aditya Birla Capital in India's First 1st Coffee Table Book ...Netcore Solutions
The document discusses marketing strategies and the career of Ajay Kakar. It discusses how marketing requires understanding what customers say as well as what is unsaid. Digital tools can help with empathy but cannot predict the future. The challenges Indian marketers face with technological lag and different consumer behaviors than Western customers who openly discuss money. It then outlines Ajay Kakar's career in marketing from 1991 to present, where he has held leadership roles at Ogilvy, Reliance Capital, and currently as CMO of Aditya Birla Capital.
The BFSI Marketer's guide to leveraging marketing automation & analyticsNetcore Solutions
Decode the unique touchpoints of the BFSI consumer journey to enable smart conversations and drive up engagement. Download this ebook here - http://bit.ly/2DAyIcl
In the age of customer-centric marketing, customers expect to be treated as individuals. Personalised marketing lets you to own the “micro-moments” in the customer journey at the scale of millions.
https://netcore.in/resources/ebook/personalised-marketing-at-the-scale-of-millions/
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
AxisDirect Sees 20X increase in Browser Push Notification Opt-in in 180 days ...Netcore Solutions
Learn Netcore’s Marketing Technologists implemented fully automated Browser Push Notifications to hook, engage, and convert AxisDirect users and yielded 20X increase in Opt-in from Browser push notifications. To discover more about this success story visit - https://netcore.in
This document discusses Netcore Solutions' transactional email service called Falconide. Falconide provides reliable delivery of critical transactional emails such as order confirmations and shipping updates. It offers real-time email tracking, reporting and notifications to help companies improve customer experience. Several large Indian companies are using Falconide to reduce customer complaints and improve email delivery rates.
Marketing automation solutions (MAS) adoption in India has grown significantly in recent years, though the evolution began later than in the US. MAS adoption in India is now on par with other major markets. A survey of over 150 Indian marketing professionals found that 48% have implemented or are evaluating MAS. While MAS adoption is growing, many marketers still face challenges such as a lack of internal skills and expertise. The report provides insights into MAS trends, features, pricing, and recommendations to help marketers in India better leverage these solutions.
Cinepolis Successfully Performs Data Enrichment Program using Cross-channel M...Netcore Solutions
Learn How Netcore Solutions' series of Emails & SMSes targeted for the existing, available database helped Cinepolis execute successful Data Enrichment Program using Cross-channel Marketing Automation.
PMKVY Creates Awareness Among 440 Million Young IndiansNetcore Solutions
Learn How Netcore Solutions' Massive Outreach Campaign by using mobile as a medium to leverage the reach & connect to 90 million mobile subscribers. across the nation.
HDFC Life, a leading insurance provider in India, faced challenges in engaging customers across digital channels and having incomplete customer data. They implemented Netcore Smartech's marketing automation platform to build automated workflows that analyzed predictive models, defined rule-based actions, and delivered personalized messages across multiple channels. This helped HDFC Life drastically reduce manual work, increase email open rates by 49%, and raise customer lifetime value by up to 20%.
This is the “Age of the Customer”. Customers are now more empowered than marketers, and this shift has disrupted the way products are marketed. For more information visit: https://netcore.in
Marketing Technologies for Exceptional Customer ExperienceNetcore Solutions
Inundated with information from multiple channels and devices, customers now have short attention spans. To deliver exceptional experiences, marketers need to leverage technology effectively. For more visit: https://netcore.in
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Rising cost of SMS eating into your marketing budget?
1. Copyright 2018. Netcore Solutions.
Rising cost of SMS eating
into your marketing budget?
Here’s a smart way out
Niranjan Kanade
@niranjankanade
Chief Business Officer
Netcore Solutions
cv
2. Copyright 2018. Netcore Solutions.
Speaker
3
Niranjan Kanade
Chief Business Officer, Netcore Solutions
Evangelist of Marketing Technology, Advanced Analytics and
Mobile Marketing.
15+ years of industry experience into Strategies, Business
Analysis, consulting and business development. Over this period
Niranjan has provided strategic solutions to multiple brands in
India and overseas.
@niranjankanade
3. Copyright 2018. Netcore Solutions.
Things To Remember
3
You will get an email with
slides and recording post
webinar
Please use the chat
window to ask questions
during the webinar
Use below hashtags and
handle to tweet during the
webinar
@netcoresolutions
#netcorewebinar
Tweet Question Slides & Recording
4. Copyright 2018. Netcore Solutions.
Why SMS Costs are going up?
Telco industry landscape is changing
1. Vodafone & Idea Merger
2. Reliance Communication & Aircel closing services
3. Entry of Reliance Jio
“Smart Messaging Services”
Evolve from using Telco SMS to Smart SMS
5. Copyright 2018. Netcore Solutions.
What’s Smart Messaging Services
1. Smart Conversations – Listen, Analyse and Engage through
personalised conversation
2. Leveraging upon New Age, Low Cost , Efficient Channels
3. Using AI powered Marketing Technology
7. Copyright 2018. Netcore Solutions.
Listening – Real time basis
Listen
Website
Mobile App
CRM
Ecosystem
Retail POS
Multi-Channel
Interaction
Behavioural
Data
Profile
Data
Channel
Data
Copyright 2018. Netcore Solutions.
8. Copyright 2018. Netcore Solutions.
Analysing: Across channels
Analyze
Web
Analytics Mobile App
Analytics
Channel
Engagement
Channel
Attribution
Attribution
Sunburst
FunnelCohort
Copyright 2018. Netcore Solutions.
13. Copyright 2018. Netcore Solutions.
Create a seamless brand experience
across channelsChannels & Automation
Create dynamic
conversations, not just
email campaign
Email
Drive mobile
engagement with highly
targeted SMS
SMS
Send Voice messages at
scale without touching a
phone
Voice
Engage with your customers
through Facebook, Gmail &
Mobile ads
Audience Targeting
Engage your customers online
with real-time, personalized
browser notifications
Browser
Notification
Real-time engagement
with your website visitors
Web Messaging
Engage with your app
visitors in the moment
In-App Messaging
Deliver relevant app
notifications that adds
value
Push Notification
15. Copyright 2018. Netcore Solutions.
AI Benefits Send Time
Optimization
Content
Optimization
Smart
Segmentation
Chat Bot
Smart
Journeys
Campaign
Re-targeting
Hyper-
personalization
Ai
Everywhere
16. Copyright 2018. Netcore Solutions.
Up to 40% cost reduction
Cross channels/ Single Channel
+
+
++
+
+
+
+
+
If
contact
does
Checkout
Send App Push
Send Voice Call
No Yes
End
End
When contact is added to Contact list
If
contact
opens
Email
+
+
+
+
+
End
+
Start Automation
Send Reminder App
Push
Wait for 1 days
+
Wait for 1 days
Send Big Billion
Day Offer email
End
If
contact
clicks on
Any Link
withn
Email
If
contact
does
Checkout
+
If
contact
opens
Reminder
Email
No
End
Send Voice Call
+
End
+
Send Final App
Push
Yes
No
No
Yes
Yes
No
AI Powered Journeys
17. Copyright 2018. Netcore Solutions.
Objective
Achieve automated
behaviour-based
real-time communication
with the customers
& retarget the dropped
website users
Success Story 1 - GoAir
Business
Challenges
• High customer drop-out
rate from website
• Personalised and
seamless user
experience to encourage
transaction
18. Copyright 2018. Netcore Solutions.
Success Story 1 - GoAir
Flight Search Page Passenger Detail Page Checkout
Flight
Search
Page
Flight
Result
Page
Passenger
Details
Page
Other
booking
requirem
ents
Payment
Gateway
Thank You
Page
1 2 3 4 5 6
BPN
If
Dropout
Email BPN
If
Dropout
Email
Solutions
• Automated targeting with relevant
content based on the customer’s
stage in the journey
• Personalised content with effective
CTA that helped users complete
transactions faster
Results
High response rate
to the marketing
content & ROI increased
to whopping
8X
19. Copyright 2018. Netcore Solutions.
Success Story 2 - SBI Mutual Fund
Objective
Cross-sell to current
investors and improve
the marketing
efficiency
Business
Challenges
• No single view of
customer data
• Marketing channels
working in silos leading
to loss of effort and
resources
20. Copyright 2018. Netcore Solutions.
Wait for
7 days
Check
if
opened No
Send SMS
Split A/B Campaigns
First Email
with A/B split test
1
Live Ticker and Click to
Call on Email
Send Email 1 with
Countdown Timer With live-
ticker and click to call CTA
2
Wait for
3 days
Facebook Custom
Audience
Facebook custom audience
to users who did not engage
on Email & SMS
3
Solutions
• Unified view of customers based on
attributes and behaviour
• Cross channel relevant and
automated targeting
Results
Online sales
increased by
54%
Success Story 2 - SBI Mutual Fund
21. Copyright 2018. Netcore Solutions.
Success Story 3 - Aditya Birla MyUniverse
Objective
Increase Customer
Lifetime Value
& optimise
conversion rate
Business
Challenges
High bounce off rate
and drop out at multiple
stages of customer
journey
22. Copyright 2018. Netcore Solutions.
Success Story 3 - Aditya Birla MyUniverse
Although a lot of users were coming on the website - myuniverse.co.in, over 50% users would Drop Off.
Prospects Dropping Off at Multi-Stages
www.myuniverse.co.in www.myuniverse.co.inwww.myuniverse.co.in
Solutions
• Leads drop accessed through
Analytics
• Automated cross-channel web
drop-off campaigns
If
Dropout
Email SMS
If
Dropout
Email SMS
Personal Details Select Credit Cards E-KYCResults
Overall Lead conversion
on Website increased
by an amazing
42%
23. Copyright 2018. Netcore Solutions.
Success Story 4 - Yaantra
Objective
Optimise real-time
engagement &
retarget bounced
users
Business
Challenges
• High user bounce rate –
Almost 52-54% of the
website users were
bouncing off
• Cost-effective relevant
real-time engagement
to boost conversions
24. Copyright 2018. Netcore Solutions.
ONSITE
Web Message & Exit Intent
OFFSITE
Browser Push Notifications
Solutions
• Data-driven Onsite Engagement
through web messaging to enhance
conversion rates
• Data-driven Offsite Engagement
through Browser Push Notifications to
bring the users back to the website
Web message Browser Push Notification
Results
Customer
Engagement
boosted by 158%
and Sales revenue
grew by
3.5x
Success Story 4 - Yaantra
25. Copyright 2018. Netcore Solutions.
Single View of a Customer
across behavioral, Transaction, Demographics and derived data from Analytics and Machine Learning
Outbound
Channel Activity
Inbound
Channel Activity
Artificial Intelligence
26. Copyright 2018. Netcore Solutions.
Actionable Analytics – Web & Mobile App
Sunburst Dashboard Cohort Dashboard
Attribution Dashboard Funnel Dashboard
28. Copyright 2018. Netcore Solutions.
In a Nutshell
• Batch & Blast - To Be Avoided
• Listen to Your Customers
• Leveraging upon New Age, Low Cost , Efficient Channels
• Improve Content Relevancy
• Use Right Technology
29. Copyright 2018. Netcore Solutions.
Q/A“
“
Experience the Netcore Smartech Demo, email us on
sales@netcore.in
29
30. Copyright 2018. Netcore Solutions.
Thank you for joining.
We will email the recording and
slides to you soon
“ “
30