AxisDirect Sees 20X increase in Browser Push Notification Opt-in in 180 days span
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Learn Netcore’s Marketing Technologists implemented fully automated Browser Push Notifications to hook, engage, and convert AxisDirect users and yielded 20X increase in Opt-in from Browser push notifications. To discover more about this success story visit - https://netcore.in
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AxisDirect Sees 20X increase in Browser Push Notification Opt-in in 180 days span
- 1. AxisDirect is the retail broking vertical of well known BFSI player Axis Securities Limited (ASL). ASL is a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank. ASL is currently present in 80+ branches across India. ASL offers retail broking services through AxisDirect and also functions as a distributor to Bank’s financial products. AxisDirect engages in offering simplified investment solutions through a bouquet of investment products to it’s customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. With over 15 lakh customers, AxisDirect is one of the fastest growing players in the industry and is among the top 5 players in terms of customer base. Globally, on an average about 90% of the users browse the website anonymously and it becomes difficult to re- target these users due to the lack of identity of the user. AxisDirect faced a similar challenge where they wanted to re-target these anonymous users with the help of cost- effective channels. Netcore’s Technology experts helped AxisDirect to implement Browser Push Notification, which not only helped them to get anonymous users back on the website but also help send Important triggered Browser Notifications to their identified users. RESULTS The idea of re-targeting and sending triggered messages through Browser Notifications proved highly successful. Within just a span of 180 days, AxisDirect saw a whooping increase of 20X in Users Opting in for browser Notifications as well as a 20X increase in the click on browser notifications. This helped them generate more traffic through returning users targeted through Browser Push Notifications, thus increasing their monthly traffic as well. AxisDirect sees 20X Increase in Browser Push Notifications Opt In in a span of 180 days Product Notification Website Promotion Webinar Notification