Parin Songpracha
Personal Information
Organization / Workplace
Thai E-Commerce AssociationLocation
Bangkok Metropolitan Area, Thailand ThailandOccupation
Former : Head of eCommerce 7-Eleven ThailandIndustry
Retail
Website
www.ShopAt7.com%20About
Parin Songpracha (B.Eng., MBA, M.SC IT) e-Commerce and Omni-channel expert from the largest retailer in Thailand. Parin founded an e-Commerce business for 7-Eleven in 2008 under the domain name www.ShopAt7.com. He started from scratch. At present, he is in charge of the e-Commerce business as Head of e-Commerce. His experiences cover end-to-end e-Commerce and supply chain management, including strategy formulation, product sourcing, online marketing, web management, fulfillment, and customer services. Moreover, he also uses his experience to promote e-Commerce and online business in Thailand through the Thailand e-Commerce Association (THECA) and Thai Webmaster Association (TWA) as Vi...