This document discusses various marketing technology trends for 2019, with a focus on improving user experience (UX). It outlines technologies like customer data platforms, data management platforms, dynamic website personalization, augmented/virtual reality experiences, programmatic advertising, video content marketing, progressive web apps, and conversion rate optimization that can be leveraged to gain customer insights, personalize customer interactions, and improve the overall customer experience. The key message is that top marketers in 2019 will be those that adopt emerging technologies and use data and artificial intelligence to create highly customized and engaging digital experiences for customers.
Elevate App Push Notification Delivery Rates & CTRs by 15-20% using Push Amplification!
Send notifications hassle-free to all devices, including Chinese OEMs by overcoming technical and connectivity issues
Deepali Naair, Chief Marketing & Digital Officer, IIFL Investment Manager in ...Netcore Solutions
Deepali Naair had an accomplished career in marketing, working for companies such as Tata Motors, BPL Mobile, Marico, HSBC, and L&T General Insurance. She had an army upbringing and moved frequently during her childhood. She studied English Literature and mathematics in college and received her MBA from Sydenham Institute of Management. Naair emphasizes understanding consumers without judgement and networking differently as a woman. She is currently Chief Marketing & Digital Officer at IIFL Investment Managers and teaches marketing at SP Jain Institute of Management & Research.
Ajay Kakar, CMO, Aditya Birla Capital in India's First 1st Coffee Table Book ...Netcore Solutions
The document discusses marketing strategies and the career of Ajay Kakar. It discusses how marketing requires understanding what customers say as well as what is unsaid. Digital tools can help with empathy but cannot predict the future. The challenges Indian marketers face with technological lag and different consumer behaviors than Western customers who openly discuss money. It then outlines Ajay Kakar's career in marketing from 1991 to present, where he has held leadership roles at Ogilvy, Reliance Capital, and currently as CMO of Aditya Birla Capital.
Rising cost of SMS eating into your marketing budget?Netcore Solutions
You can reduce your SMS marketing spends by up to 40% while creating better opportunities to drive up acquisitions as well as engagement. Do the smart thing – change with the times. Visit - https://netcore.in for more.
The BFSI Marketer's guide to leveraging marketing automation & analyticsNetcore Solutions
Decode the unique touchpoints of the BFSI consumer journey to enable smart conversations and drive up engagement. Download this ebook here - http://bit.ly/2DAyIcl
In the age of customer-centric marketing, customers expect to be treated as individuals. Personalised marketing lets you to own the “micro-moments” in the customer journey at the scale of millions.
https://netcore.in/resources/ebook/personalised-marketing-at-the-scale-of-millions/
This document discusses various marketing technology trends for 2019, with a focus on improving user experience (UX). It outlines technologies like customer data platforms, data management platforms, dynamic website personalization, augmented/virtual reality experiences, programmatic advertising, video content marketing, progressive web apps, and conversion rate optimization that can be leveraged to gain customer insights, personalize customer interactions, and improve the overall customer experience. The key message is that top marketers in 2019 will be those that adopt emerging technologies and use data and artificial intelligence to create highly customized and engaging digital experiences for customers.
Elevate App Push Notification Delivery Rates & CTRs by 15-20% using Push Amplification!
Send notifications hassle-free to all devices, including Chinese OEMs by overcoming technical and connectivity issues
Deepali Naair, Chief Marketing & Digital Officer, IIFL Investment Manager in ...Netcore Solutions
Deepali Naair had an accomplished career in marketing, working for companies such as Tata Motors, BPL Mobile, Marico, HSBC, and L&T General Insurance. She had an army upbringing and moved frequently during her childhood. She studied English Literature and mathematics in college and received her MBA from Sydenham Institute of Management. Naair emphasizes understanding consumers without judgement and networking differently as a woman. She is currently Chief Marketing & Digital Officer at IIFL Investment Managers and teaches marketing at SP Jain Institute of Management & Research.
Ajay Kakar, CMO, Aditya Birla Capital in India's First 1st Coffee Table Book ...Netcore Solutions
The document discusses marketing strategies and the career of Ajay Kakar. It discusses how marketing requires understanding what customers say as well as what is unsaid. Digital tools can help with empathy but cannot predict the future. The challenges Indian marketers face with technological lag and different consumer behaviors than Western customers who openly discuss money. It then outlines Ajay Kakar's career in marketing from 1991 to present, where he has held leadership roles at Ogilvy, Reliance Capital, and currently as CMO of Aditya Birla Capital.
Rising cost of SMS eating into your marketing budget?Netcore Solutions
You can reduce your SMS marketing spends by up to 40% while creating better opportunities to drive up acquisitions as well as engagement. Do the smart thing – change with the times. Visit - https://netcore.in for more.
The BFSI Marketer's guide to leveraging marketing automation & analyticsNetcore Solutions
Decode the unique touchpoints of the BFSI consumer journey to enable smart conversations and drive up engagement. Download this ebook here - http://bit.ly/2DAyIcl
In the age of customer-centric marketing, customers expect to be treated as individuals. Personalised marketing lets you to own the “micro-moments” in the customer journey at the scale of millions.
https://netcore.in/resources/ebook/personalised-marketing-at-the-scale-of-millions/
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
AxisDirect Sees 20X increase in Browser Push Notification Opt-in in 180 days ...Netcore Solutions
Learn Netcore’s Marketing Technologists implemented fully automated Browser Push Notifications to hook, engage, and convert AxisDirect users and yielded 20X increase in Opt-in from Browser push notifications. To discover more about this success story visit - https://netcore.in
This document discusses Netcore Solutions' transactional email service called Falconide. Falconide provides reliable delivery of critical transactional emails such as order confirmations and shipping updates. It offers real-time email tracking, reporting and notifications to help companies improve customer experience. Several large Indian companies are using Falconide to reduce customer complaints and improve email delivery rates.
Marketing automation solutions (MAS) adoption in India has grown significantly in recent years, though the evolution began later than in the US. MAS adoption in India is now on par with other major markets. A survey of over 150 Indian marketing professionals found that 48% have implemented or are evaluating MAS. While MAS adoption is growing, many marketers still face challenges such as a lack of internal skills and expertise. The report provides insights into MAS trends, features, pricing, and recommendations to help marketers in India better leverage these solutions.
Cinepolis Successfully Performs Data Enrichment Program using Cross-channel M...Netcore Solutions
Learn How Netcore Solutions' series of Emails & SMSes targeted for the existing, available database helped Cinepolis execute successful Data Enrichment Program using Cross-channel Marketing Automation.
PMKVY Creates Awareness Among 440 Million Young IndiansNetcore Solutions
Learn How Netcore Solutions' Massive Outreach Campaign by using mobile as a medium to leverage the reach & connect to 90 million mobile subscribers. across the nation.
HDFC Life, a leading insurance provider in India, faced challenges in engaging customers across digital channels and having incomplete customer data. They implemented Netcore Smartech's marketing automation platform to build automated workflows that analyzed predictive models, defined rule-based actions, and delivered personalized messages across multiple channels. This helped HDFC Life drastically reduce manual work, increase email open rates by 49%, and raise customer lifetime value by up to 20%.
This is the “Age of the Customer”. Customers are now more empowered than marketers, and this shift has disrupted the way products are marketed. For more information visit: https://netcore.in
Marketing Technologies for Exceptional Customer ExperienceNetcore Solutions
Inundated with information from multiple channels and devices, customers now have short attention spans. To deliver exceptional experiences, marketers need to leverage technology effectively. For more visit: https://netcore.in
In this presentation you will learn How e-commerce brands industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech - A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
In this presentation you will learn How BFSI industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech- A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
Netcore Falconide Triggred and Transactional EmailsNetcore Solutions
This document discusses triggered/transactional emails and describes Netcore Falconide as a cloud-based email service that reliably delivers these types of emails in real-time. It provides examples of how Netcore Falconide helped large companies reduce customer complaints, bounce rates, and focus on their core business by managing their transactional email delivery and reporting.
Biba Apparels won gold for best email marketing campaign at IAMAI's 6th India Digital Awards. Their email campaign was recognized as the top in the country. The client Biba Apparels was awarded for their successful email marketing efforts.
Email marketing report by netCORE: How India Reads EmailsNetcore Solutions
Insights from 4 billion emails that gives a perspective on customer’s email reading patterns and helps marketers device a robust email marketing strategy.
Webinar includes:
a) Statistics On Indian Mobile Internet Industry
b) Steps to Improve Transactions on Mobile
c) Key Elements of a Responsive Email Design
d) Tips for Responsive Email Design
Avadhoot Revankar is a leading email marketing consultant who helps businesses maximize ROI from email marketing. He has gained client appreciation and awards for his innovative email marketing campaigns. The document advertises an upcoming webinar by Avadhoot on how triggered emails can double ROI for eCommerce brands. The webinar will cover setting up triggers, best practices for triggered emails, and a case study of how triggers emails generated twice the revenue for an eCommerce brand.
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
AxisDirect Sees 20X increase in Browser Push Notification Opt-in in 180 days ...Netcore Solutions
Learn Netcore’s Marketing Technologists implemented fully automated Browser Push Notifications to hook, engage, and convert AxisDirect users and yielded 20X increase in Opt-in from Browser push notifications. To discover more about this success story visit - https://netcore.in
This document discusses Netcore Solutions' transactional email service called Falconide. Falconide provides reliable delivery of critical transactional emails such as order confirmations and shipping updates. It offers real-time email tracking, reporting and notifications to help companies improve customer experience. Several large Indian companies are using Falconide to reduce customer complaints and improve email delivery rates.
Marketing automation solutions (MAS) adoption in India has grown significantly in recent years, though the evolution began later than in the US. MAS adoption in India is now on par with other major markets. A survey of over 150 Indian marketing professionals found that 48% have implemented or are evaluating MAS. While MAS adoption is growing, many marketers still face challenges such as a lack of internal skills and expertise. The report provides insights into MAS trends, features, pricing, and recommendations to help marketers in India better leverage these solutions.
Cinepolis Successfully Performs Data Enrichment Program using Cross-channel M...Netcore Solutions
Learn How Netcore Solutions' series of Emails & SMSes targeted for the existing, available database helped Cinepolis execute successful Data Enrichment Program using Cross-channel Marketing Automation.
PMKVY Creates Awareness Among 440 Million Young IndiansNetcore Solutions
Learn How Netcore Solutions' Massive Outreach Campaign by using mobile as a medium to leverage the reach & connect to 90 million mobile subscribers. across the nation.
HDFC Life, a leading insurance provider in India, faced challenges in engaging customers across digital channels and having incomplete customer data. They implemented Netcore Smartech's marketing automation platform to build automated workflows that analyzed predictive models, defined rule-based actions, and delivered personalized messages across multiple channels. This helped HDFC Life drastically reduce manual work, increase email open rates by 49%, and raise customer lifetime value by up to 20%.
This is the “Age of the Customer”. Customers are now more empowered than marketers, and this shift has disrupted the way products are marketed. For more information visit: https://netcore.in
Marketing Technologies for Exceptional Customer ExperienceNetcore Solutions
Inundated with information from multiple channels and devices, customers now have short attention spans. To deliver exceptional experiences, marketers need to leverage technology effectively. For more visit: https://netcore.in
In this presentation you will learn How e-commerce brands industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech - A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
In this presentation you will learn How BFSI industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech- A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
Netcore Falconide Triggred and Transactional EmailsNetcore Solutions
This document discusses triggered/transactional emails and describes Netcore Falconide as a cloud-based email service that reliably delivers these types of emails in real-time. It provides examples of how Netcore Falconide helped large companies reduce customer complaints, bounce rates, and focus on their core business by managing their transactional email delivery and reporting.
Biba Apparels won gold for best email marketing campaign at IAMAI's 6th India Digital Awards. Their email campaign was recognized as the top in the country. The client Biba Apparels was awarded for their successful email marketing efforts.
Email marketing report by netCORE: How India Reads EmailsNetcore Solutions
Insights from 4 billion emails that gives a perspective on customer’s email reading patterns and helps marketers device a robust email marketing strategy.
Webinar includes:
a) Statistics On Indian Mobile Internet Industry
b) Steps to Improve Transactions on Mobile
c) Key Elements of a Responsive Email Design
d) Tips for Responsive Email Design
Avadhoot Revankar is a leading email marketing consultant who helps businesses maximize ROI from email marketing. He has gained client appreciation and awards for his innovative email marketing campaigns. The document advertises an upcoming webinar by Avadhoot on how triggered emails can double ROI for eCommerce brands. The webinar will cover setting up triggers, best practices for triggered emails, and a case study of how triggers emails generated twice the revenue for an eCommerce brand.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.