The Email Optimization Suite from Return Path helps companies improve email delivery, messaging, and timing to increase customer engagement. It includes tools to optimize inbox placement, subject lines, previews, and send times. Return Path has over 2,500 customers across industries and processes millions of emails daily using its global data infrastructure and partnerships.

1. Product Overview
Email Optimization Suite

2. William Kammersell, Product Manager

3. 15+ Years of
Experience
• 450+ dedicated professionals
• 14 offices in 7 countries worldwide
• Backed by Union Square Ventures,
Foundry Group, Costanoa
Ventures, Vista Equity Partners,
SAP Ventures
Proven Data
Infrastructure
• Over 2 billion Certification inboxes
• Scoring 26 million IP addresses daily
• Nearly 300 global partners
• Processing millions of transactions
per day
Over 2,500 Email
Optimization Customers
• Industries include:
• Retail
• Technology
• Finance
• Entertainment
• And more
About Return Path

5. 2.5 billion+
Mailboxes in the
provider cooperative
2 million+
Consumers
in the end-user
Consumer Network
50 billion+
Messages
scanned and parsed
The Return Path
Data Cloud
We curate exclusive
information and
translate it into
unexpected insights,
empowering clients
and partners to make
great decisions.

7. Email Optimization
Suite

8. With The Right
Message
• Inbox Preview
• Subject Line Optimizer
• Email Client Monitor
• Inbox Insight
Reach The Right
Inbox
• Certification
• Inbox Monitor
• Reputation Monitor
At The Right
Time
• Send Time
Optimization
Return Path’s Email Optimization Suite helps companies build better relationships, drive
more responses, and increase revenue from their email marketing efforts.
Email Optimization Suite

9. Reach the
Right Inbox
What if your message never
gets seen by your customer?

10. Reach The Right Inbox
Optimize email visibility by getting more email delivered.
Get on the Best
Certified Whitelist
Assess Your Inbox
Placement
Know Your Sender
Reputation

11. Join the Largest Whitelist
• Improve inbox placement and boost ROI.
• Get preferential email delivery with Yahoo,
Microsoft, AOL, and more.
• Boost response with automatically enabled
images and links at participating mailbox
providers.
• Significantly reduce volume filtering and throttling,
especially during the holiday season.
Certification

12. Certification
Increase inbox
placement across
more than 2.5 billion
mailboxes worldwide.

14. Delivered Does Not Equal Inbox
● Uses real mailboxes, both seeds and consumers, to see where
your mail went and how to boost your placement.
● Powers personalized, actionable improvements at over 150 global
mailbox providers.
Inbox Monitor

17. Improve your Reputation
• Quickly understand the key metrics that mailbox providers use to
place mail from your IPs, and how to improve them, with your
SenderScore.
• Know if your IP is on a blacklist and fix it right away, as well as
correct issues with complaints and spam traps.
Reputation Monitor

19. One-Stop Monitoring
• Create a dashboard monitoring critical aspects of your email
program to know if you have a problem and what it’s impacting.
• Distribute beautiful reports to your team, boss, and stakeholders
showing the performance and growth of your email program.
Dashboard

21. With the
Right Message
How do you catch and hold
your customers’ attention?

22. Capture Attention
With the Right
Subject Line
Know How You’re
Being Viewed
See What Your
Competitors are
Doing
The Right Message

23. Optimize subject lines to drive conversions
• Find top performing subject lines for your industry with the click of a
button.
• Includes up to one year of historical data for holiday planning.
• Find inspiration when drafting subject lines.
Subject Line Optimizer

25. Look great everytime, everywhere
• Review how your emails appear on dozens of real devices to
ensure your customers see you at your best.
• Double-check your images and links work great.
• See if there’s a part of your design that may be considered
spammy.
Inbox Preview

27. Target the email clients that matter
• Streamline your design process by knowing what email clients
your customers use.
• Decide if you need responsive email templates, and if so, what
devices to target.
Email Client Monitor

29. Learn from your competition
• See exactly what your competition is doing to copy their
successes and learn from their mistakes.
• Learn what consumers do with your email to optimize
engagement.
Inbox Insight

31. At the
Right Time
How can you make sure your
email is at the top of the inbox?

32. The Right Time
Earn more response and revenue by having your email
arrive when customers are in their inbox.
Optimize the
Send Time
by Subscriber
Pinpoint the Best
Day and Time
to Connect
See Higher Opens,
Clicks, and
Conversions

34. Case Study | Major Resort
“Send time optimized campaigns perform much better than our
control group.”
Open rates were Click-thru rates were Click to conversion was
higher higher higher

36. Q&A

37. Next Steps
• Call our sales team at 1-866-362-4577, Option 1
• Request a demo at www.returnpath.com/request-a-demo/
• Check out the Resources section of our website
• Sign up for our newsletter at www.returnpath.com
• Subscribe to our blog at http://blog.returnpath.com/
• Sign up for a monthly product overview at www.returnpath.com/webinars
• A copy of this presentation and recording will be sent to you

38. Thank You
www.returnpath.com