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E-Commerce
Customer Service &
Support
Happy shoppers with
Ecommerce
Customer Service
And Hvantage Technologies Inc.
What is ECommerce Customer Service?
Ecommerce Customer Service (sometimes
spelled e-commerce customers service) is
a strategy for providing Customer Service
to customers on online stores.
What are the benefits of ECommerce Customer Service?
When retailers invest in improving their
ECommerce Customer Service, delivered
via a call center, live chat, or other channels,
they tend to be rewarded with more loyal
customers, better conversion rates, and an
advantage over their competitors.
Why Hvantage Technologies Inc. for ECommerce
Customer Service?
Hvantage is fast and flexible so retailers
can easily adapt to the changing landscape
of consumer expectations and scale when
they grow.
What can Customer Service do other than grievance
handling??
Since the experience of
shopping online has
some fundamental
differences to brick and
mortar stores, online
retailers must approach
Customer Service slightly
differently.
One of the key
differences involves
customer context. When
a shopper enters a store,
a clerk or Customer
Service agent can begin
to identify some things
that will help them decide
how to provide support.
6
When and how much of Customer Service??
Is the customer in a
hurry? Does the customer
appear to be in a good
mood? Do they look
determined to buy
something or are they
just killing time while they
wait for someone?
Having a sense of some
of these bits of
information will inform
retailers how to best
provide service, like
whether or not the
shopper wants attention
or to be left alone.
7
What to keep in note when providing Customer Service?
Online shopping does not provide these
types of visual clues, so when online
retailers want to provide e-commerce
Customer Service they must take a
different approach. Context has to come in
the form of data, which can be used to
provide better experiences.
8
What could be the different Customer Service ways??
Offer multi channel support.
Different channels have
different strengths and
weaknesses. Measuring
how customers use each
channel will allow retailers
to take full advantage. They
might prefer direct support
via chat but communication
(like new offerings or sales)
might be better through
social media.
Personalize support and
marketing. Since all
activities, from browsing to
buying to Customer Service,
happens online, it’s possible
to track and measure
customer behavior. That
means when a customer
reaches for support, the
support agent will already
have access to information
about the customer,
including purchase history,
which will allow the agent to
treat the customer like a
person.
Offer self-service. Since
many customer prefer to
help themselves, many
online retailers benefit from
offering a help center, which
can include answers to
frequently asked questions
(FAQs), return policies, and
more.
9
Why “The Customer Service”?
All online retailers should
invest in e-commerce
Customer Service.
Providing a great
customer experience is
one of the few ways to
genuinely stand out in an
already saturated online
retail marketplace.
Customers who don’t get
the service they’d prefer
can simply move onto to
another store; it’s literally
a click away.
And that’s why Customer
Service becomes more
important.
 
10
How Hvantage helps in Customer Service??
Hvantage helps retailers build great
relationships with their customers by
improving all aspects of the customer
experience. Hvantage offers resources that
handle everything from phone
support to live chat to email support.
11
What are the Channels of Customer Service??
12
Social Media
Mobile App
Email
Social Media
Mobile App
Email
Social Media
Mobile App
Email
Telephone
Web Chat
Others
What is the Channel Preference??
13
14
15
16
17
18
19
20
THANKS!
Hvantage Technologies Inc.
info@hvantagetechnologies.com | neelesh@hvantagetechnologies.com
+1-347-918-3427

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ECommerce Customer Service and Support Staffing

  • 2. Happy shoppers with Ecommerce Customer Service And Hvantage Technologies Inc.
  • 3. What is ECommerce Customer Service? Ecommerce Customer Service (sometimes spelled e-commerce customers service) is a strategy for providing Customer Service to customers on online stores.
  • 4. What are the benefits of ECommerce Customer Service? When retailers invest in improving their ECommerce Customer Service, delivered via a call center, live chat, or other channels, they tend to be rewarded with more loyal customers, better conversion rates, and an advantage over their competitors.
  • 5. Why Hvantage Technologies Inc. for ECommerce Customer Service? Hvantage is fast and flexible so retailers can easily adapt to the changing landscape of consumer expectations and scale when they grow.
  • 6. What can Customer Service do other than grievance handling?? Since the experience of shopping online has some fundamental differences to brick and mortar stores, online retailers must approach Customer Service slightly differently. One of the key differences involves customer context. When a shopper enters a store, a clerk or Customer Service agent can begin to identify some things that will help them decide how to provide support. 6
  • 7. When and how much of Customer Service?? Is the customer in a hurry? Does the customer appear to be in a good mood? Do they look determined to buy something or are they just killing time while they wait for someone? Having a sense of some of these bits of information will inform retailers how to best provide service, like whether or not the shopper wants attention or to be left alone. 7
  • 8. What to keep in note when providing Customer Service? Online shopping does not provide these types of visual clues, so when online retailers want to provide e-commerce Customer Service they must take a different approach. Context has to come in the form of data, which can be used to provide better experiences. 8
  • 9. What could be the different Customer Service ways?? Offer multi channel support. Different channels have different strengths and weaknesses. Measuring how customers use each channel will allow retailers to take full advantage. They might prefer direct support via chat but communication (like new offerings or sales) might be better through social media. Personalize support and marketing. Since all activities, from browsing to buying to Customer Service, happens online, it’s possible to track and measure customer behavior. That means when a customer reaches for support, the support agent will already have access to information about the customer, including purchase history, which will allow the agent to treat the customer like a person. Offer self-service. Since many customer prefer to help themselves, many online retailers benefit from offering a help center, which can include answers to frequently asked questions (FAQs), return policies, and more. 9
  • 10. Why “The Customer Service”? All online retailers should invest in e-commerce Customer Service. Providing a great customer experience is one of the few ways to genuinely stand out in an already saturated online retail marketplace. Customers who don’t get the service they’d prefer can simply move onto to another store; it’s literally a click away. And that’s why Customer Service becomes more important.   10
  • 11. How Hvantage helps in Customer Service?? Hvantage helps retailers build great relationships with their customers by improving all aspects of the customer experience. Hvantage offers resources that handle everything from phone support to live chat to email support. 11
  • 12. What are the Channels of Customer Service?? 12 Social Media Mobile App Email Social Media Mobile App Email Social Media Mobile App Email Telephone Web Chat Others
  • 13. What is the Channel Preference?? 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. THANKS! Hvantage Technologies Inc. info@hvantagetechnologies.com | neelesh@hvantagetechnologies.com +1-347-918-3427